Porismita Borah

Porismita Borah
Washington State University | WSU · Murrow College of Communication

PhD, University of Wisconsin-Madison

About

67
Publications
173,426
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
1,933
Citations
Additional affiliations
August 2012 - present
Washington State University
Position
  • Professor (Assistant)

Publications

Publications (67)
Article
Full-text available
It is beneficial to reflect on the research literature of emerging communication technology and what has been studied so far, given the rapid growth of this area of research. This study conducted a content analysis of the published literature related to emerging communication technology over a period of 16 years from 1998 to 2013. An exhaustive sam...
Article
Full-text available
This research explores the extent to which YouTube helps democratize campaigns by allowing non-traditional political actors to be heard. We examine political advertisements posted on YouTube in races for U.S. Senate in 2010. We find that ads posted by citizens and quasi-political organizations are viewed just as often as ads sponsored by some tradi...
Article
Full-text available
Research on populist attitudes has bloomed in recent years, especially among political science and communication scholars. While this trend is undoubtedly positive to unravel what the causes and consequences of individuals' populism are, rapid accumulation of knowledge is also challenging, as numerous articles are published simultaneously using div...
Article
Despite the sheer devastation caused by the COVID-19 pandemic in the United States, vaccine hesitancy is a major barrier to a successful implementation of the vaccine. We apply two moderators to examine the associations of efficacy and expectancies with COVID-19 vaccine intention. Specifically, we use national survey data collected online in 2020 (...
Article
Full-text available
This study analyzed a survey sample from China and investigated how (1) news interest, (2) affordance utilization, and (3) friending were associated with consumptive news feed curation (CNFC), a practice of selective exposure, as well as the ways in which these associations were mediated and moderated by psychological factors. Findings showed that...
Article
Full-text available
Smoking is more common among individuals with mental health issues than those who do not have mental illnesses. In particular, among individuals with an anxiety disorder, a high prevalence of smoking has been found. Mood adjustment theory suggests that individuals with negative moods could adjust their moods depending on the type of television they...
Article
Full-text available
Along with the horrific impacts of the COVID-19 pandemic, there has been another attack alongside termed as the "infodemic." The main purposes of the current study are to examine (1) the association between literacy variables and misperceptions about COVID-19 and (2) the moderating role of political ideology on these relationships. The findings fro...
Article
Full-text available
At the start of the COVID-19 pandemic, there was no vaccine to cure or slow its impact due to the novelty of the virus, nor were there were any other standardized measures to handle its spread. Yet, despite the detrimental consequences of the pandemic and its impact on people’s lives, the behavior of individuals to combat the pandemic was not neces...
Article
Full-text available
Purpose-This study has three main purposes: (1) to investigate the association between social media news use and misperceptions about COVID-19; (2) to explore the mediating role of homogeneous online discussion; (3) and to understand whether the extent to which one perceives themselves as media-literate could moderate the relationship. Design/metho...
Article
Purpose For many, the sole source for news content is social media, where passionate opinions are posted at an alarming speed. These opinions can cross the line from differing opinions shared in a public forum onto uncivil dialogue and even hate speech. Such online discourse threatens democratic values and creates a hostile environment. The purpose...
Article
Full-text available
One of the ways to overcome the sheer devastation of the COVID-19 pandemic is to get vaccinated. However, vaccine hesitancy could be a significant barrier. The main purposes of the current study are to examine the impact of four types of theory-driven messages on COVID-19 vaccination intention and to understand the moderating role of partisan media...
Article
Purpose: The main purposes of the current study are to examine 1) the influence of narrative vs. statistics messages on COVID-19 related information seeking and COVID-19 vaccine intention, and 2) the moderating role of perceived behavioral control (PBC). Design: Data for a between-subject randomized experiment were collected online. The manipula...
Article
On a regular day, individuals can consume news and information on purpose as well as accidently. Incidental news exposure (INE) can be critical for an informed citizenry, but individuals can also encounter misinformation and disinformation accidently. Misinformation surrounding the COVID-19 pandemic has made headlines, and such fake information con...
Article
