Peter Markovič

University of Economics in Bratislava

The aim of the study is to provide an analytical view to the gradual development in the issue of online reputation management of courier, delivery and shipping companies, or the entire logistics chain associated with the electronic commerce ecosystem. The research is carried out as a follow-up to the previous year, in which basic measurements were...

The reputation of companies is one of the critical factors to their success. It is, therefore, necessary to value this intangible asset. To identify possible threats quickly, continuous corporate reputation monitoring plays a vital role in this valuation process. Family-owned businesses represent an ideal subject for reputation management research,...

The paper deals with the issue of sustainable development of corporate reputation, specifically the issue of traditional and innovative approaches to reputation management of selected global brands in terms of changes that occurred in the market during the COVID-19 pandemic in the context of the ongoing Triple Transition. The main aim of the paper...

The market serves as the convergence point of supply and demand and represents the process through which market relations between economic units materialize. From a global perspective, our attention shifts to the world market, which is the fundamental structure on which the global economy is based. The world economy operates as a very complex ecosy...

Research background: Rreputation management is one of the key areas in the process of building trust between the supply and demand side of the market. The services sector, which works predominantly with intangible products, is particularly vulnerable to reputational damage. Purpose of the article: The presented study aims to examine the impact of...

Reputation management in the Internet environment is an extremely turbulent and complex construct of procedures and tools. Building a reputation is a challenge, developing an established reputation is a commitment. Especially when it comes to high prestige brands. The same applies to the field of business. There are areas of business that are parti...

The main goal of the contribution is to present the results of a comparative analysis of the development of the level of online reputation of the most important industry representatives from among the electronic commerce entities operating on the Slovak market across the individual phases of the pandemic. The reference point for comparison is the m...

The issue of efficient use of corporate resources is more than topical in the time of accelerated digitization. The study presents partial results of comprehensive research aimed at mapping relevant marketing processes in the management of small and medium-sized enterprises operating predominantly on the Central European market. The research proble...

The search for optimal approaches to building the online infrastructure of luxury brands is an area that takes on an extremely dynamic dimension in times of accelerated digitization. The aim of the study is to investigate changes in online reputation levels for selected luxury hotels on the Adriatic coast, comparing their status levels before and a...

The accelerated digitization of the third decade of the twenty-first century poses a challenge both for science and for practice. The study presents partial results of continuous research on online reputation management of entities operating in the environment of low-carbon economy. The aim of the study is the application of a standardized methodol...

Applicable and well-integrated management information system is mandatory for any construction project and any business challenge carried out in the world [1,2,3,4]. But when it comes to specific project such as the Berlin Brandenburg Airport (BER) in Germany management information system becomes one of substantial driver for proper and accurate of...

The study is to provides an analytical view to the gradual development in the issue of online reputation management of selected EV manufacturers. The research is carried out as a follow-up to the previous year, in which basic measurements were implemented in order to define the initial state of the topic. The research is also carried out with a vie...

The study’s main objective is to assess and evaluate the models of socioeconomic determinants of environmental efficiency in the European Union countries from 2010 to 2018. The two-step data envelopment analysis is implemented, using both constant and variable returns to scale assumption. Moreover, the results of the model of environmental efficien...

Brand Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building br...

The issue of brand management is taking on new dimensions at a time of accelerated digitization. The aim of the chapter is to approach selected areas of the issue by pointing out the basic forms of promotion in the digital environment of the Internet. An appropriate mix of these forms is essential for effective marketing communication in the digita...

The search for efficiency in a turbulently changing market environment is one of the main challenges of business. However, the issue of efficiency has several dimensions. In our study, we focus on investigating the dimension of effectiveness from the point of view of spending resources on promotion. The aim of the study is to examine the elementary...

The global pandemic has changed the habits of both sides of the market. The study maps selected changes in the lifestyle of Czechs and Slovaks. Specifically, it focuses on examining changes in the eating habits of customers who have been under the pressure of social distancing and re-closure of the mortar and brick businesses forced to move their i...

