Pere Mercadé Melé

Pere Mercadé Melé
  • University of Malaga

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60
Publications
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704
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Publications

Publications (60)
Article
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Introduction The objective of the present study is to identify the main emerging trends and research lines with respect to pedagogy of death. Methods The methodology was based on a bibliometric analysis of the main international scientific contributions found in the Web of Science (WoS) database. A total of 276 articles published between 2010 and...
Article
Purpose This study aims to comprehensively explore the behaviour of potential consumers in terms of their perception of how local agri-food co-creation activities in rural areas influence the perceived quality of agri-food products and the perceived value of the sustainable development goals (SDGs) in rural areas. To do so, it is important to start...
Article
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Employee engagement is increasingly important, as it can become a competitive advantage for companies, helping them increase productivity, attract talent and improve customer satisfaction. Numerous works have studied the drivers that encourage employee engagement and have developed models to identify them. However, the existing models have limitati...
Article
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In the turbulent and dynamic post-COVID business environment, strategic management (SM) and corporate social responsibility (CSR) must increasingly adapt to meet the diverse needs of stakeholders and improve outcomes. Within this context, the total compensation (TC) system can play a pivotal role. This study aims to evaluate the importance of the T...
Article
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Purpose This paper investigates the relationship between teleworkers' perceptions of corporate social responsibility (CSR) and employee engagement (EE) in remote work. Design/methodology/approach A quantitative research approach was used, involving a questionnaire distributed via convenience sampling. Data from 205 valid responses from teleworking...
Article
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Las organizaciones educativas están evolucionando, y los modelos de gestión se están actualizando para abordar las necesidades educativas. En consecuencia, el papel del líder intermedio (LI) ha despertado un interés significativo entre los investigadores. El cambio de un liderazgo singular en las organizaciones a la distribución de responsabilidade...
Article
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Las organizaciones educativas están evolucionando, y los modelos de gestión se están actualizando para abordar las necesidades educativas. En consecuencia, el papel del líder intermedio (LI) ha despertado un interés significativo entre los investigadores. El cambio de un liderazgo singular en las organizaciones a la distribución de responsabilidade...
Article
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Purpose: This research study aims to determine the importance of non-financial rewards as an element of total compensation and its relationship to human resource management mediated by the relationship of strategic corporate governance in the technology sector.Design/methodology/approach: A quantitative approach of extrinsic and intrinsic non-finan...
Article
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El estudio abordó la problemática de cómo incentivar la adherencia de los jóvenes a la actividad física intensa por medio de estrategias implementadas en redes sociales. El objetivo fue analizar la mejora de la adherencia de 75 estudiantes de 10 a 14 años mediante actividades extraprogramáticas desarrolladas de forma sincrónica y asincrónica a trav...
Chapter
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La economía española en los últimos 50 años presenta un crecimiento anual acumulativo del 4,6%. El problema es que las desigualdades son persistentes tanto a nivel regional como por motivos de género. En esta investigación se analizan los datos que presenta el Instituto Nacional de Estadística (INE) y se pone de manifiesto las diferencias existente...
Article
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La demanda de alimentos locales está experimentando un impulso en el mercado, debido a que los consumidores reconocen en ellos no solo ciertos atributos de calidad sino también el apoyo al desarrollo del medio rural donde se elaboran. Como respuesta, los pequeños productores locales se valen de páginas web, blogs y redes sociales para establecer la...
Article
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This study aimed to evaluate a program in which an outdoor training methodology was applied to develop self-efficacy and self-esteem. Specifically, the study aimed to determine the change in psychological variables, such as general self-efficacy and self-esteem, in a large sample of university students undertaking social sciences and participating...
Article
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La estacionalidad y volatilidad del sector primario hace que muchas regiones hayan visto al turismo como una actividad clave para el desarrollo de estas zonas situadas principalmente en el interior de Andalucía. En este sentido, las denominaciones de origen protegidas ofrecen una mayor percepción de seguridad y calidad para los turistas que visitan...
Chapter
In recent years, the Internet has become a fundamental source of information when planning vacations. Social networks have also become embedded in daily life in a very considerable way. After the pandemic caused by COVID-19, information transmitted through social networking sites (SNS) must be planned conscientiously, because it is very likely that...
Article
Policymakers need to develop measures to counter overcrowding and relocate excess tourism in congested areas to others with fewer visitors. This article proposes a methodological framework consisting of a survey and statistical tools to a gain deeper understanding of tourist profiles and characteristics and determine how covariates affect the ratio...
Article
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This research analysed the transformation of hotel rooftops in the historic centre of Palma into new spaces for tourist consumption. Nowadays, tourists are looking for unique and special experiences, which has led tourist destinations to seek new attractions to offer. Rooftops are becoming privileged places and provide a differential experience, le...
Article
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rawing on a qualitative study, this study aims to provide an improved understanding of how tourists perceive a sanctioned destination’s image and how sanction-induced crises in uence tourists’ behavioral intentions. To do so, this study employed semi-structured interviews with 30 individuals each with and without prior experience visiting Iran. The...
