Radovan Madleňák

• Professor
• Professor (Full) at University of Žilina

Marketing activities and e-commerce are taken among the most topical themes in the world. Advertising is commercial promotion of goods, services, companies and ideas, usually performed by an identified sponsor, and performed through a variety of media. Internet advertising is a recent phenomenon. Marketers see internet advertising as a part of an o...

Export Date: 3 December 2014, References: Van Riel, C.B.M., Balmer, J.M.T., Corporate identity: The concept, its measurement and management (1997) European J. of Marketing, 31 (5-6). , http://repub.eur.nl/res/pub/12137/CorporateIdentity_1997.pdf, Quoted 2012-02-02, ISSN 0309-0566;

The article outlines the methodology of statistical analysis of failure rate of active safety systems in buses. The theoretical discussion is illustrated with calculations carried out on the basis of empirical data covering a four-year period of operation of selected models of buses at the Motor Transport Company "Wschod" plc in Lublin (Poland). It...

Vyd. 1. 200 výt. Určeno pro laickou i odbornou veřejnost, vysokoškolské studenty ekonomického a technického zaměření

This study examines the impact of brand recognition on consumer decisions in the technology sector, using the eye-tracking technology to assess engagement with top technology brands. In an increasingly saturated market, brands play a crucial role in differentiating products and services, guiding consumer choices by offering trust, quality, and emot...

The article systematically reviews and analyses the methods used in shaping digital marketing strategy. It focuses on guiding the concept of digital marketing strategy and discusses in detail the specific practices used in this area. It aims to describe and explain in detail the relevance of these methods to the contemporary business world and thei...

The objective of this research was to examine how personality acts as a mediator in the relationship between reaction time and traffic perception in young adults. Given the increase in the number of road accidents among this age group in the European Union, it is essential to understand the psychological determinants of risky driving behavior. A sa...

This study aims to investigate the impact of outdoor advertising on consumer behaviour by using eye-tracking analysis while drivers travel specific routes in Žilina, Slovakia. This research combines questionnaire inquiry and A/B testing to assess the conscious and subconscious effects of outdoor advertising on consumer decisions. The findings of th...

The Global Postal Network (GPN) has encountered various challenges in its attempt to satisfy the needs of Small and Medium Enterprises (SMEs) when engaging in foreign markets. By providing parcel and package delivery and collaborating with express and courier services, GPN has a vital role in global supply chains and is an indispensable part of the...

This article deals with the classification and creation of logistic distribution models. The main objective of the article is to create the methodology for designing a global distribution network (GDN). The suitable GDN could play a significant role in the global supply chain and try to fulfil the needs of companies while entering foreign markets....

1) Background: Professional driving is a stressful occupation that requires high levels of attention and decision-making, often leading to job stress. Impulsiveness, a personality trait characterized by a tendency to act without forethought, has been associated with negative outcomes such as anxiety, stress, and risky behaviors. Mindfulness has bee...

This article investigates the utilization of eye-tracking methodology to monitor the driver’s activities and attention during the arrival and departure procedures of train operations on Slovak Railway (ŽSR) line no. 120, Bratislava–Žilina. Previous studies conducted in 2020 formed the basis of the current research, which focused on two train statio...

The development of technology and globalization has increased the possibilities of e-commerce and allowed further development of world trade. E-commerce has changed the way you do business and the concept of buying. With the growth of e-commerce, traders need to pay significant attention to their companies’ critical functionality - logistics-to sat...

Online courses are gaining popularity because they provide extensive and varied course material, information, knowledge, and skills, whilst also creating an effective educational online community. This research adopts a case study approach to focus on the teaching method and the manner in which a strategic commitment to eLearning provides scope for...

The smart city concept is a comprehensive approach to the functioning of the urban region. It concerns various areas of life such as culture, infrastructure, environment, energy, and social services. Public perceptions of the smart city concept are not commonly addressed. The aim of this paper is to examine perceptions of the smart city concept amo...

Aerodynamic modelling currently relates to development of mathematical models to describe the aerodynamic forces and moments acting on the aircraft. It is a challenging part of aerodynamics that defines a comprehensive approach to using traditional methods and modern techniques to obtain relevant data. The most complicated task for the aerodynamics...

