Piotr Kafel

Piotr Kafel
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Piotr verified their affiliation via an institutional email.
Verified
Piotr verified their affiliation via an institutional email.
  • PhD
  • Assosiate Profesor at Krakow University of Economics

About

89
Publications
63,155
Reads
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459
Citations
Current institution
Krakow University of Economics
Current position
  • Assosiate Profesor
Additional affiliations
March 2004 - present
Krakow University of Economics
Position
  • Assosiate Profesor
Description
  • https://injzp.uek.krakow.pl/kzj/
March 2002 - present
Krakow University of Economics
Position
  • Professor (Assistant)

Publications

Publications (89)
Article
Purpose This paper deals with external audits, which are now commonly used in many industries (e.g. food, automotive and electrical). This study aims to assess whether a given organization meets the specific criteria. If the audit ends with a positive result, information about it is provided to selected interested parties, e.g. clients or contracto...
Article
Full-text available
The concept of the circular economy is becoming an increasingly important issue within the economic and political sphere. The aim of the study is to check the opinions of representatives of organizations on the need to act in accordance with the principles of the circular economy concept in organizations and to indicate the differences in these opi...
Article
Purpose The study aims to determine whether audited organizations experience differences between external audits and official controls. Design/methodology/approach A survey among 100 organic food producers was conducted to explore differences regarding the usability of external audits and official controls. The survey was conducted in 2020 using t...
Poster
Full-text available
As part of the cooperation between the Department of Metrology and Instrumental Analysis of the Cracow University of Economic s a nd the Research Group of Podology and Ergonomics of the Lukasiewicz LodzInstitute of Technology, a review and evaluation of the procedure of grantingthe „Healthy Foot”mark was carried out. The analysis was based on the E...
Article
An increasingly visible trend among enterprises is the belief that one of the most effective ways of achieving growth is through the transition from the current ‘linear’ business model to a circular economy. This approach enables enterprises to create a pro‐environmental image and, at the same time, obtain a number of benefits. The purpose of this...
Article
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The circular economy (CE) has become an important issue within the European Union due to the Green Deal regulations. A CE makes sustainable development feasible by creating value in the economy and by closing the energy and materials loops. The aim of the study is to predict the most effective functioning of CEs at the macro-level by the selection...
Book
Full-text available
Quality is a term that refers to various aspects of our life and functioning, e.g. product quality, food quality, service quality, quality of life. Overall quality is increasing and we as consumers/clients expect high quality. Times are changing, globalization processes are progressing, there is a risk of conflicts in the world, etc., which all aff...
Article
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Purpose The paper concerns supply chains. It aims to identify the essential improvement actions that manufacturing companies expect their suppliers to take in the future rather than selection requirements already used in the assessment process. Within those improvement actions, the goal is to determine whether the size and management methods used i...
Article
Full-text available
The purpose of the study was to verify whether different methods of management systems auditing are perceived by the audited organizations as equally beneficial. On-site audits were compared with remote audits, as well as audits related to voluntary management systems with audits related to mandatory management systems.The survey on organizations f...
Conference Paper
Full-text available
Research background: Nowadays, consumers are becoming more and more aware market participants who consciously demand safe food products. They are looking for accurate information about the food they buy and eat. In addition to informed end consumers, retail chains also strive for excellent food quality in their supply chain. Therefore, there are ma...
Article
Full-text available
The purpose of this paper is to explore the scope of undertaken and planned actions related to microplastics risk in one of the biggest polish food sector company for better understanding the relations between quality management, food safety management and circular economy. To explore the planed and undertaken actions in relation to microplastics r...
Conference Paper
Full-text available
Research background: Quality management is a wide topic that constitute a large number of tools, techniques or methods. This paper indicates the most popular ones, but focusing not on an organization or researchers perspective but rather on a perspective of anonymous internet user. This paper combines the specific quality management topics such as...
Conference Paper
The concept of a circular economy is the opposite of the prevailing linear model of the economy. This model was based on the assumption that the abundance and availability of resources allowed for their free use, production of goods from them, and after their use - disposal. This concept, functioning for many years, contributed to a significant was...
Conference Paper
In accordance with the requirements of Directive 2014/95/EU with regard to disclosure of non-financial and diversity information by certain large entities and groups, the key non-financial performance indicators related to the entity's operations and information on employee issues and the natural environment should be publish by organizations. Due...
