Prof Rachmat Kriyantono

• PhD
• Professor in Public Relations and Senior Researcher at University of Brawijaya

Elaboration Likelihood Model (ELM) banyak digunakan untuk menganalisis efektivitas iklan, termasuk billboard. Billboard memuat pesan yang berfungsi untuk memengaruhi audiens melalui diksi, gaya bahasa, dan cara penyampaian. Unsur pesan yang efektif dan persuasif dapat memengaruhi sikap konsumen melalui keterlibatannya, rute sentral memiliki high in...

This study aims to dissect the completeness of the news using syntactic, script, thematic and rhetorical structure analysis through analysis on the Prokopim Ponorogo Regency and Prokopim Madiun Regency websites. In recent years, online mass media has grown significantly, providing local governments with new ways to communicate with the public such...

Technological advancements have impacted education, influencing student behavior across different eras-1990s, 2000s, and today. This survey-based research uses conventional sampling techniques and supports the theory of technological determinism, showing how communication technology affects behavior, thought patterns, and social interactions. Face-...

Membahas jenis kelamin (Ontologi) ilmu Komunikasi di era digital

This research aims to explore the meaning of religiosity and cultural compliance of Bhupa' Bhabbhu' Ghuru Rato in Madurese society. This culture is the values, guidelines, norms of life that are believed by the community for generations. In the context of communication studies, tradition and culture become an interesting research phenomenon. Islam...

Salah satu lembaga pemerintah, Kementerian Pemuda dan Olahraga (Kemenpora) mempunyai peran penting dalam mengoptimakan di sektor pemuda dan olahraga masyarakat Indonesia. Anggaran setiap tahunnya pun digelontorkan untuk bisa menjalankan program-program tersebut. Akan tetapi pada tahun 2019 silam, citra Kemenpora kembali menurun, mengulang kejadian...

This article analyzes the strategies and models of interpersonal communication of lecturers to students at vocational colleges of the Department of Mechanical Engineering, Malang State Polytechnic. The results of the study show that interpersonal communication strategies are carried out with dididic and triadic models. Meanwhile, the interpersonal...

News values refer to a set of criteria intended to evaluate the newsworthiness of an event, hence determining its suitability for publication. For instance, a case of sexual violence in Indonesia received significant attention and is considered noteworthy, warranting its reporting. This study aims to discover the significance of news articles perta...

Penyebaran covid-19 menyebabkan krisis global yang mengancam berbagai aspek, tidak terlepas sistem pendidikan. Perubahan perilaku mencari informasi ilmiah oleh dosen dan mahasiswa terkait pembelajaran menjadi referensi online. Oleh karena itu, tujuan penelitian ini untuk mengetahui apakah situs perpustakaan universitas menjadi sumber utama yang dip...

This research aims to evaluate the quality of Indonesian and Malaysian government websites as a communication channel for the COVID-19 pandemic crisis. The evaluation involved three dimensions of WebQual 4.0, an evaluation standard for website quality because it contains the principles of mass communication and dialogic face-to-face communication....

One of the government agencies, the Ministry of Youth and Sports (Kemenpora) has an important role in optimizing the youth and sports sector of Indonesian society. Every year, the budget is disbursed to be able to run these programs. However, in 2019, the image of the Ministry of Youth and Sports declined again, repeating the events of 2012, namely...

The covid-19 pandemic is one of the health crises that demand effective communication and timely, accurate, and culturally sensitive communication to reach coordinated and more effective responses. Regarding this function, communicative leadership becomes critical in reaching the success of a health crisis, particularly among local communities whic...

The internet as a new media has changed the practice of Public Relations by utilizing new media communication technology which has become known as Cyber Public Relations. Cyber Public Relations practices at a public university in Malang utilize new media Instagram, and website as official communication channels. This research aims to identify the e...

The present state of global growth, which is now focused on the process of digitalization and the establishment of information technology networks, has emerged as a fundamental component within the realm of Public Relations professionals. The field of Public Relations has seen significant transformation via digitalization as practitioners have adap...

