Peter M. Gollwitzer

New York University | NYU · Department of Psychology

Implementation intentions (Gollwitzer, 1993, 1999, 2014) are if-then plans that help individuals attain their goals. Implementation intentions have proven beneficial in various domains in which individuals fall short of attaining their goals, from health behavior through academic achievement to interpersonal issues (for reviews, see Adriaanse, Vink...

Self‐regulation is essential for maintaining harmonious social connections and sustaining groups, yet little research has examined how individuals regulate their actions for the benefits of groups and which self‐regulatory strategies promote effective self‐regulation (active engagement and disengagement) in group contexts. In three experiments, foc...

Background Previous research on COVID-19 vaccination highlights future thoughts associated with possible Coronavirus infection and vaccine side effects as key predictors of vaccine hesitancy. Yet, research has focused on independent contributions of such future thoughts, neglecting their interactive aspects. Purpose We examined whether thoughts ab...

Dysphoric individuals perceive mental tasks as more demanding and show increased cardiovascular responses during the performance of easy cognitive tasks. Recent research on action shielding indicates that providing individuals with personal control over their tasks can mitigate the effects of manipulated affective states on cardiovascular responses...

When and how should one plan? To address this question, we undertook a conceptual review and meta-analysis of research on implementation intentions. We estimated the scope of implementation intentions by computing effect sizes for different outcomes (thoughts, feelings, behaviours), samples (children, adolescents, adults), and study characteristics...

Past research has shown that disgust is a heterogeneous category and lacks unity in its defining features. In the two studies reported in this paper, we examined the internal structure of disgust in English, and its translation equivalents of asco in Spanish, Ekel in German, garaf in Arabic, and yanwu in Chinese. In Study 1, 517 participants listed...

Since personal choice fosters commitment and shields action execution against potentially conflicting influences, two laboratory experiments with university students ( N = 228) tested whether engaging in action by personal choice versus external assignment of task characteristics moderates the effect of irrelevant acoustic noise on cardiovascular r...

Using a prototype approach to emotion concepts, we mapped the internal structure and content of the everyday concept of envy (as used in the United States) and its translation equivalents of envidia in Spanish and Neid in German. In Study 1 (total N = 415), the features of the concept of envy , e nvidia , and Neid were generated via an open‐ended q...

Implicitly processed pictures of facial expressions of emotions have been found to systematically influence sympathetically mediated cardiovascular reactivity during task performance. According to the Implicit‐Affect‐Primes‐Effort model, this happens because different affect primes activate the concepts of performance ease versus performance diffic...

The present research applies symbolic self completion theory (SCT) to explain online behaviors and predict what users will post on Instagram. Across three experiments, we tested whether medical and law students who sense incompleteness with respect to their professional identity goals engage in compensatory self-symbolizing by increasing their onli...

Conventional wisdom holds that steadfast persistence is essential for being successful in courting a romantic interest. Yet, when pursuing a romantic interest becomes untenable, ceasing to court may be adaptive for subsequent relationship formation. In the present research, we aimed to investigate the process by which individuals disengage from rom...

This experiment tested whether personal task choice can shield against implicit affective influences on sympathetically mediated cardiovascular response, reflecting effort. Participants were N = 121 healthy university students who completed a moderately difficult memory task with integrated briefly flashed and masked fear vs. anger primes. Half of...

A person's proneness to holding conspiracy beliefs can be affected by various situational and dispositional factors. Jumping to conclusions (JTC), a tendency to make hasty decisions, may be among them. Typically studied in clinical samples, it affects information acquisition and is linked to delusional ideation, suggesting that it may relate to con...

The COVID-19 pandemic sparked media attention surrounding the supposedly superior leadership of women in public health crises. This notion may have resulted from associating women with risk-aversion and men with risk-seeking. Men's leadership is often viewed as superior, but the pandemic's unique challenges might have led to stereotypically risk-av...

Grounded in the symbolic self-completion theory, the present research expands previous findings by testing the self-regulatory processes behind self-(in)completeness states. We hypothesized that the experience of incompleteness in the identity goal of being an eco-friendly vegan leads to refraining from temptations allowing us to realize a hedonic...

