Pedro R. Palos-Sanchez

• Ph D
• Professor at University of Seville

Purpose The purpose of this study is to investigate the mediating influence of three digitalization antecedents on the links between digitalization and survival. It addresses the roots of digitalization to discover different patterns and foundations that contribute to higher survival rates. The article explores whether a learning strategy can attai...

Purpose The aim of this research is to gain insight into the emotional impact and cognitive evaluations that these applications have on users from their own perspective. Design/methodology/approach Sentiment analysis methodology is used to analyze users’ comments and ratings, assess perceived benefits and determine the emotional impact these appli...

The concept of digital marketing is currently fragmented due to the emergence of many sub-areas of research. This is motivated by the evolution of markets that believe in the widespread adoption of digital technologies and online social networks. These changes generate turbulent environments. However, companies have not evolved uniformly, and there...

Suddenly, adjusting to a new way of learning is a major challenge for university students. The objective of this article was to study university student determinants of the well‐being in the context of the sudden transition towards e‐learning imposed by the COVID‐19 lockdown. Based on the antecedents linked to the structure of e‐learning and its in...

This document performs a systematic review of the literature and bibliometrics on the orientation of digital transformation (DT) in the organizational and management processes of small and medium-sized enterprises (SMEs) in the 2015-2022 period. For this analysis, the bibliometrix and biblioshiny software packages have been used to perform the data...

Background The excessive use of information technologies (IT) and online digital devices are causing symptoms of burnout, anxiety, stress and dependency that affect the physical and mental health of our society, extending to leisure time and work relationships. Digital free tourism (DFT) is a phenomenon that emerges as a solution to technostress an...

Purpose This study aims to identify which determinants are responsible for impacting the user experience of three peer-to-peer (P2P) payment services in the Spanish market. Design/methodology/approach A sample of all online reviews (n = 16,048) published in Google Play of three paytech apps—Bizum, Twyp, and Verse—was analyzed using text mining and...

Customer feedback on online platforms is an unstructured database of growing importance for organizations, which, together with the rise of Natural Language Processing algorithms, is increasingly present when making decisions. In this paper, a bibliometric analysis is carried out with the intention of understanding the prevailing state of research...

Our study objective is to examine the determinants that influence the adoption of human resource (HR) analytics, along with the influence of the external variable called Innovation Performance. The research model was developed by adapting the theoretical model of the unified theory of the acceptance and use of technology (UTAUT) by adding the exter...

This research analyzes the possible underlying determinants of citizens' intent to use electronic services provided by e-government (e-gov). A total of 519 responses and a theoretical model based on Unified Model of Electronic Government Adoption (UMEGA) including the role of e-gov in the context of the COVID-19 pandemic, were used. A partial least...

Literature has conventionally addressed the concept of Digitalization by focusing on the manufacturing industry, harmonizing and pairing its features with the service industry. This leads us to ask ourselves whether there is a single concept of digitalization or the digital transformation of the firm can vary depending on sales orientation. To answ...

The study aims to identify how virtual reality technology can help protect and conserve flora and fauna in national parks and other environmental settings. To this end, the literature published in the Scopus database is examined. A Systematic Literature Review methodology from 2018 to 2022 and an Empirical Research (survey) applied to tourism in na...

Literature has conventionally addressed the concept of Digitalization by focusing on the manufacturing industry, harmonizing and pairing its features with the service industry. This leads us to ask ourselves whether there is a single concept of digitalization or the digital transformation of the firm can vary depending on sales orientation. To answ...

Due to the financial crisis caused by the COVID-19 pandemic, entrepreneurs and small businesses have had multiple difficulties accessing conventional types of financing. Crowdfunding platforms have gained popularity as an alternative means of online financing. The main objective of this research is to analyze the most important articles that may in...

This paper analyzes how Digital Transformation (DT) processes have influenced the Attitude of local governments (LGs) toward the COVID-19 pandemic and their effect on achieving the United Nations’ Sustainable Development Goals (SDGs). The data were collected from LGs in Spain ( n = 124) through a questionnaire in which the IT skills of their worker...

The objective of this study is to identify and analyze the most relevant scientific work being undertaken in HR analytics. Additionally, it is to understand the evolution of the conceptual, intellectual, and social structure of this topic in a way that allows the expansion of empirical and conceptual knowledge. Bibliometric analysis was performed u...

p>La situación provocada por la COVID-19 ha acelerado el cambio de los modelos de enseñanza–aprendizaje en las Universidades. Este trabajo tiene por objetivo explorar los factores que inciden en la percepción de satisfacción y los resultados de aprendizaje de los estudiantes al utilizar plataformas de aprendizaje en línea. Utilizando como base el M...

