P.G. S.A. Jayarathne

P.G. S.A. Jayarathne
University of Sri Jayewardenepura · Department of Marketing Management

PhD
An educator in a leading management faculty; a researcher in advanced-manufacturing and service sectors; an editor.

About

51
Publications
1,862,783
Reads
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516
Citations
Introduction
An educator attached to a leading management faculty, a researcher in advanced-manufacturing and service sectors mainly handles marketing and supply chain related projects; and a journal editor.
Additional affiliations
March 2003 - March 2010
University of Sri Jayewardenepura
Position
  • Lecturer
March 2010 - January 2018
University of Sri Jayewardenepura
Position
  • Senior Lecturer
April 2019 - April 2022
University of Sri Jayewardenepura
Position
  • Head of Department
Education
October 2008 - February 2013
PhD in Business and Management
Field of study
  • Management
August 2006 - August 2008
University of Sri Jayewardenepura
Field of study
  • Management specialized in Marketing Management
September 2005 - September 2006
National Graduate Institute for Policy Studies
Field of study
  • Public Policy Analysis

Publications

Publications (51)
Article
Full-text available
Technology has been rapidly transforming the marketing discipline over the years, with significant advancements. In this context, artificial intelligence (AI) and machine learning (ML) have played a pivotal role, particularly in digital promotions. The use of AI and ML in this area has garnered considerable attention from scholars; consequently, th...
Article
Full-text available
Purpose This study uses hedonism as a mediating variable to examine the relationship between mobile money adoption and financial inclusion in Sri Lankan small- and medium-sized businesses (SMEs). Design/methodology/approach We conducted a quantitative research study utilizing a survey strategy and distributing standardized questionnaires to 150 SM...
Chapter
Full-text available
This research investigates the critical role of collaboration skills in preparing students for the Indian workforce. Through in-depth interviews with eight experts in workforce development and education, the study reveals a clear consensus: collaboration is paramount in today's job market. Employers actively seek candidates who can integrate seamle...
Chapter
Implementing environmentally friendly practices and policies throughout various industries, services, and daily activities is called “greening.” It entails incorporating ecologically friendly methods and technology to lessen adverse effects on the environment. The goals of greening projects are to reduce pollution, conserve resources, and encourage...
Chapter
Innovation and entrepreneurship are essential drivers of economic diversification and growth. This chapter explores how emerging technologies, such as AI, blockchain, IoT, and 5G, are reshaping industries and creating new business opportunities. It highlights the role of sustainability and green innovation in fostering environmentally conscious sol...
Chapter
Greenwashing, the deceptive promotion of environmental responsibility, poses a challenge for organizations seeking genuine sustainability. Research explores how green HR practices can combat greenwashing and achieve authentic sustainability. Drawing on expert interviews, the research identifies key challenges organizations face in avoiding greenwas...
Chapter
This study examines the impact of artificial intelligence (AI) advancements on human resource (HR) management, given the shifting landscape of the IT industry. Focusing on Bangalore's IT sector, the authors explore whether AI's innovativeness and usability influence HR functions. A survey of 200 HR professionals across various IT companies was cond...
Chapter
This chapter explores the growing importance of global sourcing for skilled workers in the face of a global labor shortage. It highlights the benefits of global sourcing, such as access to a wider talent pool, cost reduction, and increased productivity. However, the chapter also acknowledges the challenges associated with global sourcing, including...
Chapter
The paper looks at how deep learning models work, analyse emerging and hidden markets, and apply the information to discuss how to develop business development strategies. Applying deep learning in market research involves demonstrating methodologies such as Systematic Literature Review (SLR) and PRISMA. By going over how neural networks compute, d...
Chapter
By leveraging a meta-analysis and systematic review, the research aims to analyse scientific works indexed in Scopus from 2019 to 2024, focusing on the relevance, trends, and contributions of blockchain studies across various sectors, including supply chain management, healthcare, and education. Utilizing bibliometric analysis tools such as Biblios...
Chapter
In this chapter, the authors aim to discuss the significance of integrating AI prediction and green computing in the healthcare field to improve disease diagnosis, treatment, and patient care and minimise the adverse effects on the environment. The methodology employed is the systematic literature review (SLR) approach. The results show that combin...
Chapter
Blockchain and supply chain system with IOT devices gives us strong, and security platform. But we need to add ownership of company. After that we can avail all the benefits of these emerge technology. Blockchain facilitate with IOT devices having secure and strong mechanism including firewall, encryption, trusted execution, authorization, authenti...
Chapter
