Peter Björk

Peter Björk
Hanken School of Economics · Department of Marketing

About

96
Publications
50,686
Reads
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2,532
Citations
Citations since 2017
62 Research Items
2126 Citations
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20172018201920202021202220230100200300400500
20172018201920202021202220230100200300400500

Publications

Publications (96)
Article
Full-text available
The global outbreak of the COVID-19 pandemic in 2020 has raised awareness of the importance of physical, mental and spiritual wellness, and many consumers (tourists) are turning to holistic approaches to their health and well-being. This study tests a new model of memorable wellness tourism experience by examining the effects of novelty, experience...
Article
Full-text available
Purpose-This study aims to bridge the gaps in the extant literature on memorable tourism experiences (MTEs) and Airbnb by exploring the sources of negative memorable Airbnb experiences among Finnish guests. Design/methodology/approach-This study used a qualitative approach and used data collected through semi-structured interviews. The sampling cri...
Article
Purpose This study aims to bridge the gaps in the extant literature on memorable tourism experiences (MTEs) and Airbnb by exploring the sources of negative memorable Airbnb experiences among Finnish guests. Design/methodology/approach This study used a qualitative approach and used data collected through semi-structured interviews. The sampling cr...
Article
Full-text available
A decade of research has produced substantial results but the theorization of memorable tourism experience, often drawing on positive and environmental psychology, remains fuzzy and fragmented. Adopting state-of-the art practices, this study systematically reviews, synthesizes, and integrates the extant body of knowledge across multiple literature...
Article
Full-text available
This study tests a new model for memorable nature-based tourism experiences by examining the effects of novelty, experiencescape, experience co-creation, experience intensification and satisfaction. The study also examines the relationship between memorable nature-based tourism experiences, place attachment and tourists' environmentally responsible...
Article
Full-text available
This study explored the sources of value co-creation, co-destruction and co-recovery amid the COVID-19 outbreak using 415 online reviews of guests’ experiences with Airbnb. Data analysis using the grounded theory approach identified two main sources: Airbnb’s customer service and hosts’ conduct. Four sub-themes (quality of interactions with custome...
Article
Full-text available
This study investigates the influence of objective authenticity, substantive staging of servicescapes, experience co-creation, involvement and shopping satisfaction on the memorability of souvenir shopping experiences. The study also examines the relationship between a memorable souvenir shopping experience , nostalgia, destination attachment and r...
Article
Full-text available
This study investigates the influence of objective authenticity, substantive staging of servicescapes, experience co-creation, involvement and shopping satisfaction on the memorability of souvenir shopping experiences. The study also examines the relationship between a memorable souvenir shopping experience, nostalgia, destination attachment and re...
Article
Full-text available
A decade of research has produced substantial results but the theorization of memorable tourism experience, often drawing on positive and environmental psychology, remains fuzzy and fragmented. Adopting state-of-the art practices, this study systematically reviews, synthesizes, and integrates the extant body of knowledge across multiple literature...
Article
Full-text available
Purpose-This paper aims to propose a new model of memorable Airbnb experiences that was tested by examining the effects of the novelty of the experience, experience co-creation, hospitableness and facility service quality on memorable Airbnb experiences. This study also examined the impact of such experiences on hedonic well-being. Design/methodolo...
Article
Full-text available
This study examined the underlying antecedents of memorable halal food experiences by considering how specific internal factors of non-Muslim tourists—novelty seeking, authenticity and sensory appeal—combine with external factors in a restaurant setting—togetherness, experience co-creation and substantive staging of the servicescape—to effect memor...
Article
Full-text available
Purpose This study aims to examine the underlying antecedents of memorable halal food experiences by considering how specific internal factors of non-Muslim tourists – novelty seeking, authenticity and sensory appeal – combine with external factors in a restaurant setting – togetherness, experience co-creation and substantive staging of the service...
Article
Full-text available
Purpose This paper aims to propose a new model of memorable Airbnb experiences that was tested by examining the effects of the novelty of the experience, experience co-creation, hospitableness and facility service quality on memorable Airbnb experiences. This study also examined the impact of such experiences on hedonic well-being. Design/methodol...
Article
Abstract Purpose – This paper proposes a new model of memorable Airbnb experiences that was tested by examining the effects of the novelty of the experience, experience co-creation, hospitableness and facility service quality on memorable Airbnb experiences. The study also examined the impact of such experiences on hedonic well-being. Design/metho...
Article
This study examines the motivation for tasting halal food amongst non-Muslim tourists during their recent trips away from home. It also integrates the positive psychology concept of savouring by examining the positive emotions savoured by non-Muslim tourists on the basis of the broaden-and-build theory, including the savouring processes used when r...
Article
Full-text available
This study examines the motivation for local food consumption amongst domestic tourists. It integrates the positive psychology concept of savouring by examining the positive emotions savoured by domestic tourists on the basis of broaden-and-build theory, including the savouring processes used when recalling their recent local food experiences. Data...