The purchase decisions require information on where each phase in aretail supply chain should be placed. The presented method is an integrated tool for retail supply chain totransaction cost optimization. The model does not only present a company-level lean management’s decisions within a supply chain, but it also shows the exact method to optimize...

This paper aims to present the effect of specific operational factors (temperature and humidity) on the selected mechanical properties of a conveyor belt. The tests were conducted in a climatic chamber, simulating the effect of both minus and plus temperatures −30 °C to 80 °C (243 K to 353 K) at specific humidity, and in a thermal shock chamber whe...

The article presents the results of the research describing the changes of bicycle pedal angle relative to the ground, depending on the bicycle crank setting, and the impact of these parameters on detecting the reflective effect emitted by the reflective elements mounted on the bicycle pedals. The results of the road tests determining the cyclist d...

E-Commerce activity has been multiplying in recent years. With the increase in sales via the Internet, the number of returned goods from customers is also growing restlessly. Firms that want to break into the Internet business should take planning for reverse logistics seriously. Usually, small companies for weak return policy of products quickly l...

Transport models have long played an important role in logistics and supply chain management to reduce costs and improve service. The rapid development of information technology has forced a change in the strategic approach to building logistics networks and ways to deliver goods to the customer. The article analyses the logistics system of the com...

The article deals with the experimental monitoring of the driver’s attention during train operation. SMI eye-tracking technology and eye-tracking glasses we used to measure the train driver’s attention. This unique experiment we performed on the Slovak railway (ŽSR) line no. 120 Bratislava - Žilina, in the section Žilina - Púchov. The measurement t...

This article focuses on the multi-criteria evaluation of various delivery options in the conditions of chosen e-shop, from the customer’s perspective.The evaluations were performedonconditions of the most popular e-shop in Slovakia and the customer segment was represented by a group of people ofproductive age. For the multi-criteria analysis,the TO...

Road traffic crashes are a considerable concern in motorized countries because of their impact on society, economy. The number of accidents has decreased since 2000. This paper gives an overview of road safety on Hungary's road network and reviews the efforts that were done. Statistical prediction of road traffic crashes is described based on the f...

The Internet serves as the main infrastructure for global shopping. For this purpose, the construction of an e-commerce logistics network is the main aspect of a successful existence in the virtual environment. This paper analyses the logistics system of a company located in Ukraine. The core business of the company is selling diagnostic equipment...

Design and development of systems for delivering real-time information to people with disabilities and elderly persons need to be based on defined user requirements. For this purpose, the user requirements have been defined in this paper according to the everyday needs of people who use traffic networks and move in closed spaces. The logical presen...

Selected assessed features of the postal network is focused primarily on the most important aspect that is a customer and on meeting his requirements. Customer requirements focus on service quality areas in particular. The availability of a postal service to a user is generally one of its most important quality characteristics. The availability of...

In today’s economic environment, the problem of pollution of the environment due to anthropocentric pressure becomes of particular urgency. Among the most important ecological, economic and social problems of humanity is the problem of solid household waste. Practical experience of waste recycling in Ukraine, Russia and other countries testifies to...

The paper focuses on the issue of image assessment as a significant attribute of the customer’s purchasing behaviour in the postal market. The image of the postal company undertaking consists of a number of factors that are under analyse and research. The goal of the paper is to describe the properties of the set of several variables by using fewer...

Implementation of modern handling facilities contributes to the quality performance of each business subject. Nowadays, mechanization and automation of processes associated with the handling of shipments finds an important place especially in the conditions of the postal and logistics sector, which is growing due to ecom-merce. The method of alloca...

This paper presents an optimization analysis of a queuing system for a particular post office as a tool to increase system reliability. The consideration of system reliability in terms of queuing system failures is very relevant. One way to increase reliability is to analyse the system and its parameters in order to identify its most critical flaws...

Customer´s preferences in the choice of a particular device is in many cases due to the attractiveness of this device. This means that customers are willing to travel longer distances to larger business centres with higher attractiveness. This is also the case for postal offices. Because postal operators are trying to maintain their customers, they...

