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27
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September 2015 - July 2019
Publications
Publications (27)
Food well-being is critical in food marketing and sustainability, yet identifying its key sources and validating them against overall well-being remains challenging. Food marketers struggle to assess contributable factors in strategic decisions. Enhancing Food well-being boosts consumer happiness and sustainability, but lacks a standardized evaluat...
Global societal disruptions, such as the 2008 financial crisis and the ongoing COVID-19 pandemic, introduce discontinuity for organizations. In the contemporary turbulent post-COVID-19 society, there is a critical need to establish resilience within the dynamics of organizational structures. Concurrently, advancements in technology and the pervasiv...
This conceptual paper aims to broaden the perspective of organizational studies by moving beyond sole reliance on the scientific dimension of observing the world through the method of reductio ad absurdum. Instead, it proposes the integration of second-order cybernetics and a design weltanschauung into the normative structuring of organizational em...
Due to supply chain disruptions and sourcing uncertainties, multinational and large food manufacturers, retailers and suppliers are investing in New Food Product Development (NFPD) to add value and differentiate themselves from homogeneous food markets. However, for start-up food companies, especially in the NFPD field and within marketing research...
This study explores the status quo regarding the interface between marketing, social and environmental issues, culture and consumers, and strategic management by integrating sustainability. A qualitative display network technique, based on the bibliometric methodology of co-citation analysis, was applied to examine research clusters. An integrative...
The Metaverse has the potential to form the next pervasive computing archetype that can transform many aspects of work and life at a societal level. Despite the many forecasted benefits from the metaverse, its negative outcomes have remained relatively unexplored with the majority of views grounded on logical thoughts derived from prior data points...
The Metaverse has the potential to form the next pervasive computing archetype that can transform many aspects of work and life at a societal level. Despite the many forecasted benefits from the metaverse, its negative outcomes have remained relatively unexplored with the majority of views grounded on logical thoughts derived from prior data points...
This study investigates the effects of sustainable design on food policy, literacy, and socialisation to gauge consumers’ satisfaction with the general design of food well-being (FWB). Using data from an online survey with 382 respondents, an empirical
study applying composite-based structural equation modelling was conducted. Sustainable design fo...
Food policy and food literacy are two influential domains of food well-being at both individual and societal levels. Sustainable design for both domains involving labeling schemes and packaging is essential indicators contributing to sustainability. Policymakers and Companies are challenged in deciding what labeling schemes should be enforced and w...
Many trends are shaping the future of marketing theory and the theory of the markets in the contemporary era. These trends are based on the general dominant shifts in value-generating phenomena within markets and the new spaces of convergence within the sociological structures of the markets. The major shifts can be described based on a general and...
With the increase in consumer awareness of sustainability and diversified retailer brands,
the conceptualizations and dimensions of brand loyalty are changing. Existing research studies have focused on traditional constructs and measurements to explain new phenomena in the food retail sector but ignored the environmental and social effects on consu...
Contemporary socio-technological shifts within global societies indicate that the preferences and values of a converging, well-informed and digitally connected society have shifted towards a movement based on sustainability and healthy and environmentally friendly common values. The effect of artificial intelligence has changed the nature of market...
We enhance the theory beyond the dimension of Service-dominant-Logic by constructing a conceptual framework coined as the Design-Dominant Logic aligning diverse challenges that marketing faces into a holistic framework by delivering a solid model to cope with disruptions. We construct for co-evolutionary a foundation towards the “market-within” dim...
Complexity, as the few hundred pages ahead will reveal, is the ―Sixth Competitive Force‖ that shapes strategy in turbulent times. Mastering complexity sets forth the very emergent strategies that construct and explain evolution. Thus, this work delivers a response to the vital challenges that have shaken the pillars of the most powerful institution...
The current work analysis the Obama administration’s policies on antitrust enforcement and delivers evidence on how the Obama administration has reinvigorated antitrust enforcement in his presidential terms. Furthermore, a foundation of strategic thinking in terms of antitrust enforcement is established, whereby organizations and firms can create s...
Complexity is the “Sixth Competitive Force” that shapes strategy in turbulent environments. This work delivers a response to the vital challenges that have shaken the pillars of the most powerful institutions of our time. Not only have the crises disrupted diverse industries, but above all they have paid a visit to challenge the most powerful Doyen...
Michael Porter is the Nester and the Doyen of competitive strategy. His 1979, HBR article “How Competitive Forces Shape Strategy” (FFM) started a revolution in the field. In last three decades, Porter‘s works has brought an original view into strategic mangement but moreover an economic perspective to the study of competitive strategy not only for...
China’s breathtaking ten percent growth over three decades, an unsteady foundation of overcapitalized state-owned enterprises, a fiercely protectionist government, and a rapidly changing business landscape, which floods and oversupplies the world market with its products, makes it not only a vital place for multinational corporations (MNC’s) to win...
The core pillars of the job of the strategist have shifted. This changed has not occurred because of the foresightedness or farsightedness of the strategist’s shaping our business’ wisdom and fundamentals, but because of the lack of the strategist’s understanding of doing his job. The job of the strategists must be reinvented and redefined. The cra...
Negotiation is back and forth communication. [1, p. 279]. Communication is ubiquitous, we communicate even if we do not want to or do not intend to communicate. Thus communication is unavoidable, so why not communicate successfully and achieve the managerial objective. We negotiate not only with other individuals on daily basis, but we negotiate wi...
This work aims at starting a winery business in the beautiful northern Californian area. The business will specialize in exporting high quality Italian wines and spirits from exclusive family owned wineries. The basis of the thesis is the application of Michael Porter‘s 'Cluster and Competitiveness Theory'. Competition within a cluster enhances the...
Calling organizational effectiveness a strategy is just as much a scientific flaw as navigating organizations in accordance with so called “strategies”, based solely on military minded-, shareholder oriented-, and financially reduced tactics and surgical measures. [21, p. 1] Dysfunctional organizations per se are not the only problem moreover; we s...
