Rahima AissaniAl Ain University · Communication and Media
Rahima Aissani
Professor
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17
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Publications (17)
This study explores the impact of social media platforms on enhancing social responsibility, employing a rigorous research framework based on the Uses and Gratifications Theory. We developed and tested a model to investigate how motivations for using social media influence social responsibility. A quantitative methodology was utilized, analyzing da...
This study examines the complex associations among social media usage, engagement, addiction and subjective well-being. Employing a sophisticated framework that integrates both first- and second-order models, this study employs structural equation modeling (SEM) to analyze data from a sample of 510 Jordanian young people. The findings indicate a su...
The study aimed to identify the motives behind the use of social Media among a sample of Arab youth. This was accomplished by examining their habits in using these networks and evaluating the extent of their interaction with content and other users. The study adopted a descriptive survey approach, focusing on a sample of young individuals active on...
The competition faced by journalistic websites has imposed the necessity of taking advantage of the capabilities offered by the Internet so that it can provide more distinguished journalistic services, to attract the largest number of users, as the strength of a newspaper website is measured by the number of people browsing it on the one hand, and...
Many modern computing applications incorporate social networking features to a great extent. These features allow users to establish connections, follow each other, share different types of content, and participate in commenting on posts made by others. This study involved the analysis of a large dataset comprising 563 million online and offline ac...
This study aims to explore the moderating effect of trust on the relationship between social media engagement, relationship benefits, and social relationships, utilizing an innovative framework grounded in social exchange theory. Employing a quantitative analysis with structural equation modeling (SEM), using a questionnaire distributed to a sample...
This study aims to present and evaluate the experience of Al Ain University (AAU) uses of communication and education technologys in the transition from regular education to distance Learningdue to the closure in light of the outbreak of the Corona pandemic. The AAU has used Microsoft Teams Application to present lectures and for the management of...
At the outbreak of disease and epidemics, governments and health-care organizations prepare emergency crisis management plans, developed based on information and guidance from the World Health Organization. These include preparedness, response and recovery strategies, media and public communication are an important component of their implementation...
The study aims to reveal the consistency of the types of courses in the study plans of the bachelor’s programs and specializations in journalism and media in Arab universities, along with the classification of the UNESCO model curriculum courses on teaching journalism in developing countries. It adopted three types of courses that need to be includ...
The emergence of new ITC in the Arab world has led many Arab institutions to meet the demands of the labour market. This study seeks to explore the MCJ programme curricula in nine Arab universities by looking at what they offer so as to understand better the needs of MCJ education in an ongoing growth field in the Arab world. Based on a qualitative...
The study aims to identify the reasons why the Arab youth prefer to use Twitter and whether their age, gender, educational level and country of origin play a crucial role in their use of Twitter. In order to answer the aforementioned questions, a descriptive survey method was conducted using a digital survey, which was distributed via Twitter, Goog...
The study deals with an analytical reading (from an information and communication perspective) of the Law "Combating Information Technology Crimes" in the UAE. The law was passed in 2012 by Decree Law No: 5/2012, which was published in the Official Gazette No: 540, attached to the 42nd year, on 26/8/2012, and included amendments to the provisions o...