Quintin CoetzeeUniversity of Cape Town | UCT · School of Management Studies
Settled permanently in Edmonton, Alberta, Canada. Feel free to visit my personal site, linked here.
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Citations since 2016
1 Research Item
Quintin Coetzee is a UCT Master of Business Science in Marketing graduate, who resides in Edmonton, Alberta, Canada. His interests include human resources, technological innovation, and psychology. Quintin is constantly looking for opportunities to grow, both personally and professionally, and is therefore open to collaborating on future research projects. Feel free to visit his website: https://quintincoetzee.com.
This study provides insight into the phenomenon of generational transfer of brand loyalty, within the context of the FMCG industry in the Western Cape Province of South Africa. The findings within may prove useful both to brand marketers as well as researchers seeking a foundation upon which to conduct further studies in this area. The implications...