People are more likely to think statements are valid when they agree with them than when they do not. We conducted four studies analyzing the interference of self-reported ideologies with performance in a syllogistic reasoning task. Study 1 established the task paradigm and demonstrated that participants’ political ideology affects syllogistic reas...

Motivation science has advanced tremendously in the past decade. However, it is now clear that future progress is going to be stalled by the extent of disagreement among motivation scientists to some basic, yet controversial, questions. To help move motivation science toward greater coherence, the editors recruited prominent scholars to debate thei...

Motivation science has advanced tremendously in the past decade. However, it is now clear that future progress is going to be stalled by the extent of disagreement among motivation scientists to some basic, yet controversial, questions. To help move motivation science toward greater coherence, the editors recruited prominent scholars to debate thei...

Task rules restrict freedom by definition, but do they necessarily harm intrinsic motivation? We examine how task rules for an open-ended writing activity affect intrinsic motivation, or enjoyment, with one's sense of direction and psychological freedom as potential mechanisms. Results from three online experiments (Experiment 1, Experiments 3a and...

Motivation science has advanced tremendously in the past decade. However, it is now clear that future progress is going to be stalled by the extent of disagreement among motivation scientists to some basic, yet controversial, questions. To help move motivation science toward greater coherence, the editors recruited prominent scholars to debate thei...

Two potentially costly errors are common in sequential investment decisions: sticking too long to a failing course of action (escalation of commitment), and abandoning a successful course of action prematurely. Past research has mostly focused on escalation of commitment, and identified three critical determinants: personal responsibility, preferen...

People often strive to simultaneously attain their religious and national identity goals. The degree to which these goals are associated is referred to as identity goal overlap. In the present research, the overlap between the two identity goals of being a Catholic and being a Pole was assessed via the sense of belonging to the Catholic or Polish c...

Our commentary highlights the importance of the present special issue on disengagement from goals. The various contributions focus on as vital topics as people vexed by goals being blocked, stuck between going on versus letting go, and drowning in ruminations. They clarify that person and contextual factors, framing strategies, and emotional make-u...

We explore motivational processes stemming from bicultural identity goals of being Turkish and being German by investigating the effect of identity goal incompleteness versus completeness in the two identity goals on the use of multifinal means to self-symbolize German–Turkish cultural identity goals. Individuals incomplete in either or both identi...

The COVID-19 pandemic has radically altered everyday interactions, potentially disrupting the process of romantic relationship formation. Prior research suggests that threats to the basic psychological need for relatedness, along with negative mental imagery, can lead to an obsessive preoccupation with a romantic interest. The present research exam...

To capture the attention of a romantic partner requires thoughtful selection of effective pursuit strategies. Sometimes, these strategies err on the side of caution; in other instances, pursuers can take a bolder approach to their courtship endeavors. In the present research, we developed a measure capturing the degree to which a romantic pursuer i...

Past research has found that regulatory closure, that is, successful goal striving regulated either under a promotion or prevention focus, has important consequences in terms of motivational activation and mobilisation of cognitive resources in subsequent tasks, but it mostly investigated motivation in the same or similar tasks to the one for which...

Based on self-completion theory (SCT), the present experiment broadens previous research on the effects of incompleteness on social media posting by testing 2 complementary hypotheses. First, identity goal incompleteness—as a goal-oriented state—should induce orienting effects, including impulsiveness in online posting, uninterest in others’ posted...

This experiment tested whether personal choice vs. external assignment of task characteristics moderates the effect of incidental affective stimulation on effort-related cardiovascular response. We expected strong action shielding and low receptivity for incidental affective influences when participants could choose themselves the stimulus color of...

The COVID-19 pandemic has radically altered everyday interactions, potentially disrupting the process of romantic relationship formation. Prior research suggests that threats to the basic psychological need for relatedness, along with negative mental imagery, can lead to an obsessive preoccupation with a romantic target. We investigated how the rel...

