Pedro Dourado

Pedro Dourado
  • University of Porto

About

1
Publication
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Introduction
Skills and Expertise
Social Media Marketing
Digital Marketing
Integrated Marketing Communication
Communication
Social Networking
Strategic Communication
Strategic Marketing
Communication Management
Current institution
University of Porto
University of Porto
  • Departamento de Jornalismo e Ciências da Comunicação
  • Porto, Portugal

Publications

Publication (1)
See Now, Buy Now Model: A Passport to Fashion Brand Equity
Article
Full-text available
  • Dec 2020
In a market accentuated by globalization and digital consolidation, high fashion brands start to rethink the way of producing, communicating and distributing their supply, adopting the See Now, Buy Now (SNBN) model to guarantee the possibility of instant gratification. Literature has been scarce concerning SNBN as a new paradigm of contemporary fas...
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