Putu Yudi Setiawan

Putu Yudi Setiawan
Udayana University | UNUD · Department of Management

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32
Publications
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195
Citations

Publications

Publications (32)
Article
Full-text available
Niat untuk berkunjung kembali adalah salah satu indikator penting keberhasilan suatu destinasi wisata. Keputusan wisatawan untuk kembali dipengaruhi oleh berbagai faktor yang berkaitan dengan pengalaman mereka selama kunjungan pertama, Oleh karena itu penting memahami faktor-faktor yang mempengaruhi niat berkunjung kembali agar dapat membantu penge...
Article
Full-text available
This research conducts a scoping review on the application of machine learning (ML) in social media marketing, an increasingly pivotal area in digital marketing strategies. Machine learning plays a crucial role in analyzing user data, identifying consumer behavior, personalizing content, and optimizing marketing campaigns. Through a systematic sear...
Article
Full-text available
Our research aims to analyze the factors determining green loyalty based on a systematic literature review (SLR) according to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement. We asked three research questions: The main factors that determine green loyalty, The most widely used theories in building empirical...
Article
Full-text available
Purpose: This study aims to explore the relationship between social media advertising, habit, privacy concern, and purchase intention among social media users interested in travel and leisure. Theoretical reference: The study draws upon theories related to consumer behavior, advertising effectiveness, and habit formation, as well as literature on p...
Chapter
Collecting data from social media platforms has become increasingly streamlined, while privacy policies are being actively promoted. Social media users enjoy various features free of charge, but it's important to recognize that their data serves as the currency for these services. Often, social media users willingly grant access to their location,...
Article
Small and Medium Enterprises (MSEs) are one of the people's economic enterprises that have an essential role in advancing the Indonesian economy. Improving the overall, optimal and sustainable performance of SMEs business increases contribution to the economy in provinces in Indonesia, one of which is Bali Province, the province with the highest ab...
Article
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Micro, Small, and Medium Enterprises (MSMEs) are one of the popular economy sectors that play an important role in advancing Indonesia's economy. The high number of MSMEs in Indonesia certainly increases the competition among MSMEs. Thus, to survive, MSMEs need continuous improvement in their Business Performance. This study aims to analyze the ant...
Article
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Globalization has made exports an important activity for several companies including the growing Small and Medium Enterprises (SMEs). This is observed in the wood craft SMEs which is one of the main pillars supporting the Balinese economy when the tourism sector experienced a decline during the COVID-19 pandemic. It is important to note that innova...
Article
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Pharmaceutical distribution companies or also known as Pharmaceutical Drug Wholesalers (PBF) play a significant role in the distribution of pharmaceutical products in Indonesia. Without the role of PBF, the drug will not reach the patients from the manufacturer. The PBF appointed by the manufacturer to distribute the product, has operational perfor...
Article
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The developments and changes that have occurred related to business and environmental aspects that have occurred in the last decade have led the international community to apply the concept of a green economy. A behavioral approach to green entrepreneurship can be done through the delivery of its values at the higher education level. Despite much a...
Article
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The Covid-19 pandemic has a huge impact on the economy, which causes a substantial decline in the tourism sector. On the other hand, the detrimental impact of proactive measures taken to control the Covid-19 pandemic has had a negative impact on all industries around the world including tourism. Therefore, the purpose of this study is to learn on h...
Article
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The development of the image of the destination continues to grow so that research is needed that can determine future research gaps. This rapid development inspired us to conduct a recent literature review on destination image. In this study we update the literature review introduced in previous studies (Li et al., 2015) and define research gaps t...
Article
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Footwear is one of the fashions for both men and women. One of the companies that produce well-known footwear brands is Bata. Based on the results of the pre-survey, it was found that there were disloyal and dissatisfied customers. Customers do not make Bata their first choice, and there is still dissatisfaction with their design. The purpose of th...
Article
Purpose The purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit. Design/methodology/approach This research method is a structural model....
Article
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Nowadays, shopping for travel products through online travel agent has become very popular. This study aims to explain the effects of perceived ease of use, perceived usefulness, and trust on attitudes and intentions to reuse online travel agents. The population of this research is the users of the online travel agent Traveloka application in the c...