As privacy concern is proven to be a pivotal thought that determines online self-disclosure, the current study examined the simultaneous influence of the antecedents of privacy concern. Specifically, this study focused on the nature of information (i.e., personal involvement) and the diversity of recipients (i.e., audience representation) in influe...
Article
Full-text available
Although several theories posit that information seeking is related to better psychological health, this logic may not apply to a pandemic like COVID-19. Given uncertainty inherent to the novel virus, we expect that information seeking about COVID-19 will be positively associated with emotional distress. Additionally, we consider the type of news m...
Article
The United States is one of the hardest-hit countries by the COVID-19 pandemic and yet there is widespread hesitancy to take the vaccine. In order to address vaccine hesitancy and foster public understanding of the COVID-19 vaccine, it is necessary to strategize public health messages based on evidence. To this end, we use experimental data to exam...
Article
Social media platforms that are full of misinformation and conspiracy theories about the COVID-19 pandemic can have an adverse impact on young adults. Young adults are going through critical changes in their lives due to the pandemic including educational challenges, uncertainties in employment, changes in routines, and loss of security and safety....
Article
Full-text available
The communication mediation model asserts that the effects of news use on political participation are mostly indirect, mediated through discussion. Recent research has shown that this mediation process is stronger in countries where freedom of the press and expression are also greater. Relying on data collected during election cycles in seventeen c...
Article
Full-text available
Background: Lockdown measures because of COVID-19 are likely to result in deteriorating physical and mental health. In this study, our aim was to assess the impact of media exposure on increases in substance use during the COVID-19 pandemic. Methods: A nationally representative online survey of 1264 adults was collected during the pandemic in th...
Article
Full-text available
Objective: Numerous studies examined HPV vaccination promotional strategies. However, an overview of theory use, a synthesis of strategies' effectiveness and an examination of the moderating influence of theory are absent. Data source: We retrieved studies from Academic Search Complete, Business Source Complete, PubMed, PsycINFO, Web of Science,...
Article
The study examines prominent news frames, sources, and refugee characteristics present in coverage of the under-reported Rohingya refugee crisis across newspapers from four nations. Findings show victim, thematic, and administrative frames were most commonly used. Politicians, international organizations, and NGOs were dominant sources, while natio...
Article
Full-text available
Despite the fact that scientific evidence has repeatedly affirmed the safety of the Human Papillomavirus (HPV) vaccine, unconfirmed stories on social media that allege the vaccine is harmful has led to vaccination refusal, which drastically hampers immunization rates. Although social media makes it easy for the spread of misinformation, these platf...
Article
Full-text available
Citizens’ political knowledge is regarded as a vital element for well-functioning democracies. Accordingly, there is a vibrant literature assessing the link between individuals’ news seeking behavior and learning about public affairs. There are, however, more limited efforts devoted to clarifying how incidental news exposure may facilitate politica...
Article
Purpose The current study has three main purposes: (1) replicate results from prior framing effects studies on social media. To do so, the study examines the influence of news frames (free speech vs. public order) on participants' attitudes toward an alt-right rally (2) expand prior research by examining the emotional reaction of participants to th...
Article
Although there is a wide variety of scientific evidence that demonstrates the benefits of vaccination on a multitude of diseases, vaccination rates remain low while misperceptions about vaccines are on the rise. The primary objective of the present study is to examine the role of doctor–patient communication and vaccination. We test the impact of d...
Article
Full-text available
Communities of color, suffering equity gaps and disproportionate COVID-19 effects, also must resist ongoing disinformation campaigns designed to impede their political influence. A representative, national survey (N=1264) of adults conducted June-July 2020 found that nonwhite respondents tended to report less COVID-19 knowledge, media literacy, and...
Article
Full-text available
Since the beginning of the COVID-19 pandemic, misinformation has been circulating on social media and multiple conspiracy theories have since become quite popular. We conducted a U.S. national survey for three main purposes. First, we aim to examine the association between social media news consumption and conspiracy beliefs specific to COVID-19 an...
Article
Visual representations of refugees likely have a determinative function in the ways policies are written and aid is dispensed for crises resolution efforts. We use theoretical concepts from the visual framing literature and two studies—a content analysis and an experiment—to examine the effects of six visual frames. We study the content of newspape...
Article
