Rachel Shacham

Rachel Shacham
University of Minnesota Twin Cities | UMN · Department of Marketing

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Publication (1)
Article
Innovation research tends to consider only the post-commercialization period or examine a few innovations through case studies. In this study, we examine 29 radical innovations from initial concept to mass-market commercialization. We find that these innovations were developed over an average of at least 50 years and divide this long development pe...

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