Paulo Tromboni de Souza Nascimento

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• PhD
• Professor (Senior) at University of São Paulo

The use of artificial intelligence (AI), which is in constant development, has impacted various spheres of society, profoundly reshaping how organizations conduct their business and bringing significant challenges. Understanding the applications and maturity levels of AI technologies is crucial for organizations seeking to harness the full potentia...

Objetivo: No contexto de ascensão da temática transformação digital, o presente estudo teve como objetivo explorar a dinâmica entre o setor de transformação digital e inovação dentro de uma organização estabelecida. Metodologia: Para alcançar o objetivo proposto foi utilizada uma abordagem qualitativa, por meio do estudo de caso em profundidade. Co...

Purpose Research of currently limited literature sees Robotic Process Automation (RPA) as an important tool at the tactical level. However, the literature has not considered its potential contribution to creating competitive advantages. This paper aims to link RPA and Resource-based view (RBV) literature, proposing a conceptual framework boosting R...

Resumo Este ensaio teoriza sobre a fixação do sentido objetivo em decisões e ações de alta discricionariedade sob conflito e incerteza. O objetivo é reunir argumentos na literatura e articulá-los para mostrar como essa fixação acontece. A abordagem de desenvolvimento conceitual foi uma revisão pragmática e integrava da literatura sobre tomada de de...

This essay concerns the fixation of objective meaning in high-discretion decisions and actions under uncertainty and conflict. It collects and develops arguments in the literature, to show how this fixation happens. The approach to concept development was a pragmatic and integrative literature review on strategic decision-making. There are two kind...

The purpose of this study in portfolio management is to identify and understand the practices of integration among development projects and their interaction with the operation. The main point is that project's restructuring allows the generation of project alternatives that promote synergy and increase portfolio value. It is a cross-sectional qual...

The objective of this theoretical essay was to construct a model of those factors that might at any time have an influence on the operation of a franchise unit. In order to do so, we studied and assessed articles and books between 2014 and 2019 that contain aspects related to franchise operations; they were compiled in a way that had not hitherto b...

Open innovation R&D projects involve teams from different organizations, which may affect the team’s ability to communicate since people are from different locations and companies, which may have different priorities, procedures, goals, and expectations. To succeed in the project, the team needs coordination mechanisms that facilitate teamwork. How...

The purpose of this paper is to evaluate the adherence between the Fuzzy Front End (FFE)’ enablers, reported in the literature, and its application in the innovation process of a very innovative multinational company of high-tech services.To investigate how a company should manage its resources and processes to efficiently manage the FFE phase of P...

This study contributes to the current discussion related to the execution challenges of open innovation projects in R&D with the lens of project management, especially considering the type of external partner as a contingent factor. It fosters the discussion of the configuration of practices in a contingent project management approach in comparison...

Franchising is usually approached in economics literature as a search for the reasoning behind an organization’s decision to opt for this model. In light of this situation, this study aims to find whether the current economics literature is capable of taking the next step from the origins of the franchising network and explaining three patterns of...

Purpose The purpose of this paper is to identify how project portfolio selection (PPS) methods have evolved and which approaches are more suitable for radical innovation projects. This paper addressed the following research question: how have the selection approaches evolved to better fit within radical innovation conditions? The current literature...

This study aimed to compare the entry and operations strategies of franchisors of developed countries into foreign countries with Brazilian counterparts. Were there significant differences? An exploratory study was conducted with 16 international franchisors operating in Brazil and 31 Brazilian franchisors operating abroad. The results show that in...

Sustainability is gaining prominence in the area of operations management. By means of a bibliographical research, we identified in literature sustainable operations carried out by operating organizations of nuclear research reactors. The methodology applied consisted in gathering material, descriptive analysis, selection of analytical categories a...

Encontram‐se na literatura vários modelos que analisam cluster de negócios sob diferentes perspectivas. Este trabalho busca aprimorar um modelo desenvolvido para analisar a competitividade de clusters. Tem como objetivo ajustar operacionalmente métricas desenvolvidas para o modelo Zaccarelli, Telles, Siqueira, Boaventura e Donaire (2008) aplicado a...

