Rainer Hasenauer

Wirtschaftsuniversität Wien | WU · Department of Marketing

Für die Entlastung von Fachkräften insbesondere in Pflege- und Assistenzdiensten bieten sich immer öfter technische Lösungen an. Solche auf die jeweilige Einrichtung zugeschnittenen Angebote lassen sich beispielsweise mittels Reallabore (»Living-Lab«) entwickeln.

Empirical evidence of social assistive robots in elderly care : pre adoption analysis and living lab.

This paper investigates social assistive robots' acceptance and diffusion in eldercare from dependent-living seniors' perspective by combining data science with the agent-based model of cellular automata, able to unveil the emergence of behavioural pattern in a complex system, as result of individual agent interactions. The ratio behind this method...

Abstract—This paper investigates social assistive robots’ acceptance and diffusion in eldercare from dependent-living seniors’ perspective by combining data science with the agentbased model of cellular automata, able to unveil the emergence of behavioural pattern in a complex system, as result of individual agent interactions. The ratio behind thi...

Aristotle’s dictum scio nescio (I know that I don’t know) may serve as a source of enhanced performance for organizations. Awareness of nescience sets the direction for further inquiry, as managers tend to move in the direction that they believe will reduce nescience most. However, nescience is difficult to quantify, so, to date, managers have prim...

Current economic models are likely to analyse the market scenario form the moment when the new product (or the new technology) is entering it. This study aim is to report that there are rooms for improvements dealing with market variables in the pre-market phase. Through the study of one of the most revolutionary technology under development of the...

This paper shares the experiences of INITS, a business incubator located in Vienna, Austria, which consults to startup firms in Austria and (with partners) in Europe. INITS has investigated the technology readiness levels and market readiness levels of 57 startup firms in a variety of industries, who are engaged in social or environmental entrepren...

9:00 A1: Market, Knowledge Markets, Innovation 9:45 A2: Knowledge Markets, Conditions of Marketability 10.30 Break 10:50 A3: Technology & Market Readiness, Acceptance/ Rejection, Willingness to Pay 11:35 A4: Open Discussion with examples of the audience 12:00 am to 1 pm Lunch Break 13:00 A5: Window of Opportunity, Marketing Decisions 14:30 A6: Busi...

Initial environment and preconditions The Search for Opportunities Candidate Set and Compliance to the Acquirer Selection Criteria Absorptive Capacity Success Factors / Rejection Factors Lessons Learnt

Innovation network Innovation network in Vienna / Austria Innovation Networks: Features Hard and Soft Success Factors in Innovation Networks Innovation Networks: Behavioral Patterns Answers to the Questions of the Forum of the 5th International Innovation and Technology Exhibition Global Thinking Lessons Learnt

Market Entry and Window of Opportunity (2) Innovation: Readiness and Resistance (5) The Challenges of Technology Push (7) Technology acceptance and marketability (3) High-Tech Innovation: Market Entry (5) Marketing Management for High Tech Products (2) Marketing Testbed (2) Technology Push: 26 Market entry projects (5) Discussion (1)

Managing Technology Push through Marketing Testbeds: The Case of the Hi-Tech Center in Vienna, Austria The ‘technology push’ approach to technology development rests on the assumption that if you make it, they will come. This assumption carries significant market risk. The technology may miss its intended market window, or the market that was anti...

The cross-border region between Bratislava and Vienna is one of the fastest growing regions in Europe – especially concerning the high-tech industry (www.contor-analyse.de). One success factor of commercially effective high-tech start-up companies is the early identification of user requirements and selling arguments. The basis for commercial innov...

This paper describes how Taurob GmbH (LLC) , a startup firm in robotics from Vienna, Austria, commercialized its flagship product platform, the Taurob Tracker, using the marketing testbed (MTB) approach. Taurob developed a highly versatile robotics platform, the Tracker, for use in highly hazardous environments. The design is very modularized; it...

Open Innovation (OI) / Community Based Innovation (CBI) (#2) Market Entry and Window of Opportunity (#2) Innovation: Readiness and Resistance (#3) Cross Industry Technology Acceptance and marketability (CITA) (#5) High-Tech Innovation: Market Entry(#5) Marketing Management for High Tech Products (#2) Marketing Testbed (#3) Summary (#1) References (...

