Peerayuth Charoensukmongkol

Peerayuth Charoensukmongkol
National Institute of Development Administration (NIDA) | NIDA · International College

Doctor of Philosophy

About

92
Publications
42,728
Reads
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1,838
Citations
Additional affiliations
June 2013 - present
National Institute of Development Administration (NIDA)
Position
  • Professor (Assistant)
January 2010 - December 2012
Texas A&M International University
Position
  • Research Assistant
Education
August 2008 - December 2013
Texas A&M International University
Field of study
  • International Business (Management concentration)

Publications

Publications (92)
Article
Purpose This research aims to apply the contingency approach to explore the effectiveness of the improvisational behavior of salespeople on their sales performance by considering the moderating role of functional customer orientation. Design/methodology/approach Survey data were obtained from a sample of 227 salespeople in Bangkok, Thailand. The d...
Article
Full-text available
Although formal communication from an organization’s management is crucial during a crisis to reduce the uncertainties of employee, less is known about the moderating role of social support that could make employees rely less on formal communication to reduce those uncertainties. Grounded in uncertainty reduction theory, this research examines the...
Article
Purpose The purpose of this study is to adopt the upper echelon theory to analyze the effect of chief executive officer (CEO) transformational leadership on organizational ethical culture and its subsequent impact on firm performance. The study also integrates the knowledge from the structure–conduct–performance paradigm to test whether the high de...
Article
Full-text available
This research examines the effect of salespeople's functional flexibility on sales performance during the COVID-19 pandemic. Grounded in the contingency approach to management and the person-environment fit theory, we analyze whether the flexibility of the management team with which salespeople work moderates the effect of their functional flexibil...
Article
This study examines the underlying mechanism explaining the contribution of cultural intelligence (CQ) to adaptive selling behaviors in cross-cultural selling contexts. The study draws on cognitive resource theory in order to explore the mediating role of customer qualification skills in explaining how CQ contributes to adaptive selling behaviors....
Article
The COVID‐19 crisis has had severe adverse psychological effects on people globally. Although previous research has shown that mindfulness helps people cope with stressful situations, we do not know whether mindfulness can help people cope with the effects of the pandemic. This research examined the effect mindfulness has on emotional exhaustion on...
Article
Purpose This research adopts the conservation of resources (COR) theory to examine the effects of trust in organizations and trait mindfulness on optimism and perceived stress of flight attendants in Thailand during the COVID-19 pandemic. Design/methodology/approach Online survey data were collected from 234 flight attendants who work for five low...
Article
Purpose This research examines the effect of cultural intelligence (CQ) of top management on pro-diversity climates and perceived discrimination of the Myanmar migrant workers in Thailand. This research also analyzes the effect of perceived discrimination on job satisfaction and turnover intention of the Myanmar migrant workers. Design/methodology...
Article
Purpose This study aims to apply the person-environment fit theory to examine the effect of workplace spirituality on real estate agents’ person-job (P-J) fit. Moreover, P-J was proposed as a mediator to explain the effect of workplace spirituality on customer-oriented organizational citizenship behavior (CO-OCB) and job performance that real estat...
Article
Purpose This research investigates whether and how the quality of vertical communication implemented by airline industry management can reduce perceived job insecurity of flight attendants during the coronavirus disease 2019 (COVID-19) pandemic. Design/methodology/approach The sample of this research covers 322 flight attendants from five domestic...
Article
Full-text available
This research analyzes the effect of social media crisis communication on resistance to change of university employees in the Philippines during the COVID-19 situation. The study also consider the role of organizational citizenship behavior (OCB), which is hypothesized as a predictor of employees' resistance to change, as well as a moderator that s...
Article
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This research examines the benefits of host language proficiency of Chinese expatriates working in Thailand. Host language proficiency is conceptualized in terms of linguistic and communicative competence. Anchored on social identity theory, this study tests whether the host language proficiency of Chinese expatriates affects their work engagement...
