
Paul Huiszoon- PhD
- Senior Lecturer at Amsterdam University of Applied Sciences
Paul Huiszoon
- PhD
- Senior Lecturer at Amsterdam University of Applied Sciences
About
7
Publications
2,918
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Citations
Introduction
I study and teach sport consumer behaviour. Also, I am interested in services and experiential marketing.
Current institution
Amsterdam University of Applied Sciences
Current position
- Senior Lecturer
Additional affiliations
February 2015 - June 2019
Education
February 2015 - June 2019
September 2013 - September 2014
September 2008 - September 2011
Publications
Publications (7)
The rationale of the study is to broaden the knowledge on the contemporary sport spectator’s relationships with sports teams and sport governing bodies. By including the spectator, the team, and the governing body in a holistic Fan-Relationship- Management-Model, this study gives insights in the formation of loyalty within the spectator-team-govern...
The purpose of the paper is to present an advanced knowledge of a sport governing body’s – instead of club’s or team’s – influence on non-transactional fan behaviours. A higher understanding is achieved via the development of a global Fan-Relationship-Management-Model and local subgroup-specific models. A partial least squares path modelling approa...
This study tries to answer the following question: How can the relationship between fans and their national football association (NFA) and national football team (NFT) be described, theoretically understood and managerially improved? Scholars and sport practitioners have raised this question before, while emphasising the inadequacy of current relat...