Sustainability is gaining prominence in the area of operations management. In a country like Brazil, where nuclear activity is geared towards peaceful purposes, any operating organization of research reactor should emphasize its commitment to social, environmental, and economic aspects. By means of a bibliographical research, we identified in liter...

The present study explores the innovation management practices in multinational corporations through the interactions between Purchasing and other functional areas in the new product development (NPD) process. Several authors contend that this integration generates positive effects. In this context, this research aims to examine how Purchasing can...

Purpose: Franchising is one of the fastest-growing operating modes in Brazil. In 2014, the Brazilian Franchising Association reported 2,492 active brands in the country. Some theories with an economic point of view, such as the agency theory, plural forms theory, or scarcity principle, explain why companies choose franchising. However, did the deci...

Existem novos direcionadores para o estudo a inovação em frequente discussão na academia e indústria. Contudo, o planejamento da inovação não mostra considerar esses direcionadores, mantendo seus conceitos inalterados em relação às práticas de inovação. Este trabalho apresenta uma discussão sobre como novas formas de inovação introduzidas por exemp...

The Fuzzy Front End (FFE) is the early phase of the Product Development Process, responsible for the idea generation and an important driver of Innovation success, but with difficulties such as its dynamism and ambiguity. The models developed in the literature have not discussed the roles and activities. To tackle this issue, this research aims to...

Describing a new model implemented by Butantan Institute - a centenary Brazilian public research institute - to develop a new molecule as a therapeutic agent with public and private funding. Different from the creation of a new technology-based enterprise, this model proposes to internalize the scale up process in the research institute in order to...

This paper looks into how cost-based competitive priorities affect a firm's upgrading in its value chain. The literature still consider cost-based competitive priorities relevant for firms under diverse strategic positioning, despite recommending contingencies for avoiding shortsighted approaches. It is opportune to understand how that holds under...

Theories on innovation management argue that the life cycle of radical innovation projects is different from life cycle of incremental innovation projects, as the last one have higher risks and uncertainties. As a result, the skills that a business needs to develop innovation are directly related if they are incremental or radical. Many discussions...

Despite the high expectations about Big Data (BD) innovation potential, academy lacks studies exploring its implications and the process to achieve the announced benefits. This paper aims to help filling this gap, analyzing the case of an innovative credit assessment model, based on behavioral profiles generated over mobile network data. We ponder...

RESUMO Nesse artigo, o objetivo é identificar como o processo de desenvolvimento de novos produtos de uma empresa que se destaca pelas práticas inovadoras integra as práticas de eco-inovação. Como objetivo secundário, o artigo propõe conectar as práticas de eco-inovação com um modelo de desenvolvimento de produtos já existente, no caso o Stage-Gate...

There are new drivers concerning the study of innovation being intensively discussed in practice and literature. However, the front-end of innovation has not started to address these new drivers, maintaining its concepts static with regards to the innovation field. This paper discusses how the innovation forms introduced by business model innovatio...

Os stakeholders cada vez mais pressionam as organizações a adotarem práticas voltadas a Gestão Ambiental. De forma a satisfazer seus anseios e se resguardar algumas adotam as certificações ambientais. A certificação ISO 14001 é a mais conhecida e utilizada. A pergunta que orientou este estudo foi se há uma necessidade de sempre se certificar o Sist...

O presente artigo analisa o processo de gestão Fuzzy Front End (FFE) de uma empresa multinacional prestadora de serviços de alta tecnologia. Avaliamos a aderência dos elementos capacitadores em gestão de FFE relatados na literatura para os processos de inovação desta empresa. Foi adotado um modelo de gestão FFE a fim de orientar as entrevistas com...

The importance and the problem of integration among different functional areas within organizations, for example between R&D and Marketing or between Sales and Production, is well addressed in the literature about organizations. Important reports have also been made on the technology transfer between two different organizations. However, it is rare...

This study utilizes bibliometric techniques to conduct a quantitative review of the literature focusing on reverse innovation. Aiming to provide an overview of the state of the art on this subject, the present study analyses a sample of 37 papers published between 1995 and 2015, gathered through Web of Science database. The data reveals a growing p...