The present state of global growth, which is now focused on the process of digitalization and the establishment of information technology networks, has emerged as a fundamental component within the realm of Public Relations professionals. The field of Public Relations has seen significant transformation via digitalization as practitioners have adap...

The significant factors influencing the perception of the public towards the “risk” concept are cultural values, social and traditional beliefs that form public views towards risk situations. Taking the cue from previous research on risk communication management in Asia, the present study discusses how administrative regional governments such as Su...

p class="Default"> The development of technology and communication is currently growing very rapidly. The use of communication in various fields has developed, one of which is in the field of tourism to carry out tourism promotion. The Central Lombok Regency Tourism and Culture Office has digital communication media in the form of a website and Ins...

The research aims to explore content management within the digital media landscape of Indonesia, with a specific focus on the strategies employed by Kapanlagi Youniverse (KLY), a renowned digital media platform. Technology is viewed as the paramount factor in implementing communication technology, encompassing the rise of digital media as a transfo...

Public relations as the communication management between organization and its public has entered a new chapter with new challenges at this time. The development of information and communication technology encourages public relations to be able to take advantage of various new media in carrying out its strategic communications. Website as a product...

Online media has been widely used as a media for jihad by Islamic activists around the world, including in Indonesia. These media include HIdayatullah.com and Liputanislam.com. The two media reported on the conflict that occurred in the Middle East. In this study, researchers used the theory of message content hierarchy in the Shoemaker & Reese mas...

Cafe Apung Rowo Klampok is a floating-themed cafe located in the village of Senggreng, Sumberpucung District, Malang Regency. The establishment of cafes, coffee shops, and similar ventures has become one of the developments in the creative economy by capitalizing on existing opportunities. Meanwhile, the shift in lifestyle within society has transf...

This study evaluates whether social media plays a role as the main source of information and, at the same time, as information sharing. Research on information-seeking behaviour, information needs, and information sharing has received increasing attention from various scientific communities since COVID-19 was declared a global epidemic. However, ef...

This study tests the theoretical model of Kim and Grunig's situational theory of problem solving (STOPS) (2011), in explaining how the correlation of situational perceptions, situational motivation, and communication actions in students of Brawijaya University Malang in 2022 from the issue of sexual harassment in Indonesian tertiary institutions. S...

Covid-19 which occurred in 2020 became a health problem that happens 18 years ago in China, in regards to the case of acute respiratory syndrome or SARS. News as an actual source of information has become a benchmark for society in seeking information about Covid-19. In this study, the researchers aim to conduct critical discourse analysis on the n...

The flow of organizational communication has an influence on organizational effectiveness related to the relationship or implementation and achievement of organizational goals. Moreover, the effectiveness of communication depends on several aspects, such as communication events aspect, organizational communication climate, and organizational commun...

Corporate communication is one of the main keys to building public trust in a company. The development of information and communication technology such as websites is used by companies to achieve a goal. This study uses quantitative content analysis methods to answer whether PT Freeport Indonesia, which is now a state-owned company, can implement D...

Health consumers or patients become aware of their health literacy by obtaining, processing, understanding, and communicating health-related information when they come to health decisions. However, background knowledge obtained would set patients' expectations and satisfaction, and the expression of patients' expectation gap that creates dissatisfa...

The media and the government are two institutions that need each other to carry out the responsibilities and needs of both parties. The mediahas its own agenda and the government has a policy agenda to be disseminated to the public. The two agendas coupled with the people's agenda are complementary as ultimately the aim is to convey messages on gov...

Abstrak Guru Pendidikan Usia Dini perlu mengembangkan metode pembelajaran yang variatif. Metode pembelajaran yang beragam dapat mendorong minat belajar siswa. Penggunaan teknologi informasi menjadi salah satu metode dan media pembelajaran yang dapat digunakan. Guru harus pandai dalam memilih dalam menggunakan aplikasi, sehingga perlu ada pengembang...