Article
Purpose Anchored on the conservation of resources (COR) theory, this study examines the direct impact of psychological capital (PsyCap) on the level of burnout experienced by Chinese expatriates working in Thailand. The social support offered by host country national (HCN) coworkers is postulated as the mediator that might transfer the impact of Ps...
Article
This research examines the effect of trait mindfulness on cross-cultural sales performance through the mediating effect of sales planning. Moreover, this research examines whether the direct effect of trait mindfulness on sales planning can be moderated by perceived cultural distance between foreign customers and the salespeople. The hypotheses wer...
Article
This research examines the influence of transformational leadership on role ambiguity and work–life balance of university employees in the Philippines during the COVID-19 pandemic. The study also analyzes the moderating effect of employee involvement on the link between transformational leadership and role ambiguity. Online survey data were collect...
Article
Purpose This paper examines the effect of improvisational behavior of entrepreneurs on firm performance of small and medium enterprises (SMEs) in Thailand during the economic crisis following the COVID-19 pandemic. The study also explores external factors in terms of competitive intensity and internal factors in terms of financial and human resourc...
Article
Purpose This study examines the effects of workplace rumors and organizational formalization on the degree of role ambiguity and emotional exhaustion that university employees in the Philippines are experiencing during the coronavirus disease 2019 (COVID-19) pandemic. The interaction between the two variables is also analyzed. Design/methodology/a...
Article
Full-text available
This research utilizes the conservation of resources (COR) theory to examine the effect of supervisor-subordinate guanxi on the emotional exhaustion of the Thai subordinates working under Chinese supervisors at Chinese subsidiaries in Thailand. Specifically, this study examines the role of supervisor job autonomy and workload as moderators of super...
Article
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This research examines the effect of perceived usefulness, perceived ease of use, trust in the sellers, and perceived sellers' risk on the intention to repurchase in online marketplaces by respondents from Thailand and Germany. This research also integrates the theoretical framework of cultural values to explore whether these determinants' effect o...
Article
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Grounded in the conservation of resources (COR) theory, this research investigates the role of cultural intelligence (CQ) on the level of burnout experienced by Chinese expatriates working in Thailand. In particular, in light of the collectivist characteristics of Thai culture, the study proposes that coworker support of host country nationals (HCN...
Article
This research examines the role of the cultural intelligence (CQ) of Chinese expatriates in supervisory positions at subsidiaries in Thailand, concerning the quality of the supervisor-subordinate guanxi they establish with their Thai employees. Based on the framework of supervisor trust-building, this research tests whether the effect of Chinese ex...
Article
Purpose This study aims to draw on the categorization theory to explore the mediating role of customer qualification skills in explaining how social media use in sales contributes to salespeople’s adaptive selling behaviors to achieve high sales performance in export selling. The study also integrates network effect theory and social linguistics th...
Article
Full-text available
Cyberbullying is a significant and prevalent problem in Thai society. Although research about cyberbullying has been conducted among teenagers and employees at private organizations, there remains a research gap regarding the issue of cyberbullying in educational institutions, particularly the antecedent and outcome associated with it. The present...
Article
The study explored the contribution of cultural intelligence (CQ) to team relationship conflict and team trust from the perspective of minority cabin crew. Data were obtained from 320 Thai crew members from 7 non-Thai airlines. CQ was negatively related with team relationship conflict and was positively related with team trust. The negative contrib...
Article
Purpose This research examined the relationships between improvisational behavior, adaptive selling behavior and sales performance of direct sellers in Thailand. This research also investigated whether these relationships are moderated by the degree of challenge orientation and sellers' knowledge about the products. Design/methodology/approach The...
Article
This research explored the association between the mindfulness of call center agents in the Philippines and the level of emotional exhaustion they experienced. The study also contributes to the literature by investigating the role of call center agents’ work (job demands and supervisory position) and personal characteristics (age and marital status...
