Paulo Duarte

Paulo Duarte
Universidade da Beira Interior | UBI · Department of Management and Economics

Ph.D.
Associate Professor with habilitation. Vice-coordinator at NECE. Researching on Consumer Behavior across industries.

About

176
Publications
155,293
Reads
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4,151
Citations
Introduction
Paulo Duarte is an Associate Professor in Business and Management at the University of Beira Interior (UBI), Portugal and vice-coordinator at NECE - Research Unit of Business Sciences, UBI and Head of the 2nd Cycle degree (MSc) in Marketing. Paulo Duarte's research interests focus on Consumer Behavior and Branding across areas, namely tourism, fashion, healthcare, and electronic markets. He is also a member of the editorial board of several international journals.
Additional affiliations
July 1995 - February 2000
Polytechnic Institute of Guarda
Position
  • Professor
March 1992 - June 1995
António Ezequiel Lda.
Position
  • Account Manager
January 2001 - present
Universidade da Beira Interior
Education
March 2002 - July 2005
Universidade da Beira Interior
Field of study
  • Management
September 1996 - July 1998
Universidade da Beira Interior
Field of study
  • Management
February 1990 - June 1995
Universidade da Beira Interior
Field of study
  • Management

Publications

Publications (176)
Article
Full-text available
http://wjn.sagepub.com/content/early/2013/08/01/0193945913497830
Article
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Purpose This article examines the influence of marketing-controlled external motivators of impulse buying behaviour of snack foods in cafeterias among young students. Design/methodology/approach A questionnaire was used to inquire a sample of 200 young consumers about their impulse buying behaviour in cafeterias. The resulting data was submitted t...
Article
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This study explores the factors that influence students? satisfaction with higher education services and assess how they change after graduation, when students enter the labour market. To achieve the objectives, a survey was performed on two occasions, 2002 and 2008. Data on satisfaction were collected from current and former students in order to t...
Article
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The assessment of patients’ satisfaction levels, and the knowledge of what factors influence satisfaction are very important for healthcare managers as it influences healthcare results and healthcare institutions financial results. The objective of this research is to analyse patients’ satisfaction levels in a set of four Portuguese primary Healthc...
Article
Purpose This research focuses on common misconceptions about the factors driving women to purchase footwear impulsively. Its primary objective is to explore how emotional and social triggers specifically influence women's purchasing decisions, contrasting with the traditionally rational consumer models. Design/methodology/approach An online questi...
Article
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Objective: This study seeks to perform a systematic literature review to explore the concepts of user-generated photography and the use of Instagram in the tourism industry. Theoretical Framework: Systematic review of user-generated content and Instagram's impact on tourism Method: A comprehensive search was performed in SCOPUS to gather relevant p...
Article
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Over the last decade, luxury consumers have become more aware of the adverse environmental impacts associated with their lifestyles and are transitioning toward more responsible consumption patterns. Circular economy and sustainability business strategies have become crucial for this and have attracted the attention of scholars and brands. This pap...
Conference Paper
Preface This volume contains the abstracts of competitive papers and posters presented at the 20 th NeuroPsychoEconomics Conference, held on June 6 th and 7 th , 2024, at Politecnico di Milano and organised by the Association for NeuroPsychoEconomics. The Association is committed to the promotion and dissemination of scientific research that spans...
Chapter
Currently, tourists are more active on social networks and get information about cities on these platforms, which highlights the importance of municipalities communicating online. In this way, based on the UNESCO Creative Cities Network, this study intends to verify which type of city marketing content generates greater engagement on Instagram. A c...
Article
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This research assesses how adult consumers perceive and behave concerning ethical practices, aiming to comprehend the obstacles that hinder ethical and sustainable consumption. Employing a modified version of the Theory of Planned Behavior (TPB) alongside the Ethically Minded Consumer Behavior-Scale (EMCB), a survey was conducted with 372 participa...
Article
Purpose The use of insects as food is a proposed solution for the increased demand for food worldwide, but it lacks acceptance because of restrictive emotional factors. This article aims to understand better customers' emotions’ role in considering and consuming insect-based food. Design/methodology/approach To assess their acceptance, an experime...
