Paul Ingenbleek

Paul Ingenbleek
Wageningen University & Research | WUR · Department of Business, Consumer and Competence Studies

PhD

About

156
Publications
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1,671
Citations

Publications

Publications (156)
Article
Full-text available
Painful castration of male piglets to avoid boar taint can potentially be replaced by three more ethical alternatives: entire male production in combination with a detection method, immunocastration (an active vaccination against the gonadotrophin-releasing factor, GnRF), and castration with pain relief (anesthesia and/or analgesia). With the aim o...
Article
Full-text available
Animal welfare in livestock farming is a general concept that involves many concrete ethical issues for which solutions need to be developed. To avoid disturbing the internal market, the European Union encourages market players to develop harmonized solutions to such issues. One issue is the castration of piglets without pain relief, the practice o...
Article
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Over the last few decades, animal welfare (AW) labels have become permanent factors in consumer markets for animal-based food products across Europe. During this time, scholarly thinking about consumer perspectives on AW labelling has identified problems that hinder the effectiveness of labels, pertaining to (i) consumers’ trust in labels, (ii) the...
Article
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Blockchain technology, best known as the decentralised transactional ledger of Internet currencies such as Bitcoin, could provide possibilities for tracking the origin of timber products. As such, it could ease the complex job of timber procurement officers in companies that seek to purchase timber products from trustworthy origins. This study expl...
Conference Paper
Companies on consumer markets, like retailers and brand manufacturers, are increasingly held responsible for their suppliers’ actions and their impact on the society. Whereas previous marketing literature has paid substantial attention to animal-welfare and its impact on consumers and farmers, the role of animal-welfare in a business-to-business co...
Article
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Rural communities that depend on common-pool resources for their livelihoods are being increasingly affected by the expanding global market system. Because such market integration is still relatively thin, communities vary in terms of market comprehension. Using a common-pool resource dilemma experiment, this study examines the effect of market kno...
Book
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In the face of food shortages there have been introductions of many crops to increase the staple food base. However, some of these foods are expensive whilst others have lacked essential nutrients for the poor urban and rural consumers. The diets of this segment are mostly dominated by starchy foods for the reason of price. Traditional staple crops...
Article
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Soybean is a food crop with a growing interest in Benin. This study aims to provide insight about the main quality characteristics of the grain preferred by small-scale soy processors and the main socio-economic factors which drive their preferences. 116 small-scale processors related to three main soy food products - “Soy Amon” (soy cheese), “Soy...
Article
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Scholars in the fields of animal science and technology have investigated how precision livestock farming (PLF) can contribute to the quality and efficiency of animal husbandry and to the health and welfare of farm animals. Although the results of such studies provide promising avenues for the development of PLF technologies and their potential for...
Article
Full-text available
Soybean is a food crop with a growing interest in Benin. This study aims to provide insight about the main quality characteristics of the grain preferred by small-scale soy processors and the main socioeconomic factors which drive their preferences. 116 small-scale processors related to three main soy food products-"Soy Amon" (soy cheese), "Soy Afi...
Article
Full-text available
To avoid the occurrence of boar taint in pork, the castration of piglets without pain relief is a common practice in many European countries. The public has been calling for more animal-friendly alternatives, which include anesthesia/analgesia, immunocastration, and the raising of entire males. To prevent potential trade barriers, the European Comm...
Article
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With the increasing scarcity of natural resources, the ability to maintain quality standards during resource‐scarce times becomes more critical for business performance. Theories on managing resource scarcity cannot be easily tested in contexts where resources are still abundant. This study therefore turns to an emerging market context in which nat...
Article
We provide an introduction to the special issue on subsistence marketplaces. We briefly describe the stream of subsistence marketplaces, and the conference series associated with the call for papers. We provide a brief overview of the diverse set of papers in the special section. Special issue on Consumer Affairs in Subsistence Marketplaces
Article
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Who is this aimed at? • Agricultural policymakers in government and institutions • Agribusinesses Key messages • The white KG with small grain size is highly accepted and strongly demanded in Benin. • The production of KG is the main barrier to its market development. • Farmers' decision to augment the quantity of their production of KG is based on...
