Rachel Smith

Rachel Smith
University of Reading · School of Chemistry, Food & Pharmacy

Doctor of Philosophy (Psychology)

About

22
Publications
6,116
Reads
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559
Citations
Introduction
I'm a sensory and consumer scientist working at the intersection of psychology, food cues and market research.
Additional affiliations
July 2020 - present
University of Reading
Position
  • PostDoc Position
Education
July 2015 - March 2019
University of Wollongong
Field of study
  • Experimental Psychology (Public Health Policy)
September 2012 - June 2015
University of Liverpool
Field of study
  • Psychology

Publications

Publications (22)
Article
Full-text available
Exposure to the marketing of unhealthy foods and beverages is a widely acknowledged risk factor for the development of childhood obesity and noncommunicable diseases. Food marketing involves the use of numerous persuasive techniques to influence children’s food attitudes, preferences and consumption. This systematic review provides a comprehensive...
Article
Background: Children are inhabitants of a media-rich environment rife in extensive, sophisticated, and persistent techniques that are used to market unhealthy food. Exposure is known to influence children's attitudes, choices, and consumption, yet further research is required to explore the influence of contemporary techniques within online games....
Article
This study assessed the effect of providing information on the consumers’ sensory evaluation of three burgers: 100% beef, 100% plant-based and a hybrid (60% beef and 40% vegetables). A total of 99 UK consumers with balanced age and gender were recruited. Consumers assessed the burgers under blind, expected and informed conditions and answered quest...
Article
Full-text available
Protein is a vital dietary component for combating negative health outcomes associated with malnutrition in older adults, including sarcopenia, functional decline and reduced quality of life. Yet, recommended daily protein intake is consistently unmet, as evidenced in the literature and reaffirmed in this review. Poor appetite is recognized as a ma...
Poster
Full-text available
Research highlights the importance of university microenvironments on eating behaviours and the need to facilitate healthy eating behaviours for students living away from home. Evidence suggests that a small lifestyle change, such as a food swap, can have a large impact on population health and the planet, thus it is crucial to evaluate the environ...
Poster
Full-text available
Protein is a vital dietary component for combating negative health outcomes associated with malnutrition in older adults, including sarcopenia, functional decline and reduced quality of life. There is increasing evidence that older adults require comparatively more protein per day than younger adults. Yet, the literature suggests that recommended t...
Article
Hybrid meat products are blends of meat and plant-based ingredients that could bridge the gap for consumers who want to reduce their meat intake, without sacrificing the taste, convenience and familiarity of traditional processed meat products. However, little is known about consumers’ preferred formulations, willingness to try (WTT), willingness t...
Article
Full-text available
Purpose To explore the perceived credibility, relevance, legitimacy and accessibility of videos and podcasts in farm extension. Methods A two-phase mixed methods approach consisting of a pre-COVID online survey of farmers (n = 221), farmer telephone interviews (n = 60) and in-person focus groups of farmers (n = 4) followed by an analysis of how vi...
Technical Report
Full-text available
Videos and podcasts as potential approaches for knowledge exchange with farmers: testing their potential role in ELM. Results from a literature review and an empirical study in England. Report published with Agricology, funded by Defra.
Article
Full-text available
Children’s favourite food and beverage brands use various tactics to foster positive associations and loyalty. This brand-consumer dynamic is frequently influenced by the use of implicit techniques and emotional appeals. Few studies have used physiological methods to examine the connections that brands build with children and the influence this has...

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