Radostina Yuleva-Chuchulayna

• Doctor of Business Administration
• chief assistant doctor at South-West University "Neofit Rilski"

Changes in the global market lead to a wider expansion of competition between small and medium-sized enterprises based in different countries, including Bulgaria. This requires bulgarian SME’s to take new strategies allowing more competitive advantages and improving the common market through the introduction of modern techniques such as digitizatio...

In today's fast-paced environment, businesses must differentiate themselves from the rest. The challenge is to differentiate the businesses themselves and attract and retain customers in a crowded market. Businesses must work hard to create value, innovate, introduce distinctive features, and produce unique products. Competitive advantage allows th...

Innovations and innovative methods in organizational management involve introducing new ideas, tools, processes, and strategies to improve efficiency, effectiveness, and adaptability. These innovations help organizations stay competitive in a rapidly changing environment, enhance decision-making, and better meet the needs of stakeholders. Organizat...

In the context of globalization and digitalization, enterprises are faced with the constant maintenance of organizational advantages over other companies in the conditions of strong competition and an open market. An organization's resilience is determined by its strong competitive position and the approaches it uses to keep competitors at bay. It...

Virtual tourism, driven by advancements in immersive technologies such as Virtual Reality (VR) and Augmented Reality (AR), has emerged as a viable solution to mitigate the environmental impact of traditional travel. This article examines the role of virtual tourism in promoting sustainable travel by balancing technological innovation with ecologica...

The growing digitization of economic activity, including the adoption of artificial intelligence, is changing the skills needed to succeed in a wide range of occupations and their practical application in business operations. Digitalization is changing the skills needed to thrive in the workplace. Working in professions with intensive digital use r...

The global economy has shown that in the last few months, a number of factors have an impact on enterprises-the degree of inflation, automation and digitalization, difficult logistics and supplies, the degree of ecological production and consumption, the degree of innovation, social injustice, etc. Entrepreneurship and innovation play a key role in...

The global economy has shown that in the last few months, a number of factors have an impact on enterprises-the degree of inflation, automation and digitalization, difficult logistics and supplies, the degree of ecological production and consumption, the degree of innovation, social injustice, etc. Entrepreneurship and innovation play a key role in...

In the last two decades, digitization and the sustainability of enterprises have become a major focus in the economy. They received the strongest impetus during the pandemic situation related to Covid-19 and the current military situation between Russia and Ukraine. Sustainable development has various economic, environmental and social aspects that...

The world is in constant motion, and businesses are adapting in the midst of the fourthindustrial revolution. Sustainable development is a complex multifaceted concept, but its ideais one; namely, it must be ensured that economic growth allows maintaining a model thatcreates fair results for all humanity. This means that it is necessary to modernis...

Днешната динамична и неотложно променяща се среда стимулира успешните предприятия да се адаптират, развиват и конкурират по-силно от всякога особено по време на кризисни ситуации. Нуждите на потребителите, технологичното и иновационно развитие, изискванията за растеж и новите правителствени разпоредби оказват натиск върху конкурентните предимства....

През последните няколко години международната икономика значително се промени. Последните избори в САЩ, Брекзит, пандемията Covid-19, войната между Русия и Украйна, инфлацията в европейските страни са значими събития, които оформят някои нови тенденции в международния бизнес. Тяхното добро познаване и анализът на това кои от тях ще останат актуални...

In a context of change and uncertainty for universities, it is important to identify, invest and support their vision for innovation in teaching, learning and assessment – in such a way as to adapt to the unknown. Innovation is part of the culture and is integrated into the strategy, operational plans and vision. The analysis of the genesis of inno...

The changes generated by the current epidemic situation related to COVID-19 are significant in higher education. These changes affected the processes and methods of teaching, as well as affected the communication between teachers and students. As a result of the pandemic, universities ceased the attendance form of teaching and went entirely online...

Over the past few years, faced with new dynamic bisence models and increasing competition in the market, many small and medium-sized enterprises are currently facing the need for a comprehensive review of their innovation activities. Innovation must be implemented from the core of the organization and to the smallest part of the production. By incr...

