Pocol Cristina Bianca

Pocol Cristina Bianca
University of Agricultural Sciences and Veterinary Medicine | USAMV Cluj · Research Center for Food Quality and Safety

Professor

About

47
Publications
15,360
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442
Citations
Citations since 2016
28 Research Items
374 Citations
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2016201720182019202020212022020406080100120
2016201720182019202020212022020406080100120

Publications

Publications (47)
Article
Full-text available
Honey consumption has started to increase in recent years in Romania, according to statistics. In this context, the main objective of the paper was to study consumer behaviour and sensory perception of honey by Romanian young segment. The research was based on blind sensory testing of two honey samples (one commercial sample with country of origin...
Article
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Increasing concern about food waste and the consequences of human lifestyle on the environment have intensified attention on this topic. While waste and loss of food occur in all stages of the food chain, more than 50% of the blame relies on the consumers’ shoulders, regardless of their geographical location, age, culture, or historical roots. Idea...
Article
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Objective: The university-business partnership plays a particularly important role in society, allowing a symbiosis between socio-economic stakeholders and the university. This symbiosis is based on co-creating and sharing knowledge, creating collaborative projects, valorizing research, implementing SD principles, and on good governance. The aim of...
Article
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Food, agriculture, and labeling, affecting the environment are well connected concepts, the balance between them being determined not only by pedological and climatic factors or the development level of agricultural techniques, but also by national governments and international organizations’ food processing, trade policies and regulations. In this...
Article
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The consumer awareness towards healthier diets and the impact of nutrition on health has triggered an increase in the production and commercialization of foods with health claims. The scientific literature classifies these food products as functional foods, with a role in promoting health and preventing diseases, and they had a market share of almo...
Article
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The Ministry of Agriculture and Rural Development defines quality schemes as "a way of recognizing the quality of agri-food products that have a sensory characteristic influenced by the geographical area" (MARD, 2019). The advantages of honey protection with the PDO and PGI quality schemes lead to the increase of the added value of Romanian honey a...
Article
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The trend towards health and environmental protection has led to an increase in the consumption of medicinal and aromatic plant (MAP) products. The market for MAP products is influenced by consumer behaviour and therefore the aim of this study was to identify consumer segments that use MAP products for phytotherapeutic, cosmetic and personal care p...
Article
Purpose The present paper explores Generation Z university students' clusters based on the consumption of daily fruits and vegetables in an emerging market economy, indicating young people's reasons to adopt a healthy diet. Design/methodology/approach Using cluster theory, the authors analyse Generation Z university students who consume fresh frui...
Article
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Romanian beekeeping faces a lot of challenges nowadays due to the problems related to climate change, the use of pesticides in agriculture, but also to the pandemic crisis. In this context, organic beekeeping represents an important alternative to traditional apicultural practices. The purpose of the study was to present the current situation of or...
Article
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The aim of this cross-sectional study was to assess the health-related behaviors among university students, with emphasis on health sciences students from Croatia, Italy, Lebanon, Poland, Romania, Spain and Turkey. We included 6222 students in Medicine, Dentistry, Nursing, Pharmacy, Nutrition and Dietetics, Sports Sciences, Veterinary, and Economic...
Article
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The main objective of the current study was to conduct an investigation at the national level in order to identify types of consumers depending on their perception of food waste. To do this, an online survey was carried out on a sample of 2541 respondents. Using a K-means clustering model, three clusters of consumers were identified. Cluster 1, "Ca...
Article
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Flavoured honey is an increasingly popular product among consumers. Enriching honey with other healthy ingredients such as spices, herbs, dried fruits, pollen and propolis is a way to create new innovative products, with benefits for both, beekeepers and consumers. The purpose of the study was to test four types of flavoured honey among young consu...
Article
The complexity of medicinal and aromatic plants products makes difficult to asses their safety and efficacy. A qualitative research method, called hybrid forum has been used in order to better understand the risks and benefits of those products, from the perspective of three key components: the manufacturing process, from raw material to the finish...
Chapter
The food consumption behaviour is determinant, as it impacts directly on human health. Paradoxically, modern people consume large quantities of food, but predominantly of poor nutritional value, instead of the recommended balanced diet. The young generation is the key for the health and well-being of the society, and therefore, this chapter relies...
Article
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The main objective of the paper is to identify and understand how the Romanian farmers relate to ecological farming in terms of ecological practices and ecological products. To achieve this objective, qualitative research methods were used: hybrid forum method and in-depth interviews. The obtained results reveal that in the county Cluj-Napoca, the...