The issue of the impacts of the COVID-19 pandemic on the economy is highly topical at a time of gradual economic recovery. The study presents the results of more than a year and a half of empirical research on changes in consumer behaviour patterns of Slovaks obtained through an analysis of their online interactions with the five main representativ...

The issue of finding effective approaches to marketing communications has been the subject of interest for the academic community as well as marketing managers for several decades. This study presents the results of an empirical analysis concerning the preferences of more than 5,000 Central Europeans aimed at identifying the customers´ preferred wa...

The issue of corporate reputation management in the time of accelerated digitization has been a subject of research by academics and practitioners for more than a decade. The aim of this study was to provide an insight into the issue of reputation management in the Internet environment in the time of global pandemic. As for the structure of the res...

This article examines which ethical features can be found in the police's more economically oriented management tactics, as well as the extent to which ethical considerations are factored into police decision-making processes. In this approach, the article builds on the author’s previous work, which focused on a police resource's risk assessment. T...

Accelerated digitization significantly changed the usual procedures of marketing communication. With the goal of better customer targeting, companies are shortening communication channels, digital ecosystems are becoming a place where supply and demand meet. These facts are a source of opportunities, but also a generator of threats. The aim of the...

The global pandemic caused by the new coronavirus has largely changed established business practices. The aim of this study is to present the results of eighteen months of intensive research into the effects of the pandemic on e-consumer behavior. In one of the most active e-commerce markets in Europe, the Czech Republic, we analyzed a sample of mo...

The issue of corporate reputation management is one of the key areas in the process of building trust between the supply and demand side of the market. The services sector, which, as a rule, works predominantly with intangible products, is particularly vulnerable to reputational damage. The presented study aims to examine the impact of the COVID-19...

The issue of the evolution of consumer behavior is the subject of research since the transition from production to product marketing as consumer preferences evolve over time. The chapter presents the results of the initial phase of a study of changes in consumer behavior caused by the COVID-19 pandemic. The aim of the study is to examine specific c...

Apart from damages to construction equipment it stands to reason those effects occur to a certain magnitude if shortage or unavailability of construction material and equipment soaks to complex construction projects. E.g., COVID-19 pandemic measures of regional and/or federal shut downs and interruption of supply chains gave proof and evidence that...

The global pandemic caused by the new coronavirus has largely changed established business practices. The aim of the study is to present the results of eighteen-month intensive research into the effects of the pandemic on e-consumer behavior. In one of the most active e-commerce markets in Europe, the Czech Republic, we analyzed a sample of more th...

This article examines which modern management methods can be adapted in police decision-making processes. In doing so, the article continues the work of the author, in which he previously dealt with the risk assessment of police action. Here, it became apparent that police organizations and their members are under high social, ethical and financial...

Research on consumer behavior contributes to a better understanding of variables that have a significant impact on business competitiveness. We can assign a particularly important role to research into consumer behavior at a time that sets a precedent for the further development of the global market as such. The main goal of the presented study is...

The issue of the impact of the pandemic on the economy is still relevant, especially in time after the peak of its second wave. Entities on both the supply and demand sides of the market had to adapt to highly non-standard market conditions in a relatively short time. Closing the economy, combined with social distancing, was supposed to slow the sp...

Begun in 2020 COVID-19 disease spread all over the globe and negatively affected all areas of human activities and societies inclusive engineering and construction projects. This paper analyses how COVID-19 implications can be used as a general excuse by a construction company to relief from contractual obligations, e.g., liquidated damages. To ans...

The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the usual procedures is usually influenced by market development. The presented study examines selected factors that may affect the acceptance of digital marketing tools in business practice in small and medium-sized enterprises (SMEs). Th...

The COVID-19 pandemic has redefined procedures in every business sector. In the first half of 2020, companies had to face an unexpected and unpredictable situation that resulted in both threats and opportunities in real time. Almost overnight, brick-and-mortar establishments of most stores closed, and the dominant part of transactions and activitie...

The issue of an effective use of social media as a tool of responsible and sustainable corporate communication policy has been the subject of intensive research for more than a decade. The presented study examines the issue of customer acceptance of communication activities of organizations in the social media environment. The aim of the study is t...

