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Introduction
Prayudi is an associate professor in the Department of Communication Science, UPN “Veteran” Yogyakarta. His research interests include crisis communication, corporate communication, branding, creative cities, and text analysis. He has presented research papers at international conferences in London, Budapest, Melbourne, and Kuala Lumpur over the past seven years. In addition, several of his research papers have been published in Scopus journals. Prayudi can be reached via prayudi@upnyk.ac.id
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Publications
Publications (46)
Oversharing on social media has become a prevalent behavior among Generation Z, driven by psychological, social, and technological factors. This study explores the motivations behind excessive self-disclosure, using surveys and interviews to analyze its causes and consequences. Key influences include the need for social validation, fear of missing...
The use of social media within the context of general elections has been an exciting issue. This research seeks to examine social media’s influence on Indonesia’s political communication environment during the 2024 General Election. The research utilizes a mixed-method approach, which combines quantitative analysis of social media use trends with q...
The fashion industry is a dynamic and rapidly evolving landscape characterized by volatility, velocity, variety, complexity, and dynamism. As consumer preferences and market demands shift, fashion brands must adapt their communication strategies to remain relevant and engaged with their target audiences. This research paper examines the trends and...
This research aims to discover the latest philanthropic communication model employed by the Gerakan Indonesia Membantu (GIM) organization during their efforts to provide aid to Indonesian students in need in China. The spirit of providing tangible support to Indonesian students from lower-middle economic backgrounds, enabling them to continue their...
This research aims to analyze the influence of organizational communication climate and work meaningfulness on organizational commitment among educational staff at Universitas Negeri Yogyakarta. The hypotheses proposed in this study are that organizational communication climate and work meaningfulness have a partial and simultaneous effect on organ...
This article compares the social media strategies and engagement metrics utilized by two prominent creative cities, Singapore and Bandung. Singapore and Bandung are creative cities using different social media techniques and measurements. This research examined how the Singapore Design Council and Bandung Creative City Forum used social media to br...
The increasing growth of hotels from year to year has resulted in increasingly tight competition in the hotel business in Yogyakarta. In order to win competitive business competition, Indoluxe Hotel Jogjakarta carries out digital marketing through social media in its promotional activities. Social media in the current digital era has no doubt about...
Komunikasi interpersonal, kepemimpinan dan motivasi kerja di Koperasi Unit Desa Minanga Ogan sudah tergolong baik, namun ternyata belum dapat memberikan kontribusi yang maksimal terhadap kinerja karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi interpersonal dan gaya kepemimpinan terhadap kinerja karyawan melalui motivasi ke...
The concept of creative cities has gained prominence as urban centers strive to harness cultural heritage and innovation for economic and social growth. This study critically analyzes the branding of Kanazawa as a creative city, exploring the intricate interplay between preserving its historical traditions and fostering a modern, innovative identit...
Changing the mindset of the community and empowering them to develop tourism villages was always a challenge. It was even more challenging when the development of the tourism village was to adopt a sustainable development approach. The government needed to work together with other stakeholders if this policy was to succeed. This study examined how...
The Mandalika Super Priority Tourism Destination (SPTD) on Lombok Island has recently become one of the most popular tourist destinations in the media. Its beautiful charm makes Mandalika a critical tourist destination and makes Mandalika attractive to domestic and foreign tourists. Creative economy growth in Lombok is swift, but few are digitally...
Over the last two decades, creative cities have become an issue of interest as governments in several countries have worked to develop ecosystems where the creative class can innovate and share ideas. Many city governments focus more on developing creative cities and pay less attention to their city's branding. This study aims to see Singapore as a...
The Mandalika Super Priority Tourism Destination (SPTD) on Lombok Island has recently become one of the most popular tourist destinations in the media. Its beautiful charm makes Mandalika a critical tourist destination and makes Mandalika attractive to domestic and foreign tourists. Creative economy growth in Lombok is swift, but few are digitally...
UNESCO announced on 30 October that Bangkok was designated as a 'Creative City of Design'. The important issue towards the strategic planning for developing economy of the country is the policy of Creative City. This important initiative or policy of the Creative City had driven from Creative Economy or the economy with creativity. The purpose of t...
UNESCO announced on 30 October that Bangkok was designated as a ‘Creative City of Design’. The important issue towards the strategic planning for developing economy of the country is the policy of Creative City. This important initiative or policy of the Creative City had driven from Creative Economy or the economy with creativity. The purpose of t...
Robusta coffee is grown on Mount Arjuna, Welirang, and Bromo in East Java can get legal protection as a geographical indication. This study analyzes the need for Robusta coffee to get legal protection as a Geographical Indication to maintain coffee quality. This study employs qualitative approaches, including interviews, observations, and documenta...
Abstrak Industri perhotelan telah merasakan dampak dari pandemi COVID-19. Kebijakan pembatasan sosial yang diterapkan pemerintah untuk mencegah penularan virus membuat tingkat mobilitas masyarakat menurun, dan tingkat hunian hotel menurun drastis. Pandemi ini telah menciptakan krisis yang parah. Penelitian ini dilakukan di dua hotel bintang lima di...
Setiap negara memiliki strategi yang berbeda- beda dalam menghadapi tantangan global. Digital branding adalah sebuah strategi yang banyak digunakan guna memberikan informasi identitas diri sebuah negara di tengah panggung dunia yang semakin kompetitif, terutama terkait kekuatan kinerja ekonomi, aktivitas eksport-import, investasi dan pariwisata. Be...