A city is considered to have a strong brand qualification if it has a variety of potential that is worthy of being sold as a tourist and investment destination. Lamongan Regency is considered to have these qualifications, and regional marketing methods are still ineffective and poorly understood by the public. This study aims to see a good Lamongan...

A city is considered to have a strong brand qualification if it has a variety of potential that is worthy of being sold as a tourist and investment destination. Lamongan Regency is considered to have these qualifications, and regional marketing methods are still ineffective and poorly understood by the public. This study aims to see a good Lamongan...

This research is a study of the study of internal meaning in the study of marketing communications, based on Osgood's theory or commonly known as the semantic meaning theory. in Osgood's theory, the meaning of a person is said to lie in a metamorphosis space which consists of three main dimensions, namely evaluate, activity, and potency. The purpos...

Peran ayah dalam pengasuhan anak pada keluarga modern makin meningkat, namun masih tidak secepat meningkatnya kuantitas ibu yang masuk ke ranah publik (bekerja). Keluarga membutuhkan kedua peran (ayah dan ibu) berfungsi dengan optimal untuk perkembangan anak. Khususnya saat beberapa penelitian ilmiah mengidentifikasi bahwa permasalahan sosial remaj...

Early childhood education teachers need to develop varied learning methods. Diverse learning methods can encourage students' interest in learning. The use of information technology is one of the methods and learning media that can be used. Teachers must be smart in choosing to use applications, so there needs to be the development of learning metho...

The democratic era has promoted transparency, public participation, and open access on public information, therefore, public relations is considered an integral part of the democratic process. The study is not only about genders representation, but also the outcome of involving genders and their competence in managerial positions. This study aims t...

Covid-19 menjadi suatu masalah kesehatan baru yang belum pernah terjadi sebelumya. Informasi mengenai isu kesehatan tersebut menjadi penting terutama di pra-pandemi untuk mengantisipasi menyebarnya wabah. Media sebagai sumber informasi utama memiliki peranan yang penting dalam penyampaian pesan. Penelitian ini bertujuan menganalisis bingkai media y...

During the pandemic COVID-19, the number of Child Rights violations have been increased such as sexual harassment, the exploitation of the children, and child abuse. Moreover, during the regulation such as “lockdown” that forced people to stay at home has been putting the children into another risks. Thus, it is important for Civil Society Organiza...

The role of marketing communication strategy is very important for companies in marketing products to their target market. Marketing communication of alcoholic beverage products which is hampered by promotion, marketing and distribution requires the right strategy in its implementation to ensure business continuity. This research has an exploratory...

Covid-19 has become an issue that has been written about in the media since the end of 2019. Since the emergence of the first case in Indonesia in March 2020, efforts are needed to manage disasters that occur. The role of various parties is needed to provide information and communication to the public, one of which is through the mass media. Inform...

This study aims to reveal vice.com's discourse strategy in reporting the suicide bombings at three churches in Surabaya on 13 May 2018. This action caused many victims, namely 28 people died and 57 people were injured. The presence of mass media facilitates the search and acquisition of information by the public, especially with the emergence of on...

In the current disruptive era, the need for information access is becoming easier and is developing practically. One of the developments in technology and digitalization that has made progress in infrastructure and innovation in people's lives is the presence of artificial intelligence (AI), which provides convenience in helping jobs supported by b...

Since the end of 2019, the dynamics of global life have been shaken by the Covid-19 pandemic. The Covid-19 pandemic has also caused multi-sectoral impacts on various areas of human life, one of which has an impact on the field of education. This study aims to determine the marketing communication strategy carried out by Jean Mayer Preschool to cont...

Strengthening Financial Governance and Communication Capacity in The Implementation of Village-Owned Business Agency Programs in Gendro Village Pasuruan This article describes community service programs to provide organizational capacity strengthening to increase the Village-Owned Enterprises (BUMDES) program's effectiveness. BUMDES demands program...

