Paula Pérez-Sobrino

University of La Rioja | UNIRIOJA · Modern Philologies

This article offers the first large-scale study of a multimodal corpus of 210 advertisements. First, the reader is presented with a description of the corpus in terms of the distribution of conceptual operations (for the purposes of this work, metaphor and metonymy) and use of modal cues. Subsequently, the weight of mode and marketing strategy to t...

Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and meton...

To date, research in advertising has focussed almost exclusively on metaphor, with linguists and marketing scholars paying very little attention to alternative types of figurative expression. Beyond the finding that metaphor leads to an increased appreciation of advertisements, there has been surprisingly little research into how consumer response...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

This article explores the way in which death metaphors written in the urban mural for David Bowie in London contribute to creatively reframing the artist’s death. While research on death metaphors has focussed on traditional written genres such as obituaries and epitaphs, studies of urban memorials and shrines have focussed on the creation of fando...

This paper investigates the inferences stemming from two opposing metaphorical portraits of current educational methods (i.e., knowledge-transfer vs. knowledge construction metaphors) in contrast to the facts revealed by the actual teaching practice, and its implications for educational policy programs. To this effect, we tested the influence of th...

The present article contributes to research on evaluation by addressing two complementary objectives: first, we present a protocol for the identification and annotation of evaluation in English discourse and, second, we show the results of the implementation of the protocol in the annotation of evaluation in a sample of a corpus of four genres. We...

An open question in research on multimodal figuration is how to mitigate the analyst’s bias in identifying and interpreting metaphor and metonymy; an issue that determines the generalizability of the findings. Little is known about the causes that motivate different annotations. Inter-rater reliability tests are useful to investigate the sources of...

By exploring the associations that people make between emotions and colours, looking at how they vary across languages, and exploring the explanations that people provide for the associations that they make, this Element provides insight into the ways in which humans express emotions through colour, and the reasons why they do so. Metaphoric (and m...

The process of identification and annotation of evaluation has received a lot of attention in recent years. However, given the complexity of the topic, the discussion of some of the central issues is still ongoing. The present article contributes to this debate by presenting an annotation scheme that is designed for the identification and annotatio...

The need to provide novel but meaningful ways to reason and talk about an unprecedented crisis such as the Covid-19 pandemic has resulted in a surge of creative metaphoric expressions in a variety of communicative settings. In order to investigate novel ways of conceptualizing the pandemic, we consider the metaphors included in the #ReframeCovid co...

From the beginning of the COVID-19 pandemic, governments, health agencies, public institutions and the media around the world have made use of metaphors to talk about the virus, its effects and the measures needed to reduce its spread. Dominant among these metaphors have been war metaphors (e.g. battles, front lines, combat ), which present the vir...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical framewo...

Resumen Ordenar, pedir, sugerir, aconsejar, advertir… Algunas de las acciones más comunes de nuestra vida cotidiana las llevamos a cabo por medio del lenguaje. Estas acciones eminentemente lingüísticas se denominan actos de habla directivos y su uso correcto es esencial para una interacción humana fluida y libre de conflictos (Austin, 1962; Searle,...

This paper is part of the work carried out in the funded research project Stance and subjectivity in discourse: towards an integrated model of the analysis of epistemicity, effectivity, evaluation and intersubjectivity from a critical discourse perspective (PGC2018-095798-B-I00).In this paper we propose a protocol for the annotation of evaluative s...

Have the women leaders of 2020 been better equipped to deal with the pandemic, its impact,consequences and even the new spikes the world is seeing right now? Studies that havecompared the performance of countries with similar sociodemographic and economic characteristics haveshown that female-led countries have performed better (especially in terms...

The creative potentiality of metaphor is one of the central themes in research on creativity. The present volume offers a space for the interdisciplinary discussion of the relationship between metaphor and creativity by focusing on (re)contextualization across modes and socio-cultural contexts and on the performative dimension of creative discourse...

An increasing number of studies reveal crossmodal correspondences between speech sounds and perceptual features such as shape and size. In this study, we show that an interjection Koreans produce when downing a shot of liquor reliably triggers crossmodal associations in American English, German, Spanish, and Chinese listeners who do not speak Korea...

Within Construction Grammar, this volume moves away from a compartmentalized view of constructions with the aim of providing a more holistic description of grammar. Thus, the book brings together analyses that look at constructional families within the “constructicon” of such languages as English, Spanish, German, Polish, Croatian, and Hungarian. P...