Article
Full-text available
Purpose This study aims to explore non-Muslim tourists’ general halal food preferences, motivations for tasting halal food during their recent trips, positive and negative emotions and memorable dimensions associated with their recent halal food experiences after returning from holiday. Design/methodology/approach Data were collected using the aut...
Article
Full-text available
Purpose This qualitative study aims to explore the activities that guests perform while staying in Airbnbs, emotions associated with these experiences and the components of memorable Airbnb experiences. Design/methodology/approach An empirical study of a qualitative nature was conducted using a self-administered open-ended questionnaire among tour...
Article
Full-text available
This study aimed to explore tourists’ general local food preferences, whether tasting local food was one of their major motivations for undertaking a recent trip, the emotions they associated with the experience, and what constituted a memorable local food experience. Data were collected using an open-ended questionnaire. Based on the survey respon...
Article
Full-text available
This study explored how scholarly knowledge—with a focus on service quality—is used and obtained by business managers in daily practice, and potential barriers to implementing such knowledge in decision-making. A qualitative approach was employed in conducting individual interviews with 20 managers in 10 Finnish companies. The study detected that s...
Article
Full-text available
The present study examines spillover from being at home versus away in terms of activities undertaken during on-site Airbnb experiences. This study also integrates the positive psychology concept of savouring by examining the positive emotions savoured by guests based on broaden-and-build theory as well as the savouring processes used when recallin...
Article
Full-text available
This study explores interactive value formation, particularly the underlying drivers of three value outcomes in the Airbnb context: co-creation, co-destruction and co-recovery. The study focuses on reviews posted online by Airbnb guests in English. These posts contained customers’ positive and negative experiences with Airbnb on Trustpilot. The dat...
Chapter
A destination’s foodscape comprises various food events. It invites travellers to gain experiences by staying passive and absorbing information or participating in the events in a multisensory and immersive manner. This study aims to explore the various roles of travellers at their destinations’ food events and the importance of the basic human sen...
Article
Full-text available
This study aimed to explore tourists’ general local food preferences, whether tasting local food was one of their major motivations for undertaking a recent trip, the emotions they associated with the experience, and what constituted a memorable local food experience. Data was collected using an open-ended questionnaire. Based on the survey respons...
Research
Full-text available
Best Paper Award
Article
Full-text available
Suitable topics include, but are not limited, to the following issues: a) Nordic tourism marketing and management • Environmentally responsible behaviour, environmentalism, green purchasing decisions and environmental consciousness in tourism • Eco-friendly tourism attitudes and behaviour, theory of planned behaviour; trust, commitment, loyalty and...
Article
Full-text available
Suitable topics include, but are not limited, to the following issues related to the impact of COVID-19 on Tourism:  Environmentally responsible behaviour, environmentalism, green purchasing decisions and environmental consciousness in tourism  Eco-friendly tourism attitudes and behaviour, theory of planned behaviour; trust, commitment, loyalty a...
Article
Full-text available
In this paper, we explore the components of a negative memorable Airbnb experience. Two studies of North American and British nationals were conducted online using an open-ended survey questionnaire with photo-elicitation via Amazon Mechanical Turk. Grounded theory was used to analyse the collected data.This study identified the three most common c...
Article
Full-text available
Purpose The purpose of this study is to test Kim et al. ’s (2012) seven-dimension memorable tourism experience (MTE) scale in a new context and with a new sample. In addition, the study aims to test for causes or relationships between satisfaction, MTE dimensions, co-creative tourism experiences and memorability, as well as the mediating effect of...
Article
Full-text available
This study proposes and tests a new model of memorable local food experiences by examining the effect of the servicescape, novelty seeking, experience co-creation, choice overload and experience intensification on memories of local food experiences. The study also examines how such experiences impact hedonic well-being. Using an online survey quest...
Article
Full-text available
Purpose This study aims to explore the antecedents that generate value co-destruction, the negative outcomes resulting from interactive value formation, in the sharing economy context, particularly taxi services. The focus of the study is on customers’ Uber reviews that are written in English and posted online. Three keywords, “bad”, “terrible” and...
Article
Full-text available
The present study explores sources of distrust in the Airbnb context. The study focuses on Airbnb customers' negative reviews posted in English on Trustpilot's website. The search for posts was employed with the keyword 'trust' to find online narratives from customers who had negative experiences of trust with Airbnb. Of the 2733 online reviews scr...
Article
This study elaborates on the foodscape construct and explores it within tourism. The study contributes to the literature by introducing destination foodscape and presenting a novel framework for understanding a destination's food environment. The typology of foodscapes shows how the destination foodscape construct is multifarious. Destination foods...