Article
The implementation and use of environmental management systems (EMSs) depend on the perceived credibility of their certificates. This study aims to identify and describe factors influencing the importance of certification credibility of EMSs. This study discusses the significance of such systems to enterprise credibility by administering and analys...
Conference Paper
Full-text available
Research background: Conformity assessment as defined in the ISO/IEC 17000 standard shows that the specified requirements for the product, process, system, person or entity have been met. A special type of conformity assessment is certification, in which the assessment is carried out by independent organizations, which has been confirmed by an accr...
Conference Paper
Full-text available
Research background: Food production is more and more globalized concerning not only the suppliers of food ingredients and producers but also considering the packaging trends and solutions available on the market. In opposition to that trend the EU high quality food products schemes were implemented such as organic farming products or traditional a...
Article
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Społeczna odpowiedzialność biznesu stanowi koncepcję, w której organizacja przyjmuje odpowiedzialność za swoje działania w kontekście ekonomicznym, społecznym i środowiskowym. Takie podejście wywiera wpływ na podejmowane przez zarządzających decyzje związane z np. oceną i wyborem odpowiednich dostawców. W związku z tym organizacje stosując założeni...
Book
Full-text available
W pracy przedstawiono wybrane obszary związane z możliwością doskonalenia systemu zarządzania jakością organizacji uwzględniając zmiany, jakie wprowadzono w wyniku pandemii. Poza częścią teoretyczną w każdym rozdziale monografii zawarto podsumowanie wyników badań zrealizowanych w Katedrze Zarządzania Jakością Uniwersytetu Ekonomicznego w Krakowie.
Chapter
Full-text available
The main goal of the conducted researches is to get knowledge and analyze the official information on fulfilment of food safety and quality management systems aspects provided by the food organizations listed on the Polish Stock Exchange. The content analysis of reports of the management board on the company's activities issued by food organization...
Chapter
Full-text available
The Circular Economy is now a very popular concept promoted by the EU authorities as well as by many companies around the world. Currently, the use of waste as raw materials is increasingly becoming a common practice that does not require the implementation of incentive legislative tools or building social awareness and awareness of market particip...
Article
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The aim of this paper is to investigate the scope of undertaken and planned actions related to circular economy's standardized management systems according to first Europe's published standards (BS 8001: 2017, XPX 30-901: 2018) in the leading polish food sector organization for better understanding the relations between circular economy, quality ma...
Article
Purpose The aim of this paper is to investigate the scope of digitalization in the EMAS-registered organizations for better understanding its extent in environmental committed firms' activities. Design/methodology/approach A content analysis was employed to examine the environmental statements of the EMAS-registered organizations. About 60 Italian...
Book
Full-text available
Popularność systemu zarządzania jakością zgodnego z wymaganiami normy ISO 9001 jest bardzo duża. Jest to najczęściej wdrażany i certyfikowany system zarządzania na świecie, osiągając poziom ponad miliona certyfikowanych obiektów. System zarządzania jakością przedstawiony w normie ISO 9001 może być wdrożony i funkcjonować w dowolnej organizacji, bez...
Chapter
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Zaufanie stanowi podstawę procesów certyfikacji i powinno być poprzez podjęte decyzje i wydane certyfikaty produktem dostarczanym przez jednostki certyfikujące stronom zainteresowanym. W czasie pandemii COVID-19 standardowe procesy certyfikacji zostały podobnie jak i inne obszary działalności organizacyjnej poddane istotnym zmianom. W pracy tej wsk...
Article
Full-text available
Abstract: Circular Economy is a regenerative system in which resource input and waste, emission, and energy leakage are minimised by slowing, closing, and narrowing material and energy loops. This can be achieved through long-lasting design, maintenance, repair, reuse, remanufacturing, refurbishing, and recycling. This theory requires deep changes...
Article
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Wzrost zainteresowania produktami ekologicznymi wśród konsumentów wiązać można z coraz większą świadomością i troską o własne zdrowie. Celem artykułu jest przedstawienie wymagań dotyczących systemu certyfikacji zielarskich produktów ekologicznych, zgodnie z obowiązującą w Polsce ustawą o rolnictwie ekologicznym oraz dyskusji dotyczącej ich jakości....