For decades, entrepreneurship has been promoted in academia and the tourism sector and seen as an opportunity for new business ventures. In entrepreneurial behaviour, effectual logic shows how individuals use their re- sources to create new opportunities. This paper aims to determine effectual propensity as an antecedent of entrepreneurial intentio...

This article investigates the influence of institutional pressure on digitalization and performance, exploring the role of consulting companies in their relationships. The study is based on empirical findings administered to 600 firms using PLS-SEM and FIMIX. The theoretical framework presented in this study focused on the role that consulting comp...

As a consequence of advances in Information and Communication Technologies, teleworking is becoming more and more common in organizations. These new ways of working create new challenges for companies such as team cohesion despite working in different locations. This article aims to analyze the effect of the use of so-called “virtual worlds” on the...

Eighteen interviews were used in this research to inductively conceptualize the factors that influence digital transformation (DT) in Kibs companies that provide multidisciplinary Knowledge Intensive Business Services. Two main groups were identified: factors of DT and use in the new digital environment. Using the findings obtained, a comparison wa...

Introducción/objetivo: La industria del sector turístico está diseñando productos y servicios para aquellos usuarios que, conscientemente, deseen reducir o renunciar a la tecnología durante sus viajes y puedan convertirlo en realidad. Esto ha provocado la aparición de una nueva tendencia denominada Digital Free Tourism (DFT) o turismo de desconexió...

Purpose The aim of this research is to analyze the success of digital transformation (DT) in the management and performance of organizations. To do so, the role of IT and its ability to integrate in organizations that provide professional services with high added value for their clients are investigated. These services require highly developed skil...

Artificial Intelligence (AI) is increasingly present in organizations. In the specific case of Human Resource Management (HRM), AI has become increasingly relevant in recent years. This article aims to perform a bibliometric analysis of the scientific literature that addresses in a connected way the application and impact of AI in the field of HRM....

El fenómeno del gobierno electrónico (e-gov) ha cambiado la forma en que se relacionan las administraciones públicas (AAPP) con la ciudadanía en general. Esta ciudadanía adquiere un mayor protagonismo y participación gracias a gobiernos abiertos basados en los principios de transparencia, integridad, rendición de cuentas y participación. Esta circu...

With the advancement of technology, different approaches to make teachers’ tasks more interactive and improve teacher teaching methodologies are becoming more and more common. Additionally, students must feel motivated and positively interact with these new methodologies. To understand these new initiatives, this paper aims to identify the adoption...

In recent years, the development of nautical tourism has been experiencing growth in the area of the Mediterranean countries and the European Atlantic coast, being a tourism sector with a high potential for both spending and developing innovative products involving technological development. Nautical tourism focuses its operations on the network...

The aim of this study is to carry out a bibliometric review of the existing research on digital disconnection and Digital Free Tourism (DFT) to discover the extent to which this new trend affects technology users and the tourism market. To do this, a systematic literature review and a bibliometric analysis of the research on digital disconnection c...

The relevance and use of Social Networks (SN) in people's daily lives make them outstanding elements as valid and supportive online resources for education and training processes. Within these SN, the case of microblogging (specifically Twitter) is a potential ally to promote communication, debate, and access to information and documentation for bo...

The objective of this study is to identify and analyze the scientific literature with a bibliometric analysis to find the main topics, authors, sources, most cited articles, and countries in the literature on virtual reality in education. Another aim is to understand the conceptual, intellectual, and social structure of the literature on the subjec...

Due to the digital transformation, universities have had to renew the didactic strategies used by teachers so that they can comply with the teaching-learning process. The implementation of practices in social networks has been essential to adapt to the skills of the new generation of digital students. The main objective of this chapter is to analyz...

One of the biggest changes brought about by the Internet and technological advances has been the creation of e-commerce, which has expanded the strategic options for millions of entrepreneurs, erased borders and even led to the emergence of purely digital businesses. Convenience and savings in time and money have led more and more consumers to opt...

The purpose of this research is to highlight the importance of periodically analyzing the data obtained from the technological sources used by customers, such as user comments on social networks and videos, using qualitative data analysis software. This research analyzes user sentiments, words, and opinions about virtual reality (VR) videos on YouT...