The knowledge transfer platform INNOVMAT supports innovation activities of enterprises from Central European region by transfer of knowledge acquired by R&D in the field of advanced engineering materials and related technologies of their production, joining and processing into industrial practice. The main mission of INNOVMAT is to support the deve...

Economically successful high tech innovation is one of the driving forces for global welfare. Among various success factors like innovation half-life, break-even time to market, technology acceptance etc., the effective multidisciplinary communication between engineering and marketing is of utmost importance. Purpose of this paper is to show requir...

Economic crisis impact on innovation strategy and on investment behavior causes reluctant innovative behavior and increasing innovation resistance. Decreasing technology acceptance and increasing assimilation gaps challenge marketing communication in B2B and B2C markets. Cross industry experience for smart grids, energy storage, wearable computing...

Einer der faszinierendsten Hochtechnologiebereiche ist die Weltraumtechnologie. Ein wichtiger Bereich der sogenannten Space Industry ist die Satellitennavigation, deren technologische Innovationen primär aus dem militärischen Bereich stammen. Ebenso waren die ersten Applikationen von Satellitennavigationssystemen (GNSS) ausnahmslos militärischer Na...

Rainer Hasenauer, Ernst Strohmeier, Otmar Mak: Optimierung von Straßentunnelprojekten hinsichtlich Bau-und Betriebskosten, Wien 1983 (Reihe "Straßenforschung") (Optimization of road tunnel projects with regards to erection cost and operating costs of lightning, ventilation, safety sensora and operating systems). link to access: http://www.fsv.at/s...

Aufbauend auf dem Grundgedanken der selektiven Absatzpolitik mittels Absatzsegmentrechnung und der Einbeziehung knapper Kapazitäten wird die Anwendung einer Klasse von Mehrfachzieloptimierungsverfahren (lineares Goal Programming) an einem konkreten Beispiel demonstriert. Der Einbau komplizierterer absatzpolitischer Zielsysteme entspricht der Forder...

This paper develops necessary and sufficient conditions for functionally efficient solutions subject to H-dimensional preemptive priorities. A convergence property to minimize conflict ranges is proved and some remarks on dynamic goal programming are discussed. Numerical applications of the Lee algorithm are computed on IBM/370–155 to solve marketi...

Die Fallstudie SHILLO behandelt die Entscheidungssituation einer geplanten Produkteinführung. Es handelt sich dabei um die Vermarktung einer neuen Produktkonzeption, welche sich gegenüber den bestehenden Verwendungskategorien am Markte der Fußbodenpflegemittel (abgesehen von zwei kleinen Marken ähnlicher Produktkonzeption) prinzipiell unterscheidet...

Unter einem System verstehen wir die Menge der Elemente und die Menge der Relationen, welche zwischen diesen Elementen bestehen. Die Menge der Relationen heißt die Struktur des Systems. Ein System kann durch die Zustände seiner Elemente beschrieben werden.

Die Fallstudie NCR / GAZELLE behandelt die Vermarktung von elektronischen Datenerfassungssystemen. Im vorliegenden Fall handelt es sich um den Beschaffungs- / Absatzentscheidungsprozeß zwischen NCR als Produzent und Anbieter des Datenerfassungssystems NCR 280 GAZELLE als Abnehmer eines Datenerfassungssystems, wobei GAZELLE eine spezifische Betriebs...

Die vorliegende Fallstudie hat die Grundlagen und die Konzeption eines Kommunikations-Mix für ein Geldinstitut zum Gegenstand. Die betrachtete Sparkassenunternehmung ist mit einem Filialnetz in einem regionalem Zentrum mit Großstadtcharakter (Einwohnerzahl 2 Mill.) vertreten. Die generelle Marktsituation läßt eine verschärfte Wettbewerbsentwicklung...

Wie lassen sich die Erfolgsaussichten akademischer Forschung mit dem Adressatenkreis "Wirtschaft" verbessern? Im Zentrum dieser Fragestellung steht der Einfluss von Organisationsform, Funktionsaufteilung, Rollenerwartung, Rollenwahrnehmung und dem, was die Forschungspartner wirklich tun ("Practice"), auf den Kooperationserfolg. Ausgangspunkt ist di...