Article
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Previous research demonstrated that the marketing strategy of ingredient branding can enhance brand value, whilst enlarging outcomes for the value chain. Although, African-ingredient branding-using commodities produced/grown in Africa as a product attribute-has been considered theoretically, it has never been explored experimentally. It is therefor...
Article
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The marketing literature is showing an increasing interest in Africa. This article addresses the contextual macro-level characteristics that such studies have in common, and traces the typical characteristics of African marketing systems back to their ultimately biogeographical foundations. These foundations include the north-south orientation of t...
Article
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Soybean value chains are an important means to supply the growing demand for protein in Africa and a source of income for farmers and processors. In Benin, the functioning of chains is however hindered by heterogeneous quality levels, the entrance of foreign traders, and a lack of support from the government and macro-level organizations. The local...
Article
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The macromarketing literature has devoted substantial attention to marketing systems including those in emerging and developing countries. However, the market development of ‘endogenous’ products, which are products that are rooted in Africa’s natural- and socio-cultural resources and systems, is still understudied. Drawing on the 4As-framework and...
Article
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In response to rapid globalization, African countries have dedicated considerable efforts to transform rural producers into businesses and integrate them with global markets. Pastoralists are mostly isolated from the other livestock value chain members. This makes it difficult for them to acquire knowledge regarding how the market functions and wha...
Article
The continued interest in market access and market integration policies targeting small-scale agricultural producers has led researchers to further explore the theoretical underpinnings of these concepts. This study presents an in-depth qualitative investigation into the behavioral consequences of market integration for Ethiopian pastoralists. The...
Article
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Africa is currently undergoing a transition that is unprecedented in its history. For the first time, the demand of urban populations pulls business development, thus creating economies with higher levels of specialization than before. This essay highlights the phenomenon of the endogenous African businesses that are arising in this process. These...
Article
This case study outlines the steps the Vegetarian Butcher has taken thus far, as well as its opportunities for achieving its goal of becoming the biggest 'meat' producer in the world. The Vegetarian Butcher develops, produces, and markets meat analogues, with an overriding ambition to promote structural change in the meat industry. The production o...
Article
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Many consumers express concerns about the welfare of animals in agriculture, but often refrain from purchasing animal‐friendly alternatives that address their concerns. To support consumers in making choices in line with their values and attitudes, this study approaches consumer animal‐friendly product choice as a dilemma between maximising the buy...
Article
The subsistence marketplaces literature has generated many insights on how the marketplaces of the poor function. One important issue that has remained understudied is how microentrepreneurs who start their career in poverty manage to break the status quo of subsistence marketplaces and obtain a stable position in the middle classes of developing a...
Article
To reduce poverty, policy makers in developing and emerging markets have tried to connect producers at the bottom of the pyramid (BoP) to high-income markets. With supermarkets and exporters stretching their influence in these markets, policy makers can build their policies on the arrangements that companies offer to BoP producers. Although studies...
Article
Hutten Catering is the only family-owned company listed among the top 10 catering companies in the Netherlands, yet it also has been the fastest growing company in this market for more than a decade. Catering companies face small margins and tight R & D budgets, yet their strategic position in the food system offers them unique opportunities to con...
Article
p>Hutten Catering is the only family-owned company listed among the top 10 catering companies in the Netherlands, yet it also has been the fastest growing company in this market for more than a decade. Catering companies face small margins and tight R & D budgets, yet their strategic position in the food system offers them unique opportunities to c...
Article
Full-text available
This article presents a conceptual framework that aims to encourage consumer animal-friendly product choice by introducing positioning strategies for animal-friendly products. These strategies reinforce the animal welfare with different types of consumption values and can therefore reduce consumers' social dilemma, which is a major barrier to anima...
