
Rachel SmithUniversity of Reading · School of Chemistry, Food & Pharmacy
Rachel Smith
Doctor of Philosophy (Psychology)
About
22
Publications
6,116
Reads
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559
Citations
Introduction
I'm a sensory and consumer scientist working at the intersection of psychology, food cues and market research.
Additional affiliations
July 2020 - present
Education
July 2015 - March 2019
September 2012 - June 2015
Publications
Publications (22)
Exposure to the marketing of unhealthy foods and beverages is a widely acknowledged risk factor for the development of childhood obesity and noncommunicable diseases. Food marketing involves the use of numerous persuasive techniques to influence children’s food attitudes, preferences and consumption. This systematic review provides a comprehensive...
Background:
Children are inhabitants of a media-rich environment rife in extensive, sophisticated, and persistent techniques that are used to market unhealthy food. Exposure is known to influence children's attitudes, choices, and consumption, yet further research is required to explore the influence of contemporary techniques within online games....
This study assessed the effect of providing information on the consumers’ sensory evaluation of three burgers: 100% beef, 100% plant-based and a hybrid (60% beef and 40% vegetables). A total of 99 UK consumers with balanced age and gender were recruited. Consumers assessed the burgers under blind, expected and informed conditions and answered quest...
Protein is a vital dietary component for combating negative health outcomes associated with malnutrition in older adults, including sarcopenia, functional decline and reduced quality of life. Yet, recommended daily protein intake is consistently unmet, as evidenced in the literature and reaffirmed in this review. Poor appetite is recognized as a ma...
Research highlights the importance of university microenvironments on eating behaviours and the need to facilitate healthy eating behaviours for students living away from home. Evidence suggests that a small lifestyle change, such as a food swap, can have a large impact on population health and the planet, thus it is crucial to evaluate the environ...
Protein is a vital dietary component for combating negative health outcomes associated with malnutrition in older adults, including sarcopenia, functional decline and reduced quality of life. There is increasing evidence that older adults require comparatively more protein per day than younger adults. Yet, the literature suggests that recommended t...
Hybrid meat products are blends of meat and plant-based ingredients that could bridge the gap for consumers who want to reduce their meat intake, without sacrificing the taste, convenience and familiarity of traditional processed meat products. However, little is known about consumers’ preferred formulations, willingness to try (WTT), willingness t...
Purpose
To explore the perceived credibility, relevance, legitimacy and accessibility of videos and podcasts in farm extension.
Methods
A two-phase mixed methods approach consisting of a pre-COVID online survey of farmers (n = 221), farmer telephone interviews (n = 60) and in-person focus groups of farmers (n = 4) followed by an analysis of how vi...
Videos and podcasts as potential approaches for knowledge exchange with farmers: testing their potential role in ELM. Results from a literature review and an empirical study in England.
Report published with Agricology, funded by Defra.
Children’s favourite food and beverage brands use various tactics to foster positive associations and loyalty. This brand-consumer dynamic is frequently influenced by the use of implicit techniques and emotional appeals. Few studies have used physiological methods to examine the connections that brands build with children and the influence this has...