Article
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This study aims to understand tourist behavioural intentions towards a destination when the tourism-generating market (US) and the destination country (Iran) are engaged in ongoing political tensions. This study has also attempted to understand how social norms, animosity, destination image, tourists’ perceptions of travel risk and tourist attitude...
Article
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The Flipped Classroom (FC) emerged at the beginning of the 20th century as an alternative pedagogical model to the traditional classroom. It consists of inverting (flipping) some teaching-learning procedures, transferring some activities outside the classroom and reformulating the roles of the teacher and the student. The aim of this study is to id...
Article
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In the last few years, there has been an emphasis on the importance of health literacy (HL) and health education (HE) as basic tools to empower individuals and the community. The increasing interest in HL and HE has been observed through the evolution of publications and the nature of the main trends in the last few years. Knowing how HL and HE hav...
Article
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According to most academics, different generations share common characteristics. This undoubtedly helps to better understand their behavior in different scenarios, predicting their responses. However, this seems questionable and that is the main purpose of this study. This research, although preliminary, try to confirm if millennials have common ch...
Article
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This study aims to compare film tourism and their activities, before and during the CoViD-19 pandemic. For this purpose, a comparative analysis is carried out between 2014 and 2020, the latter date being affected by the pandemic caused by Covid-19. This study is based on 888 surveys between the mentioned two years, distributed mainly among responde...
Article
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This study aims to reflect the strong dynamism of the audiovisual world and film tourism. For this purpose, a comparative analysis is carried out between 2014 and 2020, the latter date being affected by the pandemic caused by Covid-19. This study is based on 888 surveys between the mentioned two years, distributed mainly among respondents from Euro...
Article
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This study aims to investigate the representative characteristics of the projected image of Iran, a destination largely neglected in the tourism literature. The projected image was obtained through an analysis of shared photographs and content on Instagram. To that end, we selected two official pages of the Iranian Ministry of Cultural Heritage, To...
Article
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The purpose of this paper is to compare the strategies of companies with data science practices and methodologies and the data specificities/variables that can influence the definition of a data science strategy in pharma companies. The current paper is an empirical study, and the research approach consists of verifying against a set of statistical...
Article
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El gasto turístico es un elemento que va ganando peso en las economías locales de muchas regiones a lo largo del mundo y que condiciona los niveles de renta. Esta incidencia produce un efecto positivo en las economías locales a través de la diversificación de sus actividades tradicionales, pero también genera un impacto en el entorno social y medio...
Article
of activities and strategic planning in the health industry. This study analyses pharmaceutical companies who have a data science strategy and the variables that can influence the definition of a data science strategy in pharma companies in opposite to other pharmaceutical companies without a data science strategy. The current paper is empirical an...
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New methodologies, contexts, and technologies are generating a lot of interest in the field of higher education, and this Special Issue intends to address the current research and trends in all dimensions of higher education [...]
Article
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The aim of this study was to determine whether a rowing training program could improve cardiac function in women (n = 28) with the mean age of 52.30 ± 3.78 years who survived breast cancer (stage 1: 4.55%; 2: 36.36%; 3: 54.54%; and 4: 4.55%) diagnosed 4.68 ± 3.00 years previously and underwent subsequent surgery (preservation: 56.52%; total mastect...
Article
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An adequate image of a tourist destination is a key instrument to attract tourists who will contribute to the development and economic growth of the place. The objective of this study is to analyze the formation and measure of the destination image. It contains a novel analysis which breaks down the heterogeneous aspects traditionally included in t...
Article
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This research explains how attributes perceived during the festival celebration generate loyalty in terms of satisfaction. As regard, tangible aspects (festival entertainment and aesthetics) and intangible aspects (escapism and education) shall be differentiated. A theoretical model is proposed, which explains the effects of festival attributes on...
Article
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Nowadays one of the main focuses of the Spanish University system is achieving the active learning paradigm in the context of its integration into the European Higher Education Area. This goal is being addressed by means of the application of novel teaching mechanisms. Among a wide variety of learning approaches, the present work focuses on peer re...
Article
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This study analyzes how corporate social responsibility (CSR) influences consumer behavior in the case of the Spanish agrifood sector. The originality of the study resides in the proposed model that explains that CSR influences perceptions of food safety and health, and quality, and that this perceived quality influences consumer behavior, that is,...
Chapter
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Durante los dos últimos cursos escolares, los equipos directivos de los centros educativos han tenido que liderar de forma circunstancial, desarrollando estrategias de urgencia. Han sido dos cursos escolares insólitos, dominados por una realidad convulsa e incierta. Ello ha obligado a los equipos directivos a trabajar para dar respuestas satisfacto...
Article
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This study focuses on the importance of financial compensation as an element of total compensation, and its relationship with strategic management. For this, each type of financial compensation has been analyzed, these being fixed, variable and indirect. The results obtained are based on a sample of 92 human resources managers in organizations from...
