Qasim Ali Nisar

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• PhD
• Lecturer at Central Queensland University

This study examines the role of moderating factors in the interstate disinformation warfare Pakistan has faced in the last two decades. The warfare mongers want to shape Pakistani public opinion and international perception to affect government policy in their favor by hitting these targets through media assaults. Although this study majorly involv...

Purpose This study aims to investigate the impact of destination brand experience on destination brand equity through the role of emotions and brand credibility. Design/methodology/approach The author adapted a quantitative study with 460 tourists using structural equation modeling. Convenience sampling was applied to the tourists who have travele...

Purpose Drawing on ability-motivation-opportunity (AMO) framework, this study investigates the direct effect of innovation-oriented HRM on SMEs’ innovation performance, both directly and through intrapreneurial behavior. Besides, the study assesses the moderating role of innovation-oriented leadership in the relationship between innovation-oriented...

This study examines the targets aimed by interstate disinformation warfare waged by adversary states against Pakistan. The warfare mongers want to shape Pakistani public opinion and international perception to affect government policy in their favor by hitting these targets through media assaults. Although this study majorly involved inductive reas...

This study examines the tools and means used by adversaries in interstate disinformation warfare waged against Pakistan. The warfare mongers want to shape Pakistani public opinion and international perception to affect government policy in their favor by hitting these targets through media assaults. Although this study majorly involved inductive re...

This study is undertaken to investigate the role of big data in enhancing HRM effectiveness via the mediating effect of big data–driven HR practices and electronic human resource management. It also examines the moderating effect of data-driven culture on big data–driven HR practices and electronic HRM. Data were collected from the HR managers and...

Exploitative leadership is an acute threat to employees due to its negative effects on their attitudinal and behavioural outcomes. Despite the prevalence of exploitative leadership, research on this notion is still in its infancy. Drawing on the Conservation of Resources (COR) theory, our study examines the effect of exploitative leadership on know...

ABSTRACT Our paper develops and tests a moderated mediation model of green human resource management (HRM). Time-lagged data gathered were utilized to assess climate for green initiative (GI) as a mediator of the impact of green HRM on green voice behavior (GVB) and test green servant leadership (SL) as a moderator of the indirect link of green HRM...

The study highlighted the role of firm characteristics, market characteristics, and financial delinquency on access to finance for small and medium-sized enterprises (SMEs). The study also described the mediating role of enterprise managerial skills and technology advancement and the moderator role of government support. The 410 samples were collec...

Purpose Recently, a shift regarding the negative consequences of organizational citizenship behaviors (OCBs) has put them forward as employees’ negative aspects carrying dangerous consequences for organizations. Considering this issue’s seriousness, the purpose of this paper is to examine the process through which compulsory citizenship behavior fo...

The purpose of this study is to investigate the impact of a set of green human resource management (HRM) practices on sustainable performance in Pakistani higher education institutions (HEIs), while also taking into account the mediating influence of environmental consciousness and green intellectual capital. Furthermore, the study aims to assess t...

Purpose At the forefront of current research is the investigation of how big data analytics capability (BDAC) and artificial intelligence capability (AIC) can enhance performance in concert. Therefore, current study intended to conduct more deep research into emerging phenomena and attempts to cover the gap by exploring how entrepreneurial orientat...

This study highlighted the role played by digitalization elements, such as information and communication technology (ICT) adoption, the social internet of things (IoT), and artificial intelligence (AI), in e-learning systems. It also examined the mediating role of digital literacy (DL) and pedagogical digital competence (PDC) and the potential mode...

The study illustrates the impact of green HR management on circular economy performance along with the mediator role of green innovation and moderator roles of big data analytics and data-driven culture. The 438 survey questionnaires were collected from textile sector SMEs and evaluated through PLS-SEM functionality. The study outcomes deliberated...

This study aims to examine the effect of green dynamic capabilities and green practices on the sustainable performance of SMEs by concentrating on the crucial role of green value co-creation and green innovation. For this purpose, a random sample of 245 respondents was selected working in SMEs in Pakistan, and PLS-SEM was used for data analysis. Th...

In the last decade, the rise of competition and the globalization of markets have resulted in heightened difficulties in delivering goods and services according to the customer expectations cost effectively and efficiently. The main objective of this research is to explore the relationship between Supply Chain strategies with Competitive Advantage...

The paper was focused on published news content of the Global Wellness Institute (GWI). GWI is a non-prot organisation empowering wellness globally, educating the public and private sectors on preventative health and wellness. GWI, since its inception in 2014, has been quite proactive in highlighting and disseminating the issues and avenues of the...