This study aims to investigate the impact of the COVID-19 pandemic on businesses , their operations, and the financial conditions in Sri Lanka. A sample of 19 executive-level employees from 19 companies registered at the Colombo Stock Exchange in Sri Lanka was interviewed. The thematic analysis method was used to analyse the data. It demonstrates t...
Conference Paper
Full-text available
As a new agitator of Supply Chain disruptions, COVID-19 global pandemic has significantly triggered an extraordinary series of shocks on food supply chains worldwide including bottlenecks in farm labor, processing, transportation, and logistics, as well as the significant swings in customer demand. Many of these strains are the consequences of poli...
Article
Full-text available
Purpose This study aims to investigate the motives of mobile payment adoption from both customers' and retailers' perspectives in Sri Lanka during the COVID-19 pandemic period. It also aims to compare the motives of mobile payment adoption across rural and urban contexts. Design/methodology/approach The study employs a mixed-method approach with a...
Chapter
Full-text available
Digitalization has advanced the conventional clothing supply chain concepts, models and practices, by building on emerging technology driven infrastructure. This chapter first provides an introductory insight on four main drivers that underpin digitalization of the clothing supply chain. Followed by that the chapter discusses the impact of digitali...
Article
The aim of this study is to examine the antecedents of brand evangelism in the toothpaste market in Sri Lanka. Further, the study focuses on how brand heritage aids in creating brand evangelists and whether inter-generational influence contributes to a toothpaste brand. Though many studies have been conducted to measure brand evangelism, it will be...
Conference Paper
Full-text available
The aim of this paper is to explain the impact of implementing supplier development practices by retailers on suppliers' performance in the Sri Lankan Apparel Industry context. A structured questionnaire is used as the data collection instrument from a sample of 100 clothing manufacturers in Sri Lanka. Structural Equation Model (SEM) is employed as...
Conference Paper
Full-text available
The purpose of this study is to comprehensively review the determinants and explanations of dividend policy. Using systematic literature review approach, 355 research studies in dividend policy have been reviewed and a sample of 185 studies was selected based on the importance they ascribed to the dividend puzzle. A crossover analysis was carried o...
Article
Full-text available
Purpose: The purpose of this study is to investigate the influence of Green Marketing Functions on Green Brand Equity in Banking Industry in Sri Lanka. It also examines the moderating impact of the nature of the organization on the relationship between Green Marketing Functions on Green Brand Equity. Design/methodology/approach: A survey is conduct...
Article
Full-text available
The researchers seek to provide a Gamification model that will help children of Sri Lanka improve their oral hygiene habits, thereby acting as a change agent to influencing adults’ behaviors to have good oral hygiene habits. The nature of the study was a multi-method due to its complexity. The study took place within 13 weeks, where data was longit...
Article
Full-text available
The study aims to explore competitive capabilities that enable sustainability practices in the Apparel Industry in the Sri Lankan context. It employs an exploratory approach using the case study method. The study discloses six competitive capabilities: organizational climate, operational flexibility, technological competency, alliance and partnersh...
Article
Full-text available
Having considered the significance of self-Congruence and Emotional Brand Attachment, this study aims to examine the impact of self-congruence on emotional brand attachment in Sri Lankan context by taking the smartphones consumers on board. The paper also examined the relative importance of actual self-congruence versus ideal self-congruence, on cr...
Article
Full-text available
Assuring food security is one of the challenges in low and middle-income countries with their rapid urbanization. The role of women has been identified as a key to food security in rural societies, however, yet to make conclusions in an urban setting. Hence this study tries to analyse the role of women in urban households while addressing the conte...
Article
Full-text available
The current intense competition in the industry where sportswear products are available is a great challenge to organizations to build long term relationships with their customers. Therefore it is important for the key market players to identify and evaluate the degree of brand loyalty in sportswear and the antecedents of being brand loyal to such...
Article
Full-text available
Purpose The purpose of this paper is to identify the determinants of dividend policy in an emerging and developing market. Design/methodology/approach The study employs a quantitative approach using 191 Sri Lankan firms and 1,337 firm-year observations as the sample. The authors apply a Binary Logistic Regression model to uncover the determinants...
Conference Paper
Full-text available
The competitive position of a business entity heavily depends on its ability to manage the supply chain productively that may maximize the overall value creation. Organizational buyers have identified, developing their suppliers, which is called as 'Supplier Development Practices' as a rewarding and emerging way to maintain the competitive position...
Article
Full-text available
