Peter Bruce-IriNorthTec · Department of Business Management
Peter Bruce-Iri
Masters in Management
About
15
Publications
10,288
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43
Citations
Introduction
My main interests are in regenerative food systems and climate change. In my country (New Zealand) research and policy are confused as vested interests in the industrial food system resist change. Change will come from policy and the grass roots and research that becomes more responsive to community needs will be more relevant and support change.
Skills and Expertise
Additional affiliations
January 2014 - December 2014
Peter Bruce and Associates
Position
- Researcher
September 1987 - present
Publications
Publications (15)
Stakeholder engagement is the interaction between an organisation and those individuals and groups that are impacted by, or influence, the organisation. Organisations recognizing the importance of engaging with their stakeholders ideally seek to supplant monologue with dialogue to enhance shared meaning and thus, stakeholder engagement shows promis...
Either reducing emissions or sequestering carbon are pathways to achieving global commitments to reduce greenhouse gasses. In New Zealand, some have identified soil carbon sequestration as a quantifiable option, but the prevailing view is that carbon is in equilibrium in the soil. Without a pathway to resolve this disjuncture, we restrict options f...
Climate change is an existential crisis unprecedented in human history. With the climate crisis we face, for the first time, potential global societal collapse. So far, our response has been inadequate. There is strong consensus in the physical sciences and significant progress on technical fixes. Much of the technology required is already develope...
This multidisciplinary project explores the interface between Western science as applied in pastoral agriculture and mātauranga Māori, indigenous knowledge from Aotearoa New Zealand. The project sought to identify methods to determine soil quality for regenerative farmers settling on a combination of the Visual Soil Analysis (Graham Shepherd) and c...
The global warming gasses, water vapour, carbon dioxide, methane, and nitrous oxide all cycle differently through the environment but are bundled into CO2 equivalents. This discussion paper explores aspects of methane's cycling through the environment. The difficulty in establishing a valid CO2 equivalence begins at the molecular level, based on va...
Local Food Northland seeks to support a shift toward sustainable food systems with attendant economic, social and environmental benefits. This aspiration resonates with the tikanga principles and values expressed recently by the Tai Tokerau Iwi Chief Executive’s Consortium (2015).
Sustainable food systems will rectify some of the failings of curren...
Identity provides meaning for people. It is strongly linked to motivation and therefore organisational effectiveness. It is an agency for the well-being of individuals. In New Zealand organisations, modernist assumptions have displaced Māori identity expression with homogenising cultural assumptions. Some organisations now create space for the expr...
The aim of this research is to establish broad parameters for a reconfigured food system integrating from local production, through to value adding, marketing, distributing and to the consumer, enhancing their health outcomes.
These parameters include:
1. current consumption of fruit and vegetables in Northland
2. scenarios for enhanced levels of...
There has been a proliferation of cafés and restaurants in Whangarei over the last ten years. This research seeks to identify success factors. Interviews with 20 café or restaurant owners revealed leadership and product quality to be the leading success factors. Successful operators typically became business owners after being trained in the indust...
The Whangarei Growers Market is a community asset. Its turnover of $3.66 million creates an additional $5.84 million dollars of activity for the Northland economy. Ninety people are directly employed with a further 22 through downstream impacts. These economic impacts are perhaps less significant than the social impacts of the market.
Customers ap...
Book endorsement: In the revised 2012 edition of his 2000 book, Better Business for a Better World, Peter Bruce looks at ways in which business people can more fully engage the moral and values components of the sustainability agenda. His aim of reconciling science with religion is a vital—if immensely challenging—one. A deeply considered, provocat...
There is a tension inherent in many boards. While the governance role requires balance and wisdom that should accumulate over time, organisations are operating in a turbulent environment where the pace of change makes aspects of director's past learning less relevant.
Questions
Questions (2)
I am enjoying Judy Wicks "Good Morning, Beautiful Business". She writes about the degradation of local communities through the growing power of corporates. I will cite her in my research, but am looking for complimentary sources.
The success of my research is predicated on the quality of engagement. Can anyone recommend a website design or existing facility to enable participant feedback that can be public and categorised by themes?
I have a wordpress site at present, and could establish pages for major themes and invite comments. Another option would be to use Loomio.
I would love to see any examples.
Projects
Projects (3)
Current project goals include exploring the interface of matauranga Maori (indigenous knowledge in Aotearoa New Zealand) and regenerative agriculture. The project is multi-disciplinary including soil science, matauranga Maori, and the arts. The next project shifts the focus from regenerative agriculture to regenerative land use with a catchment focus. We aim to develop educational resources for regeneration.
To support regenerative farmers to work together and track the performance of their soils as carbon sinks alongside attendant benefits for the soil, water, production and consumption.
The Local Food Movement pursues a more vibrant local food scene through networks of producers, farmers markets and cafes and restaurants. There is considerable effort invested in initiatives across the nation, but, to the team's knowledge there is limited engagement nationally. This project first seeks to strengthen national engagement, with a first step of strengthening regional engagement. We anticipate benefits from stronger collaboration in knowledge management, software and systems integration, health initiatives and research.
