Rachel Dodds

Rachel Dodds
Ryerson University · Ted Rogers School of Hospitality and Tourism Management

PhD
Research interests: overtourism, sustainable tourism, tourist motivations, tourism planning and development

About

121
Publications
152,815
Reads
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2,671
Citations
Introduction
Rachel Dodds currently works at the Ted Rogers School of Hospitality and Tourism Management, Ryerson University in Canada. Rachel does research in Sustainable Tourism, Consumer Behaviour, Business Ethics, Corporate Responsibility, Policy and Quantitative/Qualitative Social Research.
Additional affiliations
July 2006 - present
Ryerson University
Position
  • Professor

Publications

Publications (121)
Article
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Many studies have explored how the tourism sector and tourism policies understand and relate to the concept of sustainable development. A common conclusion is that tourism concentrates on economic and social viability at the expense of environmental sustainable development. This paper considers if and how the concept of environmental policy integra...
Article
Over the last decade, the concept of smart destination management has been gaining momentum (Boes et al, 2016; Buhalis and Amaranggana, 2013, 2015; Del Vecchio et al, 2018a; Gretzel et al, 2015; Ivars-Baidal et al, 2019; Lamsfus and Alzua-Sorzabal, 2013; Xiang et al, 2015). As the tourism industry seeks recovery from the devastations of the COVID-1...
Article
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Purpose The purpose of this paper is to identify and review attempts at mitigation and prevention of overtourism and to outline reasons for the failure to date of such efforts. Design/methodology/approach This paper is a perspective paper and draws on an examination of relevant literature on the subject through the lens of a conceptual framework....
Article
Aside from attracting tourists, there has been an increased interest in marketing to tourists who behave more sustainably as this can contribute to both a higher yield and overarching Sustainable Development Goals. This study investigates the contribution that intermediaries and the use of social marketing have on the sustainable attitudes and beha...
Article
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While there is considerable research into what drives tourists to travel sustainably, little has been done to examine business travellers and how they differ from leisure travellers. The purpose of this paper is to fill this gap by looking to understand these differences and what drives them. Specifically, this paper looked to understand the influe...
Chapter
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Intrepid Travel, a tour operator, faced deliberation of how to deal with decreasing numbers and revenue to Turkey; one of the company’s largest destinations. In the past, a successful public relations campaign brought people back to Nepal after the 2015 earthquake and this case debates whether a similar strategy would also work in Turkey. This case...
Article
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The implementation of sustainability practices in the tourism system requires the participation of a variety of actors. While much research has focused on supply-side issues associated with sustainable tourism, there has been less focus on supply-side issues associated with consumer behaviour and business-related travel. This paper addresses the be...
Article
The purpose of this Special Issue is to frame island tourism research while bringing to the forefront the myriad of challenges facing islands to develop successful tourism destinations. Islands are special geographic features spread all across the globe, and tourism has been an important economic activity for many of these often resource constraine...
Article
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Koh Phi Phi Don is among the most visited island tourism destinations in Thailand. Due to the island's topography and development patterns, most accommodation suppliers on the island are likely to be exposed to a range of climate change impacts, particularly sea-level rise, which can pose a severe risk to the local tourism operations. This study ai...
Article
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In today’s fast-paced and globalized business landscape, the need for sustainability has increased for organizations. The need to re-evaluate practices, however, can be difficult if existing practices or models of operation are traditionally change adverse. For organizations to be motivated to make these changes, understanding both the intrinsic an...
Article
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This research note focuses on the impact of tourism development from disaster capitalism as expressed by post-disaster land grabs and forced population displacement. Case studies highlighted are India, Thailand and Sri Lanka following the 2004 Indian Ocean tsunami; Honduras after Hurricane Mitch in 1998; and will demonstrate how disaster capitalism...
Article
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Purpose The purpose of this paper is to determine the extent of online communication by festivals regarding their sustainability practices using Cultivation Theory as the framework to determine perceived value creation. Design/methodology/approach A mixed method approach was utilized to achieve data triangulation through a content analysis of webs...
Article
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As competition increases, so does the need for a destination to differentiate itself. Blue Flag, a voluntary environmental certification, has been described as an effective marketing tool to communicate nature-based management to consumers. Does certification, however, influence the consumer's choice when choosing a destination? This study examined...
Article
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Dodds, R. and Holmes, M.R., 2020. Preferences at city and rural beaches: Are the tourists different? Journal of Coastal Research, 36(2), 393–402. Coconut Creek (Florida), ISSN 0749-0208. Visiting a beach is one of the most popular tourist activities and one that draws people to the surrounding area. Although much literature has been written on tour...