Article
Full-text available
Despite the severity of the COVID-19 crisis, which has affected organizations worldwide, there is a lack of research on the organizational factors that affect the psychological wellbeing of the employees of an organization affected by the crisis. This research uses the case of employees at two international universities in Thailand that have been d...
Article
Purpose This paper aims to examine the effect of the cultural intelligence (CQ) of salespeople, who engage in cross-cultural selling, on the quality of cross-cultural sales presentations (CSSP) they demonstrate. Based on the self-efficacy theory, this research proposes that the effect of CQ on the quality of CSSP is mediated by sales self-efficacy...
Article
Purpose This research investigates knowledge sharing and innovation on the part of culturally diverse teams in the restaurant business and their relation to cultural intelligence (CQ), in which CQ was conceptualized as a team-level variable. Design/methodology/approach Survey data were collected from 103 cross-cultural teams in restaurants located...
Article
Full-text available
The job of cabin crew is considered to be a highly stressful job. In particular, cabin crew members who must deal with foreign passengers and a team of foreign coworkers are more prone to develop job burnout from their cross-cultural encounters. Therefore, having cross-cultural competence, which can help them to deal effectively with such situation...
Article
There are numerous differences between Chinese and Thai cultures and work styles. Chinese expatriates unable to understand Thai culture, or those unwilling to adjust their behaviors to align with Thai cultural preferences, can potentially lead their Thai employees to perceive Chinese expatriates as ineffective leaders. Drawing upon social exchange...
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Full-text available
Although prior research found that employees tended to develop work attitudes when they perceived that their organizations engage actively in corporate social responsibility (CSR), little is known about the socioeconomic factors that could influence this relationship. This research explored the role of income level that might moderate the relation...
Article
Purpose This study aims to investigate stakeholder orientation’s influence on firm’s performance and analyze four types of stakeholder orientations: customer, competitor, employee and shareholder. Moreover, this research extended the previous literature by examining perceived market uncertainty’s moderating effect, which can influence the effects o...
Article
Purpose The purpose of this paper is to explore the interaction effect of entrepreneurial orientation and stakeholder orientation on the business performance of small and medium enterprises. In particular, four components of stakeholder orientation including customer orientation, competitor orientation, employee orientation and shareholder orientat...
Chapter
The objective of this research was to explore the effect of mindfulness on individuals' tendencies to believe social media content and share it without realizing the potential consequences. The sample used in this study comprised 300 participants in Bangkok, Thailand, of whom 157 were full-time employees and 143 were college students. Results from...
Article
Full-text available
The contribution of expatriates' cross-cultural adaptation to perceived supervisor support and subordinate commitment was investigated. Survey data were collected from Chinese expatriates who held supervisory positions at subsidiaries of Chinese companies in Thailand. In order to prevent common method bias from single-source data collection, data t...
Article
Purpose This paper aims to explore the contribution of social media marketing capability on business performance of firms in Thailand. The conceptualization of social media marketing capability was developed using five aspects of the spanning capabilities of Day’s strategic framework. Design/methodology/approach Questionnaire data were collected f...
Article
Purpose The purpose of this paper is to examine some of the antecedents and outcomes associated with a sense of place (SOP) on the part of Myanmar migrant workers working in Thailand toward their place of work. The transformational leadership of top management and diversity climate were selected as the antecedent variables, whereas turnover intenti...
Article
Full-text available
This research investigated the contribution of team trust to team conflict and team innovation in the restaurant business. In particular, this research extended prior research by exploring the influence of team trust in the area of cross-cultural teams. Moreover, this research advanced prior research by examining the moderating effect of team task...
Article
This study was designed to investigate whether the degree of mindfulness exhibited by a sample of Thai students had an effect on the level of anxiety they experienced in English as a second language (ESL) public speaking classes, and whether such an effect was related to the students’ level of performance in communicating in English during classroo...
Article
This research investigates the role of mindfulness among Thai entrepreneurs that can be linked to their improvisational behavior that, in turn, explains business performance and stress during a period of economic contraction in Thailand. This research collected survey data from a sample of 186 owners of small retail shops in major marketplaces in B...