Objective: The present research examined whether mentally contrasting a negative, feared future (i.e., infection with the Coronavirus) with a still positive reality can promote preventative actions in the context of the pandemic. Design: In two randomized controlled trials, we varied participants' mode of thought (mental contrasting of a negative f...

To capture the attention of a romantic partner requires thoughtful selection of effective pursuit strategies. Sometimes these strategies air on the side of caution, and in other instances pursuers can take a more persistent approach to their courtship endeavors. In the present research, we developed a measure capturing the degree to which a romanti...

In an attempt to integrate theorizing on action shielding with affective influences on effort‐related cardiovascular response, an experiment with N = 115 university students (90% women) tested whether working on a task by personal choice versus external assignment moderates the effect of happy versus sad background music on effort‐related cardiovas...

Forming implementation intentions (i.e., if-then planning) is a powerful self-regulation strategy that enhances goal attainment by facilitating the automatic initiation of goal-directed responses upon encountering critical situations. Yet, little is known about the consequences of forming implementation intentions for goal attainment in situations...

Objective: Reducing face touching could help slow COVID-19’s spread. We tested whether implementation intentions, a simple-to-use behaviour change intervention, reduce face-touching behaviour effectively. Design: In this pre-registered online study, we utilised a novel way to collect behavioural data during a pandemic. We obtained video recordings...

Memorializes Robert A. Wicklund (1941-2020). Wicklund was born in Seattle, WA, December 1, 1941. At the time of his death on December 12, 2020, he maintained residences in Bainbridge Island, WA, and Bielefeld, Germany. Bob earned his undergraduate degree at the University of Washington and his doctorate at Duke University in 1968. He held primary f...

According to symbolic self completion theory, individuals strive for their aspired-to identity goals by accumulating symbols that indicate the possession of that very identity. If individuals lack such symbols, lose them, or fail to acquire them, a state of identity goal incompleteness is triggered that motivates identity goal-directed behavior (i....

If-then planning (implementation intentions) describes a self-regulatory strategy that helps people to attain their goals across a variety of domains, such as achieving physical activity goals. Based on such beneficial effects, if-then plans are anecdotally discussed as a strategy to enhance sports-related performance as well. However, this discuss...

The tendency to be overly confident in one’s future and skills has long been studied. More recently, a correlate of this overconfidence, the tendency to overclaim knowledge, has been in the focus of research. Its antecedents and downstream behavioral consequences are still in question. In a sample of undergraduate students (N = 168), we tested whet...

Two experiments tested whether engaging in actions by personal choice versus external task assignment moderates the effect of incidental affective stimulation on action control (volition). As choice of an action al- ternative has been found to lead to strong goal commitment, an implemental mindset, and determined task focus, we reasoned that it sho...

Public health campaigns often encourage people to increase the consumption of vegetables and fruits while limiting sugar, fat, and salt intake. Furthermore, recent approaches increasingly suggest accumulating small behavioral shifts to change eating behavior. However, when individuals actually do notice a positive change in their diet behavior has...

Mastering global challenges such as the 2020 Coronavirus pandemic requires implementing effective responses at various social levels. Leadership teams (governmental, industrial) need to integrate available information to introduce effective regulation and update their decisions as new information becomes available. Groups (families, peers, teams) n...

The self-regulation strategy of forming implementation intentions has now been studied for almost 30 years. We trace the development of this research and explicate the questions that have been addressed. We then present current research that investigates the consequences of implementation intentions for flexible goal striving, behaviour in situatio...

In two studies, emotion emphasis effects on moral judgment are demonstrated. The studies indicate that emphasizing negative consequences in trolley-type dilemmas with emotional language produces more utilitarian responses if such emphasis is on the consequences of the deontological option, and more deontological responses if it is on the consequenc...

Groups need contributions that are personally costly to their members. Such cooperation is only adaptive when others cooperate as well, as unconditional cooperation may incur high costs to the individual. We argue that individuals can use We-if-then plans (collective implementation intentions, cIIs) to regulate their group-directed behavior strateg...