Article
Considering the evolution of climate change and recognizing that the tourism industry is among the key contributors to this evolution, this study aims to clarify how researchers and practitioners can understand better what the triggers to the adoption of a sustainable behavior are while on holidays. Various studies have been conducted on the sustai...
Article
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Purpose The purpose of this paper is to examine the emergence of overtourism, outline the issues and contributing factors, as it relates to cities, and to suggest possible mitigation measures that might be taken by policy makers. Design/methodology/approach This paper draws from a review of literature looking at longitudinal issues of tourism deve...
Article
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Purpose The purpose of this paper is to review the past literature of the tourist experience and propose a new model of behavior. Design/methodology/approach It is proposed that understanding of the visitors experience from a development standpoint may be useful in understanding how tourism destinations or indeed products may be experienced so dif...
Book
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Overtourism has become a major concern for an increasing number of destinations as tourism numbers continue to grow, stimulated by general economic and technological growth and the expansion of the global middle class. This coupled, with relentless promotion of tourism by many organisations and destinations, has increased tourism, despite growing o...
Article
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Festivals are emerging as one of the most attractive events in the tourism industry as their cultural and social wealth can contribute to the general promotion of a destination. Increased desire by communities to behave more responsibly has encouraged more sustainability-focused strategies on the part of festival organizers and have stimulated othe...
Article
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Of all the forms of tourism, visiting a beach is one of the most popular. The objective of this study was to determine whether satisfaction levels of beach visitors could be predicted using a hierarchical linear regression. This research drew on 1451 complete surveys conducted at rural and urban beaches across Ontario, Canada. Using a hierarchical...
Article
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Often the approach to protect a watershed is about addressing threats to the ecosystem or limiting development, mainly focusing on agriculture or large-scale development. This paper uses a participatory integrated watershed management approach (PIWM) for both tourism managers as well as environmental organizations and governing agencies to move tow...
Article
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Much of the literature surrounding beach management and pro-environmental behaviour focuses on social norms, certification and beach management and their relation to education, gender and age. Utilizing 1611 quantitative surveys from four Ontario beaches, this study builds upon past research to test three key hypotheses to understand to what extent...
Article
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An exploratory study approach was used in this research to examine the use of local and organic food in Toronto’s food truck industry, the rationale for its use, and the challenges that food truck owners face in sourcing it. Results showed that all-but-one of the food trucks sourced local or organic food for their menu and were motivated by fresh t...
Article
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Festivals can be important contributors to tourism and the social and economic sustainability of the communities in which they are located. A festival, however, can also negatively impact the environment by increasing demands on waste management and disposal. To better understand what factors influence festival waste management, we applied both qua...
Chapter
This volume focuses on the management of tourism in island environments, particularly in the Caribbean. The first part of the book (chapters 2-5) is about resources for islands, including transport and hospitality, and demand for islands. This part addresses the core resources of tourism products and services to suggest principles and practices to...
Technical Report
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Article
Voluntary environmental initiatives (VEIs) are increasingly common within the tourism and hospitality sector. Consumers, however, are confused by the variety of initiatives available and recognition is low due to the few businesses within each one. Clean Marine, a VEI for the boating industry, has a high compliance rate from marinas, no marketing o...
Article
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Beach certification schemes, such as Blue Flag, have become prevalent in the current literature as a beach management tool that is said to bridge the gap between recreation and conservation. Ontario’s Great Lakes beaches offer services that are vitally important for both environmental and economic benefit and recent policy and governance actions ac...
Article
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Purpose The purpose of this paper is to explore the link between social entrepreneurship and sustainable tourism and to examine the Canadian context in this regard. Design/methodology/approach The methodology entails a case study approach that includes a thorough review of the related literature and of any existing Canadian sources of hospitality...
Article
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Beach certification schemes, such as Blue Flag, have become prevalent in the current literature as a beach management tool is said to bridge the gap between recreation and conservation. Although there is evidence that Blue Flag has gained wide recognition globally, there has been limited research done to determine if Blue Flag is actually being suc...
Article
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Intensified urbanization has led to more populated cities and less green spaces which are vital to community health, wellbeing and conservation. Rouge Urban National Park in Toronto has recently become Canada’s first urban national park. This park is ideally suited to the millennial population, offering outdoor recreation and green space that this...