Article
Purpose Next to organic food products, an assortment of ethical products is emerging in the supermarket that targets the large market segment of consumers that are open for ethical product choices but do not restrict themselves to them. The purpose of this paper is to examine the positioning strategies that marketers use to persuade consumers in th...
Article
Full-text available
An increasing number of the 600 million African smallholders are becoming integrated into the supply chains of supermarkets, fast food chains, and exporters. This process gradually transforms the smallholders into profit-oriented businesses that can make important contributions to rural development and food security. This article brings this issue...
Article
To reduce poverty, policy makers in developing and emerging markets have tried to connect producers at the Bottom of the Pyramid (BoP) to high-income markets. With supermarkets and exporters stretching their influence in these markets, policy makers can build their policies on the arrangements that companies offer to BoP producers. Although prior s...
Article
Full-text available
In recent years, marketing education has broadened to poor people in developing and emerging countries. In this article, the authors use four empirical studies that apply well-established training design procedures to design a marketing training program for Ethiopian pastoralists. Because pastoralists operate in extremely remote, traditional, and s...
Article
p>This article presents a conceptual framework that aims to encourage consumer animal-friendly product choice by introducing positioning strategies for animal-friendly products. These strategies reinforce the animal welfare with different types of consumption values and can therefore reduce consumers’ social dilemma, which is a major barrier to ani...
Article
This paper replicates the gender-effect on object of loyalty found by Melnyk et al. (2009), suggesting that females are more loyal towards individuals and males are more loyal to groups and organizations. Results from Benin (West Africa) support this but find that the results mostly pertain to informal sectors of the economy. Survey results from ma...
Article
Full-text available
In spite of much research on corporate social responsibility (CSR) responses to secondary stakeholders (i.e., social movements, activists, media, civil society and non-governmental organizations), the debate on how companies learn from pressure and collaboration with these societal groups is still open. Building upon stakeholder and knowledge manag...
Conference Paper
Marketing education has broadened to new target groups in subsistence marketplaces to empower the millions of low-literate individuals who engage in marketplace exchanges each day without having the knowledge vital to play their roles in the exchanges. In particular, Viswanathan, Gajendiran and Venkatesan (2008) have recently extended the marketpla...
Chapter
Traditionally, the economy of Benin has strongly depended on a single crop, namely cotton. Since 2006, the Beninese government has aimed to diversify exports, in particular focussing on high-value export products such as shrimp. Stable market access for shrimps is, however, hindered by their microbiological and chemical characteristics which influe...
Chapter
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Markets with high purchasing power, like export markets, offer opportunities for African smallholder farmers to move out of poverty. Logically, production for such higher value markets requires a different set of farm resources than the basic factors of production like land and labour. Yet it is not clear which other resources smallholder producers...
Article
With upcoming middle classes in Africa, micro-entrepreneurs witness new opportunities that can potentially lift them out of poverty. Exploiting these opportunities requires entrepreneurs to make a ‘step-change’ away from the bottom of the pyramid to middle-class markets. This process hosts potential conflicts between informal-sector and formal-sect...
Article
p>With upcoming middle classes in Africa, micro-entrepreneurs witness new opportunities that can potentially lift them out of poverty. Exploiting these opportunities requires entrepreneurs to make a ‘step-change’ away from the bottom of the pyramid to middle-class markets. This process hosts potential conflicts between informal-sector and formal-se...
Article
Full-text available
Prior literature suggests that customer orientation interacts with other strategic factors, but yields mixed effects in terms of performance outcomes. In addition, capturing performance outcomes of complex systems of interdependencies using commonly employed methods, such as regression models, is often difficult. Thus, this study employs a configur...