Article
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The importance of studying the aspects related to the sustainable food consumption behaviour of students lies in the fact that, at this age, they begin to develop certain consumption patterns that will have long-term effects. The study aimed to identify the type of eating behaviour—sustainable vs. unsustainable—and the socio-demographic factors tha...
Article
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Beekeeping activity implies a series of intensive processes and a variety of risks. After examining studies on beekeeping activity, it became obvious that beekeeping risk factors and beekeeping health studies are quite limited throughout world. This study aimed to reveal the possible effects of this activity on beekeepers health and to bring recomm...
Article
Purpose The purpose of this paper is to investigate different profiles of honey consumers in Slovakia and Romania by using a segmentation approach, thus supporting honey producers from both countries and promoting the consumption of honey for both food and health benefits. Design/methodology/approach A paper and online survey was conducted in tw...
Research Proposal
Full-text available
XVI European Rural Development Network Conference 17-18-19.09.2018, Cluj-Napoca, Romania The call for papers will be announced in early May. Proposed deadline for abstract submission: 15 June, 2018. Notification of acceptance: 31 June, 2018. Conference: 17-19 September, 2018. Policy Brief: November, 2018. Publication of full papers in Rural Areas a...
Article
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Beekeeping sector plays an essential role in agriculture for two main reasons: the process of pollination and the production of honey and other apicultural products. The aim of the paper was to analyse and compare beekeeping sectors between Slovakia and Romania in terms of honey production, market competitiveness and EU funding budget allocation. T...
Chapter
Full-text available
The beekeeping sector is very complex, because of not onlythe diversity of bee products obtained but also the environmental services through pollination. Even if its direct impact on domestic economy and trade varies across countries, at micro-level, beekeep-ing creates well-being for communities, providing health products for population and decent...
Article
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The aim of the research was to evaluate the effects of projects developed by Local Action Groups (LAGs) on the economic development of rural areas in two development regions of Romania: North-West and North-East. Using Propensity Score Matching (PSM) we have compared communes belonging and not belonging to a LAG having similar characteristics, obse...
Article
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The LEADER programme introduced a completely new approach to rural development philosophy, methodology and practice in the EU Member States. One of the most important features of this approach is facilitating innovation, which can provide new responses to the persistent problems in rural areas. Innovation must be understood in a wider sense in this...
Article
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In rural communities, a school can be defined as an ‘axis mundi’. Besides providing basic education, the school represents an important cultural and social pivot. The aim of the study was to identify the links between the characteristics of rural areas in Hungary and Romania (population characteristics, employment and welfare characteristics, housi...
Article
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In the 2007-2013 European Union programming period, Romania benefi tted from assistance provided through the Human Resources Development Operational Programme, fi nanced by the European Social Fund, to promote social inclusion. Women are, in many instances, a vulnerable group that needs support from various sources for greater integration in the la...
Article
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Apiculture is often cited as a possible method of empowering rural women. Beekeeping generates a product with high market potential, while being more easily adapted to constraints of low credit and limited land access than other agricultural activities. Beekeepers in Romania are predominantly male, however studies have shown a growing popularity of...
Article
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Smoked plums and pears are highly appreciated in Romanian food culture as traditional healthy dessert. Safety concerns about smoked fruits led to the application of slow dehydration at low temperatures (SDLT) as gentle method to prologue the product shelf life. The aim of this study was to evaluate the consumers' expectations and perception both pr...
Article
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The local development possibilities of a settlement are connected to the general social and economic status of the region, however local resources also can directly shape local develop capacity and outcomes. We examine the dynamics of regional and local possibilities in Jebucu, Romania using statistical data from Romania’s National Statistical Offi...
Chapter
The relationship between humans, bees and nature, is highly complex, with roots in ancient times. Honeybees contribute significantly to ensure food for humans both directly - through the bee products obtained, and indirectly - via crop pollination services. Because of pollination, bees play a crucial role in the proper functioning of terrestrial ec...
Article
Using information and communication technology in rural areas contributes to human development and to poverty reduction in these areas. The study aims to assess the access to ICT of the rural population in Romania between 2007-2013. The main parameters analyzed were the share of households from rural area to a computer and those with access to Inte...
Article
