Paulo Noel Adenig Mazo

• Doctor of Business Administration
• Assisstant Professor III at University of the City of Manila

This study investigates the impact of Credit Risk Management (CRM) on resilience in non-bank financial institutions (NBFIs) and explores how Customer Relationship Management (CREM) moderates this relationship. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) with data from credit risk managers in the National Capital Region, the s...

This exploratory research delves into the marketing strategies that Facebook online sellers employ, stressing their importance in increasing sales, engaging customers, and building customer loyalty. A mixed-method exploratory sequential design in varying sequences included qualitative interviews with sellers in Metro Manila followed by structured s...

This study examines the moderating effect of self-efficacy on the factors that affect consumers’ purchasing intentions toward virtual items from computer online video games. It explores how these factors (Enjoyment, flow, continuous playing, gaming intention, and peer influence) impact the purchase intention of customers, with self-efficacy as the...

This study investigates the interplay between risk identification, exchange rate exposure, foreign exchange risk response, and financial performance in the airline industry in China. Using data from industry participants and employing structural equation modeling, the analysis reveals that risk identification significantly impacts financial perform...

This study examines the moderating role of IT innovation in the relationship between the four pillars of supply chain management-purchasing, demand forecasting, logistics, and customer service-and supply chain effectiveness in the manufacturing sector in Guangzhou, China. Using partial least squares structural equation modeling (PLS-SEM), the analy...

This study examines the influence of service quality, perceived image, and sociability on customer satisfaction in hot spring tourism in China. Understanding key satisfaction drivers becomes essential as hot spring destinations evolve to attract wellness-focused tourists. The research aims to reveal the relationship between perceived destination im...

The relationship between HR strategy and its impact on employee turnover and productivity in SMEs is examined in this study. Although there is no concrete proof that HR strategy alignment with business objectives is related to productivity, the study's correlational, quantitative methodology shows that strategic HR activities, including employee en...

This study aims to examine the impact of Casino Technology Adoption (CTA) on Operational Efficiency (OE) and Security (S) within the casino industry, with Firm Profile (FP) as a moderating variable. Survey data were collected from casino firms, and Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to assess direct and moderat...

This study examines the relationship between corporate governance, enterprise innovation, and firm performance, with a focus on the energy industry. The objective is to explore how corporate governance influences innovation and how innovation impacts overall performance. Data were collected from energy firms represented by 128 executives through a...