Article
Full-text available
In the past few years, and in a number of countries, there has been a noticeable increase in the number of organizations withdrawing from the Quality Management System standard iso 9001. Hence the need to analyze this phenomenon of decertification and to explain not only the extent to which it is taking place but also why companies are taking such...
Conference Paper
Full-text available
System zarządzania środowiskowego (SZŚ) zgodny z wymaganiami normy ISO 14001:2015 jest jednym z najczęściej wdrażanych i certyfikowanych znormalizowanych systemów zarządzania. Do pozostałych podstawowych systemów zarzadzania można zaliczyć system zarządzania jakością zgodny z wymaganiami normy ISO 9001:2015 oraz systemem zarządzania bezpieczeństwem...
Article
Full-text available
Purpose: The purpose of this paper is to analyse the financial performance of organizations that give up their QMS (Quality Management System) according to ISO 9001 certification. Different reasons found for the cancellation of ISO 9001 certification were taken into consideration. The decrease in certification of ISO 9001 standard is, during the pa...
Article
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The aim of this paper is to analyze the ways of developing and fulfilling of quality promises as well as to explore whether these actions are formally constituted. Two European countries were chosen for the research in order to compare organizations from countries with different experiences with the implementation of quality management systems. Spa...
Article
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Celem badań była identyfikacja zachowań konsumenckich na rynku soków oraz ich uwarunkowań, ze szczególnym uwzględnieniem identyfikacji czynników istotnie determinujących zakupy tego produktu. Badanie zostało przeprowadzone w 2015 roku za pomocą ankiety on-line. W badaniu wzięło udział 530 osób – o zróżnicowanych cechach społeczno-demograficznych, g...
Conference Paper
Full-text available
The purpose of this paper is to analyze common features and differences in certification of products, processes and management systems and its impact on trust on the market, especially buyers in the voluntary certification schemes. There are two main ways of confirming quality of products. In first approach independent laboratory tests of the final...
Conference Paper
The purpose of this paper is to analyze common features and differences in certification of products, processes and management systems and its impact on trust on the market, especially buyers in the voluntary certification schemes. There are two main ways of confirming quality of products. In first approach independent laboratory tests of the final...
Conference Paper
Full-text available
The purpose of this paper is to analyse the financial performance of organizations that give up QMS (Quality Management System) according to ISO 9001 certification. The different reasons of cancellation of ISO 9001 certification were taking into consideration. Decrease in certification of ISO 9001 standard is in last year’s noticeable in many count...
Article
Purpose – The purpose of this paper is to analyze how the order of management system standards (MSSs) implementation in an organization and its level of integration are changed during the time of the standard implementation. Design/methodology/approach – Survey was send to 885 organizations located in Poland which registered at least two MSSs sele...
Conference Paper
Full-text available
Bribery is one of the issues that influence on quality of live. In this paper, the anti-bribery management system was described. The Polish anti-bribery specification and ISO/DIS 37001 standard were used in the article.
Article
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The purpose of this paper is to analyze the place of occupational health and safety management system (OHSMS) within the integrated management system. Implementation aspects of management systems are discussed, namely the different management system standards used for registration, for example ISO 14001, ISO 9001, OHSAS 18001, ISO 27001, the order...
Article
Full-text available
The number of implemented and certified management systems in organizations is growing. In 2013 there were more than 1.1 million organizations with certified ISO 9001 management system. A big number of companies implement also other management systems and integrate them. The purpose of this paper is to analyze the benefits of integration of managem...
Article
One of the most widely implemented standardised management systems is the quality management system functioning in accordance with ISO 9001 guidelines. The implementation of practical management methods and tools that help to keep the standard of the offer at an appropriate level is assurance that the company seeks to continuously improve its produ...
Article
Full-text available
The aim of this paper is to analyze the key features of an effective complaint management process as well as to explore whether these systems are formally constituted in terms of standards or other models for complaints management. We use four case studies of spa organizations from Spain. The case studies illustrate the organizations' approach to m...
Article
Full-text available
The objective of the research is to develop the risk-benefit assessment models based on the Analytic Hierarchy Process (AHP) and test them in certification of organic products. The ISO Guide 65 /EN 45011 standard and Council Regulation (EC) No 834/2007 oblige the certification bodies to conduct risk assessment during certification process. However,...
