Preye Robert Coker

Federal University, Otuoke | FUOTUOKE · Marketing

This present study examined the empirical link between collaborative marketing and online purchase behaviour of consumers in South-South, Nigeria. The study adopted cross-sectional survey and correlation designs. The study employed cluster sampling to survey 400 active online consumers at Jumia and Konga collection centers in South-South Nigeria. T...

SMEs are engine powering the growth of any economy in both developed and developing nations, but these enterprises are highly prone to brand failures due to their inability to proactively implement key marketing strategy or practices. Against this backdrop this empirical work study studied the relationship between digital marketing strategy and bra...

It is interesting to note that most world class organizations that have remained in business for long were built on the foundation of corporate venturing capabilities and corporate resilience. It is on this premise that this present study seek to empirically examine the nexus between corporate venturing capability and corporate resilience on busine...

As the domestic market becomes saturated with less opportunity due to globalization and regional integration, companies around the world are forced to seek for external opportunities in order to remain in business and be competitive. Based on this assertion, this paper seek to examine critically the internationalization strategies of U.S and Chines...

As the domestic market becomes saturated with less opportunity due to globalization and regional integration, companies around the world are forced to seek for external opportunities in order to remain in business and be competitive. Based on this assertion, this paper seek to examine critically the internationalization strategies of U.S and Chines...

The mirage of informational challenges between e-retailer and online consumer calls for synergetic studies in recent times. This study seeks to determine the relationship between digital marketing collaboration and online consumer shopping behavior in south-south, Nigeria. 214 sample was surveyed from two sample groups (online retailers and online...

The objective of this study is to establish an explicit understanding of the concept and dimensions of knowledge gap and knowledge expansion and as well reconcile the terminologies used such as research gap or research problem. Perhaps, the finding of this study is based on conceptual and theoretical reasoning from existing literature of knowledge...

The objective of this stud is to examine the relationship between customer retention strategies and business performance in terms of profitability of retail chain stores in south-south, Nigeria. The study adopted the descriptive survey research design. The sample size of this study consist of 272 targeted respondents drawn from 18 selected and regi...

The nurture argument as to whether entrepreneurship gave rise to strategic thinking or the reverse has gathered momentum among scholars in the behavioural sciences. The paper therefore, seeks to clear the distinctive nature of both disciplines by examining scholarly positions on these fields of endeavour. The outcome from extant literatures indicat...

In today's competitive environment, firms are no longer internally sufficient. This implies that for organization to increase in performance, informational and relational synergies is encouraged among supply chain participants. The purpose of this paper is to investigates supply chain collaborative activities on On-time delivery. Employing stratifi...