
Pranay PrateekUniversity of North Texas | UNT
Pranay Prateek
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Introduction
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Publication (1)
We propose and validate a model based in Theory of Planned Behavior to examine how offline friendships influence a person's intention to contribute to an online crowdfunding campaign. Initial analysis using MPlus for Structural Equation Modelling indicates that Social Norm mediates the relationship between information sharing intent and contributio...