Rajasekharan Pillai

Manipal Academy of Higher Education | MAHE · Business Management Program

Purpose India has a marvelous distinction of hosting religious and cultural extravaganzas on an enormous scale, keeping in with its rich lineage and civilizational assortment. The philosophical threads of such festivals are eventually subjective well-being and spiritual awakening. In this context, the authors examine how the visitors' festival moti...

The extant literature on myriad interventional strategies to contain the adverse financial impacts of soaring out-of-pocket expenditures commands systematic auditing and knowledge synthesis. The purpose of this study is to answer these specific questions. What are the interventions present in lower-middle-income countries? How effective are those i...

Research on consumer behaviour has prospered leaps and bounds owing to swelling scholarly interest in the dynamic nature of the domain. This paper traces the quantitative evaluation of the knowledge domain of consumer behaviour in retrospect and offers guidelines for future research. We retrieved the data from the Scopus Knowledge Repository. We em...

Purpose The purpose of this study is to explore the current state of knowledge of sustainable entrepreneurship (SE) and to gain more insights from the articles originated from the emerging economies. This paper also sets an agenda for future research in this knowledge domain. Design/methodology/approach The authors perform a systematic literature...

Home Journals Journal of Knowledge Management Is knowledge hiding in higher education a political phenomenon? An explanatory sequential approach to explore non-linear and three-way interaction effects To read the full version of this content please select one of the options below: Is knowledge hiding in higher education a political phenomenon? An...

Purpose: The stress-coping model is extensively studied in the academic context. Past studies have primarily focused on different coping strategies adopted by students to overcome academic stress. However, an important question, how to equip students to cope with stress, was ignored. Drawing on stress-coping theory and the extracurricular activity...

Purpose The stress-coping model is extensively studied in the academic context. Past studies have primarily focused on different coping strategies adopted by students to overcome academic stress. However, an important question, how to equip students to cope with stress, was ignored. Drawing on stress-coping theory and the extracurricular activity (...

Purpose The dynamic career scenario and the significant change from traditionally placing careers in employers’ hands to self-managing one’s careers have sparked profound scholarly interest in career growth. This paper aims to analyze quadricentennial literature on career growth published during the years 1995 through 2020. In this paper, through b...

Objectives: Digital contact tracing (DCT) was touted as an effective alternative to lockdown and other restrictive measures in controlling the spread of the COVID-19 pandemic. Despite considerable investments in research and development, the usage of DCT apps was found to be phenomenally low across the world. In this context, the current study inve...

This paper is a bibliometric overview and evaluation of peer-reviewed articles on governance in higher education. The study uses meta-data from the Scopus journal repository, retrieved using relevant keywords. We analyse the data in VOSviewer software. A content analysis of selected papers is undertaken to comprehend the thematic focus of the knowl...

The current study examines students’ coping process of a forced technological intervention in academic outcome assessment in a higher education setting. A mixed-method approach was used to study 246 post-graduate students’ post-usage behaviour of electronic tablet-PC exams and examined their end-user satisfaction. This is an empirical study grounde...

Massive Open Online Courses (MOOCs) have widely been acknowledged as a unified platform to reduce the digital divide and make education accessible to all. It also enables students’ access to professors and educational contents sans spatial and institutional barriers. Despite several benefits, MOOCs’ adoption and completion rate remain unimpressive,...

Aim The study was to conduct an economic evaluation of two alternative healthcare interventions from the point of view of allocative efficiency in a healthcare setting. We compared cost-effectiveness of coronary artery bypass graft (CABG) in relation to percutaneous transluminal coronary angioplasty (PTCA) conducted on patients with double vessel d...

Background One of the vital components of malnutrition and undernutrition is feeding practices and care provided to the child in the early stage of life. Materials and methods The study analyses the core Infant Young Child Feeding (IYCF) indicators, socio-demographic factors and cultural beliefs associated with exclusive breastfeeding practices...

Objectives The coverage of the study extends over BRICS nations. This study aims to identify the major causes of under-5 mortality across the selected nations of Brazil, the Russian Federation, India, China, and South Africa (BRICS). Methods Secondary data served as inputs to the survey. Relevant data were obtained from the World Bank data reposit...

This study examines the influence of higher education institutions’ (HEIs’) ecosystem on entrepreneurship education (EE) and attempts to map the complex relationship between both. It also captures the actual practice of EE in HEIs. A two-stage empirical approach was used in the research design. Drawing upon literature, a conceptual framework was de...

Scholarly community has raised concerns over the effectiveness of traditional classroom pedagogy in entrepreneurship education (EE), highlighting the need for alternative pedagogic approach. Our study explores the superiority of action learning pedagogy over traditional classroom pedagogy for EE, to overcome these challenges. The impact of both ped...

Tourism occupies a prominent place in the development strategy of the country, due to its vast potential and multiplier effect through spillovers and linkages. Tourism multiplier is an all-encompassing indicator to measure its economic essence owing to its impressive inter-sectoral linkages. India could leverage the travel-centric traits of the glo...

