Purity Hamunakwadi

• PhD Student at North-West University

This chapter articulates how the adoption of agritourism digital marketing technologies can be explored as a strategy for enhancing the sustainable development of African economies. The global agritourism market, valued at USD64,29 billion in 2019 and forecast to reach USD117,37 billion by 2027, continues to grow, exhibiting an annual compound grow...

Across the globe, cities have contemplated practical measures to handle sustainable development issues which vary from environmental, social and to economic problems. Despite this, Africa has continued to fall behind in the implementation of smart city development. Yet, one of Africa's most cherished goals is achieving sustainable human settlements...

In industrialised economies, frugal innovation is increasingly becoming a strategic business requirement due to consumer demand for high-quality, reasonably priced and sustainable products. The present-day corporate leaders cannot afford to overlook this paradigm change. Frugal innovation enterprises are better positioned to overcome technological,...

The concept of frugal innovation has been scholarly discussed from different perspectives. It is a concept that has in the recent years been receiving much attention. In this view, much of the scholarly attention has been given to the benefits of frugal innovation. However, sparse and little attention has been given to the possibilities and challen...

A number of global crises, including financial crisis, global warming, climate change and the COVID-19 pandemic, have taken place over the past few decades. These have forced firms, the world over, to remodel their business processes to produce goods and services cost-effectively while retaining their competitive advantage and ensuring continuous i...

Recently, the concept of frugal innovation (FI) has gained relevance in both academic and societal discourse. Whether disruptive frugal digital innovation is contributing to the growth of small and medium-sized businesses in Africa is a subject of debate. Generally speaking, frugal inventions are linked to developing nations where sizable consumer...

Sustainability has become topical in the running of business enterprises and it is incumbent upon business managers to lead the formulation and implementation of strategies that ensure sustainability. Strategic managers play a critical role in developing sustainable business strategies for organisational survival and sustainability. This chapter ad...

ABSTRACT The tourism and hospitality industry continues to grow globally, accounting for a significant contribution to the global Gross Domestic Product (GDP). In 2021, the industry contributed 119.2 billion United States Dollars (USD) to the continent's GDP, a significant 23.4% growth from the 2020 contribution. Prior to the advent of the COVID-19...

Informal settlements are booming in many developing countries through the unprecedented rate at which urbanisation is taking place. Available evidence suggests that the problem lies in the lack of economic opportunities in the formal sector, exacerbating migration to the city, thereby increasing the growth of informal entrepreneurship. Women are fo...

The purpose of the study was to establish the effect of Covid-19 pandemic to women entrepreneurs in the informal sector of Zimbabwe. A qualitative study was conducted in Mashonaland West province in Zimbabwe. Data was collected through telephone interviews from 16 informal business women entrepreneurs in the retail sector. The participants were inv...

The purpose of the study was to establish the effect of Covid-19 pandemic to women entrepreneurs in the informal sector of Zimbabwe. A qualitative study was conducted in Mashonaland West province in Zimbabwe. Data was collected through telephone interviews from 16 informal business women entrepreneurs in the retail sector. The participants were inv...