Radha KashyapThe IIS University · Fashion and Textile Technology
Radha Kashyap
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Publications (121)
India is a country of traditional art and heritage. Each state holds its place regarding handicrafts and culture in a unique manner. Barmer in Rajasthan is one such place where the women artisans reside who are practicing traditional embroidery crafts. These skillful hands of the women artisan community are the real hero who is forming the backbone...
India is a land of rich culture and traditions. Each state of the country holds importance towards its traditional craft. The skill of handicraft is transferred from one generation to another as an important part of the family legacy. Rajasthan is one of the states wherein the Barmer district is known for its intricate traditional embroidery craft....
The fashion industry is the second largest polluting industry in the world. It is the rising concern of the environmental impact of the industry. Wastewater, carbon, and textile waste are the different types of waste being generated by the fashion and textile industry. Textile waste is generated in two phases i.e., during production (textile leftov...
The aim of this paper is to study the synchronisation between the online and offline services being offered by apparel retailers while customer's shopping journey in an omni-channel environment. This study has been conducted with 450 respondents in Delhi. Convenience sampling was used to approach the respondents. Only those respondents were approac...
Every regal in India has its own specialty in terms of crafts. In Chohtan village, the beautiful craft was done by female artisans. There were many factors that were responsible for their poor living standards. Therefore, researcher need studied and recorded the socioeconomic status of women artisans. In order to gathers the information data was co...
The paper aims to develop size adaptive apparel that supports sustainability goals. The study is based on designing extendable clothing that can grow along with the child's growth and can be used over multiple ages. Devising such clothing to tackle the fast outgrown and sizing issue in children's apparel. This will bring a worthwhile and positive c...
Empowering Women for Upgradation of Skills
and Creating Sustainable Livelihood through training
Khadi is a versatile fashion fabric and has been used as a tool to navigate India through its hard-won independence. When it comes to marketing of khadi, it has a restricted market which reach to a very few customers. In current market scenario, khadi has not witnessed much change in terms of design, colour and readymade khadi apparel. Punjab and H...
Reconfigure the apparel retail stores with interactive technologies
The roots of "Khadi" fabric are found only in India. Khadi is a versatile fashion fabric and has been used as a tool to navigate India through its hard-won independence. Unlike from other fabrics, khadi has marked as evidence of India's past and is evidence that "Old is truly Gold." Khadi represents our heritage tradition, nationality and culture t...
Appliqué is another form of fabric ornamentation. It is a delightful way to create decorative fabric. Applique is one of the traditional and finest craft of India Appliqué is a French term that signifies the process of attaching one fabric or motifs to a foundation fabric by means of stitches, to form a design or a pattern. The patches are stitched...
Art is considered as the final product of human imaginative and insightful minds. For each community their craft is a reflection of legacy and civilization. In Indian economy craft sector holds very important position. Each state has its own craft. Similarly, Embroidery craft Rajasthan holds its historic importance and significance through the year...
Purpose
The omni-channel strategy provides a holistic experience during shopping by integrating online and offline channel services. In this digitalized realm, customers are more dependent on online elements for shopping. However, physical stores are still their first choice for apparel shopping. The introduction of interactive technology is one of...
Khadi is defined as which is cloth hand spun
and hand woven. Yarn made of cotton, silk or
wool. An attempt is made to develop ranges of
eco-friendly apparel for kids wear using digital
printing for kids. The study has been conducted
in Jaipur city. The sample has been selected is
purposively because of the easy accessibility of the
respondents who...
Abstract
Khadi is referred as an Indian fabric. It is also
known by name ‘Khaddar’. The study was to find
the buying behavior and satisfaction of consumer
towards ready-made garments in Khadi. The
study has been conducted in Jaipur city. The
sample has been selected purposively because of
the easy accessibility of the respondents who are
consumers...
The purpose of this paper is to identify the drivers and enablers of using AI technologies in three important areas of Omni-channel retailing- customer experience, data management and supply chain efficiency. This paper also explores the different AI technologies which can be used by retailer to manage the supply chain, data and their engagement wi...
Textiles have remained not only as one of the important options of livelihoods but have also been the saviours of the various traditional skills that have been inherited by the weavers over generations. The present study documents the raw materials, tools and equipment used in textile of Maheshwar. problems of weavers were also identified. For the...
ABSTRACT: Wear comfort is imperative property of clothing. The comfort of wool garment is main characteristic of consumer satisfaction principally for next to skin. Woollen garment have been some sensation feeling. These are related to sensorial, tactile and thermo physiological comfort of garment. The present study focus on wear comfort of woollen...
Wear comfort is imperative property of clothing. The comfort of wool garment is main characteristic of consumer satisfaction principally for next to skin. Woollen garment have been some sensation feeling. These are related to sensorial, tactile and thermo physiological comfort of garment. The present study focus on wear comfort of woollen wear. The...