In todays’ progressively polarized society, social media users are increasingly exposed to blatant uncivil comments, dissonant views, and controversial news contents, both from their peers and the media organizations they follow. Recent scholarship on selective avoidance suggests that citizens when exposed to contentious stimuli tend to either negl...
Article
Full-text available
public discontent against the government has evolved into a series of civil disobedience campaigns in the past few years, and digital communication platforms served to channel public sentiments and shape collective action. Grounded in the communication mediation model, this study analyzed the Asian Barometer Survey (ABS) data. Findings show that po...
Article
Garnering coverage across the political spectrum is a major challenge for burgeoning social movements. The #MeToo movement stands out due to the volume of attention it generated. Yet, it is unclear how news media across the partisan spectrum covered the movement using different sexual violence language markers, latent topic, and word choices and wh...
Article
Full-text available
Background Early adulthood is a critical developmental period when many youth transition from living at home to the relative autonomy of college. This transition results in increased opportunity for positive growth and identity development – and for risky substance use and sexual behaviors. Parents continue to influence young adult behavior even fr...
Article
This research examines the influence of norm-based messages (positively worded descriptive vs. negatively worded descriptive vs. injunctive vs. basic information) on intentions and risk perceptions about receiving human papillomavirus (HPV) vaccination among young adults aged 18–29. Results from an experiment show that compared to the basic informa...
Article
Full-text available
The purpose of this study is to explore the intermedia influence between Twitter’s and newspapers’ agendas on the topic of climate change. Accordingly, using President Trump’s announcement of withdrawing the U.S. from the Paris Agreement as a dividing point, we compare the agendas on Twitter and newspapers before and after the announcement, analyzi...
Article
Individuals increasingly rely on the Internet, and social media in particular, for health-related information. A recent survey reports that 80% of Internet users search for health information online. In the present study, we employ Twitter data to understand content characteristics and the patterns of content flow of the conversations about the HPV...
Article
Within the theoretical framework of framing, this study comparatively content analyzed the portrayals of overseas Chinese students in five newspapers of mainland China, U.S., and Hong Kong. The primary findings reveal that mainland Chinese media favored to frame overseas Chinese students as victims and patriots, while the U.S. and Hong Kong medias...
Article
Full-text available
Purpose Political polarization and incivility manifested itself online throughout the 2016 US presidential election. The purpose of this paper is to understand how features of social media platforms (e.g. reacting, sharing) impacted the online public sphere during the 2016 election. Design/methodology/approach After conducting in-depth interviews...
Article
Full-text available
Few studies have examined political content on YouTube, especially in comparison to the traditional television spots. Relying on both audience- and platform-based theories, we develop expectations of differences in content between political ads posted online and aired on television. We use content analysis to compare both online political ads and t...
Article
Full-text available
Online sources not only permeate the information-seeking environment of the younger generation, but also have profound influence in shaping their beliefs and behaviors. In this landscape, examining the factors responsible for credibility perceptions of online information is fundamental, particularly for health-related information. Using a 2 (frames...
Article
To examine the psychological mechanisms involved in value framing effects, the present study extends previous research on competitive frames and tests the mediating role of ambivalence in value framing effects. The current research delves into the nuances of value framing effects and helps explain processes such as applicability. Two web-based expe...
Article
Full-text available
Although there is increasing research about the influence of political use of social networking sites on audience members, few studies have examined the content in candidates’ pages in these sites. To fully comprehend the impact of these online political messages, an analysis of the messages themselves is fundamental. The present study uses theoret...
Chapter
Full-text available
Media effects include theories that explain how the mass media influence the attitudes and perceptions of audience members. First, this entry touches on the history of media effects. Second, it gives an overview of the main theories in this area. Finally, using three of the most recent theories within media effects, namely framing effects, agenda-s...
Article
Full-text available
Literature on blog credibility shows that blog readers find blogs more credible than the mainstream media, whereas it is just the opposite with the general audience. Using three experiments, the present study examines the influence of two factors: identity of the blogger (journalist blogger vs. nonjournalist blogger) and reach of the blog (low vs....