This study aims to describe the public and practitioner's perceptions of the public relations or Humas profession. Public relations plays a role in maintaining the credibility of the organization which is built from public perceptions. Apart from public relations, this profession is also called humas. However, based on Propechy's Self-Fulfilling Th...

Penelitian ini mendeskripsikan perencanaan darurat krisis oleh humas pemerintahan Indonesia. Penelitian terdahulu menunjukkan perencanaan krisis penting untuk meminimalkan dan membatasi dampak krisis. Contingency plan merupakan bentuk perencanaan darurat krisis yang efektif di era keterbukaan informasi. Peneliti melakukan wawancara kualitatif terha...

Tujuan yang hendak dicapai adalah untuk mengetahui upaya manajemen penangangan krisis. Penelitian dilakukan di Universitas Brawijaya pada tahun 2010-2019, berdasarkan pandangan Rektor Universitas Brawijaya pada saat menjabat, sekaligus rencana penanganan krisis di Universitas Brawijaya pada tahun 2020-2025. Penelitian ini dilakukan dengan pendekata...

Penelitian ini bertujuan untuk menerapkan teori makna semantik (Semantic Meaning) dan skala diferensial semantik (Semantic Differential Scale) dari Osgood untuk mengevaluasi produk co-branding, sebagai strategi komunikasi pemasaran. Hipotesis pertama yang dirumuskan adalah produk co-brand memiliki makna yang berbeda dari konsumen potensial walaupun...

Online news portals are interesting objects to study because they are superior to traditional media. The presence of the web, makes many researchers see the emergence of new public spaces in which individuals can find and produce diverse information. The development of the media was interestingly researched on seven online news portals which became...

Abstrak: Tujuan yang hendak dicapai adalah untuk mengetahui apakah model komunikasi pembangunan yang dilakukan oleh pemerintah Desa Tegalgondo dalam Progam Inovasi Desa sebagai pemanfaatan Dana Desa telah dapat meningkatkan partisipasi masyarakat menuju pemberdayaan masyarakat desa. Untuk mencapai tujuan tersebut, penelitian ini menggunakan penelit...

The aim to be achieved is to know the efforts of crisis management. The research was conducted at the University of Brawijaya in 2010-2019, based on the view of the Rector of the University of Brawijaya during his tenure, as well as a plan to deal with the crisis at Brawijaya University in 2020-2025. This evaluative study was conducted using a qual...

This study aims to prove three hypotheses, namely public relations theories have been widely adopted in the theses of public relations students, the theory that dominates public relations studies is the Theory of Excellence, and the most widely used of the method is qualitative. The researcher conducted a content analysis on student thesis in unive...

This study aims to test the hypothesis that, as a public broadcasting institution that serves the public interest, non-commercial, and the majority of audiences are Muslim, the principle of qaulan sadidan has been widely adopted in TVRI news. Islam has provided a grand-theory for the study of communication and journalistic, namely qaulan sadidan. T...

This study aims to describe the practice of public relations communication on the website of state universities. It explores the opinions of state university students on the website of their respective university. Evaluating websites based on student opinion is consired beneficial because the students are users who frequently access the website for...

p>This study aims to describe the critical ethnographic approach as innovative thinking in the study and practice of public relations amid the dominance of excellent theory. The importance of promoting this approach is also driven by the desire that public relations studies and practices are not fixed on just one type of paradigm, but other paradig...

This study aims to prove three hypotheses, namely public relations theories have been widely adopted in the theses of public relations students, the theory that dominates public relations studies is the Theory of Excellence, and the most widely used of the method is qualitative. The researcher conducted a content analysis on student thesis in unive...

This study aims to prove three hypotheses, namely public relations theories have been widely adopted in the theses of public relations students, the theory that dominates public relations studies is the Theory of Excellence, and the most widely used of the method is qualitative. The researcher conducted a content analysis on student thesis in unive...