The purpose of this paper is to model the contribution of technological change in the innovation in logistics services. The approach chosen was four case studies in the supply of ethanol. The result shows that incremental technological innovations have contributed significantly to logistics innovation, not only in information technology, which the...

The study examines the fuzzy front end of the largest Brazilian socks manufacturer when its managers decided to diversify their business. At the time, further growth possibilities were stagnant and the option to increase earnings was to develop a new product platform to support a new business. This paper aims to analyze and understand the content o...

O varejo, com especial enfoque em confecções, tem enfrentado um ritmo frenético de tendências e lançamentos. Esse estudo buscou analisar as estratégias operacionais dentro de um cluster comercial. Uma pesquisa qualitativa e quantitativa presencial no bairro do Bom Retiro em São Paulo constatou que, com certo grau de aderência, alguns conceitos do j...

Despite there is more than ten years since the Open Innovation concept was presented for the first time, companies still demonstrate some difficulties in its implementation. The main challenge refers to the change process from closed to open model. Understanding how these companies adopt the open innovation in practice, which involves identifying t...

This research focuses on the innovation system of a large service corporation and its evolution over the last ten years. This corporation has business companies such as property insurance, health insurance, a clinic, and business capitalization. It is the largest insurance corporation in Colombia. Different from other service firms with comparable...

This case study analyzes the development of an incentive system to avoid fiscal evasion. It is named Sao Paulo Tax Invoice. It is an innovative way to use Information Technology (IT) to enforce tax collect in the retail sector. It was started in 2007 by the State of Sao Paulo Treasury. The government stimulates product buyers to ask for a tax recei...

This study analyzes the Fuzzy Front End (FFE) management process of a multinational company of high-tech services. We evaluate the adherence of the enablers reported in the literature of FFE management in this company's innovation process. We choose, from literature, a framework of FFE's management in order to guide the interviews with managers. Th...

The objective of this case study is to describe how the Fuzzy Front End - FFE occurs in the packaging industry, how the ideas are selected and what are the information and knowledge activities. In the packaging creation there is a triadic relationship among companies: Consumer goods industry, Design Agency and Packaging Producers. This is a complex...

RESUMO Os stakeholders cada vez mais pressionam as organizações a adotarem práticas voltadas a Gestão Ambiental. De forma a satisfazer seus anseios e se resguardar, algumas adotam as certificações ambientais. A certificação ISO 14001 é a mais conhecida e utilizada. A pergunta que orientou este estudo foi se há uma necessidade de sempre se certifica...

Este ensaio busca uma caracterização objetiva e crítica da ideia de administração. Objetiva, porque baseada na resistência que a situação organizacional opõe à atuação do administrador na busca dos resultados mensuráveis, cobrados pelos interlocutores da organização. Crítica, porque, sem desprezar a subjetividade humana, não recorre ao formalismo,...

Knowledge-intensive services are becoming the engine of growth in the whole developed world. Services comprise nowadays roughly 80% of economic activity in the USA, and more than 60% in the top forty economies in the world. This increasing share of services in GDP and jobs offer is calling the researchers' and practitioners' attention to the so cal...

The globalization and commoditization scenario has raised to substantial changes in the strategy and management of many firms. In the agricultural sector, technological innovations increased productivity, market and product diversification, which in turn required integrated production systems. These new projects are usually based on existing compet...

Os 14 capítulos do livro estão organizados em três partes. A Parte 1 (Fundamentos para competitividade) trata de alguns dos elementos essenciais para se iniciar a busca pela competitividade: pessoas (Capítulo 1), conhecimento organizacional (Capítulo 2), gestão de projetos (Capítulos 3 e 4) e energia e meio ambiente (Capítulo 5). A Parte 2 (Funçõe...

The purpose of this paper is to characterize changes in facilities and its impacts on performance in some kind of organizations in Brazil. The research followed a literature review on innovation and quantitative analysis from a survey answered by 49 facilities managers in 2009. The study results showed that technical and organizational changes in f...

The portfolio management literature mainstream, the Project Selection Paradigm, regards projects as closed packages ready for choice. However, to generate a portfolio, such packages must be opened to reveal the inside sources of interdependencies among them. Then, the project elements so found may be recombined into new alternatives that better cap...