Article
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This study aims to explain the effect of information quality, perceived privacy protection, perceived security protection on trust, and its effect on continuance intention to use OVO in Denpasar. This research was conducted in Denpasar, using 139 respondents. This study uses Structural Equation Modelling (SEM) analysis techniques with the Partial L...
Article
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Technological advances, especially during the Pademi19 era, demand the use of technology in all fields. The company is engaged in online retailing because consumers worldwide in developed and developing markets shop online to buy products. It also changes the behavior patterns of the world community in general and the Indonesian people in particula...
Article
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Tujuan penelitian ini adalah untuk mengetahui hubungan antar variabel website layout design, sikap dan niat beli kembali konsumen Penelitian ini dilakukan pada pelanggan Lazada.co.id di Bali. Ukuran sampel yang diambil sebanyak 90 responden, dengan metode non-probability sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner. Teknik anal...
Article
Full-text available
Keputusan berkunjung adalah keputusan yang diambil seseorang sebelum mengunjungi suatu tempat atau wilayah dengan mempertimbangkan beberapa faktor. Bagi perusahaan perlu memperhatikan faktor-faktor yang dapat mempengaruhi keputusan konsumen untuk berkunjung demi meningkatkan pendapatan bagi perusahaan. Tujuan penelitian ini adalah untuk mengetahui...
Article
This study aims to determine the effect of entrepreneurship orientation on marketing performance mediated by innovation. The subjects in this study were the owners or managers of Barbershop in Denpasar City, with a sample of 30 respondents. The analysis technique used uses partial least square (PLS) analysis. The results of the study indicate that...
Article
Company should consider some factors affects repurchase intention, to increase company’s income. Goal of this research is to knowing the effect of perceived value, experience and customer satisfaction as a cause factor to the repurchase intention. This research applied in automotive product, with brand Toyota Avanza in Denpasar City, Bali – Indones...
Article
Manajemen persediaan yang tidak tepat dapat mengakibatkan terjadinya kekurangan ataupun kelebihan persediaan bahan baku. Salah satu konsep yang dapat digunakan untuk melakukan perencanaan dan pengendalian bahan baku yaitu sistem Material Requirement Planning (MRP). Penelitian ini bertujuan unntuk mengetahui jumlah kebutuhan bersih, ukuran besarnya...
Article
The purpose of this study was to determine the role of brand image in mediating the effect of product quality on repurchase intention. The number of samples is 105 respondents.. The sampling method was determined by a purposive sampling method based on certain considerations, namely, the education level of at least high school / equivalent, had bou...
Article
The purpose of this study is to determine the effect of product quality on brand image on Apple macbook latop, to know the effect of product quality and brand image on purchase intention on Apple Macbook laptop product, and to know the role of brand image in mediating the effect of product quality on buying intention. The population of this study i...
Article
Optimizing the production can be obtained by regulating the use of limited company resources. The purpose of this study is to know the optimization of corporate resources to generate maximum profit. The case study was conducted on Terry Kripik Small Business in Nyanglan Kaja Village, Tembuku Subdistrict, Bangli District. Based on the results of lin...
Article
Persediaan bahan baku merupakan salah satu aset penting bagi perusahaan, kesalahan dalam melakukan perencanaan bahan baku akan mengakibatkan masalah dalam proses produksi, maka penting untuk melakukan perencanaan persediaan bahan baku yang baik. Salah satu konsep yang dapat diterapkan adalah dengan menggunakan sistem Material Requirement Planning (...
Article
A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand. The purpose of this study was to determine the effect of the perception of the country of origin on repurchase intention mediated by brand equity. This research was conducted on Xiaomi brand smartp...
Article
The meaning of this research wants to explain the effect of perceived ease of use, perceived usefulness, and perceived risk towards attitude and purchase intention of Go-Massage on Go-Jek application. The population of this study is not limited (infinite) which is the user Go-Jek application in Denpasar. The sample in this study was taken with non-...
Article
In this era, one of the business opportunity is cafe business. This study aims to explain the effect of store atmosphere, service quality, and customer satisfaction on repurchase intentions, and the role of customer satisfaction mediates the influence of store atmosphere and service quality on repurchase intentions. The research was conducted at Th...
Article
The objective of the research is to know the role of trust in mediating the effect of product quality and value on the repurchase intention of buying green products (study on Starbucks coffee). Consumers who have purchased Starbucks coffee are the study population. The technique of determining the sample was done by using purposive sampling method...
Article
The development of internet has led an increasing presence of online store, followed by developments in online shopping activities. The purpose of this study is to explain the role of customer satisfaction in mediating the relationship between experiences by word of mouth as well as the repurchase intention. The sample are 140 people in Denpasar wh...

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