Due to remarkable contribution of the fashion industry to environmental degradation sustainable practices are becoming increasingly important. The purpose of this paper was to assess the knowledge of college girls towards eco fashion. To fulfill the aim 400 college girls belonging to 18-21 and 22-25 years of age group were approached to collect the...
Women has developed as an important segment in apparel buying. They give lot of importance to apparel resulting in changing behaviour of consumers. The purpose of the study is to expand knowledge of apparel buying behaviour of Indian consumers by understanding the apparel buying preferences of working women and to assess the impact of big five pers...
Sustainable fashion is not merely a short term trend but it could last many seasons and for generations to survive on the earth. Silk fiber is the most beautiful natural fiber known as the “Queen of Textiles”. Ahimsa silk is a non-violent, eco-friendly and sustainable process of the production. Hand spun and hand woven cotton fabric is another mode...
Women has developed as an important segment in apparel buying. They give lot of importance to apparel resulting in changing behavior of consumers. The purpose of the study is to expand knowledge of apparel buying behaviour of Indian consumers by understanding the apparel buying preferences of working women. the study was conducted on 480 working wo...
The paper investigates the mechanical and comfort properties of pure bamboo and viscose bamboo woven fabrics. The mechanical properties considered in the study are breaking strength, elongation at break, tear strength, bending length, bending rigidity, drape coefficient and comfort properties includes air-permeability, water absorption and crease r...
Performance enhancement is worth requirement of woolen apparel.The fabric performance divided
in several criteria. These are aesthetic, durability, appearance and care properties. This property
directly affects the quality of pure wool and blendedwool fabrics.The study was focused on
performance of speciality hair fibers blending in wool/polyester...
Indian traditional textiles have been known for its unique creativity and skill of the weaver. Traditional textiles are
sustainable as they are environment friendly, energy saving form of artistry. Amongst the textile sector, it is the outcome
of sustainable textile products. Textiles have remained not only as one of the important options of liveli...
Sustainability and eco-friendliness are the two important aspects of today's fashion industry. Ahimsa silk (Eri Silk) and
hand spun cotton yarn conrm these aspects. Comparison of sewability parameters of Ahimsa silk (Eri) and Conventional
Silk (Muga, Tussar) union fabrics has been accomplished in this research. Objective of the study was to compar...
India is known as a treasure of crafts; one of them is traditional embroideries, which mainly resides in rural areas. Every region in India has its own specialty in terms of crafts. Barmer located in Rajasthan is lesser explored area where beautiful and intricate embroideries are practiced by women artisans. These women mainly work in unorganized a...
Apparel is plays an important role in building the identity of an individual. There are number of factors
which inluence the apparel buying behaviour of working women like consumer characteristics, product
attributes, promotion, store attributes and reference groups. The study was conducted on 480 working
women belonging to the age group of 26-55...
The consumption patterns of consumers have changed. The consumers are more detached from their clothing and are disconnected from environmental and social impact. Unfortunately conventional modes of production, using and disposing off apparel have significant adverse impact on environment as well as on people and communities. Growing amount of text...
India is a diverse country with different culture, cast and creed. Therefore, the choice of clothing differs from person to person. The preference and buying behaviour change from individual to individual due to various factors such as personal preference, culture, tradition, occasion and other factors like economic, influence of reference group. T...
The way Indian consumers are spending their money on various items has changed in recent years. With the everincreasing
penetration of internet and social media, the purchasing behaviour of Indian consumers has changed dramatically.
The present study is based on the perceptions, buying behaviour and satisfaction of the consumers in Indian market. I...
The present study focuses on consumer awareness and knowledge towards workmanship of the garment. The study was conducted in Jaipur city. The sample size used was 200 samples from two age group i.e. 26-30 and 36-40 years. The data was gathered from respondents through interview schedule. Respondents were selected using random sample selection metho...
Purpose : Seam quality is affected by various fabric with mechanical properties. This study analyzed the seam quality of wool and speciality hair fibre blended fabrics. Design/Methodology/ approaches : Seam strength, seam efficiency and seam puckering behaviour were analyzed. ASTM1683-04 standard test method was used for the seam strength and seam...
Seam quality is affected by various fabric with mechanical properties. This study
analyzed the seam quality of wool and speciality hair fibre blended fabrics.Design/Methodology/
approaches : Seam strength, seam efficiency and seam puckering behaviour were analyzed.
ASTM1683-04 standard test method was used for the seam strength and seam efficiency....
Online shopping is becoming a well-accepted way to purchase a wide range of products and services.
Internet shopping is becoming extremely popular because online shoppers have an option of shopping
at any time of the day sitting at their home or offices. It offers a huge collection of products and allows
consumers to get the products as per their n...