With the challenges of modern business related to the Covid-19 pandemic, many companies have changed the way they produce and sells. Most organizations have managed to survive and maintain competitive market positions, as well as a steady secure cash flow, through digital transformation. In a short time, trade became online and production automated...

Безпрецедентното въздействие на пандемията Ковид – 19 върху световната икономика доведе до резки промени в организационната дейност и производството на предприятията. Необходимо бе предприятията, за да оцелеят на пазара, да внедряват и създават иновации и да обмислят вече съществуващите на пазара стоки. Някои мениджъри се насочиха към усъвършенства...

Дигитализацията принуди цели индустрии и сектори да се трансформират и да създадат нови начини и модели за работа, както и организация на предприятията. Породено от силни мотиви за внедряването на бързо развиващи се технологии, за да се намалят разходите и да се подобрят взаимоотношенията с клиентите и партньорите, но това е предизвикателство за ма...

The transformation of processes and systems in small and medium-sized enterprises into digital ones has been a major focus of global business over the past few years. Digitalization becomes mainline in terms of competition-the more innovation and technological upgrades a company integrates into its business, the more competitive advantages and resp...

In the process of digitalization and the change of education in almost digital, the professional training of teachers in higher schools is of particular relevance, determined with social and pedagogical importance. This includes a set of a number of individual competences that educators need to possess and develop. The changes in the technologies a...

Innovative projects are aimed at creating new products under the influence of new searches and trends in society. Small and medium-sized (SME’s) enterprises aim to develop and implement such an innovation project, which will help the strategic development of the organization and the achievement of higher competitiveness. In the modern dynamic marke...

Faced with new dynamic business models and increasing competition in markets, many small and medium-sized enterprises currently face the need for a comprehensive overhaul of previous tactics and strategies. Digitalization plays a key role in this revision. The majority of enterprises in Bulgaria see in digitization a way to optimize the use of reso...

The latest advances in science and technology demonstrate the need for transformation in social life, particularly in jurisprudence. Given this, the study of the impact of the transhumanist concept on modern law is an important topic for analysis. The aim of the article is to analyze the transhumanistic legal worldview through the prism of modern c...

Innovative development should mean targeted innovative activities to achieve an objective defined by the undertaking, leading to organizational and production change, and to increasing market opportunities and financial reserves of enterprise. Through innovative development, the company pursues its objectives such as increasing competitiveness, gai...

Human capital, as an element of intellectual assets, is intrinsically impervious to quantification, but with the advent of the information society and the knowledge-based economy, it has an increasing share of company assets, making its knowledge even more necessary. For the existence of modern small and medium-sized enterprises, the "quality" of h...

Striving for the new, more reliable and to the better is a major force that drives the development of society as a whole. It is important for each entity to know the nature, peculiarities and ways of transforming the ideas into products or services that will be able to satisfy consumer requirements, increase profits and ensure the growth of the ent...

Modern conditions of the external environment, put a number of tests on small and medium-sized enterprises, they also provide a number of opportunities, especially for those who have an appropriate strategy to benefit from them, which is a prerequisite for the acquisition of Competitive advantages. Small and medium-sized enterprises are looking for...

Changes in the world economy are a result of wider expansion of competition between companies based in different countries, including Bulgaria. This requires all parties, as well as individual enterprises, to adopt new strategies that allow them to develop competitive advantages through knowledge of innovation and the essence of small and medium-si...

The modern world is characterized by a high degree of economic activity in its various manifestations and high dynamics of various changes affecting the socioeconomic development of our society. Competition creates an increasing incentive for innovation and the introduction of technology, creates entirely new needs, causes buyers to search and buy....

Continuous partial or total improvements in the manufacturing process or services can result in higher production quality at lower cost and can lead to significant productivity gains over time. Many companies are successful in continuous improvement, through the introduction and proper management of innovation. The challenge for management is to br...