About
5
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Introduction
Pinar Umul Unsal currently works at the Public Relations and Advertising, Izmir University of Economics. Pinar does research in native advertising. Their most recent publication is 'Tracking trends of digital media in IMC.'
Current institution
Publications
Publications (5)
Purpose
This study aims to achieve broad insights into perceptions and attitudes of Turkish digital immigrants (DI) and digital natives (DN) toward native advertising (NA) format.
Design/methodology/approach
Based on extant review of literature, semi-structured interview questions helped to solicit subjective interpretations, perceptions and attit...
“Nothing endures but change” — Heraclitus (5th century BC)
The assumption above is probably very convenient for human-related matters. Communication is built upon human interaction, technology, and trends; therefore, it is open to the effects of change more than any other field. Over the past few decades, marketing and marketing communications have...