The paper is devoted to the analysis of the selected aspects of e-consumer behavior. Specifically, to the application of innovative methods of evaluating customer interactions within the environment of the virtual social network Facebook. From the point of view of the actual implementation of presented research, the activity of customer tribes of t...

The reputation of companies is one of their key success factors. It is therefore necessary to value this intangible asset. In order to detect possible threats quickly, continuous monitoring of corporate reputation plays an important role in this valuation process. Family businesses are an ideal object for reputation management research, as through...

This project report presents the rationale and the first results as regards the ongoing learning process of the PROMETEUS (PROMotion of EmobiliTy in EU regionS) project, co-financed by the Interreg Europe program, in the context of EU policies and programs dedicated to the promotion of sustainable mobility, and electric mobility in particular. Elec...

This paper deals with the issue of innovation in e-commerce, specifically with the application of innovative methods of evaluating customer interactions in the environment of the virtual social network Facebook. The first part presents the results of desk research on the issue of the utilization of virtual social media Facebook in e-commerce in ord...

Research background: The paper discusses the issue of sustainable development of corporate reputation, more specifically discusses the issue of traditional and innovative approaches to reputation management of selected global brands owned by the family businesses. Purpose of the article: The main aim of the paper itself is to present the available...

The aim of this article is to consider why exhibitors and visitors participate in educational fairs and whether these kinds of trade fairs are important for the professional and study orientation of young professionals. The main content of the article is to demonstrate the relevance of educational fairs and their opportunities and to show a basis f...

The main aim of the paper is to discusses the issue of innovative approaches to the reputation management of the top family owned businesses and their brands. As the family business issue has many applications in managerial and economic sciences, we have decided to examine one of its parts, in the form of a perception on the issue of the reputation...

Technological progress, such as that associated with robotics and computer-aided manufacturing, is increasingly delivering machines that operate at lower variable costs, but often with a different optimum degree of utilization. If we restrict our analysis to companies that use two different types of machines to manufacture a product, a change in th...

The aim of the project in the framework of which the publication "Multimedia in the process of teaching managerial subjects" was developed was to deploy multimedia teaching materials into the existing managerial learning process and to maximize the effectiveness of the learning process through interactive and mobile platforms. By digitizing and int...

Family businesses play an important role in the European Union's economy, accounting for around 60% of all European companies. Every year many cease to exist because of the inability to find a suitable successor or due to the absence of an effective succession plan. In addition, most of the current initiatives primarily support the creation of new...

The problem of building a reputation in the traditional brick-and-mortar world has been known for centuries; we know how to build a good reputation, or more precisely how to help in building a good reputation. Even if we are a target of various half-truths and slanders, we are aware that if they are only spoken words, their durability over time is...

The paper discusses the issue of innovative approaches to reputation management of the best Adriatic Coast Hotels, operating on the global market in the time of hyper-competition. The main aim of paper itself is to present the available ways and methods of measuring the marketing phenomenon of reputation, especially online reputation, as the modern...

Main objective of this book is to summarize and presenting results of the comprehensive research project aimed at examining of the problem of the importance of online reputation. The project is realized with the main aim to extend theoretical knowledge about the researched problem. There are used especially qualitative and quantitative methods of p...

The paper discusses the issue of reputation, more specifically the ways and methods of its measurements in selected entities operating in the automo tive sector. A thorough multifactor analysis of reputation in the virtual world of the Internet was conducted on a specific sample of entities/ subjects-Top 10 car brands by market share on Slovak mark...

This paper deals with the online reputation of leasing companies operating in the territory of the Slovak Republic. In particular, authors compare the reputation of individual subjects in terms of two available methodologies. The first of the methodologies, called Enhanced Sentiment Analysis, is an accessible and simple reputation measurement tool...

Business sustainability has been one of the leading topics of the financial management of Slovak companies since the beginning of the millennium. The initially relatively strict link only to environmental aspects has been supplemented by the economic and social dimensions in recent years, under the pressure of the business environment. Examining th...

The aim of the study is to identify and then interpret the basic preconditions for effective use of social network Facebook as a marketing communication platform for in selected Central European market. In order to achieve the objective, as well as partial targets, this contribution can be seen as a summary of coherent analysis of interaction of us...