This article intends to propose an integrative framework to make learning versatile, comprehensive and more effective, giving due cognizance to the fact that students of the future may require more knowledge and skill sets to thrive in the evolving digital era. The study followed an interpretivist philosophy to accomplish its goal. As a conceptual...

Entrepreneurship education enhances the entrepreneurial potential of students, leading them to take up an entrepreneurial career. But, in India, a vast majority of youths with latent entrepreneurial potential are passing out of colleges without the needed basic entrepreneurial skills. The inconsistency towards entrepreneurship development policy is...

The role of research-embedded higher education is regarded as one of the driving forces of any growing economy. Higher education institutions (HEIs) are recognized, among their peers, for their quality of research outcome. Hence, with growing emphasis on research worldwide, HEIs strive hard to improve their research output. The proposed study endea...

The Indian banking system displayed commendable performance even in the wake of the global financial landslide. The entire credit goes to the regulatory framework, which maintains an effective surveillance on the banks in India on an emulative extent. However, the claim of a well-knit banking framework has not translated itself into its capability...

Business is obligatory to society as it flourishes in the very social eco-system. Socially responsible, ethically upright and environmentally sustainable business solutions will endure spatially and temporally. The governmental initiatives to put corporate social responsibility (CSR) in the core business agenda acknowledge the policy engagement in...

The financial systems of a nation, being the lifeline of its economy, is expected to have ample preparation to confront and mitigate any shock inherent in market-driven business. Loan-loss provisioning a systematic way of handling risks rationally, signaling the managerial prudence. Banks across the globe follow a dynamic provision policy. Sometime...

Purpose: The purpose of the study was to analyze the perception of students towards a computer-based exam on a custom-made digital device and their willingness to adopt the same for high-stake summative assessment. Design/methodology/approach The study followed an analytical methodology using survey design. A modified version of students’ percepti...

Tourism occupies paramount significance in the global landscape, as an economic as well as a social phenomenon. When the sociocultural exchange can be the drive for tourism in developed regions, for economically backward regions, this is uncontestably a viable economic activity with little or less capital accumulation. Promotion of social and cultu...

The study was conducted to understand the effectiveness of the subliminal message brand retention and the consumer choice that follows. The research followed an experimental approach to accomplish the outcome through a constrained choice procedure, which was triggered by visual stimuli. The subjects for the study were exposed to subliminal message...

Knowledge creation is an essential pre-requisite to ensure sustainable competitive advantage of universities in a highly net-worked and integrated globalised setting. Universities, worldwide, strive hard to achieve excellence in research through increased research productivity and its outcome. Literature shows that knowledge management systems cont...

This case study attempts to recount the pro-active interventions of an NGO in one of the remotest and inaccessible terrains of rural India, and their far reaching outcomes. Women’s Organization for Socio-Cultural Awareness (WOSCA), a dedicated NGO, rolled out its activities as a social enterprise since 1993 and has been instrumental to the welfare...

This paper is a modified version of an academic study conducted as part of a post graduate dissertation in Management during 2010. The researchers attempted to explore the potential of the tourism sector in Bahrain and to evaluate the feasibility of developing a new tourism product in the country. The study also attempted to conduct a project evalu...

As an unconventional and comprehensive measure of economic performance of companies, the concept of Economic Value Added (EVA) has gained prominent significance in and outside the corporate board rooms. The EVA provides a clear indication about the wealth creation capability of management decisions, giving thrust to the capital structure of the com...

Among the various alternatives of short-term financing, commercial paper is an important first choice debt instrument. This study makes an attempt to make a comparative analysis on the effect of financial crisis on the returns of commercial paper in India and America based on secondary data sources. The study depicts the behavior of rate of return...

The Indian economy has accomplished rapid strides in the growth trajectory, ever since globalisation became euphoria in the economic landscape of the country. But much to the disillusionment the fruits of globalization have not been shared to all the stakeholders in a desirable manner. In addition, the country is witnessing an unresolved issue of e...

The future of human society is a mysterious conundrum, due to disturbances and interferences in the delicate web of life. The impacts of environmental destruction and climate change will absolutely be appalling and far reaching. Institutions across the world have already been engaged in every possible way to mitigate the impending holocaust. Conser...

The present study analyses the panel data of various determinants of FDI inflow to India. The research considered those variables, which had been identified by the previous studies on FDI. The quarter-on-quarter data from the year 2000 to the year 2010 were obtained pertaining to twelve potential determinants of inward FDI. Factor analysis and elas...

This paper narrates the entrepreneurial dimension of women in a semi-urban setting of Indian subcontinent. Survey method was followed to understand the transfiguration and survival of under-represented female business owners. The study explores how ordinary house wives have become enterprising business owners and juggle between family and business....

The present study has been undertaken in a regional perspective to explore the factors underlying the feeling of job enrichment among the emigrant workers in the Middle East. It is generally perceived that expatriate employees are obsessed in the job related rewards and remuneration. But the current research identifies that they are not simply look...

The present study explores the various attributes of labour market with an extensive literature support. The peculiarities of labour market distinguish it from other conventional markets. Studies have observed that labour market loses its market clearing characteristics due to its opaque nature and uncertain outcomes. With inherent complexities and...