Enhancing the performance of suppliers through developing their capabilities provides more sustainable platform to sustain the competitive advantages and manage the supply base in current the global business environment. Developing and maintaining fruitful relationship between buyer and suppler also plays an important role in enhancing the supplier...
Conference Paper
Full-text available
The purpose of this study is to critically and comprehensively review the ways and means of using triangulation in finance research to overcome the current drawbacks arisen from a single approach. Employing systematic literature review method, the findings divulged that the finance-based research studies on quantitative methods, behavioural and pro...
Article
Full-text available
Cosmopolitanism has become an integral part of social systems. Fashion consciousness is also a central aspect of the self of the fashion consumer. Thus, cosmopolitanism orientation may be one of the main determinants of fashion consciousness in the world at large regardless the geographical proximity. Most of the studies centred on cosmopolitanism,...
Article
Full-text available
Purpose The study seeks to classify retailer‐driven clothing supply networks to provide new insights on their structure and operation and examine whether or not differences are evident in the types of networks operated by different types of retailer. Design/methodology/approach A large‐scale empirical investigation is conducted of 73 supply networ...
Article
Full-text available
Collaborative supply networks in the international clothing industry are of major economic significance in many countries, particularly in developing economies. The sector has gone through substantial changes in the past decade with the abolition of trade barriers and the increasingly dominant position of major retailers and brand owners in supply...
Chapter
Full-text available
Many different types of supply networks have been discussed in the literature. However, their relevance for SMEs has not been discussed in detail. This chapter briefly reviews supply network typologies and their relevance for SMEs. Analysis is presented of supply networks in the international clothing industry that has emerged over the last three d...
Conference Paper
Full-text available
The structure and operation of supply networks have received considerable attention from both the business community and academic researchers in the last two decades as the pace of globalisation has accelerated. Supply networks in the international clothing industry have developed and evolved significantly over that period. This paper reviews diffe...
Chapter
Full-text available
The clothing industry is one of the most mobile industries in the world. Global supply poses significant challenges in ensuring the right volume and mix of products within retail stores. Here we define a new concept – Global quick response (GQR) – which strives to combine the cost and scale efficiencies arising from sourcing globally with quick and...
Chapter
Full-text available
The structure and operation of supply networks have received considerable attention from both the business community and academic researchers in the last two decades as the pace of globalisation has accelerated. Supply networks in the international clothing industry have developed and evolved significantly over that period. This paper reviews diffe...
Article
Full-text available
The clothing industry is one of the most mobile industries in the world. In the last three decades clothing manufacture has migrated substantially from the developed to the less well developed economies. There have also been significant movements of parts of the clothing sector across newly industrialized, developing and under-developed economies....
Conference Paper
Full-text available
The discipline of corporate social responsibility has been drawing considerable attention of business firms over the last decade. Many businesses are becoming more active in contributing to society now than they used to be earlier. Corporate social responsibility (CSR) issues are now being integrated into all aspects of business operations, reflect...
Conference Paper
Full-text available
P.G.S.A. Jayarathne Literature reveals that Marketing Culture (MC) and Marketing Effectiveness (ME) contribute for the enhancement of Business Performance (BP) and Technical Efficiency (TE) of any industry. However, existing literature in Sri Lanka has paid little attention to study the impact of MC on ME, TE and BP. Therefore, the objective of thi...
Conference Paper
Full-text available
The contribution from the service sector to Gross National Production (GNP) is one of the indicators of national development. High contribution from the service sector reflects that the country is moving toward its development. Currently, the services sector in Sri Lanka generates more than half of the GDP and provides employment for three million...
Article
World Food Crisis is one of the burning issues, which should be addressed by all nations in the world. The Time magazine on 09 th June 2008 emphasizes that un-trading whole food production in the market has become one of the crucial issue, which brings food prices up. One of the reasons for un-trading whole food production in the market is a result...
Article
Sri Lankan textile industry deals with networks of suppliers and customers in different countries as it involves in importing all necessary fabrics and accessories, converting them into finished garments and then exporting. However, few researches have been conducted in Sri Lankan context to assess the degree of applying the SCM principles in the g...

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