Oil prices and availability and the investment cycle heavily influence innovation in petrochemical industries. New feedstock is thus strategic to these industries [9]. The concerns on environmentally-friendly processes, on another hand, further increase the interest on renewable feedstock in the countries with attractive production costs. R&D on th...

The Brazilian auto industry has changed significantly since 2003 by the introduction of the flexible fuel vehicles that can run with any mix of gasoline or sugarcane ethanol. Sugarcane ethanol is a well-known renewable fuel and an efficient alternative to fossil fuel due to its high energy yield and its great sustainable potential for fixing carbon...

AbStrAct: The flex-fuel car is a commercial success in Brazil. This innovation illustrates two dif-ferent strategies of supplier involvement in technology development: black-box and gray-box or co-design. This paper presents two cases studies of how two mature Brazilian automakers subsidiaries (Volkswagen and General Motors) undertook the developme...

Rogers (1995) defines the diffusion of an innovation as a process by which an innovation increases its acceptation by the market and the evolution of its employment becomes irreversible to an economic sector or to the whole economy. This process presents several determinant factors, where the most important are the amount of initial investments, op...

The production of special solvents, like acetates, is largely dependent on petrochemical raw materials. Nevertheless, as early as 1940s, a special route was developed in Brazil to produce acetate based solvents using ethanol as raw material. This route competes directly with the petrochemical route and uses sugarcane ethanol. The pioneer developer...

Nowadays, 90% of the year Brazilian output (and yearly sales), and around 33% of the countrys fleet is already composed of flex-fuel cars. The first flex fuel car launched in 2003 was a Volkswagen Gol model. Magneti Marellis Brazilian subsidiary was responsible for this electronic injection and ignition electronics sub systems development. This stu...

Since the introduction of flex-fuel light vehicles, Brazilian drivers have had the option of choosing between ethanol or gasohol at the filling station. Whenever the price of ethanol rises above 70% of gasohol per liter, drivers tend to switch to gasohol. As both ethanol and sugar require sugarcane as their feedstock, when international sugar price...

DESDE O INTERESSE ACADÊMICO PELAS COMPETÊNCIAS CENTRAIS DA COMPANHIA, A GESTÃO DE FORNECEDORES É UM TEMA MUITO DISCUTIDO NA LITERATURA DE NEGÓCIOS. ELE ESTÁ INSERIDO COMO UM DOS TÓPICOS DA GESTÃO DA CADEIA DE SUPRIMENTOS E TEM GANHADO CONTOORNOS DE ATIVIDADE ESTRATÉGICA. TENDO COMO BASE A GESTÃO DE RELACIONAMENTO DE FORNECEDORES NA GESTÃO DA CADEIA...

The Brazilian auto industry has changed significantly since 2003 by the introduction of the flexible fuel vehicles that can run with any mix of gasoline or sugarcane ethanol. Sugarcane ethanol is a well-known renewable fuel and an efficient alternative to fossil fuel due to its high energy yield and its great sustainable potential for fixing carbon...

This qualitative and exploratory study, focusing on Cecrisa and Tigre, both leaders in the building material supply industry, attempts to identify the degree of formalization, the stages of the product development process (PDP) and the unique characteristics of the industry, comparing them with the reviewed literature. With the exception of some re...

The high oil prices, the need to reduce greenhouse gases emission and the search for energy security have increased the interest in the research, exploration and production of alternatives to fossil fuels. This paper discusses some key aspects of technological strategies of four large oil companies that invested in biofuel from 2005 to 2010. The re...

Toyota is the pioneer in the hybrid electric vehicle, and today almost all major car assemblers produce hybrid cars. Now, several auto manufacturers are preparing for the commercial launches of battery powered electric vehicles in 2011. Another battle for dominance in electric car market has started. However, the development of technologies for ele...

Flex fuel vehicles can be powered by any mix whatsoever of gasoline and ethanol. Special software for fuel identification and motor control is its main feature. Beginning in 2003, today already 23% of the Brazilian fleet and 95% of new cars have been built using this technology. Bosch was the pioneer in an early version in USA, in which it has been...