Chapter
This study analyses the values perceived by consumers of luxury fashion before the purchase option based on a literature review. To frame this subject, the study begins by exploring the concept of luxury from the perspective of authors with works of reference in the area to offer distinct or complementary approaches to each other. It is followed by...
Conference Paper
Purpose: This study seeks to perform a systematic literature review to explore the concepts of user-generated photography and the use of Instagram in the tourism industry. Methodology: A comprehensive search was performed in SCOPUS to gather relevant papers to conduct the study. The search resulted in an analysis of 25 papers published between 2014...
Poster
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Poster presentes on Conferences Cosm'Innov in Orleans-FR, and best poster at the I Congress of Skincare, Aesthetics and Dermocosmetics in Oncology in Lisbon-PT
Article
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Purpose Research on battery electric vehicles (BEVs) has typically considered environmental concern a key determinant of behavioral intention that leads individuals to prefer electric vehicles. This paper challenges this assumption and argues that technology frameworks may require new variables to capture consumers' preferences. A UTAUT2-based stud...
Article
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Background The tobacco industry has been facing several transformations, considering that technology has evolved and health concerns have increased. One way for this industry to meet the growing social and health concerns is to provide alternative solutions. Heated tobacco products (HTPs) were the solution found, but they nevertheless pose several...
Article
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The hospitality and travel sector has been one of the most affected sectors by Covid-19, which has resulted in a significant increase in the literature addressing the impact of the health crisis on tourism activities and tourists' perceptions and behaviours. Traditionally, socio-demographic variables have been instrumental in understanding consum-e...
Article
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Drawing on Flow theory and memorable tourism experience, this study explores the relationships between Flow, novelty, and interpersonal interaction and the impact on travelers' satisfaction and memories. By applying a mixed-method approach and the critical incident technique to a once-in-a-lifetime leisure experience, 550 tourists recalled their ex...
Article
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This article assesses the relationship between consumer vulnerability (CV) and well-being (WB) by comparing the effects of ordinary (non-pandemic) and pandemic consumption contexts among Portuguese and Brazilian consumers. Data on pre-and post-pandemic perceived vulnerability and well-being from a cross-cultural sample of 397 consumers were analyze...
Article
This article assesses the relationship between consumer vulnerability (CV) and well-being (WB) by assessing the effects of ordinary (non-pandemic) and pandemic consumption contexts among Portuguese and Brazilian consumers. Data on pre-and post-pandemic perceived vulnerability and well-being from a cross-cultural sample of 397 consumers were analyse...
Article
Purpose Wine tourism has been growing considerably over the past decades. The literature highlights its relevance in the social, economic and cultural development of the regions where wine routes are located. However, few studies examine residents’ tourism impact perceptions and even fewer analyse the diversity of these perceptions. This study aims...
Article
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This study provides an outlook of the evolution of cross-border innovation literature. A sample of 226 articles addressing cross-border innovation and knowledge transfer published between 1997 and 2022 was screened using bibliometric methods. Data are split over three time slices and a thematic analysis is conducted, suggesting three main themes in...
Chapter
The paper aims to communicate the methods to conceive a Sensorial Toolkit to be further evaluated by visually impaired persons (VIP). Composed of several levels of appreciation, the activity can provide a dynamic and interactive experience for the visually impaired (VI) participants, emphasising the senses of touch, hearing and smell and the stimul...
Article
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Purpose Self-service check-out technologies (SSTs) are becoming a trend across different retail settings, allowing companies to gain efficiency and reduce costs. Nevertheless, the success of SSTs implementation is still subject to challenges and uncertainties. This study aims to provide insights for theory and managers on the necessary conditions f...
Data
Trata-se de um livro que resume dados recolhidos no âmbito do projeto Twine- Co-creating sustainable Tourism & WINe Experiences in rural areas O projeto analisou a natureza da experiência turística cocriada por visitantes, agentes da oferta e residentes locais, em destinos enoturísticos rurais, organizados por rotas, bem como os condicionantes dest...