Article
This research investigates the contribution of cultural intelligence (CQ) in adaptive selling behaviors and international sales performance of Thai salespeople assigned to work at international trade shows in foreign countries. This study integrates the perspectives of categorization and cognitive resource theories to illustrate how CQ enables sale...
Article
Purpose This paper aims to investigate the contribution of cultural intelligence (CQ) to the interaction involvement and job performance of call center agents in the Philippines. Design/methodology/approach Data were collected from 213 call center agents from five business process outsourcing firms in the Philippines. Partial least squares structu...
Article
Full-text available
This research examines the contribution of marketing capabilities to the social media business performance of Thai firms. The outside-in and inside-out capabilities of Day (1994)'s marketing capabilities framework are used to develop five aspects of marketing capabilities related to social media business, including (1) market-sensing capability, (2...
Article
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This research aims to explore the contributions of entrepreneurs' locus of control and the influence of perceived poor business performance prior to business closedown, to examine whether these personal characteristics and situational characteristics might associate with the degree of superstitious behaviors of Thai entrepreneurs. A sample of 120 e...
Article
Full-text available
The objective of this research was to examine the benefits of emotional intelligence (EQ) to call center representatives in the Philippines. Data collection was conducted with a sample of call center representatives from seven contact centers in the Philippines (N = 425). Online questionnaire survey was used for data collection. The survey data wer...
Article
Purpose This study aims to examine the contribution of cultural intelligence (CQ) to the level of adaptive selling behavior and customer-oriented selling behavior of salespeople in a cross-cultural selling context. Design/methodology/approach This study collected data from a total of 210 Thai salespeople who had been assigned to work at trade show...
Article
Full-text available
This research investigated the contribution of transformational leadership to the turnover intention of Myanmar migrant workers in Thailand. Trust in the leader was proposed as the mediator to explain the association between transformational leadership to turnover intention. Data was collected from 736 Myanmar employees from two manufacturing plant...
Article
Given emotional exhaustion's adverse effects on employees' psychological wellbeing and performance, it is crucial to understand which employee characteristics may enhance their ability to cope with this problem. This research investigated the relation between salespeople's trait mindfulness and emotional exhaustion by considering the mediating effe...
Article
Full-text available
Despite more interest in mindfulness meditation practice among stock investors, to date there is no empirical evidence to support the benefits of this meditation practice. This research aims to provide groundbreaking evidence. Data were collected from 145 individual stock traders and 81 professional stock traders in Thailand (total N=226). Results...
Article
Full-text available
This research explored the roles of corporate social responsibility (CSR) on organisational identification and commitment of employees in the banking industry. This research also extended prior research by performing the analysis using the samples of employees in Nepal and Thailand, to examine whether the relationship between CSR perception and the...
Article
This study investigated the relationship between the level of cultural intelligence exhibited by the airline cabin crew members and the degree of anxiety they experienced when serving foreign passengers. Intercultural communication competence and service attentiveness were proposed as two competencies that mediated the linkage between cultural inte...
Article
Full-text available
Teenagers tend to gravitate towards a group that is highly susceptible to negative psychological and behavioral outcomes from social media use. Because teenagers’ behaviors are easily shaped by the social context to which they belong, it is likely that parents and friends might be the key persons who have a strong influence on the behavioral outcom...
Article
Given emotional exhaustion’s adverse effects on employees’ psychological wellbeing and performance, it is crucial to understand which employee characteristics may enhance their ability to cope with this problem. This research investigated the relation between salespeople’s trait mindfulness and emotional exhaustion by considering the mediating effe...
Chapter
The present study draws on the technology acceptance model (TAM) as a framework for investigating the attitude and behavioral intention behind the use of Grab Taxi Application (GTA) which is an automated smartphone based booking and dispatch platform for the taxi service in Thailand. The present research also incorporates cultural values to explain...
