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30
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Introduction
Consumer behaviour, consumption emotions, customer satisfaction, sustainability, residential distributed energy generation
Current institution
Publications
Publications (30)
This paper examines the effect of different residential electrical load profiles (electrical energy consumption patterns within a day) on energy charges for customers with solar panels under different Southern California Edison time-of-use (TOU) rate plans. We identify the TOU plan which would be the most cost effective for solar customers with eac...
The California Public Utilities Commission (CPUC) is currently deciding on the structure of the next net metering program, which will determine how customers who install solar panels (and battery storage) under this new program will be compensated for excess energy that they export to the grid, and the additional fees that these solar customers wil...
Battery storage coupled with solar panels became a consideration after the original net metering program in California (NEM 1.0) ended and gave way to the current net metering program (NEM 2.0). Under NEM 2.0, battery storage gives customers under time-of-use (TOU) rate plans the ability to store the excess electrical energy generated by their pane...
This case study uses data from a Southern California Edison residential customer on a grandfathered tiered rate plan to investigate 1) whether it is economically beneficial for the customer to switch from a tiered-rate plan to a Time-of-Use (TOU) plan, 2) whether going solar now makes financial sense for new solar customers, 3) what level of usage...
Showrooming has deeply affected the retail market in the past decade. As consumers became able to easily compare prices on their mobile devices, they started using retail stores to try on and experience products and then they ordered online the lower priced versions they liked best to be delivered directly to their homes. As retailers are trying to...
Recently, business education has experienced an expansion of online education programs. In this paper, we propose a framework to improve the effectiveness of student learning in an online lecture format. In particular, we focus on business courses, which tend to be hard to replicate online as they rely on team work and applied logical thinking in a...
Consumers in the Czech Republic are likely to see products targeted at more affluent Western consumers as being of higher quality, while, given the negative feelings toward Russia, products targeting Russians are viewed as of lower quality.
This paper presents the results of an exploratory study on the effect of acculturation on the bargaining behaviors of Asian Indian doctors. Asian Indian doctors residing in the United States were compared to Anglo doctors to find differences in their feelings towards bargaining, and their effectiveness at bargaining. It was found that Asian Indian...
This study investigates the influence of bilingual product packaging descriptions on product evaluation. In an experimental study, the evaluation of a product with an English-only package is compared to the evaluation of the same product in English-Spanish and English-Spanish-French packaging. Study 1 compared product evaluations of the same produc...
Purpose
– The purpose of this study is to shed greater light on the factors that influence consumer compliance behavior, e.g. SRF, in compliance dependent services (CDS). CDS, e.g. weight loss, retirement savings, education, credit repair, are long term in nature, often requiring lifestyle changes. In addition, and importantly, the customer's role...
This study investigates the influence of bi- and multilingual product packaging on product evaluation. Study 1 compared product evaluations of the same product in an English-only (English), English-Spanish (bilingual), and English-Spanish-French (trilingual) packaging. The bilingual product received the lowest evaluation. Adding French mitigated th...
Many long-term services, e.g., weight-loss programs, require that customers comply with instructions, provide the inputs, and thus co-create a major portion of the service. This article investigates the role of public commitment in influencing motivation and behavior in a weight-loss setting. The role of susceptibility to normative influence (SNI)...
This study investigates the effect of public commitment on resistance to persuasion and on the roles played by attitude certainty, issue importance, susceptibility to normative influence (SNI), preference for consistency (PFC), and the proximity of the source of counter-attitudinal information in influencing the relationship between public commitme...
This research investigates the effect of public commitment on resistance to persuasion, and examines the influence of attitude certainty, susceptibility to normative influence (SNI) and preference for consistency (PFC) on resistance to attitude change when subjects make a public commitment to their attitude. In two studies the initial attitude of s...
We investigate the role of public commitment in gaining customer compliance in a long-term service (e.g., online education) where customer adherence to his/her role when away from the service provider is important in the successful delivery of the service. Given the major role customers have in the delivery process of services it is important to un...
This research reviews the motivation for voice behavior by dissatisfied consumers and demonstrates that facilitating complaining behavior results in reduced levels of negative word-of-mouth activity. Support is found for the hypotheses that dissatisfied consumers who complain to the marketer will experience venting-induced reduction in dissatisfact...
Asian Indian doctors residing in the United States were compared to Anglo doctors to find differences in their feelings towards bargaining, and their effectiveness at bargaining. It was found that Asian Indian doctors held more positive feelings towards bargaining, and were more effective at bargaining compared to Anglo doctors. However, as the Asi...
Marketers agree that consumer complaints are useful sources of information that help marketers identify sources of dissatisfaction, and therefore should be encouraged. However, does complaining have a more direct beneficial effect? Can consumer complaining by itself cause increased satisfaction by allowing dissatisfied consumers a chance to vent th...
Emotions are mental states of readiness that arise from appraisals of events or one’s own thoughts. In this article, the authors
discuss the differentiation of emotions from affect, moods, and attitudes, and outline an appraisal theory of emotions. Next,
various measurement issues are considered. This is followed by an analysis of the role of arous...
While emotions have been shown to be significant determinants of various consumer behaviors, the antecedents of these emotions
have not received much attention in the marketing literature. The current research examines a cognitive model of emotion and
uses an experiment to show that the appraisals of goal relevance, goal congruence, and coping pote...