Article
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El objeto del estudio es profundizar en el peso del sistema de compensación total en la empresa familiar, como elemento crucial en la dirección de recursos humanos, en sintonía con la dirección estratégica de la organización, con el fin último de optimizar el comportamiento organizacional. Esto se fundamenta en ul uso eficaz y eficiente de las dife...
Article
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The aim of this study was to determine whether a rowing training program leads to improvements in physical fitness and body composition in women who have survived breast cancer (53.70 ± 7.88 years). The participants (n = 30) completed a twelve-week training program consisting of three sessions per week, with each session lasting from sixty to ninet...
Article
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The literature on the inclusion of students with disabilities in the university setting highlights the great importance of the faculty’s willingness to provide quality accommodations. However, current studies offer only an initial analysis of the factors explaining these accommodations. Current research requires the analysis of new actions that wil...
Article
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Este estudio se centra en la importancia de la retribución financiera como elemento de la compensación total, y su relación con la dirección estratégica. Para ello se han analizado cada uno de los tipos de retribuciones financieras, siendo éstas, de tipo fijo, variable e indirecto. Los resultados obtenidos se basan en una muestra de 92 responsables...
Article
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The purpose of this study is to analyze the effect of the performance of a cause-related marketing action on consumer loyalty by a company. In addition, the study explores the moderating effect of the publicizing medium. The proposed theoretical model was tested based on data gathered from a face-to-face questionnaire completed by 421 respondents l...
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The aim of this study was to compare the effects of an aerobic training program with a strength training program on body composition and energy expenditure in overweight or obese (29.06 ± 3.49 kg/m²) young adults (21.96 ± 1.90 years). Subjects (N = 109) were randomly assigned to one of three groups: a control group (CG), an aerobic training (AT) gr...
Article
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This study researches both the perception of a destination and the importance of the previous visit in shaping that perception. First, the factors that influence the image (information sources and motivations) are analysed, moderated by the effect of the previous visit. Next, the gap between the projected image and the perceived image of Malaga, wh...
Research
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Dear Colleagues, There is growing interest in the field of Higher Education regarding new methodologies, contexts and technologies. In this sense, this Special Issue aims to discuss new research and trends on all dimensions of Higher Education. It will provide a global forum for the investigation and reporting of diverse issues that affect the lea...
Article
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This study set a model to predict the effect of corporate social responsibility and green image on visit intention in small and medium-size towns (SMST). At present, there is a keen social awareness towards environmental problems, and cities are required to reduce their ecological footprint and make more sustainable use of natural resources. Increa...
Article
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New and cutting-edge technologies causing deep changes in societies, playing the role of game modifiers, and having a significant impact on global markets in small and medium-sized towns in Europe (SMSTEs) are the focus of this research. In this context, an analysis was carried out to identify the main dimensions of a model for promoting innovation...
Article
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Different studies have analysed how green marketing influences the sustainable image of tourist companies or have focused on the identification and engagement between these companies and their consumers. In any case, the question of how this process influences consumers’ behaviour in the hotel industry requires even more in-depth study, with the in...
Article
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Among the most recognized management training methodologies is experiential learning which helps managers to develop self-confidence and better understand organizational problems. Until now, there has not being examined how these procedures affect students of Business Management, with no empirical evidence to substantiate the results in this contex...
Article
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This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism attribution and perceived CSR, and CSR with consumer loyalty, an...
Article
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The research objective is to analyse the destination image and corporate image of Spain among the Korean university population. We study the moderating effect of the motivation between two potential groups of tourists, escapers (tourists who travel for relaxation) and seekers (tourists who travel for seeking culture). Information was collected in S...
Article
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Spain is a country that welcomes millions of tourists every year; among those travelers there are vegetarians and other individuals who opt for a vegetarian diet during their trips eitherdue to health, religion or other reasons. The interest from the touristic businesses, especially the food and beverage sector, is constantly moving towards a healt...
Chapter
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En este estudio se analiza la influencia de la responsabilidad social corporativa (RSC) en la intención de compra. Los datos se recogieron mediante una encuesta personal realizada a 235 personas y fueron analizados mediante un modelo de ecuaciones estructurales. Los resultados muestran relaciones positivas entre las dimensiones económica y social c...
Article
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The objective of this study is to analyze how the media used to communicate a socially responsible activity influences the perception of Corporate Social Responsibility (CSR). To do this, an empirical study was conducted with two samples of consumers who were shown an advertisement about a socially responsible activity inserted in either a newspape...
Chapter
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This chapter tries to analyse the most relevant aspects of the target image and focuses on a specific case study to verify if the hypotheses that have been raised are true or not. Over the years there have been many studies that have assessed the target image and most agree that the target image is multidimensional in nature, so there are several f...
Article
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La implantación de prácticas de Responsabilidad Social Corporativa (RSC) en las empresas es un tema relevante en los últimos años. Entre las cuestiones analizadas destaca la importancia de correlacionar la RSC con el comportamiento de los clientes por la influencia que puede tener en los beneficios de las empresas. Si bien diferentes investigacione...

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