Article
Purpose – This study aims to better understand the impact of norm-challenging products on consumers’ perceptions of mainstream products and retailers. By showing that sustainable market offerings are feasible, products with sustainability labels, such as Fairtrade and organic products, implicitly question the legitimacy of mainstream brands in the...
Article
International marketing literature suggests that through market learning, businesses develop market-valued capabilities that are the basis of their performance. Therefore, market learning is also of importance to producers at the base of the pyramid (BoP), whose ability to climb out of poverty often depends on the purchasing power of those in expor...
Article
Full-text available
The inclusion of sustainability concerns in consumer decision-making poses new challenges to marketing. The existing literature contains a variety of concepts and definitions that pertain to social issues in consumption but lacks an overarching conceptualisation of buyer social responsibility (BSR) that identifies its basic features. This article p...
Article
Purpose – Sustainable products often suffer a competitive disadvantage compared with mainstream products because they must cover ecological and social costs that their competitors leave to future generations. The purpose of this paper is to identify price strategies for sustainable products that minimize this efficiency disadvantage. Design/method...
Chapter
Literature on open innovation has thus far predominantly focused on high technology contexts. Once an industry reaches the limits of a closed innovation model, open innovation may, however, also promise opportunities for sustainable development in a low-tech environment. Because in low-tech environments open innovation is unlikely to emerge spontan...
Article
This study evaluated the suitability of physically damaged pineapples, variety “MD2,” that were stored for up to 9 days at 20C for the production of fresh pineapple juice. Fresh pineapples were bruised and cut in different ways. The study showed an interaction effect of the physical damage treatments and storage duration on juice pH, total soluble...
Article
In general marketing theory, marketing systems are assumed to adapt for facilitating further economic development. Such adaptability may be less obvious in the context of developing countries due to features in the social matrix of these countries. The present study explores adaptation in the Beninese pineapple marketing system, in the first ten ye...
Article
Marketing researchers have recently begun exploring the specific context of subsistence marketplaces in developing and emerging economies using a bottom-up approach. Such literature offers an increasing number of conceptual frameworks and theoretical approaches derived from or inspired by a sound understanding of the real-life contexts of subsisten...
Article
Purpose – In the mainstream normative pricing literature, value assessment is virtually non-existent. Although the resource-based literature recognizes that pricing is a competence, value-informed pricing practices are still weakly grounded in theory. The purpose of this paper is to strengthen the theoretical grounds of such pricing practices. Des...
Conference Paper
As the literature on a subject matures, increasingly refined studies are conducted to understand the complex nature of the concept and its context. However, performance outcomes of complex systems of interdependencies may be difficult to capture using commonly employed methods, such as regression models. This study aims to break new ground by emplo...
Article
Full-text available
Modern livestock farming systems typically stand out in terms of production efficiency and chain integration. However, the legitimacy of animal production systems is currently being questioned, due to social and ecological concerns. The term ‘careful’ livestock farming has been coined to reflect a production system that addresses this broader range...
Article
Full-text available
Simple Summary This article takes a future focus on the direction in which social forces develop the market for animal-friendly products in Europe. Although many stakeholders believe that the market is the most viable direction to improve farm animal welfare, economic productivity of the chain remains an issue that on a fundamental level conflicts...
Conference Paper
Full-text available
The paper presents the results of a market study on the preferences of pineapple wholesalers, retailers and juice producers in the Beninese pineapple marketing system. The field study presented in this paper is part of a larger interdisciplinary investigation that aims to increase our understanding how pineapple production and marketing can strengt...
Article
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To date, research on new product pricing has predominantly been approached as a choice between market skimming and penetration pricing. Despite calls for research that addresses other complexities in new product pricing, empirical research responding to these calls remains scarce. This paper examines three managerial price-setting practices for new...
Article
The typical characteristics of subsistence markets challenge not only the generalizability of marketing theories but also the applicability and validity of the field research methods generally practiced by marketing researchers. This article discusses challenges inherent to field research in subsistence markets that may influence bias and equivalen...