Purpose This study aims to determine the role of intellectual capital (IC) on financial performance (FP), the mediating effect of high-performance work practices (HPWPs) and the moderating role of big data analytics on the banking sector operating in Pakistan. Design/methodology/approach This study collected quantitative and cross-sectional data u...

Due to the business complexity and competitive environment, hotels are paying great attention to improve their sustainability performance through greening their workforce. Thus, this study examines the role of Green HRM practices in attaining sustainable environmental performance in Malaysian hotels while considering the crucial role of employees'...

This study aimed to illustrate the impact of green human resources management on circular economy performance; the mediator role of green innovation; and the moderator roles of big data analytics and data-driven culture. A total of 438 survey questionnaires were collected from small and medium-sized enterprises from the Pakistani textile sector and...

The current study attempted to inspect the influence of green human resource management (GHRM) practices and green innovation (GI) on environmental performance. Besides, the study considered green corporate social responsibility (GCSR) as a mediator to elaborate on the influence of GHRM and green innovation on environmental performance. Additionall...

This study is undertaken to examine that how Green human resource management practices heightens environmental performance via employees’ psychological green climate and pro-environmental behaviors. It also assesses the moderating role of environmental knowledge between pro-environmental behaviors and organizational environmental performance that w...

The computerization of business environment in developing countries like Pakistan specifically in hotel sectors raised the cutthroat competition and focused on the function of operational level big data management capabilities for knowledge creation to enhance radical, incremental and ambidextrous innovation. The study is supported with primary dat...

The objective of this chapter is to highlight the important relationship between microfinance institutions and women entrepreneurs in new venture creation. This chapter is proposed because women-empowerment is one of the crucial issues worldwide. In certain parts of the world, women are bound to customs, norms, beliefs, which are unique. These issu...

Purpose This study aimed to examine the impact of COVID-19 concerns on employees’ well-being, considering workplace stress, aggression, and emotional outcomes, such as emotional engagement, emotional exhaustion, and negative emotional reactions. This study also considers the moderating role of technostress between workplace stress and aggression, w...

The hotel industry has been transformed with hybrid workplaces and fast digitalisation due to the pandemic, while immersive VR-based simulation applications have been widely used to sustain employer branding. In this regard, the purpose of this study is to examine the crucial role of virtual reality (VR) to leverage employer branding in the hotel i...

Purpose This study examined the role of green human resource management (GHRM) in the environmental performance of higher education institutes (HEIs). The study also examined the mediating effect of green commitment and green behaviour. Furthermore, the study explored if green self-efficacy (GSE) moderated the relationship between green commitment...

Environmental issues have emerged to be a significant challenge for the organizations in twenty-first century and they are striving hard to reduce their environmental footprint. Considering the emerging environmental issues, the study investigates the role of green human resource management (GHRM) toward the environmental performance of hotels. Add...

This study examines the role of pilgrim's experiential risk, experiential motivation, and experiential loyalty towards the experiential relationship quality, supportive intentions, and desires at religious destinations. For Study 1, data were collected from 374 pilgrims (Sikh community) who visited Pakistan during their religious event (Vaisakhi)....

Purpose Big data analytics capabilities are the driving force and deemed as an operational excellence approach to improving the green supply chain performance in the post COVID-19 situation. Motivated by the COVID-19 epidemic and the problems it poses to the supply chain's long-term viability, this study used dynamic capabilities theory as a founda...

Purpose The primary purpose of this study is to provide a new model in the hospitality industry by incorporating open innovation (OI) as a significant business performance (BP) supporter. This study aims to examine OI’s role in fostering SI and BP in Malaysia’s hospitality industry. Design/methodology/approach Quantitative research approach with a...

This study aims to explore how green human resource management enhances employees' pro-environmental behavior via the mediating role of corporate environmental strategy and green psychological climate. Moreover, the moderating effect of environmental consciousness is examined which is almost ignored in the prior studies. Quantitative research metho...

Natural resource depletion and global warming alter the way businesses operate. The cycle of manufacturing and distribution has altered. Many nations have adopted carbon taxation and launched the "Go Green" idea. However, additional study on green supply chain management (GSCM) with an emphasis on environmental management systems (EMS), corporate p...

The research aims to examine the role of green human resource management (GHRM) in the university’s environmental performance. Furthermore, this research also focuses on the mediating effect of green commitment and pro-environmental behavior. It also aims to check how green self-efficacy moderates the relationship between green commitment and pro-e...