The aim of the study is to identify and then interpret the basic preconditions for effective use of social network Facebook as a marketing communication platform for in selected Central European market. In order to achieve the objective, as well as partial targets, this contribution can be seen as a summary of coherent analysis of interaction of us...

The paper discusses the issue of reputation, more specifically the methods of its measurements across the markets (both brick and virtual). A thorough complex analysis of reputation in the virtual world of the Internet was conducted on a Slovak Teaching Hospitals. Relationships between factors were examined in order to identify and describe facts a...

Performance management at individual level requires a systematic approach for evaluating the work and expectations, supporting such efforts of employees by providing evaluation and feedback in the form of the subsequent implementation of the appropriate corrections, while rewarding. One of the strategic assessment tools of performance management in...

The paper discusses the issue of reputation, more specifically the ways and methods of its measurements in selected entities operating in the automotive sector. A thorough multifactor analysis of reputation in the virtual world of the Internet was conducted on a specific sample of entities/ subjects – Top 10 car brands by market share on Slovak mar...

Only because of the enormous growth rate in knowledge the world is focused on innovation as the main pillar of business success. Innovations and developments have become part of any modern organization and now symbolize the so called “knowledge share culture“. Based on this interpretation, the main aim of the article is to analyze the knowledge cap...

The current criticism of higher education is that the education offered does not match the needs of practice. In terms of competitiveness, Germany is about the forefront in Europe, and logically the question of whether higher education is the source from which leads to this result. The objective of this paper is to compare the corresponding study p...

The paper discusses the issue of online reputation, more specifically the ways and methods of its measurements in selected entities operating in the automotive sector. A thorough multifactor analysis of reputation in the virtual world of the Internet was conducted on a specific sample of entities/ subjects – selected car brands operating on a centr...

The aim of this study is to investigate the modern phenomenon of reputation management in the digital world of the Internet. By analyzing perception of reputation of the selected subjects - faculties (field of business economy and management) of a public universities operating in the Central and Eastern Europe Market, paper aims to explain fundamen...

The paper discusses the issue of online reputation, more specifically the ways and methods of its measurements in selected entities operating in the automotive sector. A thorough multifactor analysis of reputation in the virtual world of the internet was conducted on a specific sample of entities/subjects - Top 15 European bestselling car brands of...

This paper discusses the issue of the use of blog as a modern marketing management tool on the selected European virtual market. The paper defines basic concepts and context with the subsequent analysis of major players operating on this market. In the context of findings based on the analysis, recommendations for subjects -organizations and indivi...

The paper aims to advance Futures Research by outlining the context and development perspectives of business Foresight in Visegrad region (that is in: Poland, Czech Republic, Slovakia and Hungary). Authors apply their research to tackle present challenges associated with the limited awareness of Foresight and constrained access to Foresight trainin...

Foresight helps companies to manage future challenges and create a solid basis for their strategies. Nevertheless, it is used rarely in business practice of Visegrad countries (Czech Republic, Hungary, Poland and Slovakia). The main purpose of this publication is to present the results of the research project entitled Mobilizing corporate foresight...

The paper presents partial results of a comprehensive research of online reputation of selected ecommerce entities operating predominantly in Central European market. The objective of our analyses presented in this paper is to identify (based on the latest rankings) the main players from among the wide range of e-shops operating in the Slovak marke...

Financial decision-making is characterized by seeking the optimal solution, exploiting the available resources and utility maximizing under assumption of rational decision-making. Decision-making under uncertainty implicitly requires the acceptance of risk of states of the worlds and the acceptance of possible consequences of risk alternatives. On...

We present results of an analysis and comparison of 46 studies (54 economic surveys) on capital budgeting methods for investment projects evaluation with emphasis on trends in application from 70s till present. We focus on three methods: net present value method, internal rate of return and payback period for purpose of confirmation/rejecting of a...

Harmonization of Slovak legislation for the conditions of the European Union brings a longs full variety of changes in understanding some economical and financial categories. One of them is the process of objectivisation the value of assets and liabilities for actual value, i. e. determining the fair value. Intro-financial theory there were present...