Paweł Baranowski

University of Wrocław | WROC ·  Instytut Dziennikarstwa i Komunikacji Społecznej

Although being considered second order, the political campaign before the 2019 European Parliament elections in Poland was significant for political actors since it was perceived as an important test of strength before the autumn’s first-order parliamentary voting. The analysis of electoral communication on Facebook allowed to provide another evide...

It is an old concern in public and academic debates that people are not interested in European-level issues, and even European Parliamentary election campaigns, which are the main democratic tool of the EU to involve ordinary people into political decision-making, are mostly about national-level political topics. Moreover, even when European issues...

Along with the recent boom in support of populist movements in Europe, social media seems to be the ideal place for their interaction with the public. While Facebook has been thoroughly explored for populist campaigning, there is still scarce research on visual aspects of their communication. Analysing the 2019 European Parliament campaign, this st...

Focusing on the 2019 European Parliament campaign, we investigate parties’ engagement in negative campaigning on Facebook and the relationship to a parties’ ideology and their status as governing versus opposition party at the national level. Manual coding of 8,153 Facebook posts of parties from twelve European countries shows parties create less n...

Recent scholarship demonstrated that Facebook is a fertile space for populist political communication as its unmediated and viral nature make populist appeals highly efficient in mobilizing voters. However, less attention has been paid to the way these populist messages appear through political actors’ Facebook communication, and what post- and pag...

For digital political advertising (DPA) on Facebook, parties can complement their organic communication by targeting users with sponsored posts (Facebook-sponsored posts) and advertising campaigns (Facebook ads). Based on the theoretical framework of dissonant public spheres in the digital age, this article provides the first empirical analysis of...

Niniejsza praca dotyczy narzędzi internetowej komunikacji politycznej kandydatów do Sejmiku Województwa Dolnośląskiego (SWD) przed wyborami samorządowymi w 2018 roku. Analiza obejmuje zarówno starsze, ugruntowane narzędzia komunikacji w postaci witryn internetowych, jak też najbardziej popularne serwisy mediów społecznościowych: Facebook, Twitter (...

Recent scholarship demonstrated that Facebook is a convenient space for populist political communication as its unmediated and viral nature make populist appeals highly efficient in voters’ mobilization (Engesser et al., 2017). However, less attention has been paid to the way these populist messages appear on political actors’ communication, and wh...

The digitalisation of political communication has played a crucial role in campaigns on both national and regional levels. For many political candidates in Poland, Facebook has become the primary tool for building a successful campaign. However, campaigns for elections to regional government bodies are often associated with traditional offline medi...

This is the review of the book by Francesco Marconi "Newsmakers: Artificial Intelligence and the Future of Journalism."

Since the contemporary public sphere has largely moved online, Twitter has become the leading platform of political debate. Potentially harmful echo spheres, selective exposure and social media filter bubbles that limit individuals to their own opinions can be especially alarming when it concerns politicians. This paper aims to investigate the degr...

The European Election campaign 2019 enjoyed heightened attention in the European and global public due to the recent emergence of populist actors, new parties, and large European issues such as immigration, climate change, and Brexit. Starting theoretically from the issue ownership theory, shareworthiness, and the second-order character of European...

Social media in the profession of Polish, Russian and Swedish journalists. Comparative analysis Journalists, from the point of view of political communication, are vital occupational group. As mentioned by Perloff (1998), they are the key element in the “golden triangle”, which is the visualization of the structure of information flow between poli...

This article is dedicated to the analysis and evaluation of political communication on a regional level. Without any doubt, the Internet revolution affected electoral campaigning on every level. Online campaigning before local elections is often marginalized by political scientists and other scholars researching political marketing. However, the qu...

This article analyzes methods and ways of electoral communication during the 2014 European Parliament election in Poland. Are Polish candidates to the European Parliament stuck with the old habits and patterns of communication or have they adopted all the available technological innovations? Constant technological evolution and increasing Internet...

Professional journalistic culture is a complex of journalistic values, practices, norms and media products. On the one hand it tends to unification across the globe, but on the other hand these cultures varies according to cultural diversities. Technological development leads to a media convergence, increasing interactivity and plenty of opportunit...

This article analyzes the use of the online environment within the context of the Polish parliamentary election of 2011. Using traditional methods of content analysis, we find that parties tend to adhere to a professionalized model of campaigning, and adapting online tools to suit the objectives of the campaign. There also appears to be a recogniti...