The study examines the effect of green human resource management (GHRM) on the environmental performance of hotels. It also investigates the crucial role of pro-environmental psychological capital, psychological green climate, and pro-environmental behaviors to enhance the environmental performance. The target population consisted of green hotel em...

Artificial intelligence (AI) and robots are increasingly becoming a part of workplaces across the globe. The hospitality sector has also adopted the usage of AI, robots, and other modern technologies to welcome visitors, as well as to provide services during their visits. This increasing trend of technology usage has led to employment uncertainty a...

Purpose This study aims to examine the key entrepreneurial roles (financial literacy, risk tolerance and competency) in the financial performance of small and medium enterprises (SMEs) in Pakistan and the mediating effects of locus of control and spiritual and emotional quotients. Design/methodology/approach The study data was collected from 541 S...

This study examines the role of green human resource management practices towards the environmental performance of green hotels in Malaysia. It also investigates the mediating effect of green intellectual capital and pro-environmental behavior. The target population consisted of employees of green hotels in Malaysia. Data collected using a survey q...

This study is undertaken to examine that how Green human resource management practices heightens environmental performance via employees’ psychological green climate and pro-environmental behaviors. It also assesses the moderating role of environmental knowledge between pro-environmental behaviors and organizational environmental performance that w...

Everyone has to manage the emotions during their interaction with others; similar case is with the leaders in organizations. Leaders’ actively and continually regulate their emotional state. The crucial role of emotions in interactional process as well in decision making triggers leaders to be vigilant about their emotional labor strategies. Thus e...

This study details how psychological, financial, and social factors shape employee deviant interpersonal behaviors during a pandemic. Data were collected with a survey of 372 front-line employees of hotels and analyzed with PLS-SEM. The findings showed social disconnectedness and perceived risk of unemployment leads to perceived isolation, which fu...

The purpose of this study is to test the relationships between external knowledge, internal innovation, firms’ open innovation performance, service innovation and business performance in the Pakistani hotel industry. A simple random sample of 285 managerial staff in the Pearl-Continental Hotels & Resorts of Pakistan was surveyed. The findings show...

This study examined the effect of HRM practices on knowledge transfer with the mediating effect of absorptive capacity that facilitates the post-acquisition or merger integration regarding the knowledge transfer. Data were collected from 45 acquired organisations of multinational corporations from different countries. The findings revealed that HRM...

The objective of this chapter is to highlight the important relationship between microfinance institutions and women entrepreneurs in new venture creation. This chapter is proposed because women-empowerment is one of the crucial issues worldwide. In certain parts of the world, women are bound to customs, norms, beliefs, which are unique. These issu...

Based on consumer culture theory and the theory of planned behaviour, our study examines cosmopolitan orientation as an antecedent to consumer awareness of the environment and health. The study examines the impact of consumers' environmental and health consciousness on their green purchase intentions and the mediating effect of green trust on these...

Purpose This study is undertaken to examine the role of information and communication technology (ICT), e-service quality and e-information quality towards brand image of universities by concentrating on students’ e-learning, e-word of mouth and satisfaction. Design/methodology/approach The target population was the students of public and private...

Purpose This study is undertaken to examine the antecedents and role of big data decision-making capabilities toward decision-making quality and environmental performance among the Chinese public and private hospitals. It also examined the moderating effect of big data governance that was almost ignored in previous studies. Design/methodology/appr...

The main aim of the study was to empirically investigate the mediating role of organizational commitment (OC) & person-organization fit (POF) between the causal relationship of supportive work environment (SWE) and employee retention (ER). One thousand questionnaires were sent to the targeted population included employees of all chains of multinati...

This article aims to give a fresh insight into the non-linear relationship between unemployment, governance, and poverty in Pakistan. For the purpose, the study utilizes data from 1984 to 2016 by employing a nonlinear ARDL co-integration approach. The findings provide an insight that poverty responds asymmetrically due to positive or negative shock...

Many developing countries are acutely vulnerable to global climate changes. In Pakistan, carbon emissions are primarily contributed by the factor of energy production from oil, gas and coal. The objective of this study is to estimate the asymmetric impact of temperature, energy use, economic growth, water scarcity on CO 2 emissions in Pakistan over...

A rich body of literature exists for explaining the role women play in ensuring their household's food security; however, as far as their own food security is concerned, little attention has been given. Therefore, this research collects evidence on the relationship between women's empowerment and their own food security (access) in the rural areas...

The purpose of this study is to examine the relationship between leaders’ emotional labour strategies (surface acting and deep acting) and followers’ emotional engagement while concentrating on the mediating role of perceived transformational leadership. By using mail and personal administrated survey method, data were collected by 372 employees (3...