Moral and immoral actions often involve multiple individuals who play different roles in bringing about the outcome. For example, one agent may deliberate and decide what to do while another may plan and implement that decision. We suggest that the Mindset Theory of Action Phases provides a useful lens through which to understand these cases and th...

If-then planning (implementation intentions) describes a self-regulatory strategy that helps people to attain their goals across a variety of domains, such as achieving physical activity goals. Based on such beneficial effects, if-then plans are anecdotally discussed as a strategy to enhance sports-related performance as well. However, this discuss...

Purpose Crises such as the Coronavirus pandemic pose extraordinary challenges to the decision making in management teams. Teams need to integrate available information quickly to make informed decisions on the spot and update their decisions as new information becomes available. Moreover, making good decisions is hard as it requires sacrifices for...

Objective Brief interventions based on personalized feedback have shown promising results in reducing risky alcohol use among university students. We investigated the effects of activating deliberative (predecisional) or implemental (postdecisional) mindsets on the effectiveness of a standardized brief intervention, the ASSIST-linked Brief Interven...

Objective: Brief interventions based on personalized feedback have shown promising results in reducing risky alcohol use among university students. We investigated the effects of activating deliberative (predecisional) or implemental (postdecisional) mindsets on the effectiveness of a standardized brief intervention, the ASSIST-linked Brief Interve...

Deliberation is commonly assumed to be a central characteristic of humans' higher cognitive functions, and the responses following deliberation are attributed to mechanisms that are qualitatively different from lower-level associative or affectively driven responses. In contrast to this perspective, the current article's aim is to draw attention to...

In this short article, I describe how Heinz Heckhausen kept reinforcing my interest in goal pursuit leading to research on the different cognitive features of the mindsets associated with goal striving and goal setting, and ultimately to my research on how implementation intentions (i.e., if-then plans) can facilitate goal attainment. Most importan...

Objective: While behavioral recommendations regarding physical activity commonly focus on reaching demanding goals by proposing “thresholds,” little attention has been paid to the question of how much of a behavioral change is needed to make people feel that they have changed. The present research investigated this relation between actual and felt...

Purpose This study aims to take a dual-process perspective and argues that peer influence on increasing impulse buying may also operate automatically. If-then plans, which can automate action control, may, thus, help regulate peer influence. This research extends existing literature explicating the deliberate influence of social norms. Design/meth...

The model of action phases makes a distinction between motivational (goal setting) and volitional (goal implementation) phases of goal pursuit. The model implies that changing the behavior of individuals who are in a pre-decisional action phase (i.e., have not crossed the “Rubicon” yet with respect to turning their many wishes into binding goals) n...

Surprisingly little experimental research has been conducted regarding the origins of obsessive thinking. Based on prior research on basic psychological needs (Sheldon and Gunz in J Pers 77(5):1467–1492, 2009) and future fantasies (Kappes and Oettingen in J Exp Soc Psychol 47(4):719–729, 2011), we proposed that a threat to the need for relatedness...

Insights into the processes underlying observed decisions are crucial for a comprehensive understanding of behavior. We investigate how individual social value orientation (SVO) relates to controlled information acquisition and how this relationship may be governed by intuitive versus reflective decision modes. We measure controlled information acq...

At a 2015 campaign event, Donald Trump claimed, “I have the best words.” While remarks like these have inspired extensive commentary on grandiosity in politics, few studies have investigated how grandiosity manifests in political speech. This research finds that grandiose U.S. presidents ( n = 35) use words differently than their humbler presidenti...

This book provides an overview of key processes relevant to disturbances in positive valence systems; discusses cutting-edge advances on positive emotion disturbance in key clinical disorders, translational applications, and targeted treatment foci; discusses conceptualizations of psychopathology and models of positive emotion disturbances; and sug...

Insights into the processes underlying observed decisions are crucial for a comprehensive understanding of behavior. We investigate how individual social value orientation (SVO) relates to controlled information acquisition and how this relationship may be governed by intuitive versus reflective decision modes. We measure controlled information acq...