Perangkat desa sebagai pemerintahan kecil di tingkat desa, sepatutnya paham tentang kewajiban mereka, utamanya terkait keterbukaan arus informasi dari perangkat desa ke masyarakat dan begitu pula sebaliknya. Hal ini nyatanya banyak ditemukan oleh tim di lapangan, salah satunya adalah di Desa Gendro Kabupaten Pasuruan. Data menunjukkan bahwa perangk...

This study aims to describe the strategies of private and government public relations practitioners in research and media relations. Some literature states that the practice of public relations begins and ends with research and media relations is crucial to the success of the practice of public relations. In this era of openness, the quality of res...

AbstrakPenelitian ini bertujuan mengevaluasi peran-peran yang dilakukan praktisi hubungan masyarakat (humas/public relations) lembaga pemerintah di Jawa Timur. Humas telah dikenal sebagai profesi bergender karena makin banyak perempuan memasuki profesi ini. Perempuan, secara umum, memiliki skill komunikasi yang feminim yang membantu membangun relas...

This study aims to describe President Jokowi's rhetorical strategies during the 2019 campaign on Instagram and its consistency with the rhetorical strategy as president. Rhetoric is not just a speech strategy, not a speech that tends to lie to manipulate or control people, and not talk much without action. Because of political competition, it can b...

This study aims to analyze the relationship between religious habits and radical behavior (terrorism). It is assumed that individuals who adopt cultural values in practicing religious worship will not carry out terrorist activities. Religion is not only a relationship with God but also a relationship with society. This research uses content analysi...

This study aims to evaluate whether Public Relations practitioners have implemented the principles of the Regulation of the Minister of Administrative Reform and Bureaucratic Reform (Permenpan-RB) No. 29 of 2011 concerning The Guidelines for Crisis Management within government agencies. A crisis is an unexpected event that threatens public expectat...

The research aims to evaluate apologia strategy based on ethical perspective of public relations. The research applies standards of ethics from The Indonesian Public Relations Association and Apologia Theory. Some research proves that the ability of an organization to deal with a crisis depends on the types of allegations during a crisis. The resea...

Korupsi adalah masalah besar yang dihadapi Bangsa Indonesia. Indeks persepsi korupsi Indonesia masih relatif tinggi sehingga perlu upaya penanggulangan secara bersama, termasuk dari kalangan perguruan tinggi. Salah satunya adalah melalui strategi pendidikan sejak usia dini, yakni menyiapkan generasi muda sejak usia dini untuk menghindari perilaku k...

Apologia and Attribution theories are used to explain whether the apologia strategies of the suspected corruption affect the public’s punitive responses in crisis situation. Attribution theory suggests that every individual or institution may be criticized for their actions and suggests the possible consequences of attribution on punitive responses...

A crisis is an unexpected event that threatens the important expectations of stakeholders and has a serious impact on organizational performances. By understanding the type of crisis that exists, it will help organization to choose the right crisis response strategy. This study uses positivistic paradigm with quantitative method through content ana...

Situational crisis communication theory (SCCT) is applied in this research to evaluate Air Asia crisis responses. The research tests whether crisis responses are consistent with the SCCT premise related to situation when a crisis has more than one cluster. SCCT argues that in this case, organisation’s crisis response strategy is adjusted according...

K.H Abdurrahman Wahid is a religious and political figure in Indonesia. As a religious leader Gus Dur was known as the Chair of the PBNU and the great ulama of the descendants of the Banu Hashim. As a politician, Gus Dur is the fourth President of the Republic of Indonesia. Gus Dur's political communication as a religious figure and the President w...

This study describes the connection between communication strategies of state-owned enterprises (BUMN) and private companies in Indonesia with its local culture. Contructivism was applied to explore qualitative data, involving the practitioners from BUMN and private companies. The research finds two propositions, i.e. the more local wisdoms are und...

The research aims to describe the implementation level of managerial and technician roles of public relations practitioners from government and private institutions in Indonesia. The hypothesis is public relations from private institutions often more apply the managerial roles while the practitioners from government public relations tend to apply t...