Labour laws shape industrial relations addressing the socio-economic security of the working class. The legislative framework of labour conditions the working conditions, employer-employee relations, mode of wage payments, provide social security, class and protect the interests of special categories of working class. The paper discusses various la...

The fruits of economic development have not been percolated down to the tribes and marginalized communities, in full extent. In the Indian experience, neither half a century's economic planning nor official communal reservation mandates helped to better their lot. Myriads of schemes are being announced and launched to address the social economic we...

Managers infuse life into business. The present study explores the management competence of under-represented and seemingly marginalised minority business owners. Instead of highly formalized corporate practices, micro-enterprises follow rather individual preferences and personal priorities in managerial decision making. The study could find that t...

Despite professional eligibilities and ample opportunities, female employees are not aptly represented in the higher corridors of organisational power. Patterns of gender segmentation are still persisting. Studies disclose women are quite often subjugated and marginalised with respect to promotion and remuneration. This study explores certain facto...

This paper examines the livelihood linkage of community based ecotourism at Thekkady. The evolution and growth of tourism in the study area is also discussed. Time series data pertaining to the direct income from community based ecotourism programmes has been analysed to explore the economic significance of tourism to the local community. Though th...

Tourism, as a composite and personalised service oriented product, has manifold significance in the nature and configuration of services offered. The onsite experience of customers can create a niche in the market. Due to its intangible nature, designing a structured marketing strategy for tourism is subject to complexities. The configurations of t...

The fruits of economic development have not been percolated down to the tribes and marginalized communities. In the Indian experience, neither more than half a century’s economic planning nor official communal reservation mandates helped to better their lot. Myriads of schemes are being announced and launched to address the social and economic well...

One of the spill-over effects of globalization is the essential transformation of labour market structure. In the wake of service sector revolution, being backed by knowledge revolution, faster mobility and the growth of IT enabled services, the potential of tourism cannot be over looked. This paper attempts to disclose the changing notion of work...

Seminal works on labour and its contribution to the economy were attempted by classical economists. The classical political economy considered labour as the sole source of value, and only it can create an addition. The predominance of ascribed it as basis of all social life. This paper reviews the works of two classical political economy writers: M...

Unbridled freedom to private business sector is a harbinger of business collapse and eventually the economic landscapes of nations. We have had ample examples very recently. Hence, suitable rules and regulations are essential in conditioning favourable business environment. The ease of doing business can be understood by the availability of a cross...

Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled. Middle East is known for its fancy towards cosmetics in general and perfumes in particular. The present...

Pilgrimage to any sacred or divine place is of great importance to express the socio- cultural sentiments of a person or society. This study attempts a focused approach of Sabarimala pilgrimage, by looking in to the involvement of a group of people. Sabarimala is significant not only as a renowned and well-visited pilgrim centre, but it is deeply a...

Enormous change has been observed since Self-help Groups (SHGs) were initiated and after their members started patrolling the forests to restrict illegal stem cutting, grazing, and other natural resource degradation process. In this paper, we demonstrate how the rural women pool money and run a microfinance system to tide over temporary financial s...

This is a field report prepared for implementing some tourism programme. The report was originally prepared in 2005. The report focuses on the tourism potential of Idukki Wild life sanctuary, Kerala, India

Virtual communities constitute an important attribute through which social dialogues are mediated. The emergence of online communities is the outcome of the prevalence of web based technologies. In the world of inter and intra connectedness individuals have the prerogative to get connected to the community of their choice. The present study examine...

This study aims to find out how and to what extent outlets incorporate visual merchandising, that appeals to the customers and lead to a potential purchase. The survey method was followed to conduct the study and data were collected through sampling techniques from identified respondents, who were selected through convenient and judgment methods. T...

Marketing of service product requires a slightly different strategy owing to the idiosyncratic nature of service items. The present study explores the customer oriented marketing strategy of LIC International in the Kingdom of Bahrain. The approach of the study was exploratory and personal interview was conducted to contribute major input source to...

Frugal expenditure habit is no less important than the basic illiteracies such as reading, writing and arithmetic. Present day youth are seemed to show callous expenditure, being independent, competitive and free-of-behaviour, that eventually lead them perpetually in debt. The present study explores the magnitude of financial literacy among youth f...

With the changes in the notion of family structure, movement from joint-family to nuclear family, children started acquiring unique stake in family decision making. It ranges from purchasing a semi-durable cloth to automobile, which have long durability. Sometimes their pattern of intervention is transformed into nagging, which is technically calle...

Labour market is a multi-dimensional entity, with inexorable institutional affiliation. Therefore, the studies on labour market fail to evolve a logical framework to its structure with satisfactory consensus to the theoreticians in totality. It is very interesting to examine the various dimensions of labour market. This paper reviews certain resear...

The impact of group norms on forming consumer behaviour is an important attribute of man’s social life. The market segmentation principles acknowledge the presence of this phenomenon. People belong to different age group, professional status, income levels, educational status etc. are seemed to display some specific consumer behaviour that can be a...