Article
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Environmental sustainability has often been claimed as a means to providing a competitive advantage by encouraging efficiencies, attracting customers and obtaining business. This work critically considers this idea in the context of the hotel industry by comparing the strategic intent and implementation of sustainability initiatives in hotels acros...
Article
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There has been an increasing focus on the local food movement and farmers’ markets that supply this food. Most studies have focused on profiling the consumer or motivations for purchasing local food; however, few have focused on the differences in those who frequent such tourism offerings. The purpose of this research study, therefore, was to exami...
Article
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Both in a national and global context, it is challenging to identify key conditions for the integration of sustainable tourism in public policy. By studying a number of recent planning processes pertaining to tourism development, this article aims to contribute recent insight into how sustainability may be integrated into tourism planning. The stud...
Article
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Apparel and the attributes they portray have an opportunity to influence the willingness to pay (WTP) of those who purchase them. While there have been a number of studies examining WTP, few examine purchases in a festival setting. The goal of this study was to explore participants’ WTP for apparel based on a more external motivation (visible envir...
Article
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Community-based tourism (CBT) has often been cited as an alternative to mass tourism and an approach for tourism to become more sustainable. If developed well, CBT can become a poverty alleviation mechanism and a way to access improvements in quality of life, providing empowerment and greater economic benefit to individuals in local communities. De...
Article
This research aimed to examine the customer motivations of farmer’s market patrons while also examining the differences in patrons between residents and visitors. Examining two markets in Toronto – St Lawrence Market and Liberty Village market 322 usable surveys were analyzed through SPSS. Questions were broken down into four: perceptions, motivati...
Article
Apparel and the attributes they portray have an opportunity to influence the willingness to pay (WTP) of those who purchase them. While there have been a number of studies examining willingness to pay few examine purchases in a festival setting. Data was collected from 427 attendees at the Mariposa Folk Festival in Ontario, Canada in 2015. WTP was...
Article
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Often cited as a tool to alleviate poverty with much written on it, there is little to assess both the key successes and failures to achieve CBT. The researchers reviewed both academic and grey literature to determine key themes and issues. Six successes and five barriers to achieving community based tourism were outlined providing real life practi...
Article
Through case analysis, the concept of Environmental Policy Integration (EPI) was applied. The researchers studied a number of recent and on-going planning processes pertaining to tourism development in Norway and how sustainability may or may not be integrated into tourism planning. Four cases were examined including: an international cruise port,...
Article
This paper uses the theoretical context of political ecology as an in-depth way to examine and offer insight into factors affecting destination management and conservation on a larger scale where strict environmental measures are not in place. This case study used a mixed methods approach of both surveys and interviews to examine the Lake Simcoe Wa...
Article
Although the authors of the lead-off article bring up some very valid points surrounding definitions that seem to be so much of the focus on tourism research, this author questions whether we are debating the right issues. First, this author questions what is the difference between sustainable tourism and ecologically sustainable development? This...
Article
Full-text available
Apparel and the attributes they portray have an opportunity to influence the willingness to pay (WTP) of those who purchase them. While there have been a number of studies examining willingness to pay few examine purchases in a festival setting. Data was collected from 427 attendees at the Mariposa Folk Festival in Ontario, Canada in 2015. WTP was...
Article
The researchers sought to determine the need for greener festivals as well as impacts and global best practices to help make festivals and events more sustainable. The researchers did an extensive literature review and then created an on-line guide for greening festivals. The Guide was then piloted on two festivals – one large and one small to dete...
Article
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The increasing popularity of local food consumption can be attributed to the heightened awareness of food safety concerns, carbon emissions produced from food transportation, and an understanding of how large corporations' obtain their food supplies. Although there is increasing discussion on both the local and organic food movement independently,...
Article
The purpose of this research was to outline the current level of environmentally sustainable recreation and tourism activities and practices currently being undertaken in the Lake Simcoe Watershed. The researcher first undertook a web content analysis with 100 businesses within the region to determine sustainability practices. Then an online survey...
Article
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Purpose ‐ While global wine consumption is growing, environmental sustainability in the wine industry is also receiving increased attention from retailers, governments, environmental groups, and consumers. New Zealand has experienced a winery boom over the past two decades with a 173 per cent increase in the number of wineries. Along with this grow...
Article
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The purpose of this research was to explore the degree interest from members of the Ontario wine industry in an eco-labelling program for the Ontario wine industry to compliment the current voluntary environmental initiative and to identify barriers and motivations to participation. Structured face-to-face interviews with members of the Ontario win...