Conference Paper
Full-text available
The article presents difficulties and benefits of integration of normalized management systems such as: ISO 9001, ISO 14001, OHSAS 18001 with AQAP standards. Keywords: AQAP, AQAP 2110, management systems integration, benefits of integration, difficulties of integration
Article
W artykule przedstawiono przegląd literatury dotyczącej integracji systemów zarządzania. W szczególności określono motywy i zalety integracji systemów, ograniczenia i trudności, poziom integracji, modele integracji, integracja auditów, zmiany w czasie oraz wyniki integracji. Opisane badania dotyczące integracji systemów zarządzania wskazują na wiel...
Article
Full-text available
Znajomość metod i narzędzi doskonalenia jest pierwszym krokiem do ich wdrożenia. Międzynarodowa Organizacja Normalizacyjna w ramach swojej działalności publikuje miedzy innymi normy wspomagające system zarządzania organizacji. Przeprowadzone badania wskazują, że normy takie nie są popularnym narzędziem doskonalenia. Spora grupa przedstawicieli bada...
Book
Full-text available
Wacław Adamczyk - SYSTEMY INFORMATYCZNE W ZARZĄDZANIU JAKOŚCIĄ PROCESÓW PRODUKCYJNYCH; Agnieszka Cholewa-Wójcik, Agnieszka Kawecka - ZAPEWNIENIE BEZPIECZEŃSTWA I JAKOŚCI OPAKOWAŃ W ŁAŃCUCHACH DOSTAW; Urszula Balon, Joanna Dziadkowiec - WYKORZYSTANIE WYNIKÓW GRUPOWANIA METODĄ K-ŚREDNICH DO ANALIZY PREFERENCJI KONSUMENTÓW ŻYWNOŚCI; Marek Ćwiklicki, Ł...
Chapter
Full-text available
W pracy przedstawiono wyniki badań dotyczących certyfikacji zintegrowanych systemów zarządzania w organizacjach, które wdrożyły co najmniej 2 znormalizowane systemy jak np. ISO 9001, ISO 14001 czy też PN-N 18001. Opisano sposób prowadzenia certyfikacji przez niezależne jednostki certyfikujące oraz wyniki badań dotyczące prowadzonej oceny. The pape...
Article
Full-text available
Obecnie zainteresowanie klientem, badaniem jego zadowolenia, a także wykorzystywanie jego opinii do ustalania celów organizacji, wprowadzania działań doskonalących, jest działaniem powszechnym. W takim podejściu wspomagają organizację wdrożony system zarządzania jakością (SZJ) zgodny z wymaganiami norm ISO serii 9000, w którym kluczową rolę pełni k...
Article
Full-text available
This paper is intended to answer questions about the main reasons to give up the management system certification as well as what happened with implemented management systems after resignation of its certification. There were chosen seven organization which had implemented and had certified at least one standardized management system (ISO 9001 or IS...
Article
Full-text available
The aim of this article was to present the recognition of customer satisfaction standards of ISO 10000 family by spa enterprises. The other purpose of the study was to assess the knowledge about the customer satisfaction of ISO series standards within the companies. The other goal of the research was to evaluate fulfilment of main principles descri...
Article
Full-text available
Jakość produktu finalnego kształtowana jest w przedsiębiorstwie od momentu jego projektowania, poprzez przygotowanie i realizację procesów wytwórczych do wykonania produktu gotowego. W celu dostarczania „dobrych jakościowo” produktów do klienta, organizacja powinna dbać o ich jakość w całym cyklu produkcyjnym. W tym celu dokonuje pomiaru i oceny ja...
Article
This article presents the issue of the level of maturity of management systems according to the ISO 9004:2009 self-assessment model in Polish companies and its influence on financial performance. The paper presents the results of research conducted on a group of 29 polish organisations operating in the food industry. The analysis showed that the le...
Article
Full-text available
This article shows the way how to carry out the hygiene and sanitation requirements in Polish networks of grocery stores. The study was conducted in the fourth quarter of 2012 in the south-eastern Poland. There were chosen three organ-izations that meet certain conditions: medium size Polish grocery network without participation of foreign capital...
Article
Full-text available
The aim of this research was to analyse the level of management maturity in Polish and Montenegrin organisations as well as to explore best practices in improvement, innovation, and learning (one of the key elements of the management maturity model). The self-assessment model used in the research was based on the ISO 9004:2009 maturity model. F...