The article presents a statistical analysis of daily kilometrages of vehicles operated by the selected transport company in the period of three consecutive years (2013-2015). Company vehicles have been divided into four categories depending on gross vehicle mass and the type of their intended transport use. Statistical analyses of daily vehicle kil...

INTERNATIONAL PARTNERSHIP IN THE FIELD OF EDUCATION T. Vitenko1, V. Shanaida1, P. Droździel2, R. Madlenak3 1Ternopil Ivan Puluj National Technical University (UKRAINE) 2Lublin University of Technology (POLAND) 3University of Zilina (SLOVAKIA) The paper presents an analysis of possible ways of international partnership in the context of the educati...

Road safety has an extremely important role in existing transportation systems. Drivers on the road are influenced various factors (light and temperature conditions, visual smog, environment surrounding, etc.) and the driver´s distraction represents the most common cause of road traffic accidents. According our previous researches, we found that vi...

A coast-down test is carried out in cases when there is a need for the exact expression of the forces acting on a road vehicle during its coast-down. These forces act mainly against the vehicle’s movement due to air and tyre rolling resistance. Knowledge of the course of these forces throughout the vehicle’s movement range is also a requirement whe...

The contribution is devoted to the problem of determining the degree of concentration in relation to indicators typical of the electronic communications sector. At present, concentration monitoring is very important. The reason is the significant impact of the incumbent on some relevant markets, which is not particularly desirable from the point of...

Driver distraction is one of the most common cause of traffic accidents in all countries. The previous research has shown that digital billboards can take the driver attention for more than one second. Therefore, the aim of the article is to research how can visual smog influence the driver behaviour. The road stretch in Žilina has been chosen for...

Online marketing is an integral part of e-commerce nowadays and includes many different ways of company's presentation, such as e-mail marketing, content marketing, social media, affiliate marketing and so on. The aim of the article is to highlight the importance of e-mail marketing due to the fact, it is considered as one of the most effective com...

These days customers expect the lowest price of postal services but still they look forward to its’ wide availability, security and delivery of mail items on time. The most important in generating the total costs in these services is transport cost of postal items. Transport costs depend on many factors- purchase price of the vehicle, labor costs o...

Marketing can be described as a tool for companies to influence the consumer’s perception to the desired direction. The current market situation is characterized by dynamism, growing consumer power, and intense competition. The consumer perception and behavior are changing and therefore need to be constantly monitored and measured. The aim of this...

The phenomenon of the present postal services is the fact that, customers expect the lowest price while maintaining the availability, security and on time delivery of mail items. We can find that, the costs associated with transport of the postal substrate is one of the most important factors affecting the total cost of the postal services. These t...

The aim of this paper is to determine the effect of arrangement of fibreglass fabric plies in a polymer composite on adhesive joint strength. Based on the experimental results, the real effect of plies arrangement and their most favourable configuration with respect to strength is determined. The experiments were performed on 3 types of composites...

The main aim of the article is to present three concepts of load handling devices, adjusted to light goods vehicles of the weight up to 3.5 t. The design issue commissioned by Poczta Polska-the Polish Post was analysed. On the basis of the analysis the design assumptions were taken to design a device. The construction and the method of operation of...

The article presents the analysis of the combustion engine damage assessment in the public transport vehicles. The analyses concerned checking the interrelation between the initial and annual kilometrage of vehicles and the number of the registered orders at the maintenance and conservation system. The examinations were performed on the four brands...

Visual smog becomes a social problem in recent decades. It constitutes contamination of public space by aggressive, size inappropriate ad, placed often illegally. The object of the article is to study a visual smog and measure its level on selected road communication. The number of ads and billboards near the roads, distance between the billboard a...

One of the most important problems that we face in Poland, is a low degree of safety connected with municipal transport infrastructure. It stands out from numerous factors and conditions. That is why numerous actions aimed at improving transport safety are being undertaken. One of them is improved safety of vehicles that are directly connected with...

Availability and reliability of mail distribution services depends primarily on a network of postal operators. Choosing the appropriate layout of a network is key to maintaining quality while generating the lowest possible costs. This article focuses on creation of a postal network, based on an allocation model of an uncapacitated fixed-charge faci...