Article
Full-text available
This research explores some traits and job-related characteristics that might be associated with superstitious behaviors. The author also aims to investigate the connection between superstitious behaviors and perceived job performance. The survey data was collected from 141 internal auditing staffs at a leading financial institution in Thailand. Re...
Article
Purpose The purpose of this paper is to investigate the role of mindfulness as a personal characteristic that might be associated with lower resistance to change during post-merger integration. Design/methodology/approach The sample consists of full-time employees at a subsidiary of a Japanese multinational bank in Bangkok, Thailand, that acquir...
Article
The present study explored the association between the intensity of social media use for customer relationship management (CRM) and the business performance satisfaction of Thai microenterprises. The survey data were collected from 217 owners of the small shops at major marketplaces in Thailand. The results from partial least square regression anal...
Article
This research explored the effect of social network sites (SNS) use intensity in the workplace on three aspects of job burnout. The data were collected from non-teaching employees from universities in the U.S. (N = 174) and in Thailand (N = 182). Results from partial least squares regression revealed some evidence of the u-curve relationship betwee...
Article
This research investigated the impacts of social media use while being with a partner on the perception of relationship problems experienced by the other partner. The results from the partial least squares regression indicated that individuals who perceived that their partners used social media excessively tended to report a higher perception of la...
Article
Purpose The purpose of this paper is to investigate the contribution of mindfulness to employee psychological reactions to mergers and acquisitions (M&A) and its consequence on behavioral resistance to M&A. Design/methodology/approach Questionnaire data were collected from 114 employees of a Japanese bank that acquired a local financial institutio...
Article
The objective of this research was to explore the effect of mindfulness on individuals' tendencies to believe social media content and share it without realizing the potential consequences. The sample used in this study comprised 300 participants in Bangkok, Thailand, of whom 157 were full-Time employees and 143 were college students. Results from...
Article
Full-text available
Although taking selfies has become a popular trend among teenagers in many countries, concerns have been raised about the negative personality traits associated with it. However, empirical research that explores the selfie-associated personal characteristics of individuals is still scant. In the present study, the author aims to investigate four pe...
Article
Full-text available
In emerging economies, the government is the main sector that plays a significant role in providing various kinds of support to help local entrepreneurial firms build their capabilities to effectively compete in export markets. However, due to a weak institution in these countries, a question begs to be answered whether government support is effici...
Article
Purpose – The purpose of this paper is to investigate the role of co-worker and supervisor support on three aspects of burnout (emotional exhaustion, depersonalization, perceived lack of personal accomplishment) and job satisfaction. The authors argue that different sources of social support at work can influence these three aspects of burnout diff...
Article
The present study investigated some antecedents and outcomes associated with the social media use intensity for customer relationship management (CRM), using the survey data collected from the sample of 217 entrepreneurs of some small retail shops in Thailand. The data were analysed by using the partial least squares regression. Regarding the antec...
Article
This research investigates the interconnections of global networks, the sharing of the foreign migrant workforce and the international knowledge of the entrepreneurs' satisfaction with the export performance of small and medium enterprises (SMEs). The results of our partial least squares analysis using a sample of 170 Thai entrepreneurial SMEs prov...
Article
This research investigates the contribution of mindfulness on performance of stock traders. The authors focus on the role of mindfulness in helping individuals lower impulsive behaviours when they trade stocks. Survey data were collected from 120 independent traders and 73 professional traders in Thailand (total N = 193). The analysis from partial...
Article
Full-text available
This study explored the role of workplace spirituality on organizational citizenship behaviors. The authors purposed that all three aspects of workplace spirituality (sense of community, meaningful work, and inner life) will positively associate with organizational citizenship behaviors towards individual and organization. Participants for this stu...
Article
Purpose – This paper aimed to investigate whether the cultural intelligence (CQ) of entrepreneurs is associated with the quality of the relationships firms develop with foreign networks. Design/methodology/approach – The samples include small and medium manufacturing firms in Thailand. Data were collected with a self-administered questionnaire sur...
