Radostina Iglikova

Konstantin Preslavsky University of Shumen · English Studies

The present article offers to take a look at the specific role of video titles and their unique organizational and structuring function within the unique multimodal universe of the YouTube video sharing platform. For the purpose of examining and illustrating this, the Good Mythical Morning (n.d.a) YouTube channel will serve as a testing field. This...

The article reviews the first steps in integrating CLARIN into the curriculum at Kon stantin Preslavsky University in Shumen, Bulgaria. It discusses the transition from in formational seminars for undergraduate and PhD students of different majors regarding the possibilities of this European interdisciplinary network all the way to the specific fir...

The hegemony of New Media seems undeniable as the majority of young people (the so-called-Generation Z‖ and the Millennial demographic) give preference to these computer-mediated means of communication and/or entertainment rather over traditional media modes (such as television, radio and the printed press, for example). In this sense, YouTube as a...

The article reviews the first steps in integrating CLARIN into the curriculum at Kon-stantin Preslavsky University in Shumen, Bulgaria. It discusses the transition from in-formational seminars for undergraduate and PhD students of different majors regarding the possibilities of this European interdisciplinary network all the way to the specific fir...

Within the context of the digital, Computer-Mediated Discourse (CMD) of New media microcontent is of great importance as it provides the first contact and impression the user has with the content which is to follow. It needs to attract the audience to content which is not directly available and needs further steps to be taken by the user in order t...

The subject of the present study is the regulative principle of efficiency conceived as a criterion for assessing the quality of texts in terms of their processing ease (see Beaugrande, Dressler 1981). The study discusses the specific ways in which efficiency is achieved in the qualitatively new context of ComputerMediated Discourse (CMD) and more...

The following article is based on the proposition that certain elements of the theory of textuality as proposed by de Beaugrande and Dressler in their seminal Introduction to Text Linguistics (de Beaugrande & Dressler, 1981) can be successfully employed in the analysis of the phenomenon of the "born-digital" text (see Metz, 1993; Erway, 2010; Neal,...

The present article deals with the patterns for creating viral headlines for web content. More specifically, it offers a comparative, corpus-based case study of the patterns employed in English-language and Bulgarian-language viral headlines pertaining to one particular topic (the taste of Coca-Cola at McDonald’s). The aim of the article is to prov...

The present article is a corpus-based case-study of the role of using patterns for creating online headlines as a means of ensuring textual efficiency. The corpus consists of over 130 headlines from the Love category on the American website of the Cosmopolitan women’s magazine (http://www.cosmopolitan.com), uploaded between 2010 and 2016. An import...

Abstract: The article offers an analysis of the relative quality of translations made by students of English studies in the context of their training in translation from English into Bulgarian. The object of the analysis are the proposed translations of three pre-selected passages from the sixteenth novel of the Discworld series by Terry Pratchett,...

The purpose of the present article is to popularize the findings and observations acquired from a corpus-based comparative case study of 200 English language titles and their officially promoted Russian-language versions. The study observes and analyzes on a comparative basis the strategies and techniques employed in the translation of movie titles...

The present article deals with the differences between headlines in the media of print and the qualitatively new phenomenon that is the web or online headline. The article begins with an overview of the discussion of the nature of print headlines in both English-language and Bulgarian-language literature and uses this as a platform for introducing...

The following article provides a brief overview of the specificities of the processes of reading and comprehension as a starting point for a discussion of the 8 reading comprehension strategies deemed most successful. Furthermore, it provides a list of practical guidelines for the application of each of these strategies.

The dissertation is an attempt at a qualitative study of the ways of achieving linguistic efficiency in the discourse of electronic women’s magazines from a comparative aspect and, more specifically, at doing this on the basis of a custom-made corpus of web headlines from two websites of the Cosmopolitan women’s magazine. Taking into consideration...

The following article deals with some strategies for enhancing textual efficiency in healthcare articles and is based on a corpus of texts from online women`s magazines. Here effficiency is understood in the sense beaugrande and Dressler suggest, i.e. as a principle which controls textual communication, so that texts are used with "a minimum expend...