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Introduction
Current institution
Publications
Publications (7)
El turismo en el Ecuador se ha convertido en una de las principales opciones de desarrollo territorial y local, en donde los gobiernos subnacionales han sido sus principales impulsores. La diversidad natural y la riqueza cultural principalmente de los pueblos ancentrales, afrodescendientes y su mestizaje, constituyen los principales atractivos turí...
The main purpose of the paper is to offer an overview and understanding of hotel maintenance for hotel managers. It highlights the importance of this function and its inherent challenges and key issues. The sampling frame consists of thirteen, 4–5-star hotels in Quito, Ecuador. Semi-structured, in-depth interviews were conducted with managers who o...
This paper discusses stakeholders’ relationships in a service learning project in a rural destination in Ecuador (Mashpi, province of Pichincha). A conceptual framework was developed examining three areas: stakeholder management, tourism development and service learning projects and knowledge transfer.
Sixteen (16) stakeholders took part in the cas...
This article has the aim of presenting the basis for a new, clearer classification of restaurant attributes. The research followed an interpretive approach with a systematic review of the literature, compared and contrasted with the findings of six focus group interviews. A new model was devised with seven categories of restaurant attributes. This...
Purpose – A great deal has been discussed about the importance of using social media in marketing communications programmes because of mistrust in marketer-generated communications and more particularly for generating electronic word of mouth (e-WOM). However, it is not clear what types and styles of communication serve better the purpose using eff...
Purpose
The purpose of this paper is to analyse variables that influence positive word‐of‐mouth (PWOM) in restaurants.
Design/methodology/approach
An experiential survey was conducted in a restaurant, located in a busy area of London. It was divided into two phases to consumers, as two potential triggers of PWOM were compared.
Findings
Satisfacti...