This study aims to describes the implications of the issuance of the Regulation of the Minister of Communication and Information Technology (Permenkominfo) no. 14/2016 on Local Government PR, especially districts / municipalities. Researcher explore how the perception of Government PR Officials, how the placement of Local Government PR on thestruct...

Penelitian ini bertujuan untuk menganalisis pemaknaan peran nilai kearifan lokal dalam proses manajemen konflik dan untuk memetakan model manajemen konflik yang sesuai dengan nilai kearifan lokal masyarakat Madiun. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode fenomenologi. Pemilihan informan dilakukan dengan menggunakan...

The research aims to describe the implementation level of managerial and technician roles of public relations practitioners from government and private institutions in Indonesia. The hypothesis is public relations from private institutions often more apply the managerial roles while the practitioners from government public relations tend to apply t...

This study aims to describes the implications of the issuance of the Regulation of the Minister of Communication and Information Technology (Permenkominfo) no. 14/2016 on Local Government PR, especially districts / municipalities. Researcher explore how the perception of Government PR Officials, how the placement of Local Government PR on thestruct...

Tujuan dilakukannya penelitian ini adalah menawarkan bentuk pola komunikasi pada situasi konflik dalam urusan sengketa tanah adat pada masyarakat Cek Bocek Salesek Reen Sury di Kabupaten Sumbawa. Penelitian ini menggunakan pendekatan konstruktif dengan metode penelitian kualitatif. Metode pengumpulan data dilakukan dengan wawancara mendalam (indept...

The discussion on interpersonal communication between husband and wife has become a widely interesting issue. Communication between husband and wife in everyday life is important to maintain the stability of the relationship. By that, this study aims to find the wife’s strategy in managing its private information and to find the act which violates...

There are very few discussions on instructional communication analysis or known as education communication focusing on anti-corruption and local wisdom. Instructional communication may become preventive solution to prevent corruption. The study discusses local wisdom-based anti-corruption instructional communication. Local wisdom becomes the focus...

Objective - This research aims to compare the government public relations with business public relations in Indonesia. The research proves the hypothesis that either government or business public relations in Indonesia have already applied symmetric model on their communication activities. Methodology/Technique - A national survey involves 160 prac...

Objective – The research focuses on applying semantic meaning theory and semantic differential scale to marketing communication, particularly co-branding products strategy, as an external stimulus to the consumers. The research aims to evaluate a hypothesis that co-brands have different meaning from the consumers, however, the consumers would expre...

The research aims to test situational crisis communication and attribution theories in Indonesian context. Crisis threats companies’ reputation and affects the public’s attribution which will lead to the creation of punitive behavior from the public towards the organization. The study used a quantitative approach with experimental method and conten...

The article views public relations study and practice from an Indonesian perspective. As an applied communication science, public relations has been dominated by Western perspective. However, the idea of the need to study communication from the Eastern (including Indonesian) perspective has emerged recently. Some public relations theories from a We...

Objective – The research focuses on applying semantic meaning theory and semantic differential scale to marketing communication, particularly co-branding products strategy, as an external stimulus to the consumers. The research aims to evaluate a hypothesis that co-brands have different meaning from the consumers, however, the consumers would expre...

There aretwo terms that refer to the similar activities in Indonesia: Public relations (PR) and society relations (Humas). Based on the Self-Fulfilling Prophecy Theory, it is assumed that the term that is inherent in a person can influence the behavior of a person who bears that term. However, it is interesting assessing whether differences in thes...

This research aims to identify the management of government public relations on the socialization of anti-corruption national program in Indonesia. Level of corruption in Indonesia is still high because the corruption perception index still appears below median level. Most of these corrupt agents are government officials in government institutions....

Corruption is one of extraordinary crimes which needs a preventive measure. According to Indonesia International Transparency (TII), Indonesia is placed as four bottom ASEAN countries of most corrupted countries. Moreover, Indonesia is placed 118 th in the rank of the most corrupted countries (Nawangwulan, 2013). The high rates of corruption showed...