The aim of this paper is to understand why shoppers who use smartphones to make their purchases recommend shopping through this channel. To do this, the influence of the main relational marketing variables on the Word of Mouth (WOM) generated by shoppers is analyzed. The model shows the effect of reputation, loyalty and relational quality (satisfac...

This study seeks to examine a theoretical model that is proposed on the relationships between independent variables, which in this case are defined by the strategic human resource management (HRM) practices and the mediating role of innovation performance. In addition to analyzing their correspondence to the dependent variable that is represented b...

The aim of the present study is to improve the understanding regarding the acceptance of tourism apps available for the marketing and tourism destination. For this purpose, the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was adapted to investigate the determinants of users’ behavioral intention for mobile tourism applications acco...

In recent years, the luxury market has come to face important structural changes, such as the entry of new segments into the market and the use of the Internet as a sales channel. In this context, luxury brands must understand their young consumers' perception of social value while adapting to environmental changes. This study aims to validate an u...

The purpose of this study is to find the key factors of influence for the use and acceptance of Virtual Reality (VR) by tourists visiting National Parks in Costa Rica. The aim is to find whether tourists are willing to use VR to contribute to the eco-friendly performance of the area they visit and to determine whether they are willing to use VR in...

The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratification Theory model to investigate tourist intention to visit a city after reading other users' valuations of the destination on Mobile Applications. The Uses and Gratification Theory (U&G) model was adapted to investigate the factors which influe...

This paper will present the research results for the analysis of the presence and evolution of the term Business Process Management (BPM) in the period 2000-2020 using a literature review with bibliometric analysis. This research sought to evaluate the quantity and quality of empirical support for the use of this tool in organizations. This allowed...

In the digital age, the global software development sector has been a forerunner in implementing new ways and configurations for remote teamwork using information and communication technologies on a widespread basis. Crises and technological advances have influenced each other to bring about changes in the ways of working. In the 70’s of the last c...

The purpose of this research study is to analyze the exploratory study of the adoption of Bitcoin cryptocurrency based on blockchain technology and its use as a means of payment in companies. This research is exploratory in nature. As such, an adoption model was investigated using the technology acceptance model (TAM) which was extended with new va...

The evolution of digital advertising, which is aimed at a mass audience, to programmatic advertising, which is aimed at individual users depending on their profile, has raised concerns about the use of personal data and invasion of user privacy on the Internet. Concerned users install ad-blockers that prevent users from seeing ads and this has resu...

BACKGROUND An increasing number of Mobile Health Applications (m-Health apps) are becoming available to download and use on mobile devices. Even with the increase in availability and use of m-Health apps, there has still not been a lot of research into understanding the Intention to Use this kind of applications. Therefore, the purpose of this pape...

Background An increasing number of mobile health (mHealth) apps are becoming available for download and use on mobile devices. Even with the increase in availability and use of mHealth apps, there has still not been a lot of research into understanding the intention to use this kind of apps. Objective The purpose of this study was to investigate a...

Background The expansion of the coronavirus pandemic and the extraordinary confinement measures imposed by governments have caused an unprecedented intense and rapid contraction of the global economy. In order to revive the economy, people must be able to move safely, which means that governments must be able to quickly detect positive cases and tr...

The present document has the objective to identify whether virtual reality can become a disruptive technology for the promotion of small touristic companies in times of pandemic or financial crisis by implementing the concept of organizational resilience in order to explain the success or failure of touristic Small and Medium Enterprises (SME’s) in...

This chapter aims to expose the current situation of the adoption of cloud computing in companies in general and in enterprises of the tourism sector in particular. For this, a review of the literature has been carried out to establish the conceptual framework of technology and of the new economic model that underlies its adoption. Cloud computing...

Modern developments in technology have changed the way we socialize, communicate and work. Globalization, Information and Communication Technologies, digital culture and the increase in the amount of technology available for online communication mean that more organizations are implementing virtual teams. The growth in the use of virtual teams in o...

In recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behavior. The changes in customer behavior driven by digital developments provide many opportunities and challenges that businesses also need to deal with online. The better companies know about the behavior of their customers, the easier...

This article examines the main factors that affect creativity in startups and how these factors influence entrepreneurial initiative strategies. Fifty individuals from the Extremadura region, Spain, participated in an online questionnaire in 2018 and 2019. SmartPLS was used to create a model of the interactions between variables. The results obtain...