Article
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This article assesses the risk perceived by hotel guests under Covid-19 by exploring clients’ perceptions in seven critical dimensions for customers’ safety perception: financial risk, front-desk digitalization, entertainment, front-desk service, hygiene and sanitation, hotel characteristics and space management, and food and beverage service. To e...
Chapter
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Some fashion brands and designers have been developing services and products in the last decade taking similarly, into consideration consumers that have some disability. Knowing that visual communication of a brand itself is not possible with unsighted consumers, it is necessary and relevant to investigate how consumers can create an emotional atta...
Conference Paper
This paper aims to discuss the use of Additive Manufacturing (AM) to produce textile samples. The goal is to explore different possibilities in the creation of different stimuli regarding textures and scents coming from the application of different types of filaments on different textile surfaces, with different weights and compositions. Considerin...
Article
Purpose This work aims to discuss the motivators for the consumption of pre-loved luxury items and verify how these motivators interact, leading consumers to engage in behaviors that blend the characteristics of different motivators: treasure hunting, bargain hunting and individuality seeking. Design/methodology/approach This is an exploratory dya...
Chapter
The various existing social media platforms aim at interaction and connectivity between users within online communities through the production and sharing of content. Like sports, social media allows users to obtain experiences that often stirs emotion. This empirical study combines football with social media through a multiple linear regression an...
Book
Purpose: This research investigates the effects of the coronavirus pandemic on Portuguese and Brazilian consumers’ vulnerability in contrasting age groups. It seeks to establish the relationship between fear of COVID-19 and the pandemic’s impact on customer’s vulnerability to help companies design strategies to cope with this new market context and...
Article
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This article investigates the effects of online convenience and shopping experience on consumer satisfaction and future purchase decisions by applying a different view to explain the customers’ increasing experience with online shopping in the Chinese growing market. Data from 226 Chinese consumers used to buy online are used to analyze the propose...
Chapter
This study explores the relationship between social media usage, the use of public libraries, and reading habits. The data were collected using a questionnaire that evaluates the profile of public library users, the use of social media platforms, and reading habits. A total of 222 valid answers were obtained. The results show that only 33.5% of the...
Chapter
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Tourism is a sector where social networks are vital for business communication. This study aims to explore the motivations and objectives of Algarve tourism businesses to use social media. A questionnaire was conducted to a sample of companies linked to the tourism sector, and 101 responses were obtained to achieve the objective. Based on the resul...
Chapter
Portugal and Spain have both cultural differences and similarities. The current study evaluates the hotel safety perception by Portuguese and Spanish tourists during the COVID-19 pandemic. It discusses the differentiated changes needed to be implemented by the hotel industry to address each country’s tourists’ safety concerns. A sample of 533 Portu...
Article
In recent years, the craft beer (CB) industry has gained impetus and has experienced significant growth in scientific publications. This study aims to present a systematic review of the literature on CB in areas related to economic and business sciences. Based on the data from Scopus, Web of Science and a set of articles not indexed to these databa...
Conference Paper
Mindful Travel trends have been increasing in the last years. This kind of spiritual tourism has been addressed as a source of well-being. We are in a context of people sickening from work-related pathologies, so the search for well-being urging. Moreover, due to the Covid-19 pandemic, tourist demand was reoriented to the safest destinations and ex...
Conference Paper
The pre-loved luxury goods market has existed for centuries (McNeil and Riello 2016). Historically, this market predominantly focused on heirlooms such as art, sculpture, and jewelry. However, in recent times, this trend has further expanded to many exquisite goods, including watches, accessories (especially handbags), and fashion goods such as dre...
Article
O número de produtos alimentares que contém alegações nutricionais ou de saúde, como por exemplo, adição de cálcio para ossos mais fortes, tem vindo a aumentar. Os motivos que sustentam estas novas ofertas das indústrias alimentícias, prendem-se com a crescente procura dos indivíduos por soluções que melhorem o seu estado de saúde que se tem vindo...
Article
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This study aims to explore millennial consumers’ intention to participate in cause-related marketing (CrM) campaigns. Building upon the previous literature on CrM, the authors outline six determinants of consumers’ intention to purchase products involved with CrM campaigns. Taking into consideration these determinants, the conceptual model was test...
