Prateek Jain

Prateek Jain
Worcester Polytechnic Institute | WPI · School of Business

Doctor of Philosophy


How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more


Publications (5)
Grounded in the user experience driven innovation (UXDI) framework, we designed and developed a chatbot, ERIN, to help college students with finding resources about sensitive issues such as mental health and Title IX. ERIN was designed to be accessed via different devices. Throughout the design process, the analysis of user interviews suggested tha...
Conference Paper
This study uses feedback design to explore the relationship between cognitive effort, usability, and behavior intention. We developed a decision aid, FoodGlance, which help users in making healthy food selection. We created two feedback designs for decision aid. The first feedback design scans the nutrition fact label and displays the information i...
Nutrition facts label is an important tool for consumers to get information regarding servings, calories and nutrients in a packaged food product. Previous research shows that nutrition labels are generally confusing and difficult to use. Nutrition information in the label can be transformed into dynamic feedback to make nutrition facts labels easy...
To stay competitive in marketplace, companies have to design compelling products that are successfully adopted by their intended users. To achieve this goal, companies must establish and validate a shared understanding of their customer base. In this paper we propose a persona development process for creating value in an organization. This process,...
Consumers are becoming dependent on online product reviews for making purchasing decisions. Although reviews are available directly on e-commerce websites. For better quality reviews consumers are using extensive resources like Google and Amazon. Social media could be a great resource for looking up product reviews as people post about their latest...


Cited By