About
10
Publications
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Introduction
My research interests and focus is based on Sustainable Marketing "The strategic use of marketing approaches that consider environmental and social responsibility factors" and Consumer Behavior "The relation of consumer perception with brand loyalty and marketing communications" and Quantitative Marketing "The measurable data and statistical analysis
to understand customer behavior, market trends, and the effectiveness of marketing campaigns"
Current institution
Additional affiliations
September 2002 - September 2007
Education
September 2022 - September 2024
September 2002 - September 2007
Publications
Publications (10)
This paper investigates the use of machine learning models for customer churn prediction, focusing on the comparative effectiveness of ensemble approaches such as XGBoost and Random Forest with classical classifiers. The study evaluates the benefits and shortcomings of each strategy in dealing with complicated datasets by analyzing confusion matric...
This study aimed to create a model that would enable the achievement of a sustainable competitive advantage. The research approach is combining four multi-criteria decision-making tools including Fuzzy DEMATEL, ISM, MICMAC Analysis and Fuzzy BWM to evaluate factors in four key areas included corporate social responsibility, green marketing, brand i...
This study explores the integration of data mining, customer relationship management (CRM), and strategic management to enhance the understanding of customer behavior and drive revenue growth. The main goal is the use of application of data mining techniques in customer analytics, focusing on the Extended RFM (Recency, Frequency, Monetary Value and...
The increase in the audience of the Internet caused the owners of goods and service providers to think about marketing on the Internet, and one of the most important of them is social media marketing. The research aims to Analyzing the impact of social media marketing, word of mouth and price perception on customer behavioral intentions through per...
The purpose of this research is to the effect of brand experience and perceived value in the light of consumer loyalty and purchase in the area of LG technology. The research method of this research is quantitative and explanatory in nature, and the survey research method was used in it, and the information and data were obtained through the collec...
In this research, the role of marketing automation in the identification and analysis of consumer buying behavior patterns in the digital space has been examined. The article explores the application of neural networks in opinion mining, detailing the performance improvements achieved by using a memetic neural network over a standard neural network...
Marketing is an effective method for understanding the market, identifying competitors, and adopting market policies. One of the best strategies currently used for advancement in various fields of work, including the automotive industry, is the sustainable marketing strategy approach. Given the intense competition and opportunities and threats in t...
Mobile value-added services have drawn the attention of researchers and practitioners recently, due to the rapid development of the mobile telecommunications market. Various mobile-based services and applications have therefore been introduced in order to satisfy mobile phone subscribers' needs. Facing intensive competition, service providers are e...