Article
Purpose ‐ This article aims to address the relationship between price strategies and price-setting practices. The first derive from a normative tradition in the pricing literature and the latter from a descriptive tradition. Price strategies are visible in the market, whereas price-setting practices are hidden behind the boundaries of an organizati...
Article
Full-text available
Purpose - The purpose of this paper is to analyse the likelihood of adoption of a recently designed Welfare Assessment System in agri-food supply chains and the factors affecting the adoption decision. The application is carried out for pig and poultry chains. Design/Methodological approach - This research consisted of two main components: intervie...
Article
Pastoralism is a highly traditional production system for livestock and livestock products. Under the surface of a seeming stability a variety of pressures of the modern time all seem to accumulate to put the sustainability of the pastoralist production system to the test. Population growth and growing demand for meat, put pressure on the natural r...
Article
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Competing frames and interests regarding food provision and resource allocation, adding to the increased global interdependencies, necessitate agri-food companies and institutions to engage themselves in very diverse multi-stakeholder settings. To develop new forms of interaction, and governance, researchers with very different backgrounds in socia...
Article
Many EU citizens are concerned about animal welfare. The policy literature has responded to these concerns by suggesting a variety of policy instruments to policy makers. However, a gap in knowledge exists regarding which instrument should be applied under which conditions in the policy environment. This article presents the results of multiple ind...
Article
Full-text available
A single solution to promote higher animal welfare across the whole EU is unlikely due to significant regional differences and because what is most appropriate for each region depends on many factors. Based on analyses of eight member and candidate EU countries, this paper provides a conceptual framework, an 'animal welfare roadmap', which can be u...
Article
Full-text available
In recent years, researchers have observed the process of mainstreaming Fair Trade and the emergence of alternative sustainability standards in the coffee industry. The underlying market dynamics that have contributed to these developments are, however, under-researched. Insight into these dynamics is important to understand how markets can develop...
Article
There have been important developments in the measurement of farm animal welfare in recent years. Measuring animal welfare is one thing, implementing a farm animal welfare assessment system another. The implementation of such a system occurs in an environment that is influenced by economic, political, technological and socio-cultural factors which...
Article
Understanding how consumers’ concerns affect the consumer decision-making process is important for developing a market for animal-friendly products. This paper presents a synthesis of research on the role of animal welfare in consumer decision-making. Drawing on basic models and concepts from consumer behaviour literature, we present the findings a...
Article
Dit TransForum project is uitgevoerd binnen het wetenschappelijke programma Mobilisatie van de vraag naar duurzame producten, en richt zich specifiek op de vraag hoe voedselverwerkingsbedrijven gemotiveerd worden duurzaam te ondernemen door de contacten met andere bedrijven in de voedselketen.
Article
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Although the positive effect of a market orientation on new product success is widely accepted and the market orientation literature has increased its understanding of how a market orientation leads to performance, the extant literature has overlooked the role of value-informed pricing in the relationship. Value-informed pricing is a pricing practi...
Article
Full-text available
This paper focuses on the role of marketing in pro-poor development, with a specific focus on (primary) producers of high-value products in developing countries. Marketing is an interdisciplinary field of research that, according to the authors, can make a significant contribution to pro-poor development research. Its core concepts and approaches (...
Article
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The formulation of corporate social responsibility standards must deal with conflicting interests among stakeholders. The standards formulation process occurs at the junction between market stakeholders and special interest groups, which implies that it may help increase understanding of the marketing–society relationship. Drawing on the power and...
Article
De auteurs analyseren de marketing en consumentengedragsinsteek aan de hand van drie vragen: (a) waarom nu, (b) is dit een bedreiging of een kans voor de veehouderij, en (c) hoe kunnen de kansen worden benut? De conclusie is dat consumentenzorgen over intensieve veehouderij volop kansen bieden voor de sector, met name om uit de commoditysfeer te ra...