The hotel industry has felt the impact of the COVID-19 pandemic. The social restriction policy implemented by the government to prevent the transmission of the virus has made mobility levels decline, and hotel occupancy rates have drastically decreased. This pandemic has created severe crisis management. This research was conducted at two five-star...
The creative economy as the basis for a city to grow has led to a concept of creative city. Communication and support from all stakeholders, including the government, economic actors, academics, and the community, are necessary to foster creative behavior in the city’s economy. This paper examined the Indonesian government’s role through its creati...
The COVID-19 pandemic has created a global crisis, including in the hotel business. Occupancy rates have fallen drastically as governments around the world put restrictions on mobility. This study focuses more on crisis communication conducted by hotels and does not examine crisis management in general. The purpose of this research is to find out t...
The COVID-19 pandemic has hit all parts of the world. This led to crises in various governments regarding how the government deals with the effects of this virus. This study aims to analyze the text of the Indonesian government’s crisis communication news in the face of the COVID-19 issue in the online media Detik.com. The research method used is q...
Crisis due to the Covid-19 pandemic has caused a worldwide crisis. Various sectors of life are affected by this crisis, including small businesses. This research reveals how the producer of Batik "Dewi Kunthi" Sleman, Yogyakarta, which is a micro-enterprise, survives the crisis. Researchers used qualitative methods by digging data in depth from cri...
Kota Magelang merupakan salah satu Kota di wilayah Provinsi Jawa Tengah yang sedang melaksanakan city branding Magelang Kota Sejuta Bunga (MKSB) dengan slogannya MKSB masih dianggap belum mewujudkan karakter. Penelitian bertujuan untuk menganalisis proses konstruksi realita yang telah dibangun di Kota Magelang sejak delapan tahun melaksanakan city...
Salah satu isi Undang-Undang Keistimewaan Nomor 13 Tahun 2012 tentang Keistimewaan Daerah Istimewa Yogyakarta adalah penjabaran keistimewaan tentang pendidikan. Hal ini menjadi tantangan besar dunia pendidikan guna mewujudkan Yogyakarta menjadi pendidikan berbasis budaya terkemuka di Asia Tenggara sesuai falsafah Hamemayu Hayunig Bawana. Terkait ha...
The multi-party system and the limitations of the presidential threshold adopted by Indonesian democracy have encouraged political parties to coalesce with each other. This study aims to analyze communication networks and the special role of political elites in the formation of party coalitions in the 2019 Presidential Election in Indonesia. This r...
There are many mass media in Indonesia which is not implementing the concept of equality gender yet, especially news about sexual harassment. This research focuses on the news framing in online media Tirto.id under the hashtag sexual harassment. Constructivism theory is used in this research which is emphasized the reality is plural and subjective....
Developing a creative city is a challenge that requires the collaboration of all creative actors. It is challenging when the development of creative cities adopts the quadruple helix model. The study was essential to introduce the quadruple helix communication model. It employed a qualitative research method to understand how each creative actor co...
![Instrumentation [17]](profile/Nofirman-Firdaus/publication/341748831/figure/tbl1/AS:896717469798400@1590805513167/Instrumentation-17_Q320.jpg)
Pertanian organik menjadi ciri khas Desa Wisata Kadisobo II mendesak untuk dilakukan. Wisata pertanian adalah aktivitas wisata yang melibatkan penggunaan lahan pertanian atau fasilitas terkait yang menjadi daya tarik bagi wisatawan. Jika keunikan desa wisata sudah terbentuk, selanjutnya perlu menciptakan persepsi yang koheren tentang desa wisata di...
The development of the Lava Tour Merapi tourism object is a special attraction for tourists, but in its management the regency tourism office faces obstacles from local residents who first managed the tourism object after the eruption of Mount Merapi in 2010. The research objective was to find the communication pattern of the Sleman Regency tourism...
Perusahaan sesungguhnya berada dalam sebuah lingkungan dinamis dimana faktor eksternal berkembang begitu pesat. Praktek keseharian perusahaan disadari atau tidak membawa konsekuensi bagi pemangku kepentingan perusahaan. Pihak manajemen tidak bisa lagi menerapkan kebijakan yang hanya semata mengejar profit tanpa memperhatikan kepentingan pemangku ke...
This study aims to analyse how Bojonegoro District Government in Indonesia applied branding strategy for oil and gas area in Wonocolo Village. This village has a unique atmosphere of traditional petroleum mining. Government, villagers and state oil company discussed on how to change and add value to this village through branding strategy. Branding...
Tulisan ini bertujuan menganalisa iklan audio visual capres Partai Golkar dan Hanura menjelang Pemilu 2014. Menurunnya elektabilitas Partai Demokrat memberikan warna menarik pada kampanye capres menjelang Pemilu 2014. Pemilu 2014 di Indonesia merupakan salah satu agenda politik yang paling penting karena berpengaruh terhadap perkembangan di Indones...
This study aims to analyse how Bojonegoro District Government in Indonesia applied branding strategy for oil and gas area in Wonocolo Village. This village has a unique atmosphere of traditional petroleum mining. Government, villagers and state oil company discussed on how to change and add value to this village through branding strategy. Branding...
The research aims to analyze representation of heroism value in the Legend Of The Guardians: The Owls Of Ga’hoole movie by using dramatism theory as the main theory and pentad analysis as a method. The results showed that the representation of the heroism value in the Legend Of The Guardians: The Owls Of Ga’Hoole movie indicated by drawing the five...
Krisis, apapun bentuknya, dapat menimpa perusahaan atau organisasi, secara tidak terduga, cepat, atau perlahan, terlepas dari besar kecilnya organisasi tersebut.
