Prasad Bingi

• PhD
• Professor (Associate) at Purdue University Fort Wayne

Purpose We investigated the effectiveness of using feature films in teaching organizational behavior courses at the undergraduate level at a mid-Western university in the USA. Design/methodology/approach Our model included the impact of film analysis on self-perceived learning outcomes and cognitive and affective changes among students. Structural...

This paper investigates perceptual differences between international faculty and their US-born counterparts in job satisfaction, engagement with peers and administrators in teaching, research, and service, and their perception of administration's support. While international faculty felt equally committed to their job, they were less satisfied with...

The purpose of this research is to assess the student sentiments from student evaluations. Student written comments in student evaluations from a midwestern university are analyzed using text mining software. Sentiments and themes are discovered that can be used to improve teaching effectiveness. Analysis shows noteworthy sentiment differences acro...

This paper investigates perceptual differences between international faculty and their US-born counterparts in job satisfaction, engagement with peers and administrators in teaching, research, and service, and their perception of administration’s support. While international faculty felt equally committed to their job, they were less satisfied with...

Strategic marketing researchers are of the view that formulating high quality strategies is sufficient for achieving high strategy success rates. This research study investigates the effect of key organizational and managerial variables on the outcome of strategies. In particular, the study includes, decision confidence, a hitherto neglected variab...

This study uses the relationship marketing theory of commitment and trust as a framework to investigate the issue of student retention in business schools. Structural equation modeling was used to examine relationships specified by Morgan and Hunt's (1994) theory of relationship marketing. Students' commitment to the business schools were determine...

The power of Web enablement is that geographical boundaries disappear for an enterprise. Thus, an E-commerce initiative can easily become a global E-commerce initiative. Nevertheless, before conducting E-business globally, Web-enabled enterprises must consider an array of international economic, technological, social, and legal issues, which this a...

When Merill Lynch announced its entry into online brokering, analysts stated that Internet-based investing had reached a milestone. This article explores the development of Internet-based investment transactions and businesses as well as the differences between the business models of pure Internet brokers and those of full-service brokerage houses....

Implementing an ERP causes massive change that needs to be carefully managed to reap the benefits of an ERP solution. Critical issues that must be carefully considered to ensure successful implementation include commitment from top management, reengineering of the existing processes, integration of the ERP with other business information systems, s...

Systems development is largely a group activity because of its complexity. IS researchers and practitioners have implicitly assumed that development groups will be effective provided they utilize a good methodology and associated tools. This paper reports on the development of an instrument for measuring IS development group effectiveness. This ins...

This article sets forth a framework for comparing and evaluating knowledge representation schemes based on the requirements for ''good'' representation discussed in extant literature. The dimensions of the framework suggest that knowledge representation schemes should possess a suitable mix of four basic considerations: Representational adequacy (V...

This article sets forth a framework for comparing and evaluating knowledge representation schemes based on the requirements for “good” representation discussed in extant literature. The dimensions of the framework suggest that knowledge representation schemes should possess a suitable mix of four basic considerations: Representational adequacy (Var...