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Introduction
My research interests revolve around the management of sport organisations, the effective coordination of sport and recreation stakeholder relationships, sport organisation branding and strategic sport and recreation sponsorship. I am skilled in qualitative research design and analysis. Much of my research utilises Freeman’s (1984; 2007) stakeholder theory and Rowley’s (1997) network theory of stakeholder influences to frame the impacts stakeholder alignments can have on sport organisation manag
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Publications
Publications (31)
As concerns grow about the impact of animal farming on the environment, the appeal of plant-based diets has increased(1). The most extreme of these diets is the vegan diet which excludes all animal and insect sourced products. The vegan diet is often lauded as being beneficial for cardiovascular health, with the exclusion of saturated fats from ani...
As the demand for plant-based meat analogues (PBMAs) continues to surge globally, understanding the marketing strategies that drive consumer choice becomes imperative(1). This research project, part of a larger study at Massey University, explores the design and packaging of vegan food products, specifically focusing on processed PBMAs and how this...
Cow’s milk is the primary source of calcium in the NZ diet(1). The absence of dietary planning in a vegan diet can result in the individual unknowingly obtaining low intakes of calcium. Prolonged low calcium intakes can result in negative implications on bone mineral density by increasing the risk of osteoporosis later in life. The measurement of b...
The fundamental principle of veganism is to avoid all possible animal exploitation and therefore, animal ethics has always been a primary motivator. Nowadays, the environment and health are also common motivators. Omission of all animal products leads to dietary exclusion of vitamin B12, limited intake of omega-3 fatty acids, specifically EPA and D...
The popularity of a vegan diet is growing worldwide. Data analysed from the 2018 NZ Attitudes and Values study showed that 1.1% of New Zealanders followed a vegan diet(1). Though there are potential nutrient deficiencies in a vegan diet, it is generally accepted that a vegan diet, with its emphasis on a variety of vegetables, fruit, grains, legumes...
Vegan diet consumption is gaining popularity globally and in New Zealand. However, plant foods provide absent or limited quantities of important micronutrients such as vitamin B12, iron, zinc, and omega-three fatty acids(1). A restrictive and unplanned vegan diet may thus increase risks of nutrient deficiencies especially during pregnancy and early...
In 2023 , the School of Sport, Exercise and Nutrition conducted a research project pertaining to perspectives, decision-making processes, and directives relating to female sport uniform designs, from a New Zealand NSO perspective. This report presents the results of that study.
New Zealand National Sport Organisations (NSOs) place specific focus on supporting and growing their sport and assisting their members to do the same. Comparatively, sport franchise teams, who belong to professional competitive leagues, more readily glorify/popularise their associated sport through attracting sponsors, negotiating broadcast deals,...
An introductory student textbook chapter to event management - inclusive of impacts, legacies, leveraging and contemporary trends and issues (Written in English; Published in Spanish)
Alcohol sponsorship of sport in New Zealand, especially rugby, has a long history, but in recent times government-resourced reviews together with public health agencies, activists, and academics have proposed a ban of alcohol sponsorship of sport to help reduce alcohol-related harm. Responses to a proposed ban from a number of diverse sectors, incl...
While sport and well-being have long been noted as having a positive relationship, much of the research surrounding this relationship has focussed on the physical and psychological well-being outcomes associated with sport participation. More recent studies are confirming that similar well-being outcomes can be obtained by sport event spectators. T...
This study examines children’s motives for participation in triathlon as a function of age. Initiatives implemented by a Regional Sport Organization in New Zealand have resulted in increased participation in ‘I Tri’d the Tri’ Series (ITTS) from 300 in 2004–3300 in 2015 (aged 2–12). Participants of the 2015 ITTS were surveyed. Graph theory analysis...
This project offered a applied approach to the development of baseball within New Zealand. Facilitating baseball bodies, at national, regional and club level were approached for feedback. Qualitative perspectives and accounts from sport organisation representatives were gathered to determine: how best to raise the profile of the sport; support an i...
Tobacco, alcohol and gambling-related sport sponsorships have faced widespread scrutiny due to a critical consciousness that questions the alignment of unhealthy products and damaging addictive behaviours with a healthy activity such as sport. The purpose of this study was to explore how a public health agenda may influence rugby union organisation...
Inspired by the spectra of rugby union research presented at the 2017 World in Union International Rugby Conference, this special issue brings together a selection of the more recent empirical developments within the business of rugby. This initial paper is presented as a contextual precursor to the six special issue papers that follow. Combined, t...
In 2011, New Zealand/Aotearoa hosted the Rugby World Cup (RWC). Heineken's sponsorship rights as RWC Worldwide Partner and the official beer offered the global conglomerate sole promotional and advertising privileges for all official events, activities, and facilities associated with the event. Yet, local New Zealand beer brand Steinlager also had...
Tobacco and alcohol companies have long faced criticism regarding the unhealthy nature of their products and decisions to sponsor community sport events (CSEs). Recent public health concerns have led to additional CSE sponsor products facing similar criticism, including soft drinks, confectionary, and fast food. With CSE sponsorship increasingly ut...
A community sport event (CSE) is an event staged for social, fun and entertainment value, with a primary target of local community audiences. These events can aid in developing a sense of place, encourage participation in sport and stimulate pride in the community in which they take place (Edwards, 2015). As the range, number and popularity of CSEs...
Research relating to community sport event sponsorship tends to focus on the stereotypical realm of taboo sponsorship which traditionally includes tobacco, alcohol and gambling. However, products, such as soft drinks, confectionary and fast food are now being viewed by some event stakeholders and community members in a similar fashion. This change...