Traffic signs provide drivers with appropriate warnings and information and signal legal requirements and directions. The aim of this article is to research the frequency and duration of a driver’s gaze at traffic signs. The selected stretch of road in the Slovak Republic has been subjected to a high number of traffic accidents with the most common...

The article deals with management, controlling and traceability of transport containers through automatic and data capture technologies. The identification and monitoring of roll cages through new technologies, allows the administration and management of container logistics. The main tasks include the traceability and control of the movement of con...

The article deals with the optimizing the postal transportation network with two different optimizing methods. The research adopted in this article uses allocation models within graph theory to obtain results for addressed optimization problem. The article presents and compares two types of these models: p-median and uncapacitated fixed charge faci...

The idea and purpose of this article reside in addressing the postal system model by decomposing into independent subsystems in the form of displaying through a layered network model. Postal service is generally seen as a sequence of processes for collecting and distributing shipments for the purpose of their delivery. This service can also be defi...

Article provides research in field of automatic identification of container through radio-frequency identification technology (RFID) in terms of supply chain of particular postal-logistics operators. In this article we would like to share knowledge of testing and the results that we found during the test in laboratory and also real conditions in co...

The trend of growing parcel numbers with the customer’s desire for shorter delivery times as a result of increasing online trade and economic specialization requires an adjustment of transport systems. The share of transportation costs per postal item depends mainly depends on costs for employees and vehicles, in addition are still the costs of pro...

Abstract The purpose of this article is to find adequate Internet marketing tools that increase the number of visitors at the business website. For the Analysis of website traffic were used Google Analytics, and Facebook Insights tool and statistical methods of correlation analysis was used for finding the degree of dependence between visitors stre...

The paper include important aspects of layer model of postal technological system such as makes the possibility to define rules for regulating, technical and technological requirements and interfaces to communicate with other postal systems. The current postal reform is mainly attributable to release of network access and ensuring full interoperabi...

The article deals with the possibilities of optimizing the postal transportation network with respect to planned road infrastructure. The research adopted in this article uses allocation models within graph theory to obtain results for addressed optimization problem. The article presents and compares two types of these models - p-median and uncapac...

University education by practical experiences is an important factor of the pedagogical process. The genesis of this article was a requirement of web-hosting as a support tool for students. The aim of the article was to define causes and to design university web-hosting. Before web-hosting was designed, a research among the students had been conduc...

Postal operator, as well as every network enterprise, needs to keep its costs on the lowest level possible, while maintaining the reliability and availability of its services. One option to the costs is to optimize the transport network. This article focuses on the creation of postal network based on existing road infrastructure in Slovakia. Except...

The optimizing process of the postal transportation network can be based on several variables and on different infrastructures. The most commonly used variables for optimization are time and distance. This article is focused on the comparison of the results of the optimization process based on the time and distance variables in the conditions of th...

New network architectures are required for a flexible service provisioning. These are characterized by the transition from channel-switching to packet-switched networks. The amount of the collected information needs to be provided in these network architectures at the right time at the right place for processing in the control systems and end-syste...

Knowledge is learning, as short explanation meaning. Knowledge is gained by long-term experience, continual learning, as well as by finding the right solutions for the issue. The longer we take the time for solving and analysing the issue the better given solution can be obtained. Knowledge is very closely linked with creativity, as Einstein had me...

Internet communication is connected with social media and especially with social networks in the recent years. This phenomenon we can notice also in the sphere of education. The educational processes are significally impacted by this because social networks are slowly becoming part of teaching. The aim of this work is the research of possibilities...

Advertising, marketing and commercial activities on the Internet are the most recent trends of the last years. In most countries of the world, the Internet is operated on a fully commercial basis. More than a half of its users need it for commercial purposes. Marketing experts in businesses are the main users of information from the Internet. This...

The Internet and information and communication technologies (ICT) have changed everything: news, commerce, advertising, relating to others, getting information and transport too. It has changed how the people work, how they practice religion, how they date, how they spend the free time and how they travel. One of the technological innovations that...