Conference Paper
Full-text available
The article presents food quality regulations in EU countries. There is a description of traditional and regional products registered in the European Community in accordance with the requirements of Regulations 509/2006 and 510/2006 and Regulation 1151/2012. The issues such as: product registration, product certification and market protection of hi...
Conference Paper
Full-text available
The aim of this research was to analyze the level of management maturity in Polish and Montenegrin organizations as well as to explore the best practices in the monitoring & measurement (one of key elements of management maturity model). The self-assessment model used in the research was based on ISO 9004:2009 maturity model. Four organizations wer...
Article
Full-text available
This ar􀆟cle shows the way how the food safety systems are func􀆟oning in Polish networks of grocery stores. The study was conducted in the fourth quarter of 2012 in the south‐eastern Poland. There were chosen three organiza􀆟ons that meet certain condi􀆟ons: medium size Polish grocery network without par􀆟cipa􀆟on of foreign capital and up to 30 retail...
Article
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Celem przeprowadzonych badań, było zweryfikowanie na poziomie sieci handlowych sposobu podejścia do zagadnień związanych z żywnością wysokiej ja-kości. Badania miały charakter studium przypadków. W trzech polskich sieciach handlowych przeprowadzono wywiady z osobami odpowiedzialnymi za funkcjonowanie systemów zarządzania oraz pracownikami odpowiedz...
Article
Full-text available
The research subject was a method of integrating management systems in food sector enterprises. A planning phase as described in the PAS 99 specification was studied as one of the elements of the joint systems constituting an integrated management system. Four organizations were selected for the study, where at least two standardized management sys...
Article
Full-text available
The research subject was a method of integrating management systems in food sector enterprises. A planning phase as described in the PAS 99 specification was studied as one of the elements of the joint systems constituting an integrated management system. Four organizations were selected for the study, where at least two standardized management sys...
Article
Full-text available
The aim this research was to analyze the ways of integration of management systems in food sector. The study involved the documentation, audits, corrective and preventive actions and management's review phases described in the specification PAS 99, which is one of common elements of integrated management systems. Four organizations were selected fo...
Article
Full-text available
The aim this research was to analyze the ways of integration of management systems in food sector. The study involved the documentation, audits, corrective and preventive actions and management's review phases described in the specification PAS 99, which is one of common elements of integrated management systems. Four organizations were selected fo...
Article
Full-text available
In the paper the results of the survey were presented regarding the utilisation of selected quality management methods and tools by small and medium enterprises (SME) from the food sector, as well as the correlation between the utilisation thereof and the achieved financial results. The survey sample covered 29 questionnaires correctly filled in by...
Article
Full-text available
W artykule przedstawiono wyniki badań dotyczących sposobu realizacji wymagań związanych ze współpracą średniej wielkości sieci handlowych z dostawcami. Wybór badań związany jest z dużą liczbą sieci handlowych na polskim rynku oraz znaczeniem procesu zakupów w działalności handlowej. Wytypowano trzy organizacje, które spełniły określone warunki: pol...
Article
Full-text available
The paper is result of studies conducted at the Center for Quality-Faculty of Mechanical Engineering-Podgorica and it specifically includes a detailed study and analysis of literature sources concerning innovation, quality management systems, total quality management-(TQM). The main objective of this paper is to analyze the current research in the...
Article
In the paper the results of the survey were presented regarding the utilisation of selected quality management methods and tools by small and medium enterprises (SME) from the food sector, as well as the correlation between the utilisation thereof and the achieved financial results. The survey sample covered 29 questionnaires correctly filled in by...
Conference Paper
Full-text available
The paper presents results of research conducted on a group of 29 polish organizations operating in the food business. The organizations selected for the study belong to SME sector. Results obtained from the questionnaires were supplemented by data and financial indicators such as: total assets, fixed assets, equity, net revenues from sales and equ...
Article
Full-text available
The aim this research was to analyze the ways of integration of management systems in food sector. The study involved the policy phase described in the specification PAS 99, which is one of common elements of integrated management systems. Four organizations were selected for the study. The organizations had introduced and certified at least two st...
Article
Full-text available
In the paper, the results were presented of the survey on the integrated management systems (IMS) certification procedures carried out by the Polish certification bodies. The management systems certifying service market was represented. Based on the survey performed, the authors of the paper found that the certifying service market was developed as...