Article
Full-text available
Concerns about selective exposure to partisan information have become a mainstay for scholars of political communication in the changing media environment. This study draws on a survey of a unique population—readers of political blogs—to explore the relationship between perceptions of mainstream media bias (as hostile media perception) and selectiv...
Article
Full-text available
The political blogosphere is replete with uncivil discussions and is apt to examine the influence of incivility on news frames. The present study brings in literature from incivility and framing effects and uses two experiments to examine the influence of incivility on news frames for democratic outcomes such as willingness to participate, online p...
Chapter
The political blogosphere is replete with uncivil discussions and is apt to examine the influence of incivility on news frames. This chapter brings in literature from incivility and framing effects to examine the influence of incivility on news frames for several outcomes such as willingness to participate, online participation, attitude certainty,...
Article
Full-text available
Prior research has identified the influence of using hyperlinks in online information gathering. This study attempts to understand first, how hyperlinks can influence individuals' perceptions of news credibility and information-seeking behavior. Second, the paper extends previous research by examining the interaction of hyperlinks with the content...
Chapter
Full-text available
Politicians and political groups have quickly realized the potential of social networking sites as campaign tools. Although scholars have begun examining the political impact of social networking sites, more research should explore the use of these sites for political purposes. The present study uses content analysis of both the 2012 Presidential c...
Article
Full-text available
Social networking sites (SNS) currently boast more than half a billion active users worldwide, the majority of which are young people. With notable exceptions, few studies have ventured into the growing political realm that exists on these sites. This study expands research on SNS by examining both what encourages people to express themselves polit...
Article
Full-text available
The anonymity and flexibility of the online world allows the free expression of views. This same anonymity and unconstrained expression can initiate uncivil debate. The political blogosphere is thus replete with uncivil discussions and becomes an apt context to examine the influence of incivility on news frames. Moreover, although there is an incre...
Article
Full-text available
Although scholars have enthusiastically examined the outcomes of cross-cutting exposure, few studies have explored its antecedents. Moreover, most studies have attended to adults. But it is during adolescence and early adulthood that citizens are most likely to be socialized into valuing and engaging in heterogeneous discussion. The present study e...
Article
Full-text available
A consistently growing body of research focuses on the concept of framing. The present study contributes to framing effects literature in three ways: the study examines frames in competitive environment, investigates the influence of motivated processing, and the effects on behavioral intentions of participants. The data were collected using an exp...
Article
Full-text available
Although many scholars have pointed out problems in framing research, there has been very few systematic examinations of the published literature. To examine the common conceptual debates, the present study content analyzes framing literature from 93 peer-reviewed journals for a decade. Two methods were employed for the sample: First, every journal...
Article
Full-text available
The present study uses California's Proposition 8 campaign as a case study for an exploratory investigation of video activism online. We conducted a content analysis of a sample of Proposition 8 videos drawn at random from the results of a keyword search of YouTube. Main findings from the analysis (N = 801) show that a majority of the videos were m...
Article
Full-text available
The present study uses California's Proposition 8 campaign as a case study for an exploratory investigation of video activism online. We conducted a content analysis of a sample of Proposition 8 videos drawn at random from the results of a keyword search of YouTube. Main findings from the analysis (N = 801) show that a majority of the videos were m...
Article
Full-text available
This study employs three methods to understand media content. First, the study examines the ‘peak periods’ to ascertain the pattern of coverage. Second, with a sample of 4058 articles the study examines the prominent frames used by newspapers. Third, with the help of interviews of journalists from the same newspapers, the study examines the factors...
Article
Raising public awareness of the importance of social determinants of health (SDH) and health disparities presents formidable communication challenges. This article reviews three message strategies that could be used to raise awareness of SDH and health disparities: message framing, narratives, and visual imagery. Although few studies have directly...

Network

Cited By