Article
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Given the increasing use of the Internet and mobile technologies, this study is pertinent as it seeks to analyze the factors that determine the adoption of Mobile Health (mHealth). To that end, the proposed conceptual model integrates the Unified Theory of Acceptance and Use of Technology (UTAUT2), Perceived Health Condition, eHealth Literacy and P...
Article
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Given the increasing use of the Internet and mobile technologies, this study is pertinent as it seeks to analyze the factors that determine the adoption of Mobile Health (mHealth). To that end, the proposed conceptual model integrates the Unified Theory of Acceptance and Use of Technology (UTAUT2), Perceived Health Condition, eHealth Literacy and P...
Article
Considering the importance of financial literacy in people’s lives, the goal of this study will be to assess the level of financial literacy of young Portuguese students, addressing the impact of the level of education on the financial literacy of college students. Data from a non-probabilistic sample of 185 students attending higher education bach...
Article
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Purpose: This article aims to identify and discuss the drawbacks faced by Muslim consumers to consume h. al¯al products when living in cities where they are a minority group. For this study, we considered the Muslim population living in Porto, Portugal. This study also aims to understand the attributes of the Muslim consumer that drive the purchase...
Article
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Purpose The purpose of this study is to investigate and compare the role of communication, structural and intangible elements on both tourists’ rational and emotional engagement across five different types of events (nature, gastronomy, religion, theatre and music). Design/methodology/approach Responses from 1,528 tourists were obtained through a...
Conference Paper
Despite the general good intentions towards the environment, individuals tend to adopt traditional internal combustion vehicles. Drawing from technology research, this study focuses on the impact of society-in the form of subjective norm and image-on the behavioral intention to adopt a technology. More precisely, this study seeks to explore to whic...
Article
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Online purchases can support environmental sustainability by reducing the number of shopping trips. The purpose of this article is to understand how online convenience may be used to increase online purchase intention and therefore contribute to environmental sustainability. Employing a snowball sampling technique data from 226 Chinese respondents...
Article
The flourishing positive psychology field has Flow as a core construct. This systematic review of 185 articles examines Flow's concept, to analyse it theoretically, methodologically, empirically, and to provide an agenda for Tourism research. This paper adds to the knowledge in tourism psychology by exploring the Flow framework's core elements, inc...
Article
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Purpose Second-hand clothing (SHC) has kindled a growing interest among researchers and practitioners. However, despite all the benefits that this market presents, consumer adherence still has considerable room for improvement. Several studies have explored the main motivations that lead consumers to buy second-hand clothes (SHCs), but few have foc...
Chapter
The debate on what should be offered by universities concerning their marketing education curricula in order to serve the market needs, specifically the employers' has been widely present in the literature. Its relevance derives from the fact that employers are one of the most important stakeholders of higher education institutions, given their res...
Chapter
Sun-tanned skin was once associated with the sun-exposed manual labour of individuals. However, this association has changed dramatically, and tanned skin has become a standard of beauty in Western society. Tanned skin is therefore glorified and sought after, making people feel pressured to conform to standards. Current scientific and medical studi...
Article
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Design - We relied on data obtained from in-depth interviews with managers. Data categorization allowed the application of the main constructs of the UTAUT model and the unveiling of the level of acceptance of Cause-Related Marketing (CrM) campaigns by managers and its use as a marketing strategy. Purpose – Most of the research on CrM emphasizes th...
Chapter
Recently fashion brands and designers have been developing clothing having into account particular consumers, including individuals with some kind of disability. This paper has the main purpose of analysing fashion design product development through the research of elements, aspects, and concepts that can be useful for common and inclusive products...
Article
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This article explores how cause-related marketing influences consumer response in an online environment, by analyzing the relationships between consumers’ perceptions of Cause-related Marketing (CrM) and their behavioral intentions toward an online store. Data was collected through an experiment using a sample of Portuguese respondents focusing on...
