Pichakoon Auttawechasakoon

Burapha University · Faculty of Humanities and Social Sciences

This study aims to explain the essence of ethical change management affecting teacher satisfaction and school performance. A purposive sampling of six teachers from three schools in Krabi, Thailand, was selected. The data were analysed using content analysis and the NVIVO software program. The results show that the schools face ethical issues, such...

This study identifies the essentials of the health belief model affecting behavioural changes among healthcare staff of the Department of Public Health and Environment, Khlong Phon Subdistrict Municipality, Khlong Thom, Krabi, Thailand. The qualitative approach was employed in in-depth interviews with six respondents. The data was analysed using co...

This qualitative study adopted the theory of planned behaviour (TPB) model to explain intentions to buy organic food among Thai people. The TPB model factors of organic food buying intention included attitude, subjective norm, and perceived behavioural control. This research gathered data using interviews among six respondents using valid sources t...

The objectives of this study were to 1) synthesise the studies on Thai beliefs about the teeth following the Eastern and Western concepts and 2) evaluate and propose a diagram for Thai beliefs about the teeth following the Eastern and Western concepts. The research method was based on the documentary method and systematic synthesis. This study empl...

This research article aimed to explain how the beliefs of Buddhism, Brahmanism, and Spirit relate to tourists attending Khao Khitchakoot's worship festival. Chanthaburi Province. This qualitative study was done by carefully looking at documents and relevant secondary documents and going to the site to observe and collect qualitative data. The resea...

Pichakoon Auttawechasakoon's Google Scholar profile, according to a master's degree student in Humanities and Social Sciences (Thai Studies) at Burapha University in Thailand, The confirmed email has been using go.buu.ac.th. (The data has been updated as of July 17, 2023).

Research Quality Assurance Report, Faculty of Education, Kasetsart University (October 1, 2021 to September 30, 2022, as of July 6, 2023).

Human Subject Protection (HSP) จริยธรรมการวิจัยในมนุษย์ จุดประสงค์ เรียนรู้จริยธรรมการวิจัยในมนุษย์ https://elearning-necast.nrct.go.th/courses?id=54

Human Subject Protection (HSP): จริยธรรมการวิจัยในมนุษย์ Learning Objective To study ethics in human research. Score 100% Learning: 100.00 % Score/Total: 42/42 Evaluation: Pass (100%)

Feedback RW1, April 26 2023

Acceptance letter for the publication of an article titled "Buddhism, Brahmin, Ghosts: Belief and Cultural Tourism at Khao Khitchakut, Chanthaburi Province" by Pitchakoon Auttawechasakoon d Dr. Montree Wiwasukh for publication in the Liberal Arts Journal ( Wang Nang Loeng) Rajamangala University of Technology Phra Nakhon And consider publishing in...

This article explains why the application of green human resource management (HRM) is critical to environmental performance. The researchers employed the documentary approach to writing this review article. First, a random sample of trustworthy and valid sources was taken. Next, using purposive sampling and content analysis, the selected papers wer...

Purpose-Cryptocurrency in the digital economy plays a vital role and is growing exponentially. This article aims to review cryptocurrency in the digital economy. Method-A narrative synthesis was employed. Moreover, the researchers conducted a systematic documentary review and used content analysis to analyse the data. The literature was reviewed sy...

This study explains the essentials of artificial intelligence (AI) in big data analytics for the agriculture industry during the COVID-19 pandemic. The systematic review approach was employed for the documentary and analysed using content analysis. In addition, the literature and previous studies were obtained from various research articles on EBSC...

As the COVID-19 pandemic expands its influence across the globe, businesses are continuously adopting techniques for developing the business model that incorporates organisational change due to digital economy as its core principles, inducing response to the triggered strong need for reorganising management processes, marketing and communication, a...

This study explains the essentials of artificial intelligence (AI) in medical education during the digital era. This article contains a comprehensive systematic review and content analysis. The literature and previous studies were obtained from various research articles on EBSCO, Google Scholar, Scopus, Web of Science, and ScienceDirect. The criter...

Purpose - This study aims to explain the influence of the unified theory of acceptance and use of technology (UTAUT) model on individuals' intentions to use telemedicine among people in Krabi, Thailand, during the COVID-19 pandemic. Method - In this study, the qualitative approach was used as a research strategy. In-depth interviews were conducte...

Certificate for Pichakoon, I-Thesis Training

This study examines the relationship between website quality, university image, electronic word-of-mouth (e-WOM) and intention to follow the university's website in Thailand. The online questionnaires of 214 were employed for the quantitative study through convenience sampling. The complete collected data were analysed using the PLS-SEM program for...

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This study identifies the determinant factors of hotels' customer loyalty during the COVID-19 pandemic in Thailand. The determinants comprise prices, facilities, services and mediating effect of customer satisfaction. The self-administered online survey was distributed through convenience sampling from 220 hotel customers in Thailand. The data were...

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CAJITMF Journal Certificate

IJIE Certificate Pichakoon

Certificate for Pichakoon, Research Ethics

Certificate for Pichakoon, I-Thesis Training, BUU

This study aims to explain the influence of the marketing mix (4Cs) on the decision to be an online master's degree student in Thai people. A purposive sampling of Thai six online master's degree students from three universities was selected for a qualitative study. The data were analysed employing content analysis and the NVIVO software program. T...

This study examines the mediating effect of customer satisfaction between gamification and customers' repurchase intention on e-commerce in Thailand. The online self-administered questionnaires were distrusted through convenience sampling from 392 completed data collections. The results reveal that customer satisfaction is the significant mediator...

Telemedicine or telehealth technology is the practice of providing health care and exchanging health-related data across geographical boundaries. It is not a new or unique field of medicine. Telemedicine episodes can be classified by the following characteristics: (1) the nature of the interactions between patients and experts (live or prerecorded)...

Innovation is the process of creating and marketing something new. Thus, an important and beneficial way to create the innovations is the management innovation and technological innovation to create a working innovation climate. In general, organisational performance is the outcome of management innovation, technological innovation and innovation c...

This study examines the mediating effect of job satisfaction between the relationship of ethical change management and organisational performance in Thailand. The online survey was distributed through convenience sampling for seven-sector employees. The data were analysed using SPSS Version 27 and ADANCO 2.3 for hypothesis testing. The results reve...

This study explains the determinant factors during the COVID-19 pandemic at Ao Nang, Krabi in Thailand. A purposive sampling of eight hostel customers in Ao Nang, Krabi in Thailand, was selected for a qualitative study. The data were analysed employing content analysis and the NVIVO software program. The results reveal that the determinant factors...

This study explores the relationship between content marketing, electronic promotion (E-Promotion), electronic word of mouth (E-WOM), and intentions to book hotel rooms in Thailand. The online questionnaires of 212 were employed for the quantitative research through convenience sampling. The complete collected data were analysed using the PLS-SEM p...

Certificate for Pichakoon Autthawechasakoon

This study investigates the relationship between factors of UTAUT, users' satisfaction and English learning intention via Netflix (English Subtitle) among Thai people. The online questionnaires of 389 Netflix (English Subtitle) users were employed for the quantitative study through convenience sampling. The collected data were analysed using the SP...

This study identifies the relationship between COVID-19 perceptions, COVID-19 worries and behavioural changes among the students of Ammartpanichnukul School in Krabi, Thailand. The online survey questionnaires of 392 secondary school students were employed for the quantitative study through stratified random sampling. The collected data were analys...