Chapter
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W rozdziale zamieszczono charakterystykę takich narzędzi zarządzania jakością, jak: analiza pola sił, burza mózgów, SWOT, analiza FMEA, SPC, kaizen, 5S, just in time, kanban, metaplan, 5 Why, 8D. Wymienione metody i techniki wspomagania zarządzania jakością nie stanowią zamkniętego zbioru propozycji wzbogacenia stosowanych technik i metod zarządzan...
Article
Full-text available
Artykuł przeglądowy Piotr Kafel Tadeusz Sikora. Wstęp Liczba dostępnych znormalizowanych standardów zarządzania, które wdrażane są w organizacjach jest bardzo duża. Popularność standardów związanych z zarządzaniem rozpoczęła się od niewątpliwego sukcesu związanego z publikacją norm ISO serii 9000, a następnie norm ISO serii 14000. Systemy te są naj...
Article
W artykule przedstawiono rozważania dotyczące wymagań związanych z wdrożeniem i stosowaniem systemu bezpieczeństwa zdrowotnego żywności HACCP w małych i średnich przedsiębiorstwach. Przedstawiono zasadę elastyczności, pozwalającą na ułatwienia we wdrażaniu procedur opartych na zasadach HACCP w niektórych przedsiębiorstwach sektora spożywczego. W ar...
Article
Full-text available
Budowa zaufania klientów do wartości informacyjnej znaków jakości jest procesem długotrwałym. Jednym z elementów budowy zaufania jest wykorzystywanie w procesie oceny rzetelnych informacji pochodzących od niezależnych, bezstronnych i kompetentnych organizacji jakimi są akredytowane laboratoria badawcze oraz jednostki certyfikujące. Procedury oceny...
Article
Full-text available
Wdrożony system bezpieczeństwa zdrowotnego w produkcji i obrocie żywnością jest warunkiem koniecznym do funkcjonowania przedsiębiorstwa na rynku. W artykule omówiono możliwości integracji systemu HACCP i systemu zarządzania jakością zgodnego z zasadami ISO 9000, które umożliwiają wdrożenie i stosowanie w pełni funkcjonalnego, jednego systemu obejm...
Article
W artykule przedstawiono wyniki badań dotyczących wpływu wdrożenia i certyfikacji systemu zarządzania jakością (SZJ) zgodnego z wymaganiami norm ISO serii 9000 na kondycje finansową małych i średnich przedsiębiorstw branży spożywczej z południowo-wschodniej polski. Przedstawiono zależności pomiędzy wdrożeniem i certyfikacją SZJ a kondycją finansową...
Article
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W artykule opisano wyniki badań, mających na celu przedstawienie poziomu wykorzystania siedmiu tradycyjnych narzędzi zarządzania jakością przez przedsiębiorstwa, które mają certyfikowane systemy zarządzania jakością. Narzędzia te to: diagram Ishikawy, diagram Pareto, schemat blokowy, diagram korelacji, arkusz danych, histogram, karta kontrolna. Bad...
Article
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Przegląd zarządzania jest najistotniejszą częścią procesu ciągłego doskonalenia i powinien obejmować wszystkie wymagania systemu zarządzania jakością wg norm ISO serii 9000. W artykule tym omówione zostały podstawowe zasady przeprowadzania przeglądu systemu zarządzania jakością. Autorzy odwołali się do ośmiu zasad zarządzania jakością wskazując na...
Article
Celem artykułu jest przedstawienie stanu wprowadzenia koncepcji zarządzania Total Quality Management (TQM) w polskich przedsiębiorstwach posiadających wdrożony system zarządzania jakością zgodny z normami ISO 9000. Omówiono zagadnienia związane z: zaangażowaniem firm we wdrażanie TQM na bazie ISO 000, najważniejszymi dla przedsiębiorstw elementami...
Article
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This article presents benefits of management systems certification and their influence on financial performance. The paper presents results of research conducted on a group of 15 polish organizations operating in the food business. The organizations selected for the study belong to SME sector. The analysis found that There is statistically signific...
Article
Full-text available
System compliant with ISO 9001:2008 is considered to be most common standardized management system in organizations. This article presents internal and external benefits of implementation and certification of the system. The most important benefits of functioning of the management system include opportunities to improve the company's external brand...

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