Article
Full-text available
This study examines the relations ships between the perceived service quality and satisfaction on on-board spending and behavioural action, while it also explores differences in on-board spending. Survey data was collected from 649 cruise ship passengers. A partial least square structural equation modelling was used to test the conceptual model and...
Article
Full-text available
The present study utilized netnography to explore specific value dimension(s) that generate three types of value outcomes as a result of interactive value formation (IVF) – value co-creation, value co-destruction and value no-creation – in a tourism accommodation services context. Customer-generated content on TripAdvisor was analyzed. The keywords...
Article
Full-text available
This study examines the relationship among authenticity, satisfaction, co-creation, memorable souvenir-shopping experiences, and place attachment. A post-holiday web-based survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 301 tourists was used for data analysis. The survey results show that satisfaction and co-creatio...
Article
Full-text available
This study theorizes and tests the effects of consumers' personality and social traits on preferences for brand prominence, and it explores the mediating effects of gender and culture. It focuses on how consumers' need for uniqueness and self-monitoring affects their choices between luxury brands that shout (are loud) versus those that whisper (are...
Article
Full-text available
For some tourists, shopping is a “must-do” activity, and many tourists’ purchases can be classified as souvenirs. This study employs a grounded theory approach to explore the central elements of souvenirs that help tourists reminisce about their holiday experiences and encourage their intentions to revisit a place. Based on semi-structured intervie...
Article
Purpose To provide insights into holiday well-being, the purpose of this paper is to examine two inevitable traveller activities related to destinations’ gastronomy: pre-trip food information sourcing and the daily meals consumed. Design/methodology/approach A survey was carried out among 243 Finnish travellers. The findings are based on univariat...
Article
Purpose The purpose of this paper is to analyse the deliberate social media marketing practices of a start-up company. The study aims to measure the effects of these practices (i.e. following potential customers and liking and commenting on their posts on Instagram) on creating and increasing awareness of the company’s business and gaining followe...
Article
Full-text available
This study examines the influence of food consumption emotions on tourist’s memories of a trip, place attachment, and behavioural intentions. A web-based post-holiday survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 241 tourists was used for data analysis. Structural equation modelling was applied and all the propose...
Chapter
For destinations, local residents are important part-time marketers. As an inherent part of a destination they add to tourist experiences. Previous research has documented how important a welcoming attitude is for tourists and how tourist experiences command the competitiveness of destinations. To this formula, the current study adds the well-being...
Article
This study addresses the question of how an inherent interest in food affects consumers as travellers. This is done by focusing on food interest as an antecedent and uncovering the effects of such an interest on travel motivation, destination choice, positive food experiences and, further, on satisfaction and overall holiday experience. The links b...
Article
This study explores the multifarious nature of food-related experiences on a destination. A questionnaire was designed to capture the importance of culinary experiences on destination choice and travel satisfaction as well as the dimensionality of food experiences as perceived in destination restaurants. Fixed choice and open-ended questions were a...
Article
Full-text available
Knowledge transfer between customers and managers is an important source of new ideas for innovation in the service industries. In cross-border regions, inter-cultural interactions engender but also constrain knowledge transfers between actors even when actors share similar economic and technological knowledge bases. This theme is explored through...
Article
Purpose – This study aims to explore factors affecting travellers’ food-related behaviour by focusing on the local food market. By doing so, the study contributes to the research on food experience in tourism and food-based regional development. The local food phenomenon presents essential research issues from various perspectives. Design/methodol...
Conference Paper
This study deals with two food-related issues contributing to holiday well-being, namely pre-trip food sourcing and the daily meals on-site. Indeed, food is an essential aspect of every travellers’ holiday activity. Food is a multifarious phenomenon effecting travellers in various ways. Accordingly, food and eating carry psycho-sensorial value, con...
Conference Paper
One essential aspect of tourism and destinations is related to food. It is an integral holiday component, occupying a major share of each travellers’ on-site travel budget. Food and acts of eating occur on regular basis structuring daily activities as up to three meals are consumed daily. Evidently, food serves basic functional and nutritional need...
Conference Paper
Souvenir shopping is an integral part of current travellers’ holiday activities, yet a rather uncovered issue. This study focuses on local food as mementos of the visit. The survey questionnaire data were collected among Finnish travellers. The study contributes to tourism research by distinguishing traveller segments varying in food attitudes and...
Article
This study explores the multifarious nature of food-related experiences on a destination. A questionnaire was designed to capture the importance of culinary experiences on destination choice and travel satisfaction as well as the dimensionality of food experiences as perceived in destination restaurants. Fixed choice and open-ended questions were a...
Article
Prior to their trips, leisure travellers search for information, both in the pre- and the post-decision stages. Previous studies on leisure travel decision making have documented how personal characteristics and perceived risk influence pre-trip information sourcing, but not detailed their effects on information sources used before and after a purc...