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The study aims to asses overall satisfaction of the initiative for becoming an entrepreneur among women in Romania. The research was conducted in the Regions of North East, North West and West, on a sample of 602 women entrepreneurs. The research method chosen was the sociological survey. Almost three quarters of the respondents declare to be satis...
Article
The present research investigated tendencies related to the purchasing and consumption of honey and to how it is perceived by consumers. Although Romania is a traditional honey-producing area, paradoxically, there is not a culture of consumption for this product, honey consumption being lower than in other European countries. The research objective...
Article
In the context of global trends in adopting a lifestyle based on natural, healthy food consumption and naturist treatment of various diseases, honey receives an archetypal connotation in shaping this lifestyle, connecting it to tradition due to its authenticity and unaltered attributes, and also to modernity, by using scientific methods in the prod...
Article
In many European Union countries, the beekeeping sector is in decline due to the decrease of the agricultural land areas, pesticides and bee diseases. However, there are countries where honey production is augmenting. Romania is among the countries where honey production has considerably increased over the last decade. Based on this fact, the prese...
Article
A honey consumption model represents an integrated set of specific behaviours of a certain population category, in terms of purchase or production of the product through their own resources, in order to meet specific consumption needs. Honey consumption fulfils several needs: nutrition, health maintenance and rehabilitation as well as physical embe...
Article
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Codex Alimentarius Standard, EU Legislation and National Standards state honey authenticity. Authenticity in respect of production (to prevent adulteration) and authenticity in respect of geographical and botanical origin are the two main aspects of general honey authenticity. Quality of honey depends on the plant source, the chemical composition o...
Article
Full-text available
Codex Alimentarius Standard, EU Legislation and National Standards state honey authenticity. Authenticity in respect of production (to prevent adulteration) and authenticity in respect of geographical and botanical origin are the two main aspects of general honey authenticity. Quality of honey depends on the plant source, the chemical composition o...
Article
The complexity of the aspects regarding the human development is quantified by the indicator named “The Human Development Index”, with three essential components: longevity, education level and living standard. Romania made progress in the last years, by surpassing the value of 0,800 in 2004 and 0,808 in 2005. These results determine a place for Ro...
Article
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The study is targeted for farmers who operate in the honey industry. It covers an important aspect of the honey industry, that of marketing. This aspect is considerably ignored by many who feel that the focus should be on production and on simply selling the outcome of production to customers. Certainly, production is a very important aspect, but a...
Article
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In the context of European honey markets, the Romanian market is considered as one of the most powerful, with a rate of 100% self-supply and multiple export opportunities. The Romanian beekeeping sector, characterized by a fast dynamic during 2000-2010, has adapted to current trends, responding in this way to the growing demand for the production o...
Article
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This study made a comparison between the honey market segmentation in Romania and Ireland. The research was based on the quantitative and qualitative methods. The segmentation revealed very big differences between the Romanian and Irish Consumers. The attributes for which honey is appreciated are totally different from one country to another. Roman...
Article
In the North West Region there exist rural-urban disparities, more or less pronounced in terms of economic and social development. From a demographic perspective, there is a decline in both environments, due to the negative natural growth rate and to migration. The difference between urban and rural areas consists in the economic, social and cultur...
Article
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The present paper presents some of the results obtained within the post-doctoral research project entitled "Technical and economic analysis of beekeeping in the North West Region of Romania for the ensurance of the sustainable development of the beekeeping chain". The quantitative study conducted in early 2011 was aimed to analyze the beekeeping ch...
Article
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The role of entrepreneurship in the development of a more sustainable society has been recently sustained and debated. Using factor analysis, the present research emphasizes three categories of beekeepers from the North West Region of Romania that are inclined towards an entrepreneurial behavior. The current study proposes certain actions that each...

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Projects

Projects (7)
Project
The main objective of the project is to analyze consumer behavior on the honey market and the perception of honey quality using interdisciplinary research (consumer research, sensory research, biometric research). The research focuses on identification of purchasing and consumption habits, factors influencing the decision-making process of Slovak consumers during purchase of honey, preferences towards honey, consumer awareness of nutritional values and medicinal effects, perception of internal and external attributes of honey and identification specialness of monofloral honeys based on their mineral content. The result of the project will provide a typology of Slovak honey consumers and specific proposals for marketing strategies for Slovak beekeepers, which will be aimed at sales promotion and fostering honey consumption in Slovakia.
Project
2019-2021, financed by "L'Agence Universitaire de la Francophonie en Europe Centrale et Orientale".