Pauline Lacom

University Bourgogne Franche-Comté

In recent years, sustainability has become one of the key pillars of B2B manufacturing companies. Green marketing can be considered a subset of Corporate Social Responsibility (CSR) strategies. It allows reaching responsible innovation in a company, and thus to diversify the types of innovation. An example of green marketing innovation is the desig...

The Industry 4.0 and the development of the Internet of Things (IoT) allow industrial companies to innovate by more efficiently integrating customers’ information into the product's design. The products can now be more quickly adapted, optimized, and customized according to a large panel of customer preferences from different cultures. The acquisit...

Innovation is one of the key pillars of development for many companies, and especially for mature manufacturing companies operating in a B2B market. In addition to this, these companies involve more and more their users to develop their innovation capacity. Indeed, user-driven innovation (UDI) is popular in companies wishing to improve their sustai...

This is very well-known that companies have to regularly innovate in order to improve continuously their sustainability in increasing their competitiveness on their market. This is even truer for mature manufacturing companies operating in a B2B market. User-driven innovation (UDI) has already proved its effectiveness in lots of big corporations; h...

L’environnement socio-économique actuel se caractérise, en particulier, par une concurrence de plus en plus forte entre les entreprises et des marchés en rapide évolution, obligeant ainsi ces entreprises à innover afin de pérenniser leurs activités. L’innovation reste cependant complexe et difficile à mettre en place notamment pour les entreprises...

Nowadays, companies have to innovate in order to cope with competition, and to ensure the durability of their activities. Innovation is more and more perceived as a result. Users can be involved in this process to diversify the types of innovation. However, it can be difficult for companies which are novice at the subject to setup an innovation pro...

Nowadays, to cope with the competition, and to ensure the durability of their activities, companies have to be able to innovate. Manufacturing companies operating in a B2B market often perceive innovation as a technological result. However, innovation is often more characterized as a process. The needs of the users, and not only the technology, can...

Nowadays, companies have to innovate to cope with competition. Several types of innovation exist and have been studied for decades by many authors. However, not many types of innovation are really set up in manufacturing companies operating in a B2B market, and even less the innovation led by users. As far as we know, the specific features of innov...

De nos jours, les entreprises doivent innover pour faire face à la concurrence. Le processus d’innovation a déjà été étudié, cependant peu de travaux se sont focalisés sur les spécificités des entreprises industrielles positionnées sur un marché B2B. Plus précisément, à notre connaissance, très peu de travaux font un lien entre processus d’innovati...

Afin de faire face à la concurrence, et ainsi de pérenniser leurs activités, les entreprises doivent aujourd’hui être en mesure d’innover. Dans les entreprises industrielles positionnées sur un marché B2B, l’innovation est souvent perçue comme étant un résultat technologique. Or, de nos jours, l’innovation se définit de plus en plus comme un proces...

De nos jours, les entreprises doivent être en mesure d’innover pour pouvoir faire face à la croissance accrue de la concurrence, et ainsi pérenniser leurs activités. Le processus d’innovation et ses typologies ont déjà été étudiés par de nombreux auteurs issus de différents domaines d’expertises allant du marketing aux sciences économiques en passa...

Search Engine Optimization (SEO) is the process of improving a website’s position in the Internet search engine results. Firstly, this paper, by using an engineering meta-model, analyzes a range of different approaches discussed in the literature into a meta-model. This meta-model explains the key differences, and illustrates the relationships betw...