Emotions are considered valuable for human experiences that regulate human actions and thoughts. Teachers’ emotional intelligence and emotional labor strategies play a key role to enhance extra-role behaviors. The purpose of this study is to examine the effect of teachers’ emotional intelligence on their extra-role behaviors (OCB) while concentrati...

Purpose Islamic marketing ethics focus on the principles of equity, justice and value maximization for the welfare of society. These ethics play a vital role in elevating the standards of customer behavior. The strategy of focusing customer is now considered as important element because of rapidly changing marketing trends in Islamic banks. Therefo...

Due to globalization and competitive business environment, organizations need to update their information to remain innovative and competitive. Moreover, high-performance work practices (HPWPs) play a vital role that determines organizational success. The current study is performed to scrutinize the effect of high-performance work practices on the...

Aim - the purpose of this study is to examine the role of employee rewards, recognition, and job-related stress towards employee performance considering the mediating role of perceived organizational support in the call-centers located in Lahore, Pakistan. Design - The data has been gathered through the survey method of the questionnaire. A simpl...

Scammell (1995) has argued that by reducing the barriers between governments leads to reaching consent. She has also noted the perturbing reality of participation of consultants “into the inner sanctum of government” (p. 14). she counter argues that if marketing concepts are applied to politics, it will become more democratic. Political marketing c...

Previous studies anticipated that there is need of justice in educational institutions in order to protect the academicians’ psychological as well as emotional needs under teaching profession. Therefore, the purpose of current study is to examine the moderating role of organizational justice between the relationship of emotional exhaustion and job-...

Emotions are important part of one's life and job. Emotions are always ready for feisty attack on individuals' attitudes at workplace. The present study aimed to investigate the impact of leader's emotional labour strategies on leader's attitudes by considering the mediating role of leader's job satisfaction. The data were collected by teachers of...

In today’s time, employee rewards and recognition play an important role in the overall employee performance. So these things are vital and hence should be practiced by all the organizations. If the companies will not take it seriously, then it might lead to negative consequences. On the other hand, job stress also plays a vital role in employee pe...

Previous studies anticipated that there is need of justice in educational institutions in order to protect the academicians' psychological as well as emotional needs under teaching profession. Therefore, the purpose of current study is to examine the moderating role of organizational justice between the relationship of emotional exhaustion and job-...

The services sector is an emerging sector that needs extensive research that can be helpful in managing employees' emotions. This study aims to examine the effect of perceived organizational support on emotional labor with the mediating role of emotional intelligence. Questionnaire survey method was adapted and data were collected from 370 employee...

Leaders' emotions management plays a significant role to shape the followers' behavioral outcomes, therefore, leaders try to regulate their emotions at the workplace with a view to influencing their followers' behaviors. Moreover, emotional sincerity is a relatively new concept and this study took the first attempt to give insight understanding and...

Ethical leadership is become fundamental part for the developing businesses. Due to need of caring and ethical leaders the study consider the ethical leadership aspects by considering follower’s personality traits and inadvertent effects of emotional labor on follower’s job performance and follower’s perceived stress. This implies that when leaders...

As emotions play a crucial role in organizations, many researchers have turned their attention to examining emotions in organizational behavior studies to gain a more in-depth understanding of human behaviors within organizations. Leaders’ emotions are deemed important as key elements of effective leadership. Leaders attempt to manage their emotion...

Previous studies anticipated that there is need of justice in educational institutions in order to protect the academicians’ psychological as well as emotional needs under teaching profession. Therefore, the purpose of current study is to examine the moderating role of organizational justice between the relationship of emotional exhaustion and job-...

Previous studies have ignored the leadership role in pharmaceutical industry and documented complex challenges in this field with respect to effective leadership. Related to the issue, destructive leadership has become an emerging area of research. The purpose of current study is to examine the impact of destructive leadership behaviors on turnover...

Previous studies have ignored the leadership role in pharmaceutical industry and documented complex challenges in this field with respect to effective leadership. Related to the issue, destructive leadership has become an emerging area of research. The purpose of current study is to examine the impact of destructive leadership behaviors on turnover...

Previous studies have ignored the leadership role in pharmaceutical industry and documented complex challenges in this field with respect to effective leadership. Related to the issue, destructive leadership has become an emerging area of research. The purpose of current study is to examine the impact of destructive leadership behaviors on turnover...

The purpose of current study is to investigate the relationship between HPWPs (Training, servant leadership, and supportive management) and Job performance by considering the mediating role of organizational commitment and job satisfaction. Study is descriptive, quantitative, and longitudinal in nature. Data have been collected two times by applyin...