Article
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Purpose Physical activity (PA) is considered central to hypertension prevention and management. The main purpose of this article is to compare supervised exercise (SE) patterns among hypertensive and normotensive Portuguese adults. Methods A total of 966 participants aged between 15 and 90 years old (mean 41.9; SD 19.5) were surveyed face-to-face...
Chapter
The emergence of digital platforms raises new challenges for fashion retail. To meet the expectations of consumers, fashion brands need to stand up and think about new strategies to improve the experience across multiple channels and increase purchase intention. This paper presents a literature-based overview of the current state of research on the...
Article
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Purpose The purpose of this study is to understand and compare how business-to-business (B2B) and business-to-consumer (B2C) companies evaluate the return on investment (ROI) on their social media marketing (SMM) programmes and how the investment is handled in these type of marketing programmes. Design/methodology/approach A mixed-methods approach...
Article
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Purpose The purpose of this study is to explore and compare how fashion and apparel brands are using the multiple available channels to increase the number of touchpoints with clients by evaluating the use of multichannel and omnichannel strategies. Design/methodology/approach To determine the differences between fashion and apparel brands in term...
Article
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This study aims to investigate if engaging in physical activity (PA) and gender influences people’s entrepreneurial intention (EI). A survey for measuring EI and PA was developed and administered to the general population. The data were collected with a questionnaire distributed across all continental Portuguese regions. A two-way analysis of varia...
Article
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Physical Activity (PA) is considered a coadjutant factor in the control of hypertension, helping to control this societal burden. This study investigates the factors that may influence the adoption of PA recommendations by hypertensive individuals by comparing physical activity patterns among hypertensives and normotensives and the importance place...
Article
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Purpose The purpose of this paper is to understand how a company could improve public engagement on social media (SM) analysing the case of Alento, which is a human resources and consulting company located in Portugal. The company’s presence on Facebook was analysed by using the honeycomb model for SM functionality, by Kietzmann et al. (2011), as a...
Article
Purpose: The purpose of this study is to explore and compare how fashion and apparel brands are using the multiple available channels to increase the number of touchpoints with clients by evaluating the use of multichannel and omnichannel strategies. Design: To determine the differences between fashion and apparel brands in terms of marketing chann...
Article
Purpose Social network sites are key marketing tools that allow brands to connect and engage with consumers. However, there is still a lack of evidence of their value for football brands. This research aims to understand the motivations for fans to engage with their favourite football brands on Facebook and Instagram. Design/methodology/approach A...
Article
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The purpose of this article is to explore foods companies' knowledge of food trends and assess how orthorexia nervosa may affect food companies' marketing decisions. Data was gathered through a multiple case-study approach, and four semi-structured interviews to CEOs/CMOs of food companies from four distinct non-competing sectors of the food indust...
Article
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Background. Physical activity (PA) is a keystone of diabetes management, but although self-exercise is beneficial, supervised exercise (SE), adapted to individual characteristics, and is more effective. Objectives. The main research goal is to compare SE patterns among diabetic and non-diabetic Portuguese adults. Methods. A total of 484 participant...
Article
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The relevance of the Internet information sources in the process of image formation is increasingly recognized in the literature. The purpose of this research is to analyze the influence of this medium on the image of the city brand, in comparison with traditional communication sources such as television, press, brochures or tourism fairs. The stud...
Article
Drawing on UTAUT2, this study examines the number of causal recipes that foster mHealth adoption, using a mixed approach combining Partial Least Squares (PLS-SEM) and fuzzy-set qualitative comparative analysis. Two general research propositions are assessed using data collected through a survey administered to 120 mHealth users. The findings point...
Article
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The main aim of this study is to examine which features pilgrims from six nationalities walking the Camino de Santiago most value in a pilgrimage app and to determine which ones most influence intentions to use it. Data were collected through an online questionnaire. The 911 responses were analysed using ANOVA and PLS-SEM. The features related to g...
Article
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Abstract: This article is devoted to analyses and discusses the level of control and autonomy that multinational enterprises (MNEs) should grant to their subsidiaries. It analyses the impact of subsidiaries’ capacity to innovate and develop new products and services to the Brazilian telecommunications market, based on the case-study of Telefónica b...