Peter Krajčovič

Peter Krajčovič
University of St. Cyril and Methodius of Trnava - Univerzita sv. Cyrila a Metoda · Department of Marketing Communication

Doctor of Philosophy
media research, use of traditional and new media in marketing communications of eco-innovations, COVID-19 and fakenews

About

15
Publications
6,775
Reads
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38
Citations
Citations since 2016
13 Research Items
38 Citations
201620172018201920202021202202468101214
201620172018201920202021202202468101214
201620172018201920202021202202468101214
201620172018201920202021202202468101214

Publications

Publications (15)
Chapter
Full-text available
The popularity of social media has significantly contributed to its widespread use by different age groups of users, including children and seniors. In the online environment, especially on social media, users can encounter many threats, mainly fake news and disinformation. Although fake news and disinformation have been around for a long time in t...
Article
Full-text available
The paper deals with the marketing communication of eco-friendly products on the social network Facebook. It provides an overview of the specifics of marketing communication of eco-friendly products and also tackles the need to raise awareness of eco-innovation. Based on the literature and analyses review the paper provides an overview of the curre...
Article
Full-text available
Professor Nataliya Panasenko works at the Chair of Language Communication where she delivers courses in Creative writing and Journalistic message issuing. Her sphere of research interests is rather wide and covers different aspects of language analysis: phonetic, lexical, grammatical, stylistic, cognitive, etc. She is the author of several books an...
Article
Príspevok sa venuje analýze mediálnych výstupov a analýze výsledkov vyhľadávania v onlinovom prostredí súvisiacich s koronavírusom. Autor porovnáva počet mediálnych výstupov v jednotlivých typoch médií, ako aj témy a kľúčové slová vyhľadávané pomocou internetového vyhľadávača počas prvej vlny pandémie COVID-19. V prípade mediálnych výstupov porovná...
Article
Príspevok sa venuje analýze mediálnych výstupov lídrov vybraných politických strán v slovenských médiách v období pred parlamentnými voľbami v SR a analýze výdavkov na reklamu predstaviteľov týchto politických strán na sociálnej sieti Facebook. Autor porovnáva počet mediálnych výstupov podľa jednotlivých typov médií a pomocou komparatívnej analýzy...
Article
Príspevok analyzuje profily, resp. stránky vybraných politikov na sociálnej sieti Facebook. Autor porovnáva počty sledovateľov jednotlivých profilov (stránok), vývoj počtu interakcií na príspevky, počet komentárov k príspevkom, počet zdieľaní príspevkov, vývoj počtu zdieľaní príspevkov alebo iného obsahu na profiloch (stránkach), celkový počet reak...
Book
Full-text available
The aim of the monograph is to provide a detailed overview of the possi- bilities of using marketing and the media in the communication of eco-inno- vations, eco-products and healthy lifestyles. The authors combine theoretical knowledge, used for a closer explanation of the researched issues, with practi- cal examples of the use and application of...
Article
Full-text available
The authors study the ways the COVID-19 pandemic represented in the media in seven languages (Russian, Ukrainian, Slovak, Polish, German, English, and Italian) with the aim of throwing light on its universal and culturally specific features. The media part of the article considers the COVID-19 pandemic as hard news, while its linguistic section foc...
Conference Paper
Full-text available
The presented paper deals with the significance and role of media, their impact on the wide public and the question of credibility of information. The attention is mainly paid to global pandemics which have broken out in the last few years including the COVID-19 pandemic. The authors analyse the number of media outputs while comparing them accordin...
Conference Paper
Full-text available
Socially responsible entrepreneurship is increasingly becoming an integral part of business in individual sectors. Its strategic focus is primarily on eco-innovations and environmental issues. From the standpoint of building a competitive edge, it is important not only to implement such activities, but also to communicate them in an appropriate man...
Article
Full-text available
The study deals with the use of media to raise awareness of eco-innovations. Its aim is to identify public interest in environmental issues and the extent of use of mobile geolocation-enabled applications. Building on these research areas, statistical dependence is explored, between age, interest in environmental issues, and the use of mobile appli...
Article
Full-text available
Advertising effectiveness and efficiency are one of the basic criteria which affect the selection of the particular type of media to be used. Both criteria are closely related, although they both speak of different objectives. The research into efficiency of advertising focuses on its communication effect, whereas the research into effectiveness fo...
Book
Full-text available
The monograph provides an overview of the current state of the advertising media market in Slovakia, as well as the results of the authors' own research and analysis around sales of advertising space in print media. The monograph also brings practical recommendations for small and medium-sized publishers regarding the implementation of the model of...
Article
Full-text available
Strategies serve as a means for achieving set objectives and goals. By selecting and applying the right strategies , many business entities have become successful on the market; they have been able to beat their competitors and face a number of risks. Therefore, business organisations may consider these strategies as a key to their successful estab...
Article
Looking after one’s health belongs to one of several natural activities of every human being and is an important part of their life. Healthcare and the system of health policy should aid in this regard. Their function is to contribute to the quality of life as well as to support individual and community protection of citizens’ health by taking acti...

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