Oil is currently the target of criticism and concerns on the issues of greenhouse gases emissions, escalating prices and decreasing availability. Brazil, since 1975, has been encouraging ethanol use as a bio alternative, either as a substitute or as an additive to gasoline. The launching, in 2003, of vehicles that can run on any proportion of ethan...

Brazil began its experience on biofuel-run cars in the 1970s, when a government program - Pró-Alcool, meaning Alcohol Program - stimulated automakers with an industrial presence in the country to develop and manufacture cars to run on hydrated ethanol (5% water content) or a gasoline/anhydrous ethanol mix varying from 10% up to 25% (E10 to E25). Si...

Overcommitment of development capacity or development resource deficiencies are important problems in new product development (NPD). Existing approaches to development resource planning have largely neglected the issue of resource magnitude required for NPD. This research aims to fill the void by developing a simple higher-level aggregate model bas...

Brazilian auto industry has changed significantly since 2003 by the introduction of the flexible fuel vehicles that can run with any mix of gasoline or sugarcane ethanol. Sugarcane ethanol is a well known renewable fuel and an efficient alternative to fossil fuel due to its high energy yield and also to its great potential for fixing carbon dioxide...

The concept of organization is often used in subjective, vague and even wrong ways. In this paper, the aim is to find criteria to objectively criticize and judge definitions applied in management research. The adopted approach is to depart from Barnard's conception (1942) and to establish a dialogue with the scientific management literature. Ration...

In 1973, the first oil crisis leaded most countries to experience economic problems due to sudden unbalance in their trade balance. This leads to reactions, limited at the beginning due to short term inelasticity of petroleum demand, but relevant in long term. Brazil started the Proalcool program, which extended from 1979 to 1990, with the use of e...

The development of the flex-fuel vehicle, capable of operating with any blend of gasoline and ethanol between E25 and E100, has reached a huge commercial success in Brazil since 2003. 9 out of 10 cars sold are now equipped with flex-fuel technology. This success is based on several factors such as the creation of the Brazilian Pro-alcool Program an...

Countries and automotive companies are searching for ways to reduce vehicle dependence on oil and its environmental impacts. Hybrid engines, as well as hydrogen, natural gas, alcohol, and other fuels, have been proposed and tested as options to the currently dominant gasoline paradigm. Through a case study, this paper presents the endogenous and ex...

For innovation occurs continuously and efficiently within a complex environment, as the organizational, we must recognize that the process is institutionalized. Once institutionalized, the process broadens the competitive edge of products or services generated, with sustainability and legitimacy to the beneficiaries, diluting the high investments t...

With flexible fuel technology, customers can choose gasoline, ethanol, or any mix thereof at the fuel station pump. This paper presents the endogenous and exogenous factors that influnced the development of a flexible fuel electronic injection system by Magneti Marelli Automotive Systems Brazil - the first to the market. This software-based archite...

With flexible fuel technology, customers can choose among gasoline, ethanol, or any mix thereof at the fuel station pump. This paper presents the endogenous and exogenous factors that influnced the development of a flexible fuel electronic injection system by Magneti Marelli Automotive Systems Brazil – the first to the market. This software-based t...

Em mercados afluentes, a literatura de gestão do desenvolvimento de produtos recomenda agregar valor e tecnologia, diferenciar produtos e lançá-los rapidamente. E nos mercados de baixa renda individual? Essa pesquisa exploratória buscou conceituar produtos populares, dimensionar e caracterizar os seus mercados no Brasil e identificar as orientações...

At affluent markets, the literature on product development management tells us to aggregate value and technology, to differentiate products and to launch fast. And at the low-income markets? This exploratory research defines a popular product, characterizes and measures their markets in Brazil, and identifies innovation strategies for them. The res...

The paper is about the manufacturing role within the innovation process of companies in a multiproject and simple product development environment. The aim is to understand the management practices used by manufacturing in the product and process development. It is a multiple case study, conducted in Brazil, wherein three companies from different bu...

This article searches through the sense of administrative practice and holds that it is objective. A philosophy of praxis was held here to be the main assumption of management research. The discussion is based on the characterization of the research matter. In the place of the natural sciences subject matter, inanimate and independent from men' wil...