
Phillip DangaisoChinhoyi University of Technology | CUT · Department of Marketing
Phillip Dangaiso
Marketing
I write on Green Consumerism, Sustainability & Veganism, Green Innovation, Circular Economy & Social Marketing
About
20
Publications
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Introduction
I am a multifaceted academic in the field of Marketing affiliated to Chinhoyi University of Technology, Zimbabwe. My research niche areas are Social Marketing, Green Marketing, Relationship Marketing, Customer Experience Management, Management of Higher Education, E-learning, Services Marketing, Consumer Neurophysiology, and Biophysical Sustainability. I am interested in quantitative and qualitative research methods. I have expertise in using Atlas.ti, NVivo, SPSS,AMOS, MPlus, Stata & Smart PLS.
Skills and Expertise
Publications
Publications (20)
Contract farming has become the main financing strategy for most cash crops grown in developing countries in general and Africa in particular. The serendipitous emergence of artificial intelligence brings forth a wide array of possibilities for minimising the incidences of side marketing. A qualitative study was conducted through interviewing a pur...
The chapter dwells on a study about how drone technology can be harnessed to improve food security in a third world setting which has been beset by a combination of population growth and climate change. Using a qualitative approach, a field survey involving 23 farmers operating under the A2 farming model was undertaken in Zimbabwe's Bindura distric...
The advent of electronic marketing has culminated in a paradigm shift in the way businesses engage their target audiences globally. Social media marketing has created serendipitous avenues for customer engagement and catalysing the sales funnel. This study examined differential the impact of social media application (WhatsApp ®, ™) features on cons...
Despite the inclusive beneficiation inherent in Corporate Social Responsibility (CSR), emergent literature suggests that it has become a serendipitous differentiation strategy. However, scarce in pre-emerging economies are integrated and robustly tested models linking the CSR dimensions to consumer brand preference. Based on the sustain-centric mod...
The COVID-19 pandemic forced organisations across diverse industries to redraw their business models globally. Businesses crumbled, downsized, lay off workers, streamlined and digitalized their workflow, maintaining skeletal staff to support integral business functions. Remote working and flexible schedules were institutionalized to manage service...
Amid an influx of unemployed graduates who are offloaded by tertiary institutions annually, this study sought to promote job creation through entrepreneurial practices. The study criticises the notion that only tertiary education is enough for economic prosperity for both male and female tertiary students. A framework of the determinants of entrepr...
Service encounter incivility is a common phenomenon across a broad spectrum of service industries globally. This paper examined the impact of service encounter incivility on employee job stress, turnover intentions and labor attrition in the fast food service industry in Zimbabwe. The Stressor-Stress-Outcome (SSO) framework and the Emotional labor...
Contract farming is increasingly becoming a major source of funding for most agricultural commodities on the basis of its ability to ensure a consistent supply of raw materials to agro processing firms. Drawing from the market imperfection theory and the information asymmetry theory, extant literature has documented a number of factors that contrib...
Propositions in favor of biophysical environmental sustainability have proliferated governance, business and academic debates globally. Initiatives promoting consumer health and environmental preservation have been epitomised through production and marketing of green products. However, the establishment of green brand equity to expedite green purch...
Online service quality acts as a lever that service providers use to drive e-customer retention in most affluent economies globally. Given the exponential growth in the adoption of internet banking during the COVID-19 pandemic, the purpose of this study was to evaluate the antecedents of e-customer retention among banks in Zimbabwe post the pandemi...
The Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2) or popularly the Corona Virus Disease 2019 (COVID-19) pandemic brought significant public health challenges globally. During the crisis, mobile health (m-health) services were implemented to expedite fast, convenient and reliable dissemination of health information to the public. Mean...
The goal of sustainable marketing remains mainstreaming consumer behavior change towards better and healthier products. This study examined the nexus between organic food adoption behavior and perceived consumer longevity in a post-peak COVID-19 period in Zimbabwe. The proposed model is grounded in the theory of planned behavior and the expectancy-...
The study conceptually suggested isomorphic pressures as the drivers of sustainable food waste disposal management, and operational performance as an attendant outcome. 400 fast-food restaurant businesses in the metropolitan city of Harare were surveyed using a self-administered questionnaire whose items were distilled from the extant literature. D...
The COVID−19 pandemic forced service providers to resort to online servicescapes across diverse industries globally. However, with the epidemic curve flattening in most parts of the world and the pandemic showing indications to phasing out, educational institutions are now operating on the continuum between blended e-learning and full-scale e-learn...
With the emergence of the Covid-19 pandemic and rapid technological growth, electronic learning has become a ubiquitous lever on service delivery in higher education. The purpose of the study was to determine the impact of perceived e-learning service quality on student satisfaction in Zimbabwean public universities. The study adopted the causal re...
Blended e-learning has become a common phenomenon in higher education globally. Most affluent economies embraced e-learning by design through strategic moves to augment their competitiveness. However, in most emerging economies, e-learning implementation was impulsively reactive to the Covid-19ʹs demands. Thus, the study examined the impact of perc...
Purpose: The purpose of this study was to examine the differential effect of workforce diversity on employee productivity and its subsequent impact on customer experience. Research design, data and methodology: A once-off cross-sectional research design was used in this study where the Zimbabwean civil service was targeted. Randomization was used t...