Book
Full-text available
La especialización inteligente es una nueva estrategia de crecimiento dentro de la comisión europea que se puede caracterizar por el descubrimiento del nivel empresarial de la región, identificación y desarrollo de las actividades intersectoriales, selección y priorización de las actividades en fase de desarrollo y la experimentación. Un aspecto im...
Book
Full-text available
Smart specialisation is a new growth strategy within the EU that can be characterised by regional level entrepreneurial discovery, identification and development of crosssectoral activities, selection and prioritisation of the activities under development, and experimentation. One important aspect is the connectivity of triple helix actors (compani...
Conference Paper
Previous tourism marketing research has documented how food experiences influence tourist behaviour and satisfaction, a research area most often analysed true the lens of a servicescape framework pertaining the physical and social elements in encounters. For an extended view on tourists’ food experiences on destinations, this paper defines, stages,...
Article
Full-text available
Purpose – The purpose of this article is to focus on travellers’ perceptions of culinary-gastronomic sensations as experiences and how these relate to the locality. The aim of the study is to explore the factors that contribute to travellers’ culinary-gastronomic dining experiences with an emphasis on the local food markets. Design/methodology/app...
Article
This paper adds to the emerging discussion of the Quadruple Helix framework by arguing for a clear distinction between the intermediators (“consortia”) that coordinate public, academic, industrial, and civil society resources and those actors that belong to the Civil Society Helix. The resources for innovations to be positioned in this, the fourth,...
Article
This article launches a new framework, the Tourism Experience Network (TEN), which explores co-creation of experiences. The TEN framework absorbs value as experience logic in tourism marketing. Its uniqueness illustrates structuring processes and includes consumers/tourists in the service management. A theoretical explorative technique based on lit...
Article
Exploring the gap between brand profile and brand identity, this study discusses destination branding strategies from the supply-side perspective using well-being tourism development in Finland as a case study. To apply branding strategies to destination marketing is a challenge, especially when brand structures are created by external experts in a...
Article
This research explores online discussions of risk by applying a netnographic approach, which in previous tourism studies has been used to probe travelers' online narratives in general, rather than examining a particular dimension. In the present study, blogs about risk and safety issues were analyzed with the intention of scrutinizing risk categori...
Article
The aim of the study was to examine the impact of perceived risk on travel behavior and information search, and explore the mediating effect of tourist type. The results based on a quantitative survey of Finnish travelers' show how risk-prudent and risk-aversive tourists use specific types of information sources, i.e. sources provided particularly...
Article
Full-text available
Available at: http://epublications.uef.fi/pub/urn_isbn_978-952-61-0585-7/urn_isbn_978-952-61-0585-7.pdf
Article
Full-text available
The purpose of this article is to identify atmospherics, i.e. website features that stimulate emotional response, on tour operators’ websites. The discussion about website quality has been biased towards the functional, utility dimensions, although the importance of the emotional aspects has been recognized in previous studies. This article advance...
Article
Full-text available
The complexity of travel decision making is widely recognized and has previous been studied by the means of grand models and process studies. This study has used the Self-Reported Habit Index of Verplanken and Orbell (2003) to measure habit strength in 23 statements concerning travel decision making. The four sub-decisions of particular interest in...
Article
Purpose - The purpose of the paper is to explore the practice of marketing in micro firms. Which are the challenges micro firms encounter and how do they handle them? Methodology - The research methodology is based on the theory-in-use approach (Zaltman, Heffring & LeMasters 1982) in order to inductively explore the practice of marketing in micro f...
Article
Regional tourism development today is often project based. Complex tourism networks are being created and the task of the appointed tourism project managers is to synchronize actors, activities and resources, i.e. to co‐ordinate attractions, facilities and transportation. How to manage these multi‐level–multi‐actor co‐operation networks is a task t...
Article
Eco-tourism labels convey promises and are effective when they are recognized by the markets, generate the desired associations, are trusted, used as decision tools, and direct behavior. Despite the fact that labels have been recognized as central marketing tools, few research projects have been devoted to this area. The associations that the recen...
Article
Full-text available
The marketing context of micro firms is unique in comparison to the marketing reality of small, medium size and large firms, a discrepancy not thoroughly discussed in the literature. A great majority of existing marketing theories and models have been developed for large companies. The purpose of this paper is to present a preliminary theory of mar...
Article
The aim of this article is to develop and present an extended definition of the concept of ecotourism, which has been used and misused in many ways. Ecotourism is not farm tourism, nature tourism or adventure tourism, but a unique tourism form that has become very popular due to the greening of markets, increasing knowledge of the fragility of the...
Article
Ecotourism is nature-based and much more exacting than other tourism forms. The four central groups of actors involved in tourism have to cooperate and submit to the principles of stistaittability. The tourism industry has to take advantage of the latest technology and implement a green management policy, the authorities have to support a sustainab...