Purpose The central objective is to determine the main components of a brand that become a “beloved” brand in the minds of consumers applied to football teams. Design/methodology/approach The authors conducted a quantitative causal study using partial least squares (PLS) with a sample of 824 participants using an online questionnaire. Findings Br...

Technology has become the driving force for both economic and social change. However, the recruitment of volunteers into the projects of non-profit-making organizations (NGO) does not usually make much use of information and communication technology (ICT). Organizations in this sector should incorporate and use digital platforms in order to attract...

In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users...

These days, technology is reaching a critical point in its evolution. The increase of technologies - as cloud computing, data analysis, and mobile communications - has encouraged other technologies as for example the Internet of Things to reach their full potential. Resulting, the Digital Business Environment has been rapidly changing, leading to a...

In practice marketing can and should play an important role in mobile applications when formulating marketing strategies. The aim of this article is to identify the main KPIs to measure the effect of marketing strategies in Mobile Applications. To achieve this goal, we carried out a Systematic Literature Review (SLR) on the topic of Mobile Applicat...

There are currently many technologies that are changing all types of professional ecosystems around the world. New technologies and business models based on the internet are producing the evolution of the tourism sector towards Digital Tourism, which uses innovation and the interconnection of products and services. The research aim of this study is...

In recent years, the development of new technologies and, in particular, the internet has encouraged industries such as the tourism to adapt their business models to the new forms of marketing in the 21st century. Therefore, the objective of this research is to carry out a systematic literature review (SLR) on the main published research studies in...

This work addresses the study of the different motivations and potential skills of students in the context of virtual teamwork environments. The objective was to identify those determining factors and motivations that higher education students possess, who were surveyed in different business schools in Madrid and Andalusia, Spain. Through a descrip...

The tourism sector is undergoing many very significant changes. In addition to adapting to an interactive society, the use of quality must be incorporated as a competitive strategy. It also has the challenge of promoting excellence. The Internet is an easily accessible source of information and by using it, hotel establishments can easily find out...

En la actualidad, el uso de las herramientas cloud computing o herramientas en la nube está presente en distintas fases de la vida de una empresa u organización. Para iniciativas empresariales tanto de carácter individual como colectivo, en las fases iniciales de creación y puesta en marcha, como en empresas y organizaciones ya constituidas y en fu...

This paper aims to investigate the factors which promote the adoption of cloud-based technology. It strives for a better understanding of the impact of corporate governance on the adoption of this technology. This study concentrated on executives in companies where the use of cloud computing may give a competitive advantage. The main contribution o...

Purpose The importance of information service offerings is directly linked to decision-making processes for buying and selling in business-to-business (B2B) companies. B2B companies intend to offer information that helps other companies choose a product or service. This paper aims to identify the relationship between the types of information offere...

The digital tourism ecosystem is changing driven by the massive use of new technologies and the increase of data generated by travelers during their trips. In this digital landscape, businesses in the tourism sector are adapting their strategies to take better advantage of new knowledge that can be extracted from the Internet, specifically from soc...

The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social media with respect to the Black Friday 2018 offers published by the 23 largest technology companies in Spain....

Este trabajo explora las competencias emprendedoras tomando como base el marco de referencia europeo de la competencia emprendedora EntreComp, aprobado por la Comisión Europea en 2016. Así, se utilizó una herramienta de autodiagnóstico emprendedor, financiada por el Gobierno regional de Extremadura, España, para evaluar a potenciales personas empre...

El propósito de este trabajo es analizar la literatura sobre adopción de las tecnologias cloud computing. El objetivo es proporcionar una visión general de la situación actual de la investigación sobre los servicios en la nube y las principales teorías sobre adopción aplicadas. La metodología utilizada en la investigación es una revisión sistemátic...

Este capítulo tiene el objetivo de examinar los procesos de innovación docente a través de las Redes Sociales centrándose en el uso de Twitter como herramienta de comunicación docente a través de comunidades de usuarios, con la finalidad de detectar sus temáticas más relevantes analizando el conocido como User Generated Content (UGC). Para este fin...

The digital tourism ecosystem is changing driven by the massive use of new technologies and the increase of data generated by travelers during their trips. In this digital landscape, businesses in the tourism sector are adapting their strategies to take advantage of this knowledge that can be extracted from the Internet and social networks. In this...

Due to technology development related to agricultural production, aircrafts such as the Unmanned Aerial Vehicle (UAV) and technologies such as Multispectral photogrammetry and Remote Sensing, have great potential in supporting some of the pressing problems faced by agricultural production in terms of analysis and testing of variables. This paper re...