A dye is a colored substance that has the ability to color materials such as textiles, paper, ink, foodstuff, cosmetics, medicine and
many others. Hence, a natural dye means an extracted colored component from any organic materials such as plants, animals and
minerals (Siva, 2007). Natural dyes are considered eco-friendly as these are renewable and...
Lean is a philosophy of continuous development, and making the evaluation of its effects on a business against the expected value-adds further assists the business managers to make strategic decisions on the adoption of new productivity improvement initiatives. The present study was designed to comparatively assess the status of the lean initiative...
The way people feel about their bodies is indicative of cultural ideology, social reactions and personal activities. Clothing is perceived differently by individuals in relation in body image. Our bodies and our perception represent an important part of our sociocultural heritage. Physical ideas vary from culture to culture and from one historic er...
A report of Planning Commission working on the areas to boost
India’s manufacturing exports from a period of 2012-2017 had shown a
positive growth of reaching at US$ 64.41 billion by March 2017 in
Textiles and Clothing export segment.
The textiles industry accounts for 14% of industrial production,
which is 4% of GDP; employs 45 million people and...
Silk fiber is the most beautiful natural fiber known as the “Queen of Textiles”. Ahimsa silk is an eco-friendly, sustainable
and non-violent process of the production. Cotton is a versatile fabric full of comfort properties. Hand spun and hand woven cotton
fabric is another model of sustainable fabrics. Therefore, union fabrics in different ratios...
Interior textiles such as net curtains, curtains, furnishing fabrics, textiles for upholstery and table linen all make a significant contribution to a feel-good atmosphere in the home. There is a variety of eco-friendly and sustainable fibers which are being used for home textiles. Fibers such as coir, jute, sea weeds, bamboo, hemp etc. are being d...
There are many ways i.e. Quality Control, Total Quality Management, standard time, workplace conditions, to solve the
problems regarding productivity. Working conditions are one way to enhance the productivity and also increases the satisfaction level of
the workers. The apparel industries in the Rajasthan are mainly concentrated in Jaipur. There a...
The fashion world is constantly seeking and latching onto new materials. The adoption of eco-friendly products has become
a fashion statement. Among many eco friendly products bamboo is the fastest growing tree on the earth. Bamboo, a renewable resource
grown widely throughout Asia, serves as medium for manufacturing numerous utility and decorative...
Sustainable fashion is an endeavour that draws together sustainable development and
fashion. The world undergoes one of the worst economic crises ever, which affects all industries including
fashion and luxury. Textile industry has a heavy impact on the environment as the current practices are
unsustainable and companies, environmentalists and cons...
Rajasthan, a colourful state has a rich heritage of vivid types of embroideries and different communities are practicing it in their own style. The women folks of remote villages are unexposed to the modern civilization and are experts in preparing articles of such great aesthetic value. Hence there is a need for traditional embroideries to be popu...
The purpose of this study was to investigate the relationship of perceived clothing deprivation with appearance management and social participation among three different socio-economic groups, to find the moderating effect of socio-economic status on this relationship and to find the percentage of variance in appearance management and social partic...
In the present study, attempt has been made to print the jute fabric with traditional Dabu art and to explore the possibilities of maintaining/promoting the traditional art of block printing on the eco-friendly fabric, easily available in India. Attempts have also been made to create an opportunity for the export of Dabu printed jute articles inter...
Apparel industry plays a significant role in the industrial growth. The apparel manufacturing
activities have been shifted from developed to developing countries. The developing countries, like India
and many other Asian countries earn valuable foreign exchange by exporting apparel. In order to sustain in
global market, it, is essential to eliminat...
Rajasthan has rich tradition and culture in its vast glorious history. Metal embroidery a popular embroidery style of Rajasthan, found its patron in royalty. Danka-Ka-Kaam, one of the metal embroidery has primarily been practiced by Udaipur's Bohra community. This is the unique art of Udaipur is at the verge of extinction as there are few workers l...
The retail infrastructure has witnessed a transformation with the rapid growth of e-commerce especially in last two decades. E-business all over the world has become a popular medium for buyer-seller transaction as a means that complements and supplements of retail store. Although the concept of online retailing is based on understanding to attract...
Design has an important role in economic and social change that does not stop at creating a new or
better product. Design plays an important role in encouraging environmentally sustainable and economically
viable model of craft activity and help in the empowerment of marginalized groups, especially in
cases where income generation, social mobilizat...
Indian embroidery has been synonymous with the traditional fabric embellishment. The present study is an attempt to explore the Gota work motifs of Rajasthan and develop contemporary designs through CorelDraw. The modern technique aims at simulation of motifs of gota work documented through books and museum. The manual method of designing is tediou...