Article
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Understanding why students make university choices has been the subject of investigation by researchers worldwide. From a study of first year students entering Ryerson University's Hospitality and Tourism program in 2007, research showed that school reputation, faculty teaching and assistance, the degree's business focus and career/industry opportu...
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This paper seeks to profile the views and characteristics of travellers to Koh Phi Phi, an island in southwestern Thailand. The island is facing many issues of environmental and social degradation as a result of tourism related over-development. Using individual surveys, visitors were probed to determine their attitudes towards sustainability in Ko...
Article
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Pride Toronto is one of Canada’s biggest festivals, drawing in over one million people. This festival attempted to become the greenest festival in Canada by achieving zero waste and carbon neutrality by 2015. Despite specific goals, funding and expertise along with a carbon, waste and benchmark audit, the festival failed to continue greening its op...
Article
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Carbon offsetting is often put forward as a possible mitigation strategy for climate change. This study examines carbon-offset businesses in Canada and the United States to better understand their standards, project types, and project locations and to determine their perspectives regarding the challenges of the carbon-offset industry. Twenty compan...
Article
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À titre d’utilisateurs traditionnels des ressources naturelles, les collectivités sont souvent préoccupées par les menaces à l’égard de leurs moyens de subsistance et par la destruction de leur environnement. Par ailleurs, elles n’ont pas la sensibilisation, les habiletés et le pouvoir politique nécessaires pour contrôler le développement apporté p...
Article
Full-text available
Carbon offsetting is often put forward as a possible mitigation strategy for climate change. This study examines carbon-offset businesses in Canada and the United States to better understand their standards, project types, and project locations and to determine their perspectives regarding the challenges of the carbon-offset industry. Twenty compan...
Article
Full-text available
Communities, in particular traditional users of natural resources, are often concerned about threats to their livelihoods and destruction of their environments but do not have the awareness, skills and political power to control the development that comes from the tourism industry. Education and collaborative partnerships are one approach that can...
Article
Many of the world's islands are dependent on tourism as their main source of income. It is therefore imperative that these destinations are managed for long-term viability. The natural appeal of a destination is typically one of its main tourism related assets, yet the natural environment is also the feature most directly threatened by potential ov...
Conference Paper
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With increasing concerns of the growing emissions of greenhouse gases on a global scale by government agencies, academics, non-governmental organizations (NGO’s) and businesses, the carbon offsetting market around the world has evolved. During this worldwide evolution, however, North America has remained at a near standstill with regards to carbon...
Article
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Prince Edward County, located in Ontario, Canada, is both a rural destination and an island. The destination, known familiarly as PEC, is fast becoming the newest winery destination in Ontario and faces the challenge of developing a tourism industry that is financially, socially, and environmentally sustainable. Like many other islands or rural are...
Article
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The aim of this study was applied to explore to climate change articles from two newspapers published between 1988 and 2007, the Toronto Star, a regional newspaper, and the Globe and Mail, a national newspaper. A content analysis was conducted and the results were examined and compared for aspects of climate change, including salience, image, scope...
Article
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Communities are often concerned about their livelihoods and the state of their environments but do not have the power to control the tourists or the development that comes from tourism activity. Education and collaborative partnerships are one initiative that can help destinations achieve more sustainable tourism. Looking at the island Chumbe islan...
Article
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With many communities now dependent on tourism for their economic livelihood, long-term sustainability through a local, multi-stakeholder process is becoming key for destination management. Tofino, which was originally a remote, fishing village, has repositioned itself as an international tourism destination. Home to approximately 1,655 full-time r...
Article
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Purpose – The purpose of this paper is to explore the degree of consumer interest in an eco-labeling program for the Ontario wine industry and determine whether there is a willingness-to-pay a premium for eco-labeled Ontario wines. Design/methodology/approach – The study was a quantitative survey of 401 wine consumers in Ontario, collected at Liquo...
Article
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Although bed and breakfasts (B&Bs) represent a small part of the overall accommodation sector, they can contribute to both the positive and negative impacts of the industry. Through a questionnaire of Canada's east and west coastal B&Bs, findings indicate that financial reasons are the biggest barrier to implementing environmental practices and gov...
Conference Paper
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Visits to beaches are considered key motivations for many leisure travelers worldwide and in many cases, the beach itself may be the primary attraction in the destination. If used responsibly and maintained in a proper manner, beach tourism can be a force for positive growth and economic success. On the other hand, environmental issues such as beac...