Small and medium-sized companies are usually the driving force of a country’s economy, but its characteristics and structure do not always make it possible to leverage technological advances as large companies do. The literature review was carried out in search for an adequate understanding of the evolution of traditional Marketing towards Digital...

This research work has two objectives. On the one hand, to analyze the influence that Perceived Usefulness of Programmatic Advertising (PA) has on the user's Concern about Privacy, and on the other, to check whether this relationship changes over time. That is, to find out how improvements in the effectiveness of programmatic advertising might incr...

The main aim of this study is to identify the key factors in User Generated Content (UGC) on the Twitter social network for the creation of successful startups, as well as to identify factors for sustainable startups and business models. New technologies were used in the proposed research methodology to identify the key factors for the success of s...

Abstract The development of new technologies, especially the Internet, has resulted in the expansion and development of the global economy. This fact has led the communication and culture industries to play an increasingly more important role in a global economy. One of these industries is driven by the development of Mobile Health Applications tha...

One of the most significant changes in the last decade in the business environment has been caused by the development of information technologies and the internet. The internal structure and organization of companies has changed to evolve towards a digital environment influenced by internet business models and digital marketing (DM) techniques. Thi...

The purpose of this study is to improve understanding of the apps (mobile applications) market in Spain and Portugal, which are countries that have many more Smartphone's per inhabitant than any other European country. The unified theory of acceptance and use of technology 2 (UTAUT2), was used to investigate the influence of various factors on the...

New technologies offer new possibilities to better understand complex consumer behavior points of sale. The data obtained using wireless communications and Wi-Fi services available in restaurants and catering companies make it possible to acquire in-depth knowledge on consumer behavior complexity. In the present study, the PLS-SEM analysis was used...

Mobile devices are the most used technology tools to access the Internet since they allow access from anywhere. This possibility has prompted companies to focus, to a greater extent, strategies based on geolocation marketing. Geolocation is a tool through which people or places can be located and have very diverse functionalities and applications....

An increase in users' online searches, the social concern for an efficient management of resources such as water, and the appearance of more and more digital platforms for sustainable purposes to conduct online searches lead us to reflect more on the users' behavioral intention with respect to search engines that support sustainable projects like w...

Twitter se ha convertido en una red social ideal para el análisis de audiencias y el estudio de opiniones sobre eventos y acontecimientos en tiempo real alrededor del mundo. El objetivo de esta investigación es el de analizar el sentimiento (positivo, negativo y neutro) de las ofertas publicadas en Twitter a través del hashtag #BlackFriday. La meto...

This paper analyses the complexity of user behaviour when facing the challenge of using sustainable applications, such as Internet search engines. This paper analyses an acceptance model using extended TAM (Technology Acceptance Model) with Trust as an added external variable. It was suggested that Trust indirectly influences the final Intention to...

ABSTRACT The objective of this chapter is to highlight the importance of strategies based on sustainable resource management and their importance for the development of sustainable long-term projects that respect natural resources. The case of sustainable resource management of the social search engine industry is analysed from the creativity and...

The recent publishing of the Criminal Code Reform, known as the Corporate Governance Code and by which companies are prosecuted for the crimes they have committed, is contributing towards improving the management of companies involved in using natural resources. This study explores the disposition of environmental companies towards respect for natu...

Objetivo. Este artículo tiene como principal objetivo, analizar la situación actual y las previsiones futuras que puede tener la falta de privacidad en la nube o cloud computing. El borrado de los datos personales que indexa el buscador Google, retirar una foto de Facebook, eliminar un link de una noticia desafortunada o borrar el pasado puede ser...

Using an innovation training project, an interdisciplinary cross-sectional teaching strategy was developed to enhance students' willingness to comply with the law. Thirty-five business, finance and accounting teachers examined the effects of ethical education on 484 university students' willingness to comply with corporate law. Ethical education wa...

Las Tecnologías de la Información y Comunicación ofrecen nuevas alternativas a sectores tan representativos como es el turismo cultural para garantizar una adecuada financiación y sostenibilidad del patrimonio en el que se sustenta. El crowdfunding, o la financiación de proyectos sin intermediarios a través del uso de las nuevas tecnologías, ofrece...

The rise of the collaborative economy has just started to become a reality in the economy of the countries in the European Union. The aim of this article is to useGoal -Question -Metricmethodologyto verify that the rise of Internet searches has an impact on collaborative economy. Specifically, Airbnb was the collaborative economy service analyzed....