Rafael Dandrea

Rafael Dandrea
Toolbox Consulting (Toolboxtm.com.br) Brazil

Executive Master in Consulting and Coaching For Change

About

13
Publications
11,294
Reads
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Introduction
https://www.linkedin.com/in/rafaeldandrea?trk=hp-identity-name FMCG insight-driven marketing professional with more than 18 years of experience as executive, entrepreneur, author, and lecturer in emerging markets. Worked for FMCG co. such as Mondelez, Danone, and Bunge. Master Degree at INSEAD (Asia) Founder of the Toolbox Group, a marketing research, creative agency, and consulting/training company. Writer of books on trade, channel and shopper marketing, more than 5000 copies sold locally.
Additional affiliations
January 2016 - June 2016
Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas
Position
  • Professor (temporary)
Description
  • Marketing Research Professor for business administration undergrad class.
January 2009 - present
Insper Institute of Education and Research
Position
  • Instructor
Description
  • Channel Marketing/Trade Channel Marketing instructor for the Certificates Program (from 2009 to 2012) and for Short-term executive programs to the present.
January 2007 - present
TBX Educacional Ltda (part of The Toolbox Group - Brazil)
Position
  • Instructor
Description
  • Channel Management, Trade Channel Marketing and Shopper Marketing Instructor for In-Company Programs. More than 3000 executives went trough our programs since 2007
Education
September 2014 - October 2016
INSEAD
Field of study
  • Organizational Development
January 2000 - December 2000
Fundação Instituto de Pesquisas Economicas - USP
Field of study
  • Economics
March 1998 - July 1998
University of California, Berkeley
Field of study
  • Marketing

Publications

Publications (13)
Article
Full-text available
RESUMO A competição entre marcas disponíveis nos supermercados motiva os esforços das empresas na elaboração e ativação de materiais de comunicação no ponto de venda (MPV). Os MPVs objetivam influenciar o shopper e gerar vendas. A economia comportamental, por sua vez, estuda como um indivíduo toma uma decisão de acordo com as suas próprias preferên...
Presentation
Full-text available
I’ve just finished the development of a new framework for shopper marketing. My new baby. Shopper marketing thinking dates back one decade and was in need for a revamp. I am probably the first author that have systematized the shopper marketing thinking, turning it into a discipline in our country. Now my new model goes beyond the physical presence...
Thesis
Full-text available
Abstract: The study of career transitions has traditionally focused its attention mostly on the deeply bonded mid-life crisis or mid-career transitions, while the analysis of later career transitions has been concentrated basically on events preceding the transition, and adjustment to retirement. Very few research papers have tackled post-career tr...
Conference Paper
Full-text available
Abstract: The study of career transitions has traditionally focused its attention mostly on the deeply bonded mid-life crisis or mid-career transitions, while the analysis of later career transitions has been concentrated basically on events preceding the transition, and adjustment to retirement. Very few research papers have tackled post-career tr...
Presentation
Full-text available
This recent paper brings a post demographic view of segmentation in the Farma Channel in Brazil. It is particularly useful to consider that not all drugstores are the same. The method used allows marketers to see the point of sales through the perspective of a shopper and his/her attitude towards each store format/environment. A very subtle lens th...
Book
Full-text available
Conforme mencionado por executivos e por vários autores na literatura de marketing, é sabido que a maioria dos fabricantes não vende suas mercadorias diretamente ao consumidor fi nal. Entre fornecedores e consumidores fi nais há um ou mais canais, ou seja, um conjunto de intermediários que desempenham uma função no processo de disponibilizar produt...
Book
Full-text available
n partnership with Bruno Mello, I have published articles over recent years about shopper ma r k e t i n g o n t h e r e n own e d g a t ewa y s i t e Mu n d o d o Ma r k e t i n g (www.mundodomarketing.com.br). In them, I have expounded on a collection of experiences, analysis and verified trends which have accumulated over more than 15 years of d...
Book
Full-text available
Quién come, toma o usa un producto es consumidor. Sin embargo, cuando las personas decidan comprar un producto, ellas se vuelven " compradores",o, como se dice en inglés:" shoppers". Por ejemplo, cuando álguien compre ración para su perro, el perro es el consumidor y su dueño es el shopper.Lo mismo ocurre para faldas (la ,adre es shopper, niños son...
Book
https://www.amazon.com.br/Marketing-Estrat%C3%A9gia-Integrada-Marketing-Conquista/dp/852246345X/ref=sr_1_1?ie=UTF8&qid=1479279238&sr=8-1&keywords=shopper+marketing Shopper Marketing - A nova estratégia integrada de marketing para a conquista do cliente no ponto de venda. Dirigida a profissionais do varejo e da indústria ligados ao marketing no po...
Book
Com a proposta de ampliar e detalhar o conhecimento sobre as atividades de trade marketing nas empresas, a obra alia conhecimento acadêmico e vasta experiência vivenciada no cotidiano de organizações e do varejo. Apresenta, de maneira didática e estruturada, conceitos e ferramentas para que profissionais e acadêmicos possam avaliar, planejar e impl...

Network

Projects

Projects (2)
Project
To be released in 2017, this new book will cover all marketing topics with an eye for marketing metrics and its application in companies. Shopper Marketing chapter is specially innovative and will bring new content to the recent discipline.