Computers are now able to automatically generate metaphors, but some automatically generated metaphors are more well received than others. In this article, we showed participants a series of “A is B” type metaphors that were either generated by humans or taken from the Twitter account “MetaphorIsMyBusiness” (@MetaphorMagnet), which is linked to a f...

This chapter provides a preliminary account of different cognitive operations in twelve examples of program classical and contemporary music involving music and text. The main goals are (1) to explore the directionality and scope of the mappings between language and music, and (2) to investigate the communicative effects of each communicative opera...

A review of my edited volume on CxG together with Francisco Ruiz de Mendoza and Alba Luzondo "Constructing Families of Constructions https://benjamins.com/catalog/hcp.58 @johnbenjamins by Ryan @ryanlepic (University of Chicago) is available here: https://linguistlist.org/issues/29/29-3293.html

This chapter provides a preliminary account of different figurative operations in twelve examples of program classical and contemporary music involving music and text. The main goals are to explore the directionality and scope of the mappings between language and music and to investigate the communicative effects of each operation in a musical work...

"A successful advertisement does not originate in magic, coincidence, or mystery. Rather, metaphor and metonymy are well-established conceptual routes with limited inferential potential that allow us to look at the ordinary and see the extraordinary." (Pérez Sobrino, 2017, p. 197) Multimodal Metaphor and Metonymy in Advertising is an innovative con...

Within Construction Grammar, this volume moves away from a compartmentalized view of constructions with the aim of providing a more holistic description of grammar. Thus, the book brings together analyses that look at constructional families within the “constructicon” of such languages as English, Spanish, German, Polish, Croatian, and Hungarian. P...

In this chapter we tentatively propose a number of principles on which to build a sound methodology for metaphor research in non-verbal contexts. This is an initial set of recommendations, which we hope will be refined as work in this area progresses. In order to formulate these principles, we draw on our experience with three corpus-based studies...

This paper offers the first large-scale study of a multimodal corpus of 210 advertisements. First, the reader is presented with a description of the corpus in terms of the distribution of conceptual operations (for the purposes of this work, metaphor and metonymy) and use of modal cues. Subsequently, the weight of mode and marketing strategy to tri...

This paper explores the conceptual scaffolding of six shockvertisements raising awareness on environmental preservation. The analysis shows that advertisers make use of a finite set of cognitive operations (metaphor in interaction with metonymy) to downgrade people through the attribution of animal or plant characteristics and to enhance animals an...

This paper explores the conceptual scaffolding of six shockvertisements raising awareness on environmental preservation. The analysis shows that advertisers make use of a finite set of cognitive operations (metaphor in interaction with metonymy) to downgrade people through the attribution of animal or plant characteristics and to enhance animals an...

Invited talk given at the Jan Kochanowski University, Kielce, Poland

Se busca demostrar que las inferencias derivadas de entornos multimodales, como el publicitario, pueden ser dirigidas y constreñidas por un conjunto finito de operaciones cognitivas (en este caso, metáfora en interacción con metonimia). Se exploran varias estrategias de construcción de significado en ejemplos de publicidad impresa, en los que se an...

This article aims to provide a corpus-based evidence of (a) the ubiquitous presence of metaphors in verbal discourse about classical music and (b) the embodied basis of metaphors for musical motion. We analyzed authentic examples extracted from a 5,000-word corpus of texts taken from peer-reviewed music academic journals.We applied a systematic met...

In this paper I explore the workings of meaning (re)construction strategies in programmatic musical works, where the music stands for a broader extra-musical narration. The analysis of ten fragments of classical and contemporary music involving text and music reveals that conceptual disintegration in connection to metonymy emerges as a crucial tool...

This work explores the net of conceptual mechanisms structuring musical understanding. Classical music has been mainly approached in Cognitive Linguistics from the perspective of Conceptual Blending Theory (CBT). However, this article claims that CBT offers an insufficient explanation of multimodal phenomena since (a) it does not specify the degree...

This article aims to show that the array of inferences triggered in multimodal environments, such as advertising, can be steered and constrained by a finite set of cognitive operations (in this case, metaphor in interaction with metonymy). In this article I explore several meaning construction strategies in several examples of printed advertising,...

Research on metaphor has consistently proven that metaphors always involve a degree of perspectivation, where certain features are highlighted while others remain obscured (Lakoff and Johnson 1980: 153). The awareness of this partial mapping is crucial for the construction and reproduction of ideology. Specifically, this study claims that the natio...