Article
The objective of this research is to examine the conditions that make social media use at work yield higher benefit to employee job performance. Survey data were collected from 211 employees in Thailand. Results from partial least square regression analysis show that although the intensity of social media use at work positively affects job performa...
Article
Addiction to social media has now become a problem that societies are concerned with. The aim of the present study is to investigate the impacts that social media addiction has on mindfulness and choice of coping strategy, as well as to explore the consequences on emotional exhaustion. The survey data were collected from 211 employees in 13 enterpr...
Article
Research on the role of social media use in the workplace has gained more interest, yet little is known about personal characteristics that might influence the outcomes that employees experience when they use social media during work. This research aims to investigate the impact of the intensity of social media use at work on three aspects of burno...
Article
The present study examined the contributions of mindfulness meditation practice on job burnout, a choice of stress coping styles, and job satisfaction. The online survey data were obtained from 93 meditation practitioners and 54 non-practitioners in Thailand (total n = 147). Results from partial least squares regression suggested that respondents w...
Article
Full-text available
This study investigated the benefits of mindfulness meditation practice on self-report emotional intelligence, general self-efficacy, and general perceived stress. The survey data was collected from 317 respondents in Thailand. The results analyzed using the partial least squares regression indicated that mindfulness meditation practice tended to a...
Article
This article explores the influence of the cultural intelligence of business owners upon the international performance of their firms, noting the mediating roles of international knowledge acquisition capability and adaptive capability. Using a questionnaire survey, data from 129 small and medium firms in Thailand were collected. Results from the p...
Article
Studies related to the use of social media in the workplace are still somewhat scarce despite their increasing popularity in social media research. This paper aims to investigate how employee perceptions of a workplace related to coworker support, supervisor support, and job-related demands can determine the degree of attachment some employees feel...
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Full-text available
Information and Communication Technology (ICT) has been increasingly advocated as a solution to deal with a corruption problem. However, whether these investments can reduce or lead to more corruption is still unanswered. In this study, we show that the country’s investment in ICT can have both negative and positive effect on corruption. Although t...
Article
This study investigated the impact of software piracy on research and development intensity at the country level. While the software piracy problem is harmful to innovation in developed countries, it could benefit innovation in emerging economies because the chance to gain access to a wide array of software packages at substantially lower costs enc...
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Full-text available
The concept of workplace spirituality and its positive effect on employee work attitudes and organizational outcomes has gained more interest in research over the past few years. However, despite the contribution of the research on workplace spirituality, little research has been conducted on investigating the key determinants of workplace spiri...
Article
Full-text available
International Financial Reporting Standards (IFRS) have been adopted by several countries around the world as a common accounting and financial language. However, the U.S. is yet to do so. In this study, we investigate the acceptance of the U.S. academics (accounting and auditing students and professors) as well as practitioners (auditors, accounta...
Chapter
This study analyzes the competing roles of economic wealth and corruption on software piracy based on the supply-demand perspective. The study argues that even though greater economic wealth may encourage people to buy legal software instead of using pirated software, the ease of access to pirated copies in the open market as a result of corruption...
Article
Full-text available
This study analyzes the competing roles of economic wealth and corruption on software piracy based on the supply-demand perspective. The study argues that even though greater economic wealth may encourage people to buy legal software instead of using pirated software, the ease of access to pirated copies in the open market as a result of corruption...
Article
Purpose – The purpose of this study is to examine the relationship between software piracy and technological outputs in developed nations. Design/methodology/approach – The study employs the data of 28 industrialized countries from 2003-2007. The hypotheses were tested using panel data regression. Findings – The results demonstrate that software pi...
Article
International trade, in particular exports and imports, are regarded as important factors that can increase the economic development of the Latin American and Caribbean (LAC) countries. However, little is known whether the ability of these countries to strengthen their global